JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI
Jurnal Akuntansi, Manajemen dan Ekonomi is bi-annually peer-reviewed journal issued by Faculty of Economics and Business, Universitas Jenderal Soedirman. JAME aims to be the media for publishing empirical issues related to accounting, management, and economics studies. JAME invites manuscripts in the various topics but not limited to, functional areas of accounting, management economics, including behavioral accounting, financial accounting, public sector accounting, marketing management, finance management, operation management, human resource management and economic development. JAME main objective is disseminating empirical issues in accounting, management and economics issues to the broad audiences such as, but not exclusive to academicians, graduate students and business practitioners.
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<![CDATA[The Influence of Satisfaction and Trust on Online Purchase Decision ]]>
<![CDATA[Muslikh Muslikh]]>;
<![CDATA[Zainal Zainal]]>;
<![CDATA[Rini Hidayati]]>
<![CDATA[ Jurnal Akuntansi, Manajemen dan Ekonomi Vol 19 No 2 (2017) ]]>
Publisher : <![CDATA[Faculty of Economics and Business, Jenderal Soedirman University ]]>
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<![CDATA[The purpose of this study is to determine the effect of consumer satisfaction and trust on buying attitude and its impact on online purchase decision. The study was conducted through survey by distributing questionnaires to 130 students in Jakarta from various faculties. Research sampling used non probability sampling with purposive sampling technique. The results showed that: consumer satisfaction and trust have positive and significant effect on online purchase attitude. Consumer satisfaction and trust have positive and significant effect on online purchase decision, purchase attitude has significant effect on online purchase decision.]]>
<![CDATA[The Influence of Location, Store Atmosphere, Price, and CRM on Consumer Purchase Decision at The Milk Bar Bandung ]]>
<![CDATA[Annisa Lisdayanti]]>
<![CDATA[ Jurnal Akuntansi, Manajemen dan Ekonomi Vol 19 No 2 (2017) ]]>
Publisher : <![CDATA[Faculty of Economics and Business, Jenderal Soedirman University ]]>
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<![CDATA[The level of milk consumption in Indonesia is only 11.48 kg/capita per year, this is still very much lower compared to other countries in Asia. The amount of milk consumption of Indonesia is less than Malaysia, Indian, Singapore, Thailand, Vietnam, and Philippines. Bandung is an area rich in culinary. One of the culinary places in Bandung is The Milk Bar. To improve the consumer purchase decision, so the strategy of location, store atmosphere implementation, CRM implementation, and price implementation need to be considered well by the company. This research is descriptive and verificative, with sample of 115 consumers of The Milk Bar obtained by 3 times iteration calculations. The results showed that from the four independent variables studied, the results obtained that the location has a greater influence in improving purchase decision. And together obtained a value of 77.4% and the remaining 22.6% influenced by other variables not examined in this study.]]>
<![CDATA[Impulse Buying Behavior of Retail Consumers ]]>
<![CDATA[Wiyono Wiyono]]>;
<![CDATA[Haryanto Haryanto]]>;
<![CDATA[Dwi Hastjarja K. B.]]>
<![CDATA[ Jurnal Akuntansi, Manajemen dan Ekonomi Vol 19 No 2 (2017) ]]>
Publisher : <![CDATA[Faculty of Economics and Business, Jenderal Soedirman University ]]>
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<![CDATA[Retail competition in Indonesia is increasingly competitive after an international retail policy can take place in Indonesia directly. The real impact, international retail dominance over national (local) retail is increasingly seen, especially seen based on sales turnover. The competition requires the right strategy. This study aims to explore retail consumer behavior in Surakarta. The result of exploration shows that the main factor of decision of retail selection is retail location (28%). Further factor of price (21%) and merchandise (15%). In addition, consumer shopping behavior shows that consumers when in shopping is not alone. Subsequent findings indicate that most consumers do not make written planning when shopping so often buy products that are outside the initial planning (impulse buying). This is further strengthened when there is promotion (41%) and product placement strategy (23%). While the results of SEM-PLS analysis, the relationship between the variables that are constructed indicated that the variable of merchandise and in-store promotion has an effect on impulse buying. Product quality and price variable do not affect impulse buying. Furthermore, money available variable is not a moderating variable between in-store promotion and impulse buying.]]>
<![CDATA[The Effect of Green Marketing on Purchase Decision with Brand Image as Mediating Variable ]]>
<![CDATA[Deasy Lestary Kusnandar]]>;
<![CDATA[Lucky Radi Rinandiyana]]>
<![CDATA[ Jurnal Akuntansi, Manajemen dan Ekonomi Vol 19 No 2 (2017) ]]>
Publisher : <![CDATA[Faculty of Economics and Business, Jenderal Soedirman University ]]>
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<![CDATA[The purpose of this study is to explain the influence of marketing strategy on purchase decision through brand image as mediation. To test the empirical model, this study used Structural Equation Modeling (SEM) analysis tool. Other analysis tools used include AMOS 21.0, SPSS 16.0 and Microsoft Excel 2007. The number of samples in this study were 140 users of Tupperware in Tasikmalaya. The results of this study indicate that the dimensions of marketing strategy that are green product, green price, green place and green promotion have positive effect on purchase decision and brand image, and brand image mediate the influence of marketing strategy dimensions on purchase decision.]]>
<![CDATA[Antecedents and Consequences of Employee Engagement ]]>
<![CDATA[Rahayu Utaminingsih]]>;
<![CDATA[Ratno Purnomo]]>
<![CDATA[ Jurnal Akuntansi, Manajemen dan Ekonomi Vol 19 No 2 (2017) ]]>
Publisher : <![CDATA[Faculty of Economics and Business, Jenderal Soedirman University ]]>
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<![CDATA[This research is a study of the antecedents and consequences of employee engagement that is focused on the sample which is a generation Y. This study was conducted on operational employees working in the field of hospitality. This study takes the title: "Antecedents and consequences of employee engagement (sample on generation Y hospitality employees)". This research is an associative modeled study that investigates the causal relationship with quantitative approach. The population in this study is all hotel employees who work on five hotels listed. The number of respondents taken in this research is 130 respondents. and using questionnaires to obtained the data. Respondents from this study are workers who work in the operational section who have jobs to serve hotel visitors directly. Purposive sampling method is used in the determination of respondents. Based on the results of research and data analysis using multiple regression analysis and simple regression analysis showed that: (1) Perceived Organizational Support has a positive effect on Employee Engagement, (2) Organizational Justice has a positive effect on Employee Engagement, (3) Employee Engagement has a positive effect on Job Satisfaction , (4) Employee Engagement has a positive effect on Job Performance.]]>
<![CDATA[The Influence of Competitive Advantage and Product Innovation on Marketing Performance on Tegalan Batik Business in Tegal Regency ]]>
<![CDATA[Niken Wahyu C.]]>
<![CDATA[ Jurnal Akuntansi, Manajemen dan Ekonomi Vol 19 No 2 (2017) ]]>
Publisher : <![CDATA[Faculty of Economics and Business, Jenderal Soedirman University ]]>
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<![CDATA[This study aims to examine the influence of competitive advantage and product innovation on marketing performance on batik business in Tegal regency and which variable is the greater the effect. The hypothesis to be tested is to analyze empirically the influence of competitive advantage and product innovation on marketing performance on batik tegalan business in Tegal regency. The sample in this research was all tegalan batik craftsmen in Bengle village of Tegal regency. Total population to be samples was 85 tegalan batik craftsmen. Data analysis used Spearman rank correlation formula and multiple linear regression. The result of statistical test showed that partially product innovation has a positive effect on marketing performance equal to 67.7% and competitive advantage has positive effectono marketing performance equal to 68.5%. Then the test result simultaneously indicated that product innovation and competitive advantage variables have influence of 77.7% on marketing performance. However, the variable of competitive advantage was the most influencer on marketing performance equal to 68.5%. Result of coefficient determination test showed the amount of marketing performance that can be explained by the variable of product innovation and competitive advantage of 60.4% and the remaining as much as 39.4% was influenced by other unexplainable factors.]]>
<![CDATA[The Influence of Satisfaction and Trust on Online Purchase Decision ]]>
<![CDATA[Muslikh Muslikh]]>;
<![CDATA[Zainal Zainal]]>;
<![CDATA[Rini Hidayati]]>
<![CDATA[ Jurnal Akuntansi, Manajemen dan Ekonomi Vol 19 No 2 (2017): Januari - Juni 2017 ]]>
Publisher : <![CDATA[Faculty of Economics and Business, Jenderal Soedirman University ]]>
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DOI: 10.32424/1.jame.2017.19.2.974
<![CDATA[The purpose of this study is to determine the effect of consumer satisfaction and trust on buying attitude and its impact on online purchase decision. The study was conducted through survey by distributing questionnaires to 130 students in Jakarta from various faculties. Research sampling used non probability sampling with purposive sampling technique. The results showed that: consumer satisfaction and trust have positive and significant effect on online purchase attitude. Consumer satisfaction and trust have positive and significant effect on online purchase decision, purchase attitude has significant effect on online purchase decision.]]>
<![CDATA[The Influence of Location, Store Atmosphere, Price, and CRM on Consumer Purchase Decision at The Milk Bar Bandung ]]>
<![CDATA[Annisa Lisdayanti]]>
<![CDATA[ Jurnal Akuntansi, Manajemen dan Ekonomi Vol 19 No 2 (2017): Januari - Juni 2017 ]]>
Publisher : <![CDATA[Faculty of Economics and Business, Jenderal Soedirman University ]]>
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DOI: 10.32424/1.jame.2017.19.2.975
<![CDATA[The level of milk consumption in Indonesia is only 11.48 kg/capita per year, this is still very much lower compared to other countries in Asia. The amount of milk consumption of Indonesia is less than Malaysia, Indian, Singapore, Thailand, Vietnam, and Philippines. Bandung is an area rich in culinary. One of the culinary places in Bandung is The Milk Bar. To improve the consumer purchase decision, so the strategy of location, store atmosphere implementation, CRM implementation, and price implementation need to be considered well by the company. This research is descriptive and verificative, with sample of 115 consumers of The Milk Bar obtained by 3 times iteration calculations. The results showed that from the four independent variables studied, the results obtained that the location has a greater influence in improving purchase decision. And together obtained a value of 77.4% and the remaining 22.6% influenced by other variables not examined in this study.]]>
<![CDATA[Impulse Buying Behavior of Retail Consumers ]]>
<![CDATA[Wiyono Wiyono]]>;
<![CDATA[Haryanto Haryanto]]>;
<![CDATA[Dwi Hastjarja K. B.]]>
<![CDATA[ Jurnal Akuntansi, Manajemen dan Ekonomi Vol 19 No 2 (2017): Januari - Juni 2017 ]]>
Publisher : <![CDATA[Faculty of Economics and Business, Jenderal Soedirman University ]]>
Show Abstract
|
Download Original
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Original Source
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DOI: 10.32424/1.jame.2017.19.2.976
<![CDATA[Retail competition in Indonesia is increasingly competitive after an international retail policy can take place in Indonesia directly. The real impact, international retail dominance over national (local) retail is increasingly seen, especially seen based on sales turnover. The competition requires the right strategy. This study aims to explore retail consumer behavior in Surakarta. The result of exploration shows that the main factor of decision of retail selection is retail location (28%). Further factor of price (21%) and merchandise (15%). In addition, consumer shopping behavior shows that consumers when in shopping is not alone. Subsequent findings indicate that most consumers do not make written planning when shopping so often buy products that are outside the initial planning (impulse buying). This is further strengthened when there is promotion (41%) and product placement strategy (23%). While the results of SEM-PLS analysis, the relationship between the variables that are constructed indicated that the variable of merchandise and in-store promotion has an effect on impulse buying. Product quality and price variable do not affect impulse buying. Furthermore, money available variable is not a moderating variable between in-store promotion and impulse buying.]]>
<![CDATA[The Effect of Green Marketing on Purchase Decision with Brand Image as Mediating Variable ]]>
<![CDATA[Deasy Lestary Kusnandar]]>;
<![CDATA[Lucky Radi Rinandiyana]]>
<![CDATA[ Jurnal Akuntansi, Manajemen dan Ekonomi Vol 19 No 2 (2017): Januari - Juni 2017 ]]>
Publisher : <![CDATA[Faculty of Economics and Business, Jenderal Soedirman University ]]>
Show Abstract
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Download Original
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DOI: 10.32424/1.jame.2017.19.2.971
<![CDATA[The purpose of this study is to explain the influence of marketing strategy on purchase decision through brand image as mediation. To test the empirical model, this study used Structural Equation Modeling (SEM) analysis tool. Other analysis tools used include AMOS 21.0, SPSS 16.0 and Microsoft Excel 2007. The number of samples in this study were 140 users of Tupperware in Tasikmalaya. The results of this study indicate that the dimensions of marketing strategy that are green product, green price, green place and green promotion have positive effect on purchase decision and brand image, and brand image mediate the influence of marketing strategy dimensions on purchase decision.]]>
