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INDONESIA
Expose: Jurnal Ilmu Komunikasi
Published by President University
ISSN : 26210304     EISSN : 26208105     DOI : -
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Expose: Jurnal Ilmu Komunikasi is a biannual peer-reviewed journal published by Communication Studies, School of Humanities, President University; that has a broad scope related (but not limited) to interpersonal to mass communication issues, public relations, social media and cultural studies.
Arjuna Subject : -
Articles 6 Documents
 1 
Search results for , issue "Vol 4, No 2 (2021)" : 6 Documents clear
Analisis Media Edukasi Puzzle Untuk Pendidikan Karakter Anak Usia Dini Lisa Mardiana; Mutia Rahmi Pratiwi; Dzuha Hening
Expose: Jurnal Ilmu Komunikasi Vol 4, No 2 (2021)
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/exp.v4i2.1697

Abstract

Early childhood character education is a crucial phase that requires serious attention. Media education is a solution in delivering messages related to early childhood character education. The purpose of this research is to analyze the puzzle media that has existed before so that it can be the basis for developing the puzzle media that will be designed by the author based on the development of children's self-concepts as part of character education. This research is a qualitative research with case study method. The resource persons who became the research subjects were two practitioners, namely child psychologists and practitioners of children's education media. The results show that puzzle educational media can be a solution for delivering character education to children and it is necessary to design educational media in the form of puzzles based on character education and the role of parents with the aim of developing self-esteem and self-confidence in it.
STRATEGI BERTAHAN BISNIS KUE KERING DI MASA PANDEMI COVID-19 MELALUI PENDEKATAN KOMUNIKASI PEMASARAN TERPADU Vizcardine Audinovic
Expose: Jurnal Ilmu Komunikasi Vol 4, No 2 (2021)
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/exp.v4i2.1592

Abstract

Pandemi covid yang belum kunjung usai ini berdampak pada perekenomian Indonesia. Daya beli masyarakat mulai turun, sehingga membuat banyak usaha terutama Usaha Mikro Kecil dan Menengah (UMKM) yang pendapatannya merosot tajam. Termasuk bisnis kue kering Be U Patisserie dan Dapur Muslimah dijalani oleh ibu rumah tangga ini mengalami penurunan di awal pandemi. Kemudian keduanya menerapkan strategi komunikasi pemasaran untuk terpadu untuk dapat bangkit. Tujuan dari penelitian ini untuk mendeskripsikan strategi bertahan bisnis kue kering Be U Patisserie dan Dapur Muslimah selama masa pandemi covid-19 melalui pendekatan pemasaran terpadu. Penelitian ini menggunakan pendekatan kualitatif deskriptif, analisis data menggunakan triangulasi waktu. Teknik pengumpulan data melalui wawancara mendalam dan observasi di media sosial. Hasil penelitian ini menjelaskan bahwa Be U Pattiserie dan Dapur Muslimah mampu mempertahankan bisnis kue keringnya di masa pandemi bahkan mendulang kenaikan penjualan karena menerapkan elemen komunikasi pemasaran terpadu. Be U Pattiserie menggunakan direct marketing, online marketing, sales promotion dan advertising untuk pemasaran, hasilnya usaha ini mengalami peningkatan omset sebanyak dua kali lipat dan memiliki seorang karyawan. Sedangkan Dapur Muslimah menggunakan direct marketing, online marketing dan sales promotion. Dapur Muslimah juga mengalami peningkatan omset dan menambah dua karyawan. Ke depannya Be U Patisserie dan Dapur Muslimah harus mengoptimalkan fitur di media sosial seperti lebih disiplin menunggah konten untuk menambah engagement yang pada akhirnya dapat meningkatkan brand awareness dan penjualan. Keywords: strategi, kue kering, komunikasi pemasaran terpadu, covid-19, UMKM
Digitalisasi Industri Perfilman Korea Selatan Melalui Netflix Sebagai Alternatif Pasar Ekspor Film Faradina Tshania Laily; Adiasri Putri Purbantina
Expose: Jurnal Ilmu Komunikasi Vol 4, No 2 (2021)
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/exp.v4i2.1494

Abstract

The global pandemic COVID-19 threatens both global health and the global economy, including the film industry. Throughout 2020, the international movie industry experienced a significant market decline due to various social distancing measurements. South Korea, enjoying its cultural export boom (e.g., Korean drama, Korean film), is not an exception. South Korean film industry experienced a sharp decline in their sales and revenue. The challenges from COVID-19 to the global film industry led to a market transformation, especially regarding global film distributions. Netflix, an online streaming platform, becomes one of the key players within this phenomenon. This paper employs a qualitative method to analyze the South Korean film industry's export strategy transformation through Netflix.[AE1]  The paper found that South Korean film industries experienced a 13,3 % increase in exports in 2020, with 975 movies. There is increasing consumer interest in South Korean culture, actors, and stories as more Korean movies are accessible through Netflix.
Konfigurasi Elite Selama Pandemi COVID-19 di Desa Jelgung Kabupaten Sampang Endik Hidayat; Aufa Izzudin Baihaqi; Rustono Farady Marta
Expose: Jurnal Ilmu Komunikasi Vol 4, No 2 (2021)
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/exp.v4i2.1621

Abstract

Abstract Influential groups, source of power and the change of elites post-pandemic rises the social questions of the study. This research aims aims to discuss the dynamics of elite configuration during the COVID-19 pandemic in Jelgung Village Sampang Regency, Madura. Using Putnam's elite theory and Andrain's theory of sources of power, the research will be allocated in Jelgung Village, Sampang Regency uses a qualitative method with a case study research model. The data is collected through in-depth interview with informants relevant to the topic of the village elite. The results showed that the elite of the Jelgung village consisted of the government, religious leaders, health workers, champions or blater groups, military officers and retired soldiers, and business unit owners. It’s also discovered a configuration that consists of shifting sources and channels of power during the COVID-19 pandemic towards the elite constellation of Jelgung Village due to their contribution, namely doctors, nurses, and midwives. Keywords: Configuration, Elite Village, Power, Madura, COVID-19 Abstrak Kelompok yang influensial, sumber kekuasaan dan perubahan elite desa pasca pandemi COVID-19 menjadi sebuah permasalahan sosial dalam penelitian ini. Penelitian ini bertujuan untuk membahas dinamika konfigurasi elite selama pandemi COVID-19 di Desa Jelgung Kabupaten Sampang, Madura. Artikel ini menggunakan teori elite Putnam dan teori sumber-sumber kekuasaan oleh Andrain. Studi  desa Jelgung Kabupaten Sampang ini menggunakan metode kualitatif dengan teknik studi kasus. Pengumpulan data primer melalui teknik wawancara mendalam dengan para informan penelitian yang relevan dengan topik elite desa. Hasil penelitian menunjukan elite desa Jelgung terdiri dari pemerintah desa, kiai tokoh agama, tenaga kesehatan desa, kelompok jawara atau blater, aparat militer dan purnawirawan tentara, dan pemilik unit bisnis tergabung dalam wirausahawan desa. Artikel ini juga menemukan terjadi konfigurasi yang terdiri dari pergeseran sumber dan saluran kekuasaan selama pandemi COVID-19 terhadap konstalasi elite desa Jelgung. situasi pandemi memunculkan elite baru yang memiliki pengaruh besar yakni para tenaga kesehatan desa yakni dokter, perawat, dan bidan desa.Kata Kunci: Elite Desa, Kekuasaan, Konfigurasi, Madura, COVID-19
Aktivitas Public Relations Dalam Menerapkan Budaya Perusahaan Femi Oktaviani
Expose: Jurnal Ilmu Komunikasi Vol 4, No 2 (2021)
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/exp.v4i2.3382

Abstract

Public relations (PR) has an essential role in a company, as in the banking world is needed in facing banking competition that is so competitive. Corporate culture in a company is directed to support the strategy and long-term business development to have higher endurance and competitiveness. Public relations are necessary for implementing corporate culture because culture is the foundation in managing a company and supporting a company to achieve optimal performance. This study aims to determine the form of PR commitment and PR activities in implementing corporate culture. This research is qualitative research using a case study approach. The results obtained are a form of commitment consisting of affective commitment by the go spirit and commitment to building teamwork. Then normative commitment consists of an agent of trust (professionalism, respect, integrity, trust, and agent of development), which is implemented through cultural values of innovation and agent of service. The challenges faced by PR in implementing corporate culture are personal culture, customers or partners' challenges, and inter-division team building that has different roles and functions.Keywords: Public Relations, Corporate, Culture.
Keputusan Berlangganan Aplikasi Konferensi Video: Analisis Pengetahuan Konsumen dan Getok Tular Elektronik Glorius Parulian Yuwono Setra; Rafika Puspitasari
Expose: Jurnal Ilmu Komunikasi Vol 4, No 2 (2021)
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/exp.v4i2.1706

Abstract

The COVID-19 pandemic has minimized face-to-face meetings within the public. The reality shows that video-conference application is the solution so that people can still be connected face-to-face through online video even though they’re separated by distance and time. There are actually many video-conference applications on the market. However, Zoom Premium is considered to be popularly used and has become a public conversation since the COVID-19 pandemic. Someone who decides to subscribe to the Zoom Premium application is estimated to be influenced by their knowledge and public reviews that are scattered on social media regarding Zoom Premium. Therefore, this study aims to determine how much influence that product knowledge and electronic word-of-mouth (EWOM) have on the decision to subscribe to the Zoom Premium application. This study applies quantitative approach with online questionnaire being distributed through purposive sampling to one hundred and ten customers of the Zoom Premium application in Indonesia. The method used in this study is multiple regression analysis and utilizes the SPSS 25 application. The result shows that product knowledge and electronic word of mouth simultaneously influence 43.4% of the decision to subscribe to the Zoom Premium application. Partially, each of them is also influential.

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