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COMMED: Jurnal Komunikasi dan Media
Published by Universitas Putera Batam
ISSN : 25278673     EISSN : 26156725     DOI : -
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Jurnal komunikasi dan media diterbitkan dua kali setahun oleh Program Studi Ilmu Komunikasi Universitas Putera Batam. Jurnal ini merupakan sarana publikasi karya ilmiah bagi kaum akademisi dan praktisi. Jurnal ini menerbitkan artikel dari hasil penelitian baik penelitian lapangan (laporan penelitian) maupun penelitian pustaka (kajian pustaka), artikel kajian konseptual, rensensi buku ilmiah terkait dengan permasalahan dan isu-isu aktual ilmu komunikasi.
Arjuna Subject : -
Articles 7 Documents
 1 
Search results for , issue "Vol. 1 No. 2 (2017): Commed : Jurnal Komunikasi dan Media" : 7 Documents clear
POLA KOMUNIKASI DAN GAYA KEPEMIMPINAN DENGAN KOHESIVITAS KELOMPOK PAGUYUBAN (STUDI PADA PAGUYUBAN ETNIS SUNDA BABUL AKHIRAT DI KOTA BATAM): Ageng Rara Cindoswari, Annisa Risecha Junep Jurnal COMMED
Commed : Jurnal Komunikasi dan Media Vol. 1 No. 2 (2017): Commed : Jurnal Komunikasi dan Media
Publisher : Prodi Ilmu Komunikasi Universitas Putera Batam

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Abstract

The purpose of this study are: (1) Understanding the picture (description) communication patterns that exist in the community social groups babul hereafter in the city of Batam. (2) Determine what leadership style that is used by leaders in the community social groups babul akhirat in the city of Batam. (3) Understand the leadership styles used by the leader of the group is said to effectively achieve group goals and leadership style as he sees fit to be applied according to group members. (4) Understanding the picture (description) group cohesiveness in the community social groups babul akhirat in the city of Batam. (5) Understanding the relationship between patterns of group communication with community social group cohesiveness babul akhirat in the city of Batam. In this study, the research subject is babul akhirat community consisting of management and members elected prupossive while the research object is the communication patterns and style of leadership in community cohesiveness maintain babul akhirat. This research was conducted during the four months from June 2016 to September 2016. The researchers used qualitative research methods to determine how to find, collect, process and analyze the research data. Results from this study is the communication patterns in association akhirat leads the lateral pattern and structure of communication are open network (radial personal network). Leadership style adopted by the leader of the community is participating styleleaders and communication behavior consideration.
ANALISIS EXPERIENTIAL MARKETING DALAM STASIUN RADIO BERFORMAT OLAHRAGA (STUDI PADA PROGRAM OFF AIR NONTON BARENG RADIO 96.4 BOBOTOH FM BANDUNG): Rochmat Fauzi, Faridhian Anshari Jurnal COMMED
Commed : Jurnal Komunikasi dan Media Vol. 1 No. 2 (2017): Commed : Jurnal Komunikasi dan Media
Publisher : Prodi Ilmu Komunikasi Universitas Putera Batam

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Abstract

Radio is one part of the mass media that can reach a large audience. One of them is the radio with a sports format. The format determines how radio programs are planned and implemented, one of which is the program off air radio. Marketing important to applied in order to achieve profitability, and create a consumer experience to the company through the program off air that event. One of them is with experiential marketing through strategic experience models (SEMs). In SEMs there are five elements to create an experience in the minds of consumers and marketing tool called experience provider (EXPROS). This research aims to determine the planning and SEMs elements in the program off air “nonton bareng” by 96.4 Bobotoh FM Bandung Radio. This research use a qualitative approach and descriptive research. The data validity of research by triangulation. The results in this research is unsuccesfull event planning program off air “nonton bareng” according to the characteristics, positioning and radio format. Expereintial marketing planning is not fully planned.The fifth element of strategic experience models contained in the “nonton bareng” is sense element utilizing the senses of sight, the emotional element with a positive feel, think elements with creative thinking, the elements act with spontaneity and invitations, and elements relate to relationships with employees and the
STRATEGI BRANDING WISATA SYARIAH PULAU MADURA: Teguh Hidayatul Rachmad Jurnal COMMED
Commed : Jurnal Komunikasi dan Media Vol. 1 No. 2 (2017): Commed : Jurnal Komunikasi dan Media
Publisher : Prodi Ilmu Komunikasi Universitas Putera Batam

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Abstract

Madura consists of four districts, namely Bangkalan, Sampang, Pamekasan and Sumenep have the demographics and history of Islamic breath. Islands that are around the island of Madura, eventually also drifted Islamisation. Some of the historical heritage of Islamic nuanced evidence of cultural artifacts until now. The mosque, the burial place, the kingdom, to the place that made religious rituals in ancient times is still maintained until now. The method used is a qualitative descriptive categorize and describe various data literature has been obtained. The result is a cultural artifact of the Madurese be an attraction that is used as a tourist destination branding that based on sharia. Many Islamic cultural artifacts so Madura considered a portico Medina. Portico Medina branding process must be maintained and widely publicized, so that people inside and outside Indonesia aware of the beauty and culture of Madura.
MAKNA KEBERADAAN VESPA EXTREME BAGI SCOOTERIST: Fikri Muhamad Ridho , Heri Hendrawan Jurnal COMMED
Commed : Jurnal Komunikasi dan Media Vol. 1 No. 2 (2017): Commed : Jurnal Komunikasi dan Media
Publisher : Prodi Ilmu Komunikasi Universitas Putera Batam

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Abstract

This research is motivated phenomenon rampant vespa extreme use, a vehicle that has been modified vespa was known as extreme, because users produce a wide range of unique vehicles, which adorn the quaint town in Indonesia. Appearance is intentionally made to describe their souls are free to express the impression of what it is. Many vespa has changed into a form that is barely recognizable, either to make them more comfortable or to improve the aesthetics. The purpose of this research is to discover and explain more about the meaning of existence vespa vespa extreme for members of the extreme. This study used a qualitative approach, the method of phenomenology and constructivism. Data collected by interview, observation, literature study and documentation. Researchers took seven informants who are community members vespa extreme in Garut as research subjects to serve as a source of data on the number of questions of interviews conducted by purposive sampling. The results showed that the community members vespa extreme meaning of existence vespa extreme derived from motive "because" community members Vespa Extreme when joining the Community Vespa Extreme, motive "for" community members Vespa Extreme when joining the Community Vespa Extreme, and the experience of communication actions from community members vespa extreme, so it appears the meaning itself of the informant.
PENGGUNAAN JEJARING SOSIAL TWITTER SEBAGAI MEDIA PROMOSI PADA RESTORAN RANJANG 69: Rosianti Utami Dewi, Zam Zam Nurjaman Jurnal COMMED
Commed : Jurnal Komunikasi dan Media Vol. 1 No. 2 (2017): Commed : Jurnal Komunikasi dan Media
Publisher : Prodi Ilmu Komunikasi Universitas Putera Batam

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Abstract

Internet as a new medium that provides a lot posibility for marketing development. Social media presence allows the owner of the product, brand, traders to interact directly, in time and inexpensively without having to meet directly. Marketers using social media to carry out various marketing activities including promotion. This study aims to determine the use of Social Networking Twitter as a promotional medium in marketing communications of RANJANG 69 restaurants. The research used in this study is a qualitative method with descriptive research. Promotional strategy developed with regard to informing the community that the company utilizes Ranjangers are active followers twitter of account RANJANG 69 to perform various activities post associating with RANJANG 69 to inform about RANJANG 69 product, location, events and others. Persuading aims to educate the advantages of products owned, while reminding made through recalled to forming engagment to consumers by creating sustainable tweets.
PENGUKURAN EFEKTIVITAS IKLAN (STUDI KOMPARASI: IKLAN MEDIA CETAK DAN IKLAN MEDIA ONLINE): Lasmery RM Girsang Jurnal COMMED
Commed : Jurnal Komunikasi dan Media Vol. 1 No. 2 (2017): Commed : Jurnal Komunikasi dan Media
Publisher : Prodi Ilmu Komunikasi Universitas Putera Batam

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Abstract

The shift in advertising in the media have change of strategy in terms of providing for the cost of the ad campaign products/services providers who make the company had to think hard to be able to introduce products / services that attract public attention. Therefore, quantitative research based Theory Usability and Satisfaction (Uses and Gratification Theory) will measure the effectiveness of ads (a comparative study: print ads and online media advertising) by mapping the EPIC model of the 111 respondents in Jakarta. The results were as follows: (1) The average scores for the dimension Empathy magazine ad for 3,74, while on youtube of 3.6; (2) The average scores for the dimensions of Persuasion advertisement in a magazine of 3.60 while on youtube of 3.45; (3) The average scores for the dimensions of the ad in the magazine Impact 3,82 while on youtube by 3, 765; (4) The average scores for the dimensions of a magazine ad Communication of 3.85 while on youtube of 3.84; and (5) EPIC magazine advertising rate of 3.75 while on youtube of 3.67.
PERSEPSI MAHASISWA UNTIRTA TERHADAP PENERAPA PERDA SYARIAH DI KOTA SERANG: Hadi Suprapto Arifin, Engkus Kuswarno, Benyamin Pramono Jurnal COMMED
Commed : Jurnal Komunikasi dan Media Vol. 1 No. 2 (2017): Commed : Jurnal Komunikasi dan Media
Publisher : Prodi Ilmu Komunikasi Universitas Putera Batam

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Abstract

Regional autonomy has been giving a very strong impetus for the regions to regulate the area in accordance with the aspirations of the people in the area. Various products come as a form of public kebiajakan otomoni area. Implementation and the existence of Sharia regulations in Serang has some pros and cons in the community. The purpose of this study was to describe the perceptions of students Untirta on the application of sharia regulations in the town of attack. Design of this study is to approach kunatitatif survey method. The data analysis in this study is the descriptive statistical analysis. Results of analysis show that the general perception is very good student of the existence of Sharia regulations were implemented in the city of Serang. It can be seen from the general student perceptions of the existence and application of sharia regulations in the City attack is quite good. For 73.5 percent of the students assess the existence and application of sharia regulations quite well and according to the needs and conditions of people in Serang, while students assess sharia regulations are less precise and less well by only 23.0 percent.

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