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INDONESIA
JURISMA: Jurnal Riset Bisnis & Manajemen
Published by Universitas Komputer Indonesia
ISSN : 20860455     EISSN : 2338929X     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
JURISMA: Jurnal Riset Bisnis & Manajemen adalah wadah informasi berupa hasil peneltian, studi kepustakaan dalam rangka meningkatkan penelitian dan ilmu pengetahuan.
Arjuna Subject : -
Articles 6 Documents
 1 
Search results for , issue "Vol 2 No 2: Oktober 2012" : 6 Documents clear
ANALISIS EKUITAS MEREK KARTU SELULER MENTARI (Suatu Survey Pada Pengguna Kartu Seluler Merek Mentari Di Regional Jawa Barat) Rahma Wahdiniwaty
JURISMA : Jurnal Riset Bisnis & Manajemen Vol 2 No 2: Oktober 2012
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v2i2.385

Abstract

ABSTRACTThe purpose of this research is to know respondent assessment on brand equity cellular card MentariThe research uses descriptive survey and explanatory survey method. The population research are cellular card user of Mentari brand in West Java Region. The sampling technique used is cluster judgment sampling with size of each stratum use proportional size with population stratum. The collection of data is conducted by observation technique, interview and questionnaire which first organize try-out to 30 respondents to saw its validity and reliability. Subsequently, if try-out to them was valid and reliable, then continued by disseminated questionnaire with sample of 425 respondents who use Mentari‟s cellular card which is distributed around the five cities/regencies that are Bandung, Tasikmalaya, Purwakarta, Cirebon, and Sukabumi. The qualitative analysis uses the category determination in the term of percentage for each sub-variable.The results of research indicate that Mentari equity is assessed high.Keywords :brand equity
ANALISIS STRES KERJA DAN MOTIVASI KERJA PENGARUHNYA TERHADAP PRODUKTIVITAS KERJA KARYAWAN PADA PT. LEADING GARMENT BANDUNG Lita Wulantika; Irma Irma
JURISMA : Jurnal Riset Bisnis & Manajemen Vol 2 No 2: Oktober 2012
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v2i2.386

Abstract

ABSTRACTThe purpose of this study was to determine: (1) Stress the employee on PT.Leading (2) Motivation of employees working on PT.Leading garment industries, (3 ) The productivity of employees on PT.Leading garment, (4) Effect of work stress and work motivation on PT.Leading garment industries partially or simultaneously. The research method the authors used in this research is descriptive research method and research methods verifikatif. Samples from this study and over 120 are employees. To be able to analyze the extent of the influence of job stress and work motivation on work productivity, methods of analysis used simple and multiple linear regression or correlation of multiple determination. From the results of this study indicate that job stress and work motivation proved to significantly affect employee productivity on PT.Leading garment. These results are demonstrated by statistical tests.The amount of the partial effect of job stress variables on the productivity of employees working on PT.Leading Garment of 21.7%. The amount of the partial effect of motivation to work towards the production of employee productivity on garment PT.Leading Industries of 31.4%. While simultaneously work stress and work motivation affects the productivity of employees working part sewing production orders on men's pajama PT.Leading garment industries of 53.1% and the remaining 46% is influenced by factors that are not researched by the author.Keywords : Work Stress, Work Motivation, Work Productivity
DAMPAK RESPON LINGKUNGAN BERBELANJA TERHADAP PERILAKU PEMBELIAN IMPULSIF PADA BLOSSOM FACTORY OUTLET Raeni Dwi Santy
JURISMA : Jurnal Riset Bisnis & Manajemen Vol 2 No 2: Oktober 2012
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v2i2.387

Abstract

Business in this globalization era has became a challenge for every business world to increase their performance and the business‟ quality to hold them in a big competition. The way to take over the market share is by depending our customer. Every entrepreneurs are faced with a harder life challenge in operating their business to survive their company and they can develop their business which has been operated for a longtime. And if this situation is connected with the customer buying behavior , so the company have to pay attention the other environment. The capability of spending money make a person feel to have a power. Sometimes the customer doesn‟t feel uncertainly with their decision in buying a product and asking for a help from the other person to choose about the product which want to be bought.The research of this study are: (1) to assess the responses of respondent regarding Blossom Factory Outletstore environment . (2) to assess the impulsive buying behavior of Blossom Factory Outlet. (3) to know how big about the impact of store environment toward impulsive buying behavior at Blossom Factory OutletThe method which is used in this research is descriptive and verification methods with a sample of 100 people who are the visitors of Blossom Factory Outlet, and using linear regression analysis to determine the mathematical model, the product moment correlation analysis (pearson) for calculating the level of closeness of relationship, determination analysis to know about the effect. the author use SPSS 13.0 version for windows to facilitate in the data processing. The results of this research can be found with a simple linear regression equation is Y = 93.894 + 1.499 X. The correlation between store environment with Impulsive buying behavior is strong and has a positive relationship. The magnitude of store environment impact toward the impulsive buying behavior is 43.9% and the balance of 56.1% was influenced by the other factors which are not examined by author such as (1)The product price which is demanded, (2) Service quality for the consumer , (3) intense competition in the same business world. Thus the better store environment will increasingly impact on the level of impulsive buying behavior .Key words : Store Environment ,impulsive buying, customer behaviour
PENGARUH KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN PADA MQ GUEST HOUSE BANDUNG Trustorini Handayani
JURISMA : Jurnal Riset Bisnis & Manajemen Vol 2 No 2: Oktober 2012
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v2i2.388

Abstract

ABSTRAKMQ Guest House is company which active in hotel service. It has also incorporated the introduction on “Management Qolbu” concept. MQ Guest House in a few last month experiences downdraft of number of lodging costumers estimable resulted from the competitor in region north Bandung. But MQ Guest House has excellence service that is having attention to customer or client by listening by critics, suggestion, and sigh felt by customer or client. Hence writer interests to do elite with headline “The Influence of Service Quality on the Customer Loyalty of MQ Guest House Bandung”.The purposes of this research is to know the respondents conceptions to the service quality of MQ Guest House Bandung, to know the customer loyalty at MQ Guest House Bandung, and to know the influence of services quality to the customer loyalty of MQ Guest House Bandung.The method that us in this research is explanatory survey method, this research kind is descriptive and verivicative analysis, with using sample from population in company by 100 respondent with using questioner as data collection tool, and to make it simple in analyze the data, writer used SPSS 13 for Windows.The result of this research showed that r is 0,873%, this show that there a strong relation, one way and significant between service quality and customer loyalty. While determination coefficient resulted 76,2% and rest is 23,78% influenced by in other factor such as a price, competitor, and many other. This showed is that if service quality increased so customer loyalty also increased at MQ Guest House Bandung.Keyword: Service Quality, Customer Loyalty
PENGARUH PERSEPSI DIFERENSIASI PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN ALAT KONTRASEPSI JENIS KONDOM MEREK DUREX DAN FIESTA (SUATU STUDI PADA PENDUDUK KOTA BANDUNG UTARA) Djatnika Dwi Asri; Dewi Indriani; Wildan Taufik
JURISMA : Jurnal Riset Bisnis & Manajemen Vol 2 No 2: Oktober 2012
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v2i2.389

Abstract

ABSTRACT"The Influence of Perceptions of Product Differentiation and Brand Image on Purchase Decisions Contraception Type Brand Durex Condoms and Fiesta. (A Study at population of North Bandung City) ". Thesis, Management Studies Program, Strata 1, Faculty of Economics, University Computer Indonesia, under the guidance of Hj. Dewi Indriani, S.E., M.Sc.This study aims to determine the response of respondents to product differentiation type of contraceptive and condom brand Durex Fiesta, as well as how large the influence of product differentiation and brand image against the decisions of consumers in the purchase of contraceptives type of Durex brand condoms and Fiesta.The research method used is descriptive analysis method and analysis verifikatif. Descriptive analysis method was used to clarify the picture of research variable by using frequency and percentage distribution tables. While the analytical methods used to test the hypothesis verifikatif research using relevant statistical tests.The results obtained can be known to have a strong relationship between product differentiation and brand image with consumers purchasing decisions either partially or simultaneously. Factors to consider in the implementation of product differentiation and reinforce brand image is more to know the characteristics and needs of consumers.Keywords: Product differentiation, brand image and consumers decisions
IMPLEMENTASI SISTEM INFORMASI KULIAH ONLINE TERHADAP MINAT MENGAJAR DAN IMPLIKASINYA TERHADAP KUALITAS MENGAJAR DOSEN (Kasus Pada Dosen Tetap Unikom Bandung) Umi Narimawati
JURISMA : Jurnal Riset Bisnis & Manajemen Vol 2 No 2: Oktober 2012
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v2i2.384

Abstract

AbstractLack of utilization of Online Course Information Systems in attracting lecturer‟s interest to use it, whereas the online course is conducted as one effort to improve the quality of lecturer‟s teaching. Online course is expected to fulfill the information needs of students from the lecturer related to lecture material and the occurrence of effective communication between lecturers and students. The purpose of this study is to analyze the implementation of information systems online course towards interest of lecturer in teaching and its implications on the quality of the lecturer‟s teaching at the Universitas Komputer Indonesia of Bandung. The method used in this study is qualitative and quantitative methods. The technique of collecting data by observation, interviews and questionnaire. The unit analysis in this research are UNIKOM permanent lecturers numbering 100 people with students numbering 500 people as the sample. Statistical testing using path analysis with an application program SPSS17.0 for windows.The results showed that the implementation of information systems online lecture in UNIKOM Bandung as a whole is included in good criteria, but the infrastructure indicators still show the less good criteria due to lack of facilities of personal computers and slow internet access for lecturers. Also supported by the bandwidth limitations that have not been sufficient to access simultaneously.As for the variables of lecturer‟s interest included in the moderate category. While the variable quality of the lecturer‟s teaching included in the high category, unless the attraction indicator is less to respond, it is caused by the less interesting material design or materials which uploaded by the lecturer to student. The result of analysis showed that the implementation of online course have a positive and significant impact on the interest and quality of the lecturer‟s teaching. The largest contribution to the quality of lecturer‟s teaching come from lecturer‟s interest. But then the simultaneous influence is more than partial. This means the existence of an online course information system should indeed align with the lecturer‟s desire to create interest as well as lecturer‟s teaching quality.Keywords :Information System, Online Course, Lecturer‟s Interest, Lecturer‟s Teaching Quality

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