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INDONESIA
Jurnal Manajemen Bisnis Krisnadwipayana
Published by Universitas Krisnadwipayana
ISSN : 23384794     EISSN : 25797476     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Manajemen Bisnis Krisnadwipayana, yang lebih dikenal dengan sebutan JMBK mulai dipublikasikan sejak awal tahun 2013 oleh Program Magister Manajemen Universitas Krisnadwipayana Jakarta. JMBK terbit 3 (tiga) kali dalam satu tahun, yaitu pada bulan Januari, Mei, dan September yang memuat berbagai hasil penelitian berupa kajian manajemen dan bisnis, yang meliputi manajemen produksi dan operasional, manajemen pemasaran, manajemen sumber daya manusia, dan manajemen keuangan sesuai isu-isu bisnis yang berkembang saat ini. Diharapkan berbagai hasil penelitian yang dipublikasikan melalui JMBK dapat memberikan berbagai manfaat , yaitu bagi pengembangan ilmu manajemen dan bisnis, sebagai referensi bagi para mahasiswa dan peneliti untuk melakukan penelitian selanjutnya, dan bagi para praktisi bisnis di dalam menentukan strategi manajemen dan bisnis.
Arjuna Subject : -
Articles 9 Documents
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Search results for , issue "Vol 7, No 1 (2019): JURNAL MANAJEMEN BISNIS KRISNADWIPAYANA" : 9 Documents clear
PENGARUH ETIKA BISNIS TERHADAP KEPUASAN PELANGGAN RUMAH MAKAN BEBEK H. SLAMET CABANG JOGLO, JAKARTA BARAT Wiwik Rachmarwi
Jurnal Manajemen Bisnis Krisnadwipayana Vol 7, No 1 (2019): JURNAL MANAJEMEN BISNIS KRISNADWIPAYANA
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v7i1.268

Abstract

Consumer satisfaction for a product is very influential on the sustainability of a business, for that it is necessary to maintain the quality of products and services continuously. This study aims to determine whether there is an effect on the application of business ethics to customer satisfaction. The main object of this research is the customers of Bebek H. Slamet in Joglo branch, West Jakarta. The sampling technique uses accidental sampling. The data analysis technique uses multiple linear regression. Does the application of business ethics have a positive and significant effect on the satisfaction of Bebek H. Slamet customers in Joglo branch, West Jakarta. Trust is the most dominant variable of the business ethics variable that affects customer satisfaction at Bebek H. Slamet stalls in Joglo branch, West Jakarta
PENGARUH KUALITAS PELAYANAN, KEPUASAN NASABAH DAN CITRA PERUSAHAAN TERHADAP LOYALITAS NASABAH PT. BANK CENTRAL ASIA TBK KANTOR CABANG PONDOK GEDE PLAZA Iwan Kurniawan Subagja; Putri Herlanies Susanto
Jurnal Manajemen Bisnis Krisnadwipayana Vol 7, No 1 (2019): JURNAL MANAJEMEN BISNIS KRISNADWIPAYANA
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v7i1.249

Abstract

This study aims to investigate whether there is an influence of service quality on customer loyalty, determine whether there is an influence of customer satisfaction on customer loyalty, find out if there is partial effect between corporate image on customer loyalty and determine whether there are influence service quality, customer satisfaction and corporate image of the customer loyalty. Study sample in this research is 60 a sample and the technical sampling using incidental sampling. Analysis of data using multiple linear regression.The analysis showed that the effect of service quality on customer loyalty and has a significant relationship, customer satisfaction variables found to influence positive but not significant and the Corporate's image variables showed no effect on customer loyalty. Variable quality of service, customer satisfaction, and corporate image have influence and have a significant level of good relationship on customer loyalty.
PENGARUH KOMPETENSI DAN PENEMPATAN TERHADAP KINERJA KARYAWAN PT. ALAM SUTERA REALTY TBK Ella Siti Chaeriah
Jurnal Manajemen Bisnis Krisnadwipayana Vol 7, No 1 (2019): JURNAL MANAJEMEN BISNIS KRISNADWIPAYANA
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v7i1.267

Abstract

Increasing competency in supporting the success of employees achieving the target of work provided is an important factor and is supported by the suitability of existing job requirements. This study aims to analyze the simultaneous and partial influence of competence and placement on the performance of employees at PT. Alam Sutera Realty Tbk involving 74 employees. The results of the study show that there are positive effects both simultaneously and partially on competence and placement on the performance of employees at PT. Alam Sutera Realty Tbk
PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN Dr. Hotma Napitupulu
Jurnal Manajemen Bisnis Krisnadwipayana Vol 7, No 1 (2019): JURNAL MANAJEMEN BISNIS KRISNADWIPAYANA
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v7i1.248

Abstract

This research is intended to examine the effect of price and product quality on customer satisfaction both partially and simultaneously at PT Sophie Paris Indonesia, Pondok Gede branch. The research method used is descriptive and verification research methods. Data was collected using the questionnaire method, and data analysis used was multiple linear regression analysis. The results showed that price, product quality and customer satisfaction.
PENGARUH KUALITAS LAYANAN DAN NILAI PELANGGAN TERHADAP KEPUASAN PELANGGAN GRAB BIKE DI UNIVERSITAS KRISNADWIPAYANA Donny Dharmawan; David Adista
Jurnal Manajemen Bisnis Krisnadwipayana Vol 7, No 1 (2019): JURNAL MANAJEMEN BISNIS KRISNADWIPAYANA
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v7i1.266

Abstract

This study aims to analyze the effect of service quality and customer value on GrabBike customer satisfaction at Unkris, Jakarta. This study took a sample of 71 customers from a total of 250 GrabBike customers at Unkris, Jakarta. Samples were taken using the Slovin formula by random sampling method. Data testing techniques used in this study include validity test, reliability test, multiple linear regression analysis to test and prove the research hypothesis. The results of this analysis indicate that the variables of service quality and customer value have a positive and significant influence on customer satisfaction.
KINERJA REKSA DANA PASAR UANG DENGAN METODE SHARPE, TREYNOR DAN JENSEN PADA BURSA EFEK INDONESIA (BEI) – PERIODE 2013 – 2017 Dra. Budhi Suparningsih
Jurnal Manajemen Bisnis Krisnadwipayana Vol 7, No 1 (2019): JURNAL MANAJEMEN BISNIS KRISNADWIPAYANA
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v7i1.265

Abstract

This study aims to determine the performance of money market mutual funds using the Sharpe, Treynor and Jensen methods for 5 years from 2013 to 2017. This research uses qualitative quantitative design. The selected money market mutual fund products are 5 aggressive money market mutual fund products, where the asset allocation is money assets. Data analysis method uses Sharpe, Treynor and Jensen methods.              In general, the performance of money market mutual funds based on the Sharpe, Treynor and Jensen methods has fluctuated. The higher the value of Sharpe, Treynor and Jensen, the better the performance of the Money Market mutual fund, because it can provide actual return that is higher than the expected return so as to minimize the individual risk that it bears. Mutual funds with Sharpe and Jensen approaches, the best performance of money market mutual funds is PT Bahana Dana Likuid. Whereas according to Treynor’s approach the best is Danamas Rupiah Plus because for five years it gives a positive value. This shows that it is useful to provide information to investors who want to invest in Money Market Mutual Funds, because it results in a higher return on risk-free investment
PENGARUH PEMASARAN HIJAU, CITRA MEREK DAN PENGETAHUAN LINGKUNGAN TERHADAP KEPUTUSAN PEMBELIAN Yuaniko Paramitra
Jurnal Manajemen Bisnis Krisnadwipayana Vol 7, No 1 (2019): JURNAL MANAJEMEN BISNIS KRISNADWIPAYANA
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v7i1.269

Abstract

The purpose of this study is to analyze the effect of green marketing on green purchase behavior. The research was conducted in an explanatory, and using quantitative. The study sample was 66 of the participants in the environmental care activities. The sampling technique used in this study is purposive sampling. The results showed that the variables of green marketing, brand image and environmental knowledge simultaneously and partially had a positive effect on green purchase behavior. While brand image and environmental knowledge variables can increase the influence of green marketing on purchasing decisions.
PENGARUH KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN DALAM MENGGUNAKAN JASA BUILDING AUTOMATIC SYSTEM PT. AZBIL BERCA INDONESIA H. Nuridin,; Tiarah Tiarah
Jurnal Manajemen Bisnis Krisnadwipayana Vol 7, No 1 (2019): JURNAL MANAJEMEN BISNIS KRISNADWIPAYANA
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v7i1.264

Abstract

The research objective was to determine the effect of product quality and service quality on customer satisfaction in using Building Automatic System services at PT. Azbil Berca Indonesia. The analytical method was used, is quantitative analysis, with using test instruments, coefficient of determination, and multiple linear regression analysis. Simultaneously test of product quality variables and service quality on customer satisfaction in using Building Automatic System services at PT. Azbil Berca Indonesia, was indicated by F count is bigger than F table or with sig. prob is smaller than 0.05. Considering these results, the hypothesis Ho is rejected, Ha is accepted, which mean there is a simultaneously effect of product quality and service quality on customer satisfaction in using Building Automatic System services at PT. Azbil Berca Indonesia
ANALISIS PENGARUH KEPUASAN KERJA, IKLIM ORGANISASI KOMITMEN ORGANISASI TERHADAP EFEKTIVITAS ORGANISASI : ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) SEBAGAI MEDIASI Muhammad Harri
Jurnal Manajemen Bisnis Krisnadwipayana Vol 7, No 1 (2019): JURNAL MANAJEMEN BISNIS KRISNADWIPAYANA
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jmbk.v7i1.271

Abstract

This study aims to determine the influence of job satisfaction, organizational climate, organizational commitment and organizationa citizenship behavior on organizational effectiveness in PT. Cosmo Makmur Indonesia. Population and sample ini this study in the number of employee of 169 people. Analysis the data used was the validity and reliability test with path analysis.  From the analysis, the coefficient of the determinan (R2) noted that organizational citizenship behavior influenced by job satisfaction, organizational climate, organizational commitment by 87% and the ramining 13% was influence by other factors which not included in the model. Job satisfaction significantly effect of 3.540, organizational climate siginificantly effect of 2,889 and organizational commitment significantly effect of 2,108 and organizational citizenship behavior significantly effect of 6.862.  The analysis of the test, yhe coefficient of the determination noted that the organizational effectiveness was influenced by job satisfaction, organizational climate, organizational commitment, and organizational citizenship behavior

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