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Expose: Jurnal Ilmu Komunikasi
Published by President University
ISSN : 26210304     EISSN : 26208105     DOI : -
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Expose: Jurnal Ilmu Komunikasi is a biannual peer-reviewed journal published by Communication Studies, School of Humanities, President University; that has a broad scope related (but not limited) to interpersonal to mass communication issues, public relations, social media and cultural studies.
Arjuna Subject : -
Articles 6 Documents
 1 
Search results for , issue "Vol 5, No 1 (2022)" : 6 Documents clear
Perencanaan Komunikasi Corporate Social Responsibility Pertamina RU II Sei Pakning dalam Pengembangan Ekowisata Arboretum Gambut Rizki Mutiara Nizam; Yasir Yasir
Expose: Jurnal Ilmu Komunikasi Vol 5, No 1 (2022)
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/exp.v5i1.1617

Abstract

Pertamina's CSR program through the development of nature conservation-based tourism and education is carried out due to the impact of forest and peatland fires. This study aims to determine the CSR communication planning model of PT Pertamina RU II Sungai Pakning in the development of Marsawa Peat Arboretum Ecotourism. This study uses a qualitative research method with a case study approach. The results of this study indicate that PT Pertamina's CSR communication planning in ecotourism development uses the following steps: problem analysis and research; formulation of communication policies and programs; communication action; and evaluation. Through CSR activities with the community, Pertamina CDO has developed a peat arboretum as a tourist attraction area as a basis for reporting and spreading the image of a company that cares about the environment. The public welcomes the Marsawa peat arboretum ecotourism. Apart from being a tourist attraction, its existence can also provide education and exciting experiences about the importance of protecting the peat environment. The development of peat ecotourism must get support from various stakeholders, especially local governments, so that its existence can have a broad impact on economic development and public awareness of the peat environment.
Persepsi Generasi Milenial Terhadap Hari Belanja Online Nasional Pada E-Commerce Shopee Nabila Dafa Purwa; Herlina Suksmawati
Expose: Jurnal Ilmu Komunikasi Vol 5, No 1 (2022)
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/exp.v5i1.3533

Abstract

Hari Belanja Online Nasional atau yang disebut dengan HARBOLNAS merupakan hari dimana Shopee mengajak masyarakat mengenal kemudahan dalam berbelanja online. Fenomena Hari Belanja Online Nasional (HARBOLNAS) sangat digemari masyarakat luas. Hal tersebut dikarenakan Shopee mengadakan banyak promo gratis ongkos kirim dengan minimum belanja sehingga banyak mengubah presepsi masyarakat tentang belanja online. Namun dari fenomena tersebut masyarakat juga menganggap bahwa hal tersebut dapat membuat berperilaku konsumtif, karena dapat membuat masyarakat tergiur dengan adanya promo-promo menarik yang ditawarkan, dengan melibatkan Brand Ambasador ternama. Penelitian ini bertujuan untuk menganalisis persepsi generasi milenial terhadap Hari Belanja Online Nasional pada e-commerce Shopee. Metode penelitian ini menggunakan metode kualitatif dengan pendekatan deskriptif, dengan metode pengumpulan data menggunakan wawancara mendalam (in depth interview) dan observasi menggunakan google form yang di bagikan melalui Instagram dan Whatsapp untuk mencari dan menyaring informasi. Teknik analisis data menggunakan analisis model interaktif Miles, Huberman dan Saldana, yaitu melalui tahap pengumpulan data, kondensasi data, penyajian data, dan menarik kesimpulan. Hasil penelitian ini menunjukkan bahwa mayoritas informan berpersepsi positif dengan banyaknya promo, diskon, gratis ongkir, voucher, cashback, sistem pembayaran yang mudah, serta barang lengkap dan up to date. Berdasarkan presepsi tersebut dapat disimpulkan bahwa tampilan Shopee dan brand ambassador tidak memberikan pengaruh kepada informan. Kata Kunci: e-commerce, belanja online, generasi milenial, hari belanja online nasional, persepsi
Representation of Health Messages in Bear Brand’s Advertisement Series Using Barthes’ Semiotics Analysis Winda Shabrina; Alfrisa Renuat; Dwi Kusuma Ningsih; Yudha Wirawanda
Expose: Jurnal Ilmu Komunikasi Vol 5, No 1 (2022)
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/exp.v5i1.3893

Abstract

In this digital era, advertisement is a form of communication. Messages can be included in advertisements. One example is the Bear Brand advertisement, which broadcasts health messages during the COVID-19 pandemic. Bear Brand is a milk drink brand. As a brand, it has several advertisements in media. The purpose of this study is to analyze health messages in the Bear Brand New Normal series advertisements. This study uses qualitative research methods. This study analyzes advertisements in the official channel of Bear Brand on YouTube. Purposive sampling is used in this study. This study examines the channel's New Normal ad series. This study employs Roland Barthes' semiotic theory to explain the level of signification of the relationship between the signifier and the signified in the Bear Brand advertisement, as well as to describe the denotative and connotative forms and myths in the advertisement. This study also employs Stuart Hall's representation theory to examine the representation of health messages in advertisements that include both verbal and nonverbal cues. The findings of the study show how health messages are represented in advertisements related to the COVID-19 pandemic.
Kampanye dan Akses Media Terhadap Kebijakan Energi Baru dan Terbarukan dalam Perspektif Mahasiswa Di Sumatera Utara Mickhael Rajagukguk
Expose: Jurnal Ilmu Komunikasi Vol 5, No 1 (2022)
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/exp.v5i1.3388

Abstract

This research examines the knowledge of college students about the development of new and renewable energy in Indonesia. Furthermore, this study intends to see how the college students perceive the government performance, which has associated with the effectiveness of what types of media are appropriate in increasing the knowledge of the college students about new and renewable developments energy in Indonesia. This research method uses a quantitative descriptive method. The population in this study is the younger generation who are students on campuses in North Sumatra. The research sample was 146 respondents. The sampling process uses quota sampling. The data collection technique was carried out using a questionnaire instrument. The analysis used in this research is the single table and cross-table analysis. This study indicated that college students still did not fully understand what new and renewable energy is. In addition, students' knowledge of policies related to New and Renewable Energy is also in the low category. Students think that the government's performance is still poor, and it is necessary to conduct a campaign and involve the mass media.
Brand Ambassadors' Influence on Brand Image and Consumer Purchasing Decisions Silvia Betrice Situmorang; Haris Herdiansyah
Expose: Jurnal Ilmu Komunikasi Vol 5, No 1 (2022)
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/exp.v5i1.1589

Abstract

E-commerce has recently grown in popularity, particularly in Indonesia. Indonesia is the Southeast Asian country with the highest number of e-commerce visitors. Shopee and Tokopedia are currently the two largest e-commerce platforms in Indonesia. Shopee is a Singaporean company, and Tokopedia is an Indonesian company. To expand their market, both are currently using a brand ambassador, Shopee with Didi Kempot and Tokopedia with BTS. As a result, the researchers conducted this study to determine the influence of those brand ambassadors on brand image and consumer purchasing decisions, and they compared Shopee and Tokopedia to determine which one influenced them the most. This study included 222 respondents drawn from a population of young Indonesian college students using convenience sampling. To test the hypothesis, a simple linear regression analysis was used. This study discovered that Brand Ambassador Didi Kempot had an influence on Brand Image (sig. 2-tailed = 0.000 with R2 = 0.124) and Shopee Consumer Buying Decision (sig. 2-tailed = 0.000 with R2 = 0.062) and Brand Ambassador BTS had an influence on Brand Image (sig. 2-tailed = 0.000 with R2 = 0.243) and Tokopedia Consumer Buying Decision (sig. 2-tailed = 0.000 with R2 = 0.059). Furthermore, all independent variables had a positive influence on all dependent variables. The source of R2 demonstrated that all dependent variables were positive.
Analisis Pesan Akun Instagram @sekolahrelawan Sebagai Media Berbagi Di Masa Pandemi Vira Priyanka Putri
Expose: Jurnal Ilmu Komunikasi Vol 5, No 1 (2022)
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/exp.v5i1.1549

Abstract

Kasus COVID-19 yang tinggi mendorong munculnya media berbagi di tengah pandemi. Salah satunya adalah akun Instagram @sekolahlrelawan. Kemampuan memproduksi pesan dan fakta membuat konten akun Instagram @sekolahrelawan mudah diterima dan disukai khalayak luas. Penelitian ini bertujuan untuk mengetahui bagaimana isi pesan berbagi yang terdapat pada akun Instagram @sekolahrelawan. Penelitian ini menggunakan metode analisis isi kualitatif dengan unit analisis berupa postingan berbagi pada akun @sekolahrelawan. Hasil analisis menunjukkan pesan berbagi pada akun @sekolahrelawan direpresentasikan melalui caption dan gambar yang digunakan dan didukung oleh program kreatif berbagi. Program berbagi sekolah relawan, mulai dari berbagi semangat dan makanan kepada tim medis, berbagi makanan sahur saat Ramadan, berbagi hewan kurban saat Iduladha, membuka warung rakyat dengan ratusan porsi makanan untuk masyarakat terdampak covid-19, serta pembangunan sekolah, dan pemberian smartphone untuk anak-anak yang kesulitan bersekolah online. Selain memaparkan program relawan, postingan @sekolahrelawan dari Maret hingga September 2020 juga memberikan pesan bahwa berbagi dengan sesama di masa pandemi tetap bisa dilakukan dengan berbagai cara.

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