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INDONESIA
Jurnal Fakultas Ekonomi : OPTIMAL
Published by Universitas Islam 45 Bekasi
ISSN : 19782586     EISSN : 25974823     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Optimal: Jurnal Ekonomi dan Kewirausahaan adalah jurnal ilmiah yang bertujuan memajukan dan menyebarluaskan ilmu pengetahuan di bidang ekonomi, manajemen, dan kewirausahaan. Artikel yang dimuat berasal dari hasil penelitian adaptasi ilmu dan hasil pemikiran dari perkembangan ilmu yang dimaksud. Jurnal ini ditujukan kepada para pelaku ekonomi, mahasiswa , dan dosen. Jurnal ini terbit setiap dua kali dalam satu tahun. Jurnal ini terbit pertama kali pada tahun 2007 dan mengalami tidak terbit dari tahun 2012-2015. Terbit kembali tahun 2016 hingga sekarang.
Arjuna Subject : -
Articles 6 Documents
 1 
Search results for , issue "Vol 16 No 1 (2022): Optimal: Jurnal Ekonomi dan Kewirausahaan" : 6 Documents clear
Bauran Pemasaran dan Demografi Pelanggan Terhadap Kinerja Pemasaran Ritel dengan Assortment sebagai Variabel Intervening Nicko Falih; Hadi Sasana; Budi Rahardjo
Optimal: Jurnal Ekonomi dan Kewirausahaan Vol 16 No 1 (2022): Optimal: Jurnal Ekonomi dan Kewirausahaan
Publisher : Fakultas Ekonomi Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/optimal.v16i1.3100

Abstract

Retail stores in the Mertoyudan area, which are sponsored by the Sampoerna Ritel Community (SRC) have experienced a continuous decline in sales. The SRC chairman confirmed the decline was due to many complaints from consumers who did not get the goods they were looking for. The research method used in this study is a quantitative method. The data used is primary data. The population in this study were customers of the SRC retail store in Mertoyudan, the sampling technique used was purposive sampling technique. Data analysis technique using Partial Least Square Structural Equation Model (PLS SEM) and processed using Smart PLS software. Based on the results of the study, it shows that the marketing mix variable has a negative and insignificant effect on marketing performance. Assortment and customer demographics have a real or significant influence on marketing performance. Assortment has a no mediation role on the relationship between the marketing mix and marketing performance. Assortment has a partial mediation role in the relationship between customer demographics and marketing performance.
Faktor Prediktor Price Earning Ratio Perusahaan Sektor Pertanian Di BEI Ida Ida; Nanirayani Sitanggang
Optimal: Jurnal Ekonomi dan Kewirausahaan Vol 16 No 1 (2022): Optimal: Jurnal Ekonomi dan Kewirausahaan
Publisher : Fakultas Ekonomi Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/optimal.v16i1.3105

Abstract

The agricultural sector is a sector that is experiencing growth by the recording of 2.19% in the second quarter of 2020 even though Indonesia's economic development has a decline to negative 5.32%. The purpose of this study is to interpret whether the Current Ratio (CR), Debt to Equity Ratio (DER), and Return On Equity (ROE) can predict Price Earning Ratio (PER) in agricultural sector companies listed on the Indonesia Stock Exchange. The sampling method used was the purposive sampling method. There are 47 observations data were analyzed using multiple linear regression analysis. The test results prove that Return on Equity (ROE) is a positive and significant predictor of Price Earning Ratio (PER), but Current Ratio and Debt to Equity Ratio (DER) are not significant predictors of Price Earning Ratio (PER). Potential investors need to consider Return on Equity (ROE) in their investment decisions.
Pengaruh Profitabilitas, Likuiditas dan Leverage Terhadap Kebijakan Dividen Pada Sektor Infrastruktur Agustinus Kismet Nugroho Jati
Optimal: Jurnal Ekonomi dan Kewirausahaan Vol 16 No 1 (2022): Optimal: Jurnal Ekonomi dan Kewirausahaan
Publisher : Fakultas Ekonomi Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/optimal.v16i1.4438

Abstract

Dividend policy is a decision regarding the distribution of profits earned by the company, whether to be distributed to shareholders or to be retained in the form of retained earnings to finance investments in the future. This study aims to examine the effect of profitability, liquidity and leverage on dividend policy in infrastructure sector companies. Samples were taken as many as 14 companies. The method of determining the sample used in this research is purosive sampling. Data were analyzed using SPSS. The results showed that profitability had a significant positive effect on dividend policy. liquidity has no effect on dividend policy. leverage has no effect on dividend policy. This research suggests providing knowledge or education related to dividend policy.
Pengaruh Brand Image dan Brand Trust Terhadap Brand Loyalty PIXY Cosmetics Melalui Customer Satisfaction Sebagai Variabel Intervening. Husnul Khatimah Khatimah; Diah Komalasari
Optimal: Jurnal Ekonomi dan Kewirausahaan Vol 16 No 1 (2022): Optimal: Jurnal Ekonomi dan Kewirausahaan
Publisher : Fakultas Ekonomi Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/optimal.v16i1.4451

Abstract

This study discusses how brand image and brand trust affect brand loyalty PISY cosmetics through customer satisfaction as an intervening variable. The purpose of this study was to examine and analyze the influence of brand image & brand trust with the role of customersatisfaction as a mediation influencing brand loyalty at PIXY cosmetics in Jakarta.The sampling technique used was non-probability sampling with purposive sampling method, totaling 150 respondents were people in Jakarta. The data collection technique used a questionnaire distributed via google form. The analytical test tool used is SmartPLS 3.0.The results show that brand image has a positive and significant effecton customer satisfaction as evidenced by the t-statistic value (7,657>1,96), brand trust has a positive and significant effect on customersatisfaction seen from the value t-statistic (3,216>1,96), brand image does note have a positive and significant effect on brand loyalty as evidenced by the statistical value (1,400<1,96), brand trust does not have a positive and significant effect on brand loyalty with a statistical value (0,427<1,96), customer satisfaction has a positive and significant effect on brand loyalty with statistical value (6,314>1,96), there is a direct effect for the brand image variable on brand loyalty through customer satisfaction with a statistical value (5,075>1,96), and variable brand trust on brand loyalty through customer satisfaction acts as a full mediation.
Pengaruh Citra Merek, Harga, Iklan Televisi terhadap Keputusan Pembelian Mie Instan Sehat Lemonilo pada Mahasiswa Fakultas Ekonomi Universitas Islam “45” Farah Nurlela; Isti Pujihastuti
Optimal: Jurnal Ekonomi dan Kewirausahaan Vol 16 No 1 (2022): Optimal: Jurnal Ekonomi dan Kewirausahaan
Publisher : Fakultas Ekonomi Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/optimal.v16i1.5694

Abstract

This study was to determine the effect of brand image, price, and television advertising on purchasing decisions for healthy Lemonilo instant noodles for Unisma Economics faculty students. The research method used in this research is quantitative description, the sample of this study is 100 respondents. The results of the analysis show that the calculated F value is 25.345 with a significant level of 0.000. So the variables of brand image, price, and television fish simultaneously influence the purchase decision. The partial test results of the hypothesis test that the brand image variable is not significant to the purchase decision t test, namely T count on the brand image variable X1 = 0.690 with a significant level of 0.492 less than 0.05. The price variable has a significant effect on purchasing decisions, the value of the t test is T calculated on the price variable X2 = 3.706 with a significant level of 0.000 greater than 0.05. And television advertising variables have a significant effect on purchasing decisions, this is evidenced by the value of the t test, namely T count on television advertising variable X3 = 3.120 with a significant level of 0.002 greater than 0.05. From the results of this study, the contribution of brand image, price, and television advertising variables is 42.5% while the remaining 57.5% is influenced by variables or other factors not examined in this study.
Peningkatan Kinerja Pegawai Sebagai Konsekuensi dari Tingkat Pendidikan, Kompetensi, Lingkungan Kerja, Disiplin Kerja, dan Kompensasi Maman Sulaeman; Hima Barima
Optimal: Jurnal Ekonomi dan Kewirausahaan Vol 16 No 1 (2022): Optimal: Jurnal Ekonomi dan Kewirausahaan
Publisher : Fakultas Ekonomi Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/optimal.v16i1.5701

Abstract

The State Civil Apparatus (ASN) is a professional group for employees who work in central government agencies and local governments. ASN performance assessment is conducted to ensure the objectivity of ASN coaching based on the achievement system and career system. The purpose of this study is to find out the influence of the level of education; competence; work environment; discipline of work; and compensation for the performance of the ASN of the Purbalingga Regency Regional Secretariat. Research methods use quantitative methods. Data retrieval techniques using surveys. The instrument used is a questionnaire. The results showed that the level of education, competence, work environment, compensation and work discipline had a positive effect on employee performance

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