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Media Mahardhika
Published by Sekolah Tinggi Ilmu Ekonomi Mahardhika
ISSN : 08540861     EISSN : 24074950     DOI : -
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences
MEDIA MAHARDHIKA is a peer-reviewed journal published by Department of Accounting, Faculty of Economics and Business, STIE MAHARDHIKA Surabaya Indonesia three times a year (Januari, May and September). MEDIA MAHARDHIKA aims to publish articles in the field of accounting and finance that provide significant contribution to the development of accounting practices and accounting profession in Indonesia and in the world. Consistent with its purpose, MEDIA MAHARDHIKA provides insights in the field of accounting and finance for academics, practitioners, researchers, regulators, students, and other parties interested in the development of accounting practices and accounting profession.
Arjuna Subject : -
Articles 14 Documents
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Search results for , issue "Vol. 20 No. 3 (2022): May 2022" : 14 Documents clear
MASIH AMPUHKAH EXPERIENTIAL MARKETING MENINGKATKAN CUSTOMER SATISFACTION DAN CUSTOMER LOYALTY PADA USAHA RUMAH SAKIT? Suci Meilia Setyarini; Ekawati Ekawati; Hadiah Fitriyah
Media Mahardhika Vol. 20 No. 3 (2022): May 2022
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v20i3.422

Abstract

Bisnis kesehatan menjadi primadona pada masa pandemic seperti ini, oleh karena itu pihak manajemen harus dapat menangkap peluang dan menghadapi tantangan untuk memberikan pelayanan yang terbaik kepada pelanggan. Pengalaman baik selama pelayanan yang akan membekas di ingatan pelanggan dan akan disebarluaskan sehinga menjadi informasi yang menjual sejalan dengan teori experiential marketing. Metode pemasaran jenis ini dirasakan sesuai untuk bisnis kesehatan yang menawarkan jasa yang bersifat intangible karena pelanggan akhirnya dapat merasakan pengalaman mengkonsumsi jasa melalui lima pendekatan (sense, feel, think, act, relate) secara langsung. Penelitian kali ini dianalisa memakai Systematic Literature Review (SLR) dengan metode meta-sintesis melalui pendekatan meta-agregasi pada rentang waktu 2018 – 2021. Dari hasil penelitian ini dapat diambil kesimpulan bahwa experiential marketing dengan lima variable yang terdiri dari sense, feel, think, act dan relate masing-masing mempunyai pengaruh positif dan signifikan terhadap customer satisfaction dan dapat memberikan pengaruh positif terhadap customer loyalty. Tetapi experiential marketing tidak secara langsung dan tidak signifikan dalam mempengaruhi customer loyalty. Ada beberapa hal pada variable experiential marketing yang tetap harus ditingkatkan dan kondisi ini berbeda pada masing-masing rumah sakit. Untuk variable relate adalah dimensi pada experiential marketing yang paling dominan dalam membangun customer satisfaction dan berpengaruh terhadap customer loyalty.
PENGARUH HARGA, KUALITAS PRODUK, KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN AYAM GORENG NELONGSO NGINDEN SEMOLO SURABAYA Dita Puspita Sari; Ony Kurniawati
Media Mahardhika Vol. 20 No. 3 (2022): May 2022
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v20i3.423

Abstract

Price is one of the factor influences consumer when making a purchase decision affecting both product quality and service quality. The study uses quantitative data. the population and sample are consumers of Nelongso Fried Chicken Nginden Semolo Surabaya , totaling 90 respondents. The instrument in this study used a Likert scale and the technique used was the non-probability sampling technique with the accidental sampling approach. By using the formula Hair et al. The results showed that the price (X1) the sig value obtained t sig of 0.000 < 0.05, the Product Quality (X2) sig value obtained 0.037 < 0.05, Service Quality (X3) the sig value obtained 0.002 < 0.05. And the F value with a significant level of 0.000 <0.05. Therefore, it can be said that price variables (X1), product quality (X2), and quality of service (X3) have a great influence on the purchase decision (Y) of Nelongso Fried Chicken, Nginden Semolo Surabaya at the same time. While the R Square test was obtained at 0.634 this means that 63.4% of the independent variables, Price (X1), Product Quality (X2) and Quality of Service (X3) dependent variables, Purchase Decision (Y). To do impact and the remaining 36.4% are affected by other factors
ANALISIS MANAJEMEN KEUANGAN RUMAH TANGGA DAN KEUANGAN NEGARA DAMPAK PANDEMI COVID-19 MENURUT PERSPEKTIF EKONOMI SYARIAH Rika Yuliastuti
Media Mahardhika Vol. 20 No. 3 (2022): May 2022
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v20i3.424

Abstract

The research’s title is An Analysis of Household Financial Management and State Finances During the Covid-19 Pandemic According to the Sharia Economic Perspective. The background of this research is the condition of the outbreak of the COVID-19 pandemic in all countries in 2020. The move to close the economic sector has an impact on household finances and state finances. The purpose of this study is to analyze household financial management and state finances during the COVID-19 pandemic from a sharia economic perspective. The method used in this study is a descriptive qualitative method approach using content analysis techniques. From a study conducted on various literatures, the following points are shown. First, should follow the example of the Prophet in managing family financial spending by using the principles of a simple lifestyle. When managing shopping, prioritize needs, not wants. Second, the expenditure should be regulated based on the amount of income. When an epidemic occurs which results in reduced income, some spending must be cut. Third, keep spending your wealth on infaq, shodaqoh etc when you are free or when you are short of sustenance. Fourth, set the largest allocation for mass basic needs. As for the regulation of state finances according to the sharia economy in an epidemic condition, all income owned by the state is allocated to meet the basic needs of the people. Especially the basic needs of each household and the fulfillment of health needs. In the Islamic economic system, there is a solution to rearrange regulations on macro and micro economic aspects to become sharia-based.
PENGARUH FASILITAS BELAJAR, KECERDASAN EMOSIONAL DAN KREATIVITAS GURU TERHADAP EFEKTIVITAS BELAJAR SISWA SDN BINUANG 4 KABUPATEN TAPIN Mahrita Mahrita; Rosadiro Cahyono
Media Mahardhika Vol. 20 No. 3 (2022): May 2022
Publisher : STIE Mahardhika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/mahardika.v20i3.425

Abstract

This writing starts with a theoretical framework, expert opinion, or the researchers' knowledge based on their experiences, and then progresses to challenges with proposed solutions in order to seek justification (verification) in the form of empirical data support in the field. The goal of this study is to determine the degree to which learning facilities, emotional intelligence, and teacher creativity contribute to the effectiveness of students at SDN Binuang 4 Tapin Regency. The study takes a quantitative approach, with a 34-person population, a 34-person sample size, and data analysis processes. The findings of this study indicate that the variables Learning Facilities, Emotional Intelligence, and Teacher Creativity all have an effect on the Learning Effectiveness of students at SDN Binuang 4 Tapin Regency, that each of these independent factors has a substantial influence on the dependent variable continuously (simultaneously), and that the variable with the greatest effect on the dependent variable concurrently is the variable with the greatest effect on the dependent variable concurrently (simultaneously).

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