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International Humanities and Applied Science Journal
Published by Universitas Mercu Buana
ISSN : 10.2244     EISSN : 2622580     DOI : 10.22441/ihasj
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Library & Information Science Social Sciences
International Humanities and Applied Science Journal (IHASJ), published online version, is a peer-reviewed journal published three times a year (April, August, and December) by the International Class of Universitas Mercu Buana. IHASJ is intended to be the journal for publishing articles reporting the results of research on humanities and applied science. IHASJ invites manuscripts in the humanities topics such as management, business, accounting, communication, psychology, art and design, and also applied science such as; computer science and engineering. The papers are written in English, using APA citation style and single-column layout.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 6 Documents
 1 
Search results for , issue "Volume 3, Issue 3, 2020" : 6 Documents clear
The Effect of Price, Product Quality and Brand Image on the Purchase Decision Process of Telkomsel Sim Card Taufik, Ahmad
International Humanities and Applied Science Journal Volume 3, Issue 3, 2020
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/ihasj.2020.v3i3.04

Abstract

The reseacrh is to know the influence of price, product quality and brand image to purchase decision. The object of this research is Telkomsel users in Ciledug area. This research was conducted to 208 respondents. Data collection techniques using non probability methods with random sampling by using a quantitative descriptive approach. The result of this study indicate that price have a positive and significant effect on purchasing decision, product quality have a positve and significant effect on purchasing decision, and brand image have a positive and significant effect on purchasing decisions.
Analysis Effect of Omni Channel on the MSME’s Performance in Craft Industry through Customer Experience and Customer Relationship Management Yulisa, Putri Ayu
International Humanities and Applied Science Journal Volume 3, Issue 3, 2020
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/ihasj.2020.v3i3.03

Abstract

Micro, Small, Medium Enterprise (MSME) has a great potential to increase the Indonesian economy. It has contributed 60% of Indonesian GDP. In addition, MSME is able to survive during economy crisis occurred from 1998 to 2000s in Indonesia. The vacant employment and high export level are becoming great potential for MSME in Indonesia. However, the high level of MSME contribution still not yet distributed evenly, especially for the craft industry. It is shown by the lack of existing export level on Craft Industry of MSME. In addition, MSME frequently encountered problem which is bankrupting business due to lack of knowledge in developing business using appropriate strategy. This research is performed to discover influence of Omni Channel towards MSME Performance. Result of processed data shown that Omni Channel is an appropriate method to improve MSME’s Performance through CRM. Omni Channel approach is customer-centered aimed to improve satisfaction and loyalty of consumer. Besides that, this approach is able to increase the amount of MSME who uses digital in expanding market and helping government program called "UMKM Go Online" which aimed to increase digitally managed entrepreneur in Indonesia.
Effect of Perceived Ease of Use, Perceived Usefulness, and Perceived Risk on Purchase Decision (A Case Study of Fashion Product to Purchase on Twitter) Usna, Nurul
International Humanities and Applied Science Journal Volume 3, Issue 3, 2020
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/ihasj.2020.v3i3.05

Abstract

This research aims to examine and analyze the effect of perceived ease of use, perceived usefulness, and perceived risk on purchase decision (a case study of fashion product to purchase on Twitter). The population in this research was a customer on Twitter with the criteria that have been purchased fashion product on Twitter. The sample size was taken by 150 respondents, by non-probability sampling. Data collection is done through questionnaires. An analytical technique used is the method of analysis PLS (Partial Least Square). The results showed that the ease of use variable had a positive effect on purchase decision, and the usefulness variable had a positive effect on purchase decision. And, simultaneously there is a positive effect of risk on purchase decision.
The Effect of Waiting Time and Employee Services on The Patient Decision to Choose A Hospital and Its Impact on Patient Satisfaction Fadil, Emilda Faisal
International Humanities and Applied Science Journal Volume 3, Issue 3, 2020
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/ihasj.2020.v3i3.02

Abstract

To overcome the competition in the hospital business, Annisa Hospital conducts research aimed at knowing the influence of waiting time and employee services to the patient's decision to choose a hospital and its impact on patient satisfaction. With the validity and reality test, the analysis of PLS (Partial Least Square) is processed using Smart PLS (partial least square) version 3.0 software. The waiting time relationship and the decision to choose the hospital have a value of 0053, a T-statistic of 0374, and a P-Value of 0708, (H1) was rejected. Relationship waiting time and patient satisfaction with 0.021 value, T-Statistic of 0357, and P-Value of 0721, (H2) declined. Employee service relations and decision to choose a hospital with a value of 0612, T-Statistic of 8,850, and P-Value amounting to 0.000, (H3) is accepted. Employee service relationship and patient satisfaction with a value of 0354, T-Statistic of 4,294, and P-Value of 0.000, (H4) are accepted. The decision relationship chooses hospitals and patient satisfaction with a value of 0611, T-Statistic of 7,837, and P-Value of 0.000, (H5) are accepted. To intervening variables for the decision of choosing the hospital cannot irradiate the waiting time relationship with patient satisfaction, (H6) rejected. The decision to choose the hospital to fully complete the employee's service relationship with patient satisfaction, (H7) received.
The Influence of The Ok Oce Program on Development of Business Entrepreneurs and Growth of Employment in South Jakarta in 2017 – 2018 Putra, Amin Khasyim Azuz
International Humanities and Applied Science Journal Volume 3, Issue 3, 2020
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/ihasj.2020.v3i3.06

Abstract

The purpose of this study is to examine the influence of the development of entrepreneurs and job growth. The population of this study is a entrepreneurs from various background who join Program OK OCE as a new entrepreneurs. those data analyze by using simple regression equation from data statistic. The result is showen that in partial connection from Program OK OCE to the development of entrepreneurs is positive and significant 14 % with correlation between those are weak 0.377, partial connection from Program OK OCE to job growth the result is positive and significant 57% with correlation between those variabel are strong 0.758.
THE INFLUENCE OF TRUST, SATISFACTION AND MOTIVATION TOWARD CONSUMER LOYALTY (Case Study on Mobile Legend: Bang-Bang Player) Tarigan, Michael Mitterand
International Humanities and Applied Science Journal Volume 3, Issue 3, 2020
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/ihasj.2020.v3i3.01

Abstract

The purpose of this research is to find out the “The Influence of Trust, Satisfaction, and Motivation toward Consumer Loyalty (Case Study on Mobile Legend: Bang-Bang Player)”. The population in this study is mobile gamer who plays Mobile Legend: Bang-Bang. The sample used in this study was collected in South Meruya, West Jakarta with the total of 130 respondents. The sampling technique used is purposive sampling by using a quantitative descriptive approach. Analysis of the data used is statistical analysis in the form of SEM-PLS. The results of this study indicate that Trust, Satisfaction, and Motivation have positive effect on Consumer Loyalty.  Keywords: Trust, Satisfaction, Motivation, Consumer Loyalty, Mobile Legend: Bang-Bang.

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