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Inovasi: Jurnal Ilmiah Ilmu Manajemen
Published by Universitas Pamulang
ISSN : 23562005     EISSN : 25984950     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Inovasi: Jurnal Ilmiah Ilmu Manajemen adalah publikasi ilmiah yang memuat hasil penelitian dan kajian pemikiran bidang ilmu ilmu manajemen, baik di lingkup marketing, sumberdaya manusia dan keuangan. Dikelola oleh Prodi Magister Manajemen Universitas Pamulang, melaui proses review.
Arjuna Subject : -
Articles 6 Documents
 1 
Search results for , issue "Vol 3, No 1 (2016): INOVASI" : 6 Documents clear
STRATEGI PEMASARAN UNTUK MENINGKATKAN PENJUALAN PERUMAHAN DI GREEN RIVER CITY BEKASI (Studi Kasus di PT. Artha Bangun Pratama). Rosa Lesmana
Inovasi Vol 3, No 1 (2016): INOVASI
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (234.124 KB) | DOI: 10.32493/Inovasi.v3i1.p%p.291

Abstract

MARKETING STRATEGIES TO INCREASE SALES HOUSING IN GREEN RIVER CITY   BEKASI (Case Study in PT. Artha Bangun Pratama). This study aims to determine the variables that are strengths, weaknesses, opportunities and threats, as well as to determine the position of the business at IE matrix. This research method is a combination of qualitative research and quantitative based on SWOT analysis, BCG matrix IE and analysis. The population in this study include the top management of seven people by involving several experts and authorities to confirm specifically related to the external environment. The analysis showed that the variables which the strength is location conveniently close to statsiun and the city center, complete facilities, the price adjustment, the intensity of the sale, service quality and competence of employees, inflation and the exchange rate against the US dollar stabilized, development of information technology, and the preservation of natural resources in the surrounding residential neighborhood, while the threat is the growth rate of real estate increased. At present and in the future are in the position of the first cells that grow and develop (grow and develop). Formulation of marketing strategies that can be applied is the market penetration strategy, market development, and product development. Based on the research results it can be suggested  that augment, provide special pricing to consumers, more heavily in the promotion, conducted training, as well as a meeting (gathering) regularly. Keywords: SWOT analysis, BCG analysis, Marketing Strategy, Sales Housing. 
ANALISIS PENGARUH PRODUK, PROMOSI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN CUSTOMER D-LINK PADA PT. BERCA COMPUTEL. KRIS DIPAYANTi
Inovasi Vol 3, No 1 (2016): INOVASI
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (314.075 KB) | DOI: 10.32493/Inovasi.v3i1.p%p.292

Abstract

ANALYSIS OF EFFECT OF PRODUCTS, PROMOTION AND PRICE ON PURCHASE DECISION D-LINK CUSTOMERS IN BERCA COMPUTEL. The purpose of this reserarch is to analize the influence of products, promotion and price of purchase at PT. Berca Computel. The independent variables are products (X1), promotion (X2) and price (X3) that influencing purchase decisions (Y) as the dependent variable. The sample, around 79 respondents, are Dlink product user customer.Based on research results, we obtained the regression  of equation: Y = 0.385 X1 + 0,165 X2 + 0,436 X3 . Testing result on hypothesis, indicates that the regression coefficient of the product with variable 0.385, followed by a promotion with a coefficient of regression and variable price with 0.165 koefiensi 0.436. Hypothesis testing using a t-test showed that the variables product, price and promotion proved to significantly affect the dependent variable purchase decisions. Figures adjusted R square of 0.941 or 94.1% indicates that purchasing decision variable can be explained by the variable of products, promotions and pricing. While the rest about 5.9% explained by other variables outside the variable of products, promotions and pricing that used in this study. Keyword : Product, Promotion, Price and Purcashing Decisions 
ANALISIS FAKTOR YANG MENJADI PENENTU MAHASISWA DALAM MEMILIH PERGURUAN TINGGI Endang Ruhiyat
Inovasi Vol 3, No 1 (2016): INOVASI
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (177.648 KB) | DOI: 10.32493/Inovasi.v3i1.p%p.293

Abstract

ANALYSIS OF FACTORS DETERMINANT STUDENTS IN CHOOSING UNIVERSITY. Background on why this research is due to intense competition in the "industry" of higher education in Indonesia with the emergence of a new university in a market segment that is still wide. This affects the interest of students to go to college at the University Pamulang phenomenal. This study aims to determine the determinants that influence decisions in choosing a college student at the University Pamulang. Data were collected by distributing questionnaires to 100 active students Pamulang University which is a sample of all the faculties obtained by using proportional sampling technique so that samples can be dispersed. This study uses factor analysis performed on 23 variables that influence decisions in choosing a college student at the University Pamulang. The results of factor analysis showed that a reduction in the variable of 23 variables to 21 variables. Variables that were excluded from the analysis of the factors are variable economic conditions, it is because this variable does not meet the requirements of reliability and validity. Based on calculations using factor analysis there are 21 variables that were grouped into seven factors, namely, the product factor, the price factor, the factor of physical evidence, the people factor, factor reference group, motivation, and personal factors. Of the seven factors are factors of physical evidence and the product is the dominant factor that can affect a student's decision to go to college at the University Pamulang. Keywords: Analysis, Determinants, Decision Students, Choosing, University Pamulang
ANALISIS PENGARUH KOMPENSASI, KEPUASAN KERJA, KOMITMEN ORGANISASIONAL TERHADAP TURNOVER INTENTION (STUDI PADA KONSULTAN DESIGN PT. GRAHACIPTA). Bunga Astra Gracia
Inovasi Vol 3, No 1 (2016): INOVASI
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (247.551 KB) | DOI: 10.32493/Inovasi.v3i1.p%p.289

Abstract

ANALYSIS OF EFFECT OF COMPENSATION, JOB SATISFACTION, ORGANIZATIONAL COMMIT-MENT TO TURNOVER INTENTION (STUDY IN DESIGN CONSULTANTS PT. Grahacipta). A high turn-over rate would cause a negative impact for the Organization, it is like creating instability and uncertainty (uncertainty) against labor conditions and increase the cost of the human resources in the form of training costs which have already invested in employee recruitment and training costs to return. High Turnover also resulted in ineffective organizations because the company lost experienced employees and retraining new employees. The purpose of this research is to analyze the effect of variable compensation, job satisfaction, and organizational commitment of turnover intention and to analyze the variable that has the biggest influence of turnover intention. The sample is around 117 respondents. As for the methods used in sampling is by using census sampling method, and the analyze data use the multiple linear regression analyze, with the SPSS program assistance. The results of the testing of the hypothesis, indicating that : 1) the variable compensation have negative effect on turnover intention, 2) job satisfaction have negative effect on turnover intention, 3) organizational commitment have negative effect on turnover intention, 4) compensation, job satisfaction, organizational commitment have negative effect on turnover intention. Keywords: Compensation, Job Satisfaction, Organizational Commitment, Turnover Intention
PERENCANAAN DAN PENGEMBANGAN SUMBERDAYA TERHADAP INDUSTRI PARIWISATA DI KABUPATEN RAJA AMPAT, PAPUA BARAT Hamsinah B.
Inovasi Vol 3, No 1 (2016): INOVASI
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (180.582 KB) | DOI: 10.32493/Inovasi.v3i1.p%p.294

Abstract

RESOURCE PLANNING AND DEVELOPMENT OF TOURISM INDUSTRY IN THE DISTRICT RAJA Ampat, West Papua. Raja Ampat tourism development, also developed in line with the determination of the application of Special Autonomy (Autonomy) in the Land of Papua. Enforcement of Law No. 21 of 2001, reinforced (asserted) Raja Ampat legitimacy of local governments to manage the potential areas in order to achieve development goals. Entry Special autonomy in Raja Ampat is expected to provide opportunities and greater opportunities not only to local governments in the management of resources in the interests of development financing alone, but is also expected through the program of the Special Autonomy, local communities can be empowered and given the widest possible opportunity to become masters in their own areas. Based on the results of the study factors influence the development of tourism in Raja Ampat, namely, the influence of market trends travelers who recently experienced a shift from mass tourism to special interest tours. Underwater beauty and the beauty of objects as diverse nature indirectly has made the travel services companies flocking to Raja Ampat. Through various programs of travel packages these investors bring tourists to this maritime district. Hoped that investors can benefit not only the beauty of Raja Ampat for profit alone, but what about the presence of investors, development of tourism can provide benefits to local communities in Raja Ampat. For this is the role of investors are required to take more of a role to empower local communities around the attractions are located.Keywords: resource development, the Tourism Industry. 
ANALISIS PENGARUH CITRA MEREK, LOKASI DAN PROMOSI TERHADAP KEPUTUSAN ORANG TUA MURID MEMILIH JASA PENDIDIKAN MTs DI KKM MTsN PAMULANG Ferdiansyah .
Inovasi Vol 3, No 1 (2016): INOVASI
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (216.613 KB) | DOI: 10.32493/Inovasi.v3i1.p%p.290

Abstract

ANALYSIS OF EFFECT OF BRAND IMAGE , LOCATION AND PROMOTION DECISION ON PARENTS EDUCATION STUDENTS CHOOSE MTS SERVICE IN KKM MTSN PAMULANGThe purpose of this study was to determine the extent of the influence of brand image, location and promotion to the decisions of parents choose the education services MTs using descriptive or descriptive quantitative research. The type of data used are primary data. For a population of 212 and the sample was 167 respondents . Methods of data collection is done by distributing a questionnaire with Likert scale. The results showed that (1) brand image positive and significant impact on the decision of parents, with the contribution value of 0.314. This means that the brand image influence the decision of parents of 31.4 %, (2) location positive and significant impact on the decision of parents, with the contribution value of 0.196. This means that the brand image influence the decision of parents of 19.6%, (3) promotion positive and significant impact on the decision of parents, with the contribution value of 0.303. This means that the brand image influence the decision of parents of 30.3 %, (4) brand image, location and promotion simultaneously positive and significant impact on the decision of parents, with the contribution value of 0.430. This means that the brand image, the location and the simultaneous promotion affects the decisions of parents of 43.0 %, while the value of 57% is explained by other variables outside independent variables in this study. Keywords: Brand image, location, promotion and Decision Parents 

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