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COMMED: Jurnal Komunikasi dan Media

commed
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Published by Universitas Putera Batam

ISSN : 25278673 EISSN : 26156725 DOI : -

Core Subject : Education, Social,

Languange, Linguistic, Communication & Media Social Sciences

Jurnal komunikasi dan media diterbitkan dua kali setahun oleh Program Studi Ilmu Komunikasi Universitas Putera Batam. Jurnal ini merupakan sarana publikasi karya ilmiah bagi kaum akademisi dan praktisi. Jurnal ini menerbitkan artikel dari hasil penelitian baik penelitian lapangan (laporan penelitian) maupun penelitian pustaka (kajian pustaka), artikel kajian konseptual, rensensi buku ilmiah terkait dengan permasalahan dan isu-isu aktual ilmu komunikasi.

Arjuna Subject : -

Articles 99 Documents

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DESAIN PRODUK MAKANAN LOKAL BERBASIS INDUSTRI KECIL MENENGAH: Ali Alamsyah Kusumadianata, Maria Fitriah Jurnal COMMED
Commed : Jurnal Komunikasi dan Media Vol. 2 No. 1 (2017): Commed : Jurnal Komunikasi dan Media
Publisher : Prodi Ilmu Komunikasi Universitas Putera Batam

Increasing the number of local food businesses in the form of products that are worth selling the industry isincreasing in quantity and quality. Bogor is one of the tourist destinations with local food identity. Thereforethe research has purposes (1). Describe the visual communication design of food label of small and mediumindustry circulating in Bogor city. (2). Describe the aspects of small and medium industry food labels thathave been adopted by small and medium-sized industries. (3). Analyze consumer buying interest in small andmedium industries. The research method uses a qualitative approach where the analysis used is the case andthe semantics of the product are visually observed. The results show that the local product has a culturalaesthetic value that is able to lift tourism by generating visual communication design, by showing the labelinformation aspects of the production contained on the packaging. It can be able to attribute tourist visits inconsuming local products by improving the quality of packaging product design.

POLA KOMUNIKASI DAN GAYA KEPEMIMPINAN DENGAN KOHESIVITAS KELOMPOK PAGUYUBAN (STUDI PADA PAGUYUBAN ETNIS SUNDA BABUL AKHIRAT DI KOTA BATAM): Ageng Rara Cindoswari, Annisa Risecha Junep Jurnal COMMED
Commed : Jurnal Komunikasi dan Media Vol. 1 No. 2 (2017): Commed : Jurnal Komunikasi dan Media
Publisher : Prodi Ilmu Komunikasi Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (566.983 KB)

The purpose of this study are: (1) Understanding the picture (description) communication patterns that exist in the community social groups babul hereafter in the city of Batam. (2) Determine what leadership style that is used by leaders in the community social groups babul akhirat in the city of Batam. (3) Understand the leadership styles used by the leader of the group is said to effectively achieve group goals and leadership style as he sees fit to be applied according to group members. (4) Understanding the picture (description) group cohesiveness in the community social groups babul akhirat in the city of Batam. (5) Understanding the relationship between patterns of group communication with community social group cohesiveness babul akhirat in the city of Batam. In this study, the research subject is babul akhirat community consisting of management and members elected prupossive while the research object is the communication patterns and style of leadership in community cohesiveness maintain babul akhirat. This research was conducted during the four months from June 2016 to September 2016. The researchers used qualitative research methods to determine how to find, collect, process and analyze the research data. Results from this study is the communication patterns in association akhirat leads the lateral pattern and structure of communication are open network (radial personal network). Leadership style adopted by the leader of the community is participating styleleaders and communication behavior consideration.

ANALISA SEMIOLOGI PESAN MORAL PADA FILM “BEAUTY AND THE BEAST LIVE ACTION”: Juanna, Sholihul Abidin Juanna Juanna; Sholihul Abidin
Commed : Jurnal Komunikasi dan Media Vol. 2 No. 2 (2018): Commed : Jurnal Komunikasi dan Media
Publisher : Prodi Ilmu Komunikasi Universitas Putera Batam

“Beauty and The Beast Live Action” movie is a re-make film of the original version with the same title in 1991. As a romantic themed fiction show, it's no wonder that the film managed to tie the audience emotionally, so the audience can sense that they are part of the film as long as he/she watched the movie. By the time the film finishes, there will be at least a meaning or moral message that can be taken from a movie, which is composed of signs containing a moral message. Overall, the movie Beauty and The Beast Live Action gives a moral message that we should not judge a person just from his appearance alone, because the most important is the kindness of the person. However, if we look closely at the signs contained in each scene, there are still some moral messages beyond the theme of the film that we can take through semiological analysis, using qualitative research methods. This research uses Charles Sanders Peirce's semiology theory which divides the mark into three categories namely icons, indexes and symbols in creating meaning, which will then be summed up into a moral message. The object of research investigated is some snippets of scenes in the film that will be drawn conclusions of moral messages based on semiology analysis, so that ultimately obtained the results of research on what moral messages contained in every scene of the film and also that the moral message is not only obtained from the entire film alone, but also through each scene cut.

ANALISIS EXPERIENTIAL MARKETING DALAM STASIUN RADIO BERFORMAT OLAHRAGA (STUDI PADA PROGRAM OFF AIR NONTON BARENG RADIO 96.4 BOBOTOH FM BANDUNG): Rochmat Fauzi, Faridhian Anshari Jurnal COMMED
Commed : Jurnal Komunikasi dan Media Vol. 1 No. 2 (2017): Commed : Jurnal Komunikasi dan Media
Publisher : Prodi Ilmu Komunikasi Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (584.817 KB)

Radio is one part of the mass media that can reach a large audience. One of them is the radio with a sports format. The format determines how radio programs are planned and implemented, one of which is the program off air radio. Marketing important to applied in order to achieve profitability, and create a consumer experience to the company through the program off air that event. One of them is with experiential marketing through strategic experience models (SEMs). In SEMs there are five elements to create an experience in the minds of consumers and marketing tool called experience provider (EXPROS). This research aims to determine the planning and SEMs elements in the program off air “nonton bareng” by 96.4 Bobotoh FM Bandung Radio. This research use a qualitative approach and descriptive research. The data validity of research by triangulation. The results in this research is unsuccesfull event planning program off air “nonton bareng” according to the characteristics, positioning and radio format. Expereintial marketing planning is not fully planned.The fifth element of strategic experience models contained in the “nonton bareng” is sense element utilizing the senses of sight, the emotional element with a positive feel, think elements with creative thinking, the elements act with spontaneity and invitations, and elements relate to relationships with employees and the

Full Issue: Volume 2 No 1 Agustus 2016 Jurnal COMMED
Commed : Jurnal Komunikasi dan Media Vol. 2 No. 1 (2017): Commed : Jurnal Komunikasi dan Media
Publisher : Prodi Ilmu Komunikasi Universitas Putera Batam

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Media Baru Dan Komunikasi Organisasi (Studi Kasus Pemanfaatan E-Mail, Yahoo! Messenger, Lync, dan Portal Internal dalam Komunikasi Internal PT Datacomm Diangraha): Annisa Risecha Junep Jurnal COMMED
Commed : Jurnal Komunikasi dan Media Vol. 1 No. 1 (2016): Commed : Jurnal Komunikasi dan Media
Publisher : Prodi Ilmu Komunikasi Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (190.053 KB)

PT. Datacomm Diangraha is the company's leading network technology service provider in Indonesia thatprovides solutions and services that are reliable and innovative network nationwide. The purpose of thisstudy was to determine and describe the utilization of e-mail, Yahoo! Messenger, Lync and Internal Portalby ICT in the process of internal communication in PT. Datacomm Diangraha in 2012-2014.Subjects in thisstudy were 3 persons, Mr. Cahyo, HR Manager and Manager ICT PT.Datacomm Diangraha. Data analysistechniques in this research is the data to be obtained from interviews and also from documents of HRD andalso ICT PT. Datacomm Diangraha, After conducting interviews and document study of HR and ICT PT. Theresearch will be conducted by researchers, presentation of data will be done with stories and pictures forfurther clarify the results obtained. Results of the analysis showed that the presence of new media is tofacilitate the process of communication and exchange of information on the company, Improving efficiencyin communication and information, Datacomm be the center of the utilization of new media, as othercompanies began to follow using share point, as well as new media easily accessible and allowing to quicklyobtain feedback

EFEKTIFITAS PENGGUNAAN MEDIA KOMUNIKASI DALAM RANGKA SOSIALISASI PROGRAM GPMB (GERAKAN PEMBINAAN MASYARAKAT BACA) DI JAWA BARAT: Tine Silvana R ,H. Rohanda Jurnal COMMED
Commed : Jurnal Komunikasi dan Media Vol. 2 No. 1 (2017): Commed : Jurnal Komunikasi dan Media
Publisher : Prodi Ilmu Komunikasi Universitas Putera Batam

This research explore efectivity of media uses for GPMB’s (Gerakan Pembinaan Masyarakat Baca) programat jawa Barat. This research aim to explore attractiveness of message, content of information, and obstaclesof media communication at socialization of GPMB’s program in Jawa Barat. The research method’s isqualitative descriptivvw which explain the fact sistematicly ang has specific population characteristicscarefully. The data collected by interview 8 leader of library as coach of GPMB, observation to road show atCiamis, Bogor and Karawang. The result of this research show content of information use manual book,brochure, news paper and billboard was completed about this program. The format of content of informationwas easy to understanded. The obstacles from delivery message was lack of interested for read. The efectiveway to delivery the message was from roadshow but they cann’t delivery all of content information to all oftarget information. This research suggest “Bapusipda” will guide and give media information routinely toall library at Jawa BaratEfectivity of media communication, socialization, Gerakan Pembinaan Masyarakat Baca

STRATEGI BRANDING WISATA SYARIAH PULAU MADURA: Teguh Hidayatul Rachmad Jurnal COMMED
Commed : Jurnal Komunikasi dan Media Vol. 1 No. 2 (2017): Commed : Jurnal Komunikasi dan Media
Publisher : Prodi Ilmu Komunikasi Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (841.082 KB)

Madura consists of four districts, namely Bangkalan, Sampang, Pamekasan and Sumenep have the demographics and history of Islamic breath. Islands that are around the island of Madura, eventually also drifted Islamisation. Some of the historical heritage of Islamic nuanced evidence of cultural artifacts until now. The mosque, the burial place, the kingdom, to the place that made religious rituals in ancient times is still maintained until now. The method used is a qualitative descriptive categorize and describe various data literature has been obtained. The result is a cultural artifact of the Madurese be an attraction that is used as a tourist destination branding that based on sharia. Many Islamic cultural artifacts so Madura considered a portico Medina. Portico Medina branding process must be maintained and widely publicized, so that people inside and outside Indonesia aware of the beauty and culture of Madura.

IMPLEMENTASI PROMOSI BAURAN KOMUNIKASI PEMASARAN KARTU KREDIT DI INDONESIA (Studi Deskriptif Bank Mandiri, HSBC, Citibank, BCA dan BNI): Ilham Prisgunanto Ilham Prisgunanto
Commed : Jurnal Komunikasi dan Media Vol. 2 No. 2 (2018): Commed : Jurnal Komunikasi dan Media
Publisher : Prodi Ilmu Komunikasi Universitas Putera Batam

Credit cards are one of the most familiar payment tools for information society. They used integrated marketing communications method to get new costumers. They prepared this method to market expansion. Intergrated marketing communication depend on understanding of company about marketing of communication. This research aims to explore implementation of used integrated marketing communications. This research used theory of marketing communication, theory of integrated marketing communications, promotion and marketing plan. This reaearch method is qualitative descriptive. They collected data from staff and management of bank who produce credit card used interview method (Mandiri, HSBC, BCA, Citibank dan BNI). The result is Local Banks which produce credit card did same promotion method with the International bank method. The big issue about credit card is They must used international big brand from Citibank to arrange their system. The Marketing communication is success because of pattern of organization, cross sectoral integration in corporate. Because of that situation, its important to marketing communication at banking.

MAKNA KEBERADAAN VESPA EXTREME BAGI SCOOTERIST: Fikri Muhamad Ridho , Heri Hendrawan Jurnal COMMED
Commed : Jurnal Komunikasi dan Media Vol. 1 No. 2 (2017): Commed : Jurnal Komunikasi dan Media
Publisher : Prodi Ilmu Komunikasi Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (507.426 KB)

This research is motivated phenomenon rampant vespa extreme use, a vehicle that has been modified vespa was known as extreme, because users produce a wide range of unique vehicles, which adorn the quaint town in Indonesia. Appearance is intentionally made to describe their souls are free to express the impression of what it is. Many vespa has changed into a form that is barely recognizable, either to make them more comfortable or to improve the aesthetics. The purpose of this research is to discover and explain more about the meaning of existence vespa vespa extreme for members of the extreme. This study used a qualitative approach, the method of phenomenology and constructivism. Data collected by interview, observation, literature study and documentation. Researchers took seven informants who are community members vespa extreme in Garut as research subjects to serve as a source of data on the number of questions of interviews conducted by purposive sampling. The results showed that the community members vespa extreme meaning of existence vespa extreme derived from motive "because" community members Vespa Extreme when joining the Community Vespa Extreme, motive "for" community members Vespa Extreme when joining the Community Vespa Extreme, and the experience of communication actions from community members vespa extreme, so it appears the meaning itself of the informant.

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commed.ilkomupb@gmail.com

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Journal Mail Official
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INDONESIA