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Journal of Entrepreneurship, Management and Industry (JEMI)
Published by Universitas Bakrie
ISSN : -     EISSN : 2620777X     DOI : https://doi.org/10.36782/JEMI
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Entrepreneurship, Management and Industry (JEMI) merupakan jurnal ilmiah yang menyajikan artikel orisinal dari Multi dan lintas disiplin dalam bidang dunia usaha, bisnis, entrepreneurship, dan industri dengan format Bauran (mix) Artikel : Hasil Riset (full reaserch), mini riset, novelty, journey, best practice, resensi/review books; iklan dan produk kemitraan lainnya. Journal of Entrepreneurship, Management and Industry (JEMI) dikelola oleh Program Studi Manajemen Fakultas Ekonomi dan Ilmu Sosial Universitas Bakrie (FEIS UB)
Arjuna Subject : -
Articles 5 Documents
 1 
Search results for , issue "Vol 2, No 4 (2019): Oktober - Desember 2019" : 5 Documents clear
KOMUNIKASI ORGANISASI PURNA PASKIBRAKA INDONESIA JAKARTA TIMUR (PPIJT) PADA PERILAKU PURNA PASKIBRAKA Putri, Dianingtyas M
Journal of Entrepreneurship, Management and Industry (JEMI) Vol 2, No 4 (2019): Oktober - Desember 2019
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jemi.v2i4.1919

Abstract

The organization is defined as an arrangement of people who deliberately to achieve a certain goal. The main character in an organization is human because one of the important dimensions of an organization is one of the factors and supporters of the organization. In other words, organizations also play a role in the process of forming human self-identity. This study uses organizational communication with behavioral theory and symbolic interactionism theory. Objects analyzed by members of Paskibraka in Purna Paskibraka Indonesia, East Jakarta. This research method uses a case study with a qualitative approach. Observation data analysis techniques and in-depth interviews using purposive sampling on informants. Then, the results of this study indicate that with the direction of the flow of communication from superiors to subordinates (downward communication) to the implementation of objectives and strategies can be successful, procedures and practices are carried out, instructions given by senior coaches are carried out, the basis of work provided can be done so that performance feedback can say to be appropriate, then indoctrination occurs. However, this only happens between them and is not comprehensive on all fronts. The openness of internal communication between them does not occur, such as wanting to express opinions following the object and perceptions can not be conveyed. Members-only focus on the best flag-raising exercise, because if it is not done it will cause social pressure on individuals and groups. Through organizational culture that is formed into control, the mechanism provides guidance and shapes the attitudes and behaviors of Capaska (candidate for Paskibraka). This behavior is formed from the organizational environmental process at PPIJT so that it can have implications for the ethical behavior it has, namely personality, values, moral principles. Ethical behavior also influences how individuals behave in problem solving, thought processes, communication, observation, and action. So the findings of this study are that PPIJT only focuses on the application of its output, but does not provide an in-depth understanding of Pancasila values ​​related to social interaction with others.
UPAYA MEMBANGUN CUSTOMER ENGAGEMENT MELALUI MEDIA SOSIAL INSTAGRAM Rohadian, Safitri; Amir, Muhammad Taufiq
Journal of Entrepreneurship, Management and Industry (JEMI) Vol 2, No 4 (2019): Oktober - Desember 2019
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jemi.v2i4.1925

Abstract

Using Instagram as a marketing tool requires online shop owners to build Customer engagement with followers so that their business can be sustainable. High engagement on Instagram can help online shops increase their sales and dig up more information about consumers' desires by doing various interactions using features found on Instagram. This study describes several efforts in building Customer engagement through social media called Instagram which is carried out by four online shop owners who sell their own products. The results showed by maximizing the use of Instagram features and applied the Customer engagement concept which are Content engagement  (context and communication) Media engagement, and Engagement marketing activities (collaboration and connection) are the effort to build customer engagement which turned out to sales’s increase.
MEMBANGUN POSITIVE E-WOM MELALUI E-SERVICE QUALITY, KEPERCAYAAN DAN KEPUASAN Kartika, Yani; Shihab, Muchsin Saggaff
Journal of Entrepreneurship, Management and Industry (JEMI) Vol 2, No 4 (2019): Oktober - Desember 2019
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jemi.v2i4.1942

Abstract

The purpose of this study is to analyse antecedents of positive electronic word-of-mouth (e-WOM). Data were collected using a set of questionnaire distributed to the target respondents of Lazada Indonesia, an e-commerce company in the country. The online questionnaire is of screening questions, the socio-demographic items and the items of constructs. Using a purposive sampling technique, a total of 200 respondents were obtained. Findings show that e-service quality, customer satisfaction and trust are the boosters of positive e-WOM. This examination is hoped to give empiric understanding to the marketers to create positive e-WOM.
BRANDERPRENEURSHIP: KEWIRAUSAHAAN BERBASIS PENGEMBANGAN MEREK Wijaya, Bambang Sukma
Journal of Entrepreneurship, Management and Industry (JEMI) Vol 2, No 4 (2019): Oktober - Desember 2019
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jemi.v2i4.1943

Abstract

This article elaborates on a strategic concept for entrepreneurs that allows their business to grow faster by synergizing the entrepreneurial spirit and the branding mindset. Indeed, many entrepreneurs still consider brand development or branding as a 'luxurious strategy' that is wasting money. However, by using the concepts and strategies that are smarter and focused, branding activities can be executed more effectively and efficiently to produce the optimum effect on business performance. Branderpreneurship concept refers to the stages as set out in the ‘circle of values development’: starting from Identifying values, Creating values, Delivering values, Communicating values, Maintaining values, Evaluating values to Updating values. Branderpreneurship concept is beneficial for novice entrepreneurs, start-up businesses, and SMEs that are developing their business. Thus, the public can more quickly recognize their business brand, grows strategically, which would have an impact on increasing business profits. 
PENGARUH IKLAN “INTRODUCTION: JO & JEK” DI YOUTUBE TERHADAP BRAND AWARENESS (Studi Kasus Perusahaan GO-JEK) Priana, Jordy Revindra; Suwandi, Suwandi
Journal of Entrepreneurship, Management and Industry (JEMI) Vol 2, No 4 (2019): Oktober - Desember 2019
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jemi.v2i4.1961

Abstract

This study aims to analyze the effect of the advertisement “Introduction: Jo & Jek” on YouTube towards brand awareness of GO-JEK as the case study. The independent variable in this study is YouTube advertisement and the dependent variable is brand awareness. The sample used in this study was Universitas Bakrie students who had watched the video advertisement “Introduction: Jo & Jek” from GO-JEK channel on YouTube. The number of sample was 100 people and was collected by non-probability sampling methods and also purposive sampling technique. The analysis method used is simple regression analysis. The result of this study indicated that YouTube advertisement has a positive and significant effect towards brand awareness of GO-JEK customers

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