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GANEC SWARA
Published by Universitas Mahasaraswati
ISSN : 19780125     EISSN : 26158116     DOI : 10.35327
Core Subject : Education, Agriculture, Social, Engineering,
Agriculture, Biological Sciences & Forestry Education Engineering Law, Crime, Criminology & Criminal Justice Social Sciences
Ganec Swara merupakan wadah untuk hasil penelitian dan ulasan ilmiah pada bidang-bidang ilmu seperti Ilmu Sosial, Pertanian, Ekonomi, Teknik, Hukum, Kependidikan dan Humanior.
Arjuna Subject : -
Articles 435 Documents
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BRAND LOYALTY DITINJAU DARI BRAND EXPERIENCE, BRAND AUTHENTICITY DAN BRAND LOVE ARYAN AGUS PRATAMA; IKA YULIANA; RESTU ALPIANSAH
GANEC SWARA Vol 17, No 3 (2023): September 2023
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v17i3.563

Abstract

The hotel and resort business are required to sustain consumer loyalty effectively. The study was carried out at Navotel Lombok Resort. The primary objective of this research is to ascertain the impact of brand experience, brand authenticity, and brand love on brand loyalty. Furthermore, this study aims to examine the potential mediating effects that may arise through the concept of brand love. The present study used a descriptive quantitative research design. The sampling approach employed in this study was purposive sampling. The present study discovered a noteworthy and affirmative relationship between brand authenticity and brand love, indicating that both factors substantially influence brand loyalty in contrast to brand experience, which has been found to have a limited impact on brand loyalty. Moreover, the impact of brand experience and authenticity on brand love is positive and substantial. The subsequent finding demonstrates an indirect relationship between brand experience and brand authenticity with brand loyalty, mediated by brand love.
KINERJA BUMDESA DALAM PENGEMBANGAN EKONOMI KREATIF DAN KESETARAAN GENDER NGURAH WISNU MURTHI
GANEC SWARA Vol 17, No 3 (2023): September 2023
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v17i3.545

Abstract

The purpose of this study was to analyze the factors that support and inhibit the development of village-owned enterprises (BUMDESA), the role of BUMDESA in the development of creative economic enterprises and gender equality. This study uses a qualitative analysis technique with a descriptive explanation level, namely an analysis technique that describes qualitative data in the form of the development of BUMDESA, the manifestation of the role of BUMDESA in the development of the creative economy and gender equality as well as the factors that encourage and inhibit BUMDes. The population of this study were all BUMDESAs in coastal village tourism objects in Badung Regency, using the convenience sampling method, so the samples were 4 BUMDESAs that had developed and 6 creative economies in coastal village tourism objects in Badung Regency. Data for 2022, in Badung Regency the formation and types of BUMDes businesses vary because Badung Regency is very synonymous with tourism objects and the creative economy in it, including; savings and loans, waste management, cooperatives, drinking water management, organic fertilizer management, and in tourist areas there are rental boats, bicycles and others for tourists. Here the community provides boats, bicycles for rent and is managed by BUMDESA, so the community can be involved in it. The role of BUMDESA in the creative economy sector is manifested in the form of providing capital loan assistance with conditions and low interest rates for Balinese culinary culinary businesses and fruit culinary businesses, so that these culinary businesses can increase business volume and absorb more labor, especially housewives. . Likewise, the creative economy of surfing board crafts can increase business volume more broadly. For gender equality, namely BUMDESA has the role of absorbing labor in the village, especially women so that it provides the same proportion as the role of men in the village. Many women work in BUMDes units and even as BUMDESA administrators so they can improve gender equality
PENGARUH PENILAIAN KESEHATAN LPD DENGAN METODE CAMEL TERHADAP PERTUMBUHAN LABA DI LPD DESA ADAT AMBENGAN MERTYANI SARI DEWI; KETUT SEPSI KASTIANI
GANEC SWARA Vol 17, No 3 (2023): September 2023
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v17i3.517

Abstract

In this study, a quantitative approach was used to study the effect of CAR, KAP, CPRR, management, ROA, BOPO, LACLR, and LDR on profit growth in LPD Ambengan Customary Village individually and together. The Monthly Report of LPD Ambengan Customary Village consists of the population, with a sample of monthly reports from 2018 to 2022. Data were collected through document recording, and analysis was performed using the SPSS program for multiple linear regression. While KAP, CPRR, management, BOPO, and LDR had a significant positive impact, CAR did not affect profit growth. In contrast, ROA and LACLR have a significant negative impact. In addition, CAR, KAP, CPRR, management, ROA, BOPO, LACLR, and LDR collectively influence profit growth.
PENGARUH MOTIVASI, PENGGUNAAN TEKNOLOGI INFORMASI DAN PELATIHAN KERJA TERHADAP KINERJA KARYAWAN PERUMDA PASAR ARGHA NAYOTTAMA KOMANG TRISNA SARI DEWI; I KOMANG GDE TRISNA PURWANTARA; I GUSTI MADE SUASTIKA
GANEC SWARA Vol 17, No 3 (2023): September 2023
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v17i3.561

Abstract

The purpose of this study was to determine the effect of motivation, use of technology information and job traning on employee performance at the Perumda Pasar Argha Nayottama of Buleleng Regency. The analytical technique used in this research is SPSS Version 21.0 for windows.The results of the study indicate that motivation have an effect on employee performance at Perumda Pasar Argha Nayottama Buleleng Regency. Use technology affects the performance of employees at Perumda Pasar Argha Nayotama of Buleleng Regency from the results of hypothesis testing with the T-Test test shows that use technology has a positive and significant effect on employee performance. Job traning has an effect on employee performance at Perumda Pasar Argha Nayottama of Buleleng Regency. From the results of hypothesis testing with the T-Test test,it shows that job traning has a positive and significant effect on employee performance. Based on the results of the calculation of the f-test, it was obtained that the F-count > F-table was equal to 117,991 > 3.11., this indicates that the variables of motivation, use technology  and job traning have an effect on employee performance with the level of significant 0.000 < 0.050.
ANALISIS KNOWLEDGE MANAGEMENT DAN TALENT MANAGEMENT TERHADAP EMPLOYEE ENGAGEMENT KATARINA PINGKAN; COKORDA GEDE PUTRA YUDISTIRA; UPAYANA WIGUNA EKA SAPUTRA
GANEC SWARA Vol 17, No 3 (2023): September 2023
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v17i3.533

Abstract

Employees who feel engaged to the company will work optimally and are committed. Therefore, the company must optimize the available human resources. The purpose of this research is to analyze and explain the partial and simultaneous effect of knowledge management and talent management on employee engagement at the Holiday Inn Resort Bali Nusa Dua and to find out the efforts to increase employee engagement. The population of this study is 115 employees (contract and permanent). The sample used is 90 people using the Isaac and Michael formula. This study used a quantitative approach with multiple linear regression analysis methods. The results of this study indicate that knowledge management and talent management, has a significant positive effect on employee engagement at the Holiday Inn Resort Bali Nusa Dua. Knowledge management and talent management simultaneously have a significant positive effect on employee engagement at the Holiday Inn Resort Bali Nusa Dua. Knowledge management has a dominant influence on employee engagement. Knowledge management contributes 32.6% to employee engagement while talent management contributes 19.8% to employee engagement. Employee engagement can be explained by 38.8% knowledge management and talent management variables, the rest is explained by other factors or variables outside of this research

Page 44 of 44 | Total Record : 435

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