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Social Economics and Ecology International Journal (SEEIJ)
Published by Universitas Bina Nusantara
ISSN : 25812246     EISSN : 25980319     DOI : https://doi.org/10.21512/seeij.v5i1
Core Subject : Humanities, Science, Education, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Social Sciences Other
Social Economics and Ecology International Journal (SEEIJ) is a Half Yearly, Refereed, blind Peer Reviewed, and an Open Access Journal published by Community Development Academic (CDA) of BINUS University. SEEIJ s devoted to improving knowledge and practice in the field of purposive community change. The mission of the journal is to advance critical theory, research, and practice in all domains of community development, including sociocultural, political, environmental, and economic.
Arjuna Subject : -
Articles 109 Documents
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Analysis of The Effect of Brand Image and Perceived Quality on Customer Loyalty Through Customer Satisfaction as an Intervening Variable (Case Study PT. Sempurna Sukses Sejati) Sherly sherly
Social Economics and Ecology International Journal (SEEIJ) Vol. 6 No. 1 (2022): Maret
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v6i1.10089

Abstract

To improve the company's performance in overcoming the tight competition in the stationery industry at this time, research should be conducted on how the brand image of ESCO products in the minds of consumers and how the perception of the quality of ESCO products according to consumers who use them. This research was conducted to find out how far the ESCO brand products have developed in the community and whether they can compete in the market with various brands and similar products. Therefore, this study also wants to analyse the extent to which consumers are loyal to the brand and how far the satisfaction has been obtained. Consumer satisfaction is something that can encourage consumers to be more loyal to a brand and consumer loyalty to the brand is very important for the company because it will bring long-term profit and benefits to the company's products in the future.
Analysis of the Influence of Website Quality and CSR on Trust and Its Impact on Repurchase Intention (Case Study: PT.Antam UBPP Precious Metal) Andi Nurul Sarah Bulqis
Social Economics and Ecology International Journal (SEEIJ) Vol. 6 No. 1 (2022): Maret
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v6i1.10090

Abstract

The purpose of this research is to know the influence of the Quality of the Website and CSR against Trust as well as its impact on Repurchase Intention. In this study, PT. Antam UBPP Logam Mulia used as an example of the case. This research is associative research and aims to achieve the goal of researchers. Research done by providing a questionnaire that was distributed directly to consumers the seventy PT. Antam UBPP Logam Mulia by using the technique of taking the Census sample. Data analysis using Structural equation modeling – Partial Least Square (SEM-PLS) is used for the data analysis techniques. This research proves that the Web Quality affect Trust, CSR affect Trust, Website Quality affects Repurchase Intention, CSR affects Repurchase Intention, Trust affects Repurchase Intention. The result of this research provides benefits to the company (PT. Antam UBPP Logam Mulia), in which the results of this research can be used to define the strategy of the company and create the perception of the true value of product or consumer company PT. Antam UBPP Logam Mulia.
Analysis, Findings, and Recommendations for Needs/Problems Assessment and Clustering of UMKM Assisted by CDA Unit Binus University Andi Nurul Sarah Bulqis
Social Economics and Ecology International Journal (SEEIJ) Vol. 6 No. 2 (2022): October
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v6i2.10092

Abstract

Center For Business and Empowerment (CBSE) has committed to synergize and support the CDA Binus University. Coaching activities for Binus University-assisted MSMEs will develop from the previous activities which focused on providing competency and expertise training to Binus University-assisted MSME players by Binus University lecturers. As for improving the coaching program and to be more focused, CDA wants the MSME participants to be clusterized/categorized and then assessed or assessed their needs. The development model of computerization and needs assessment as well as the development of empowerment programs and curriculum for MSMEs assisted by BINUS hang includes 4 main stages and 1 reporting stage.
IMPROVEMENT THE FACILITIES AND INFRASTRCUTURE OF SERENGSENG CITY FOREST, JAKARTA
Social Economics and Ecology International Journal (SEEIJ) Vol. 7 No. 1 (2023): March
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v7i1.9269

Abstract

The Serengseng city forest is locate in the center of West Jakarta. This forest is a green space used as a recreational place by the surrounding community amid the hustle and bustle of Jakarta city. Community Development Binus from the civil engineering department tried to help the Forestry Service to improve The Srengseng city forest. Some improvements to existing supporting facilities are needed to enhance the comfort of visitors. Some improvements that can do are provision the location with maps, road directions, reflectors along the walking paths, shelters, lights, and park benches.
SUSTAINABLE COMPANY PROFILE DEVELOPMENT FOR MSMEs IN JAKARTA
Social Economics and Ecology International Journal (SEEIJ) Vol. 7 No. 1 (2023): March
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v7i1.9287

Abstract

The purpose of this research is to assist SMEs in creating a sustainable company profile as an information medium that is needed today and is expected to be used as a solution, means of information, and promotion needed by companies, considering that a company profile is an asset that can be used to enhance an image or image. from the company to establish cooperation with relations, institutions and other relevant agencies. As a result of the pandemic, many MSMEs have sprung up around us and when a marketing opportunity for these MSME products came and were asked to immediately send their company profiles, many could not send them, because they did not have a company profile. It's really unfortunate considering that several opportunities have to be let go, because this is a very good opportunity to increase the credibility of these MSMEs. The research method used is a mixture of quantitative and qualitative with descriptive analysis techniques. This research was conducted from July to November 2022, for 5 months. The research population is only 1 MSME located around the West Jakarta area. Data collection tools and techniques are study guideline questionnaires, interviews, and focus group discussions (FGD). The results of the research have made a company profile where the contents and information in it have been mutually agreed upon using Canva tools, so that it can be changed later if there is new information that needs to be filled in. ,, ,
TRAINING ON MAKING SHORT VIDEOS TO SUPPORT THE PROVISION OF EDUCATION TO TECHNOLOGY-BASED COMMUNITIES
Social Economics and Ecology International Journal (SEEIJ) Vol. 7 No. 1 (2023): March
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v7i1.9693

Abstract

DAGUSIBU is one of the programs of the Indonesian Pharmacists Association that aims to provide education on how to get, use, store, and dispose of medicines correctly. Before the pandemic, socialization of this program is conducted by gathering the public in a place and health workers providing education directly. However, the Covid-19 pandemic has changed many settings, including how DAGUSIBU education is provided. Instagram is one of the social media that is widely used by Indonesians. It has a feature called reels that allows the owner to upload short videos, and they will not disappear except the owner delete them. But not everyone knows how to make educational reels/stories that are interesting and aesthetic. For this reason, our team intends to provide training on making Instagram reels or stories by utilizing the Canva Application. Based on the results from the pretest and posttest questionnaires given to the participants, it can conclude that the training activities for making Instagram reels using the Canva Application can be well understood and followed by the participants.
Integrated Marketing Communication Evaluation Based on Cipp Evaluation Model of Webinars At PT. XYZ
Social Economics and Ecology International Journal (SEEIJ) Vol. 7 No. 1 (2023): March
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v7i1.10422

Abstract

This research is based on the application of an integrated marketing communication through one of the alternative media as a form of marketing, namely webinars. In this pandemic era, where it is required to maintain a distance, and at the same time the marketing process must continue, the use of technology must be maximized. The purpose of this research is to help PT. XYZ in solving problems at hand and assisting in the application of marketing communications through alternative media, namely webinars through analysis of the CIPP model and applying a priority scale in a webinar. The evaluation method used in this final project is conjoint analysis. From the results obtained, it was found that the most important factors in holding a webinar were social factors and emotional satisfaction in the evaluation of the ongoing process. From the results of the analysis obtained, further evaluation is carried out based on company data. After that, a performance improvement design is carried out which is stated in a performance indicator to improve other factors. So that these indicators can be used to increase brand awareness and lead generation for company.
Analysis of The Influence of Brand Awareness and Customer Satisfaction on Corporate Image and Its Impact on Customer Loyalty on Laurier Products PT. Kao Indonesia
Social Economics and Ecology International Journal (SEEIJ) Vol. 6 No. 2 (2022): October
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v6i2.10424

Abstract

This study aims to look at the effect of brand awareness and customer satisfaction to the corporate image and its impact on customer loyalty in product laurier PT Kao Indonesia. Customer Loyalty is one of the core objectives are pursued in modern marketing. This is due to the loyalty of the company will get profibilitas expected in the long term. This study uses a quantitative approach and involves 52 respondents in villages Cikoko as samples collected by using probability sampling and simple random sampling. Processing data using SPSS 24 and the results of this study showed that brand awareness, customer satisfaction and corporate image have a significant effect on customer loyalty.
Analysis of The Effect of Electronic Customer Relationship Management and Perceived Value on E-Customer Loyalty Through E-Customer Satisfaction on XYZ.Com
Social Economics and Ecology International Journal (SEEIJ) Vol. 6 No. 2 (2022): October
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/seeij.v6i2.10425

Abstract

Electronic Customer Relationship Management is an integrated CRM function with the use of an online environment to identify, attract and retain an organization’s customers. E-CRM has an important role in addressing the challenges that exist in the e-commerce industry and certainly affect the success of e-commerce. In an online business, perceived value is something that must be maintained, that it can become a company's advantage in competing. The purpose of this research is to identify the effect of Electronic Customer Relationship Management (E-CRM) and Perceived Value in increasing customer satisfaction and loyalty. This study used the method SEM-PLS with respondents as mush as 111 respondents. The results are significant againts Electronic Customer Relationship and Perceived Value on E-Customer Satisfaction and E-Customer Loyalty in JABODETABEK customer of XYZ.com.

Page 11 of 11 | Total Record : 109

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