Translitera : Jurnal Kajian Komunikasi dan Studi Media
Memuat artikel hasil penelitian dan kajian kritis bidang komunikasi dan media mengenai ilmu-ilmu sosial dan politik, humaniora, komunikasi, media dan terapannya.
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<![CDATA[Analisis Resepsi Edukasi Keuangan dalam Akun Tik Tok @Raymondchins: (Studi pada Mahasiswa Sulawesi Selatan di Yogyakarta) ]]>
<![CDATA[Akhsan Hidayat]]>;
<![CDATA[Akhmad Rifai]]>;
<![CDATA[Suryani Musi]]>
<![CDATA[ Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 12 No 1 (2023): Maret 2023 ]]>
Publisher : <![CDATA[Universitas Islam Balitar ]]>
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DOI: 10.35457/translitera.v12i1.2676
<![CDATA[Memasuki zaman modern seperti sekarang ini manusia sudah tidak bisa lepas dari sosial media. Platform tik tok berasal dari negeri Tiongkok September 2016 oleh Zhang Yiming. Dalam pembelajaran sendiri terdapat 5 pokok yang penting yaitu pendidik, peserta didik, materi pembelajaran, media pembelajaran, dan tujuan pembelajaran. Akun tik tok @raymondchins, akun ini merupakan akun yang memiliki pengikut sebanyak 740.0 ribu pengikut dengan jumlah suka 17.0 juta, akun tik tok ini berfokus pada pemberian pemahaman bagi khalayak masyarakat pengguna tik tok atau yang yang ingin belajar tentang investasi dan keuangan. Dalam peneliti kali ini, peneliti memilih 6 sampel video tik tok dan juga 6 narasumber dari mahasiswa asal Sulawesi Selatan yang berkuliah di Yogyakarta. Analisis kali ini digunakan adalah analisis resepsi dengan metode kualitatif. Dan dari hasil penelitian kali ini kami dapat menempatkan narasumber berdasarkan tiga tipe posisi khalayak. Posisi dominan, posisi pembaca yang dinegosiasikan, dan posisi pembaca yang oposisi.]]>
<![CDATA[Komunikasi Krisis Polri: Strategi Image Repair Polri Dalam Tragedi Kanjuruhan ]]>
<![CDATA[Yogie Alwaton]]>
<![CDATA[ Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 12 No 1 (2023): Maret 2023 ]]>
Publisher : <![CDATA[Universitas Islam Balitar ]]>
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DOI: 10.35457/translitera.v12i1.2694
<![CDATA[This study aims to analyze Polri's image repair strategy in the Kanjuruhan Tragedy. Many parties regretted this incident, so that there was a mutual shift of responsibility, including the assumption that the police were deemed guilty for violating FIFA rules regarding tear gas shooting. Of course, as a result of this incident the image of the police is at stake and image restoration is needed. By using the qualitative content analysis method through texts published by Kompas.com for the period 1 October - 1 November 2022, it was found that the Polri focused on restoring image by using many strategies such as simple denial, provocation, defeasibility, good intention, bolstering, compensation and corrective actions. However, the results also show that there is inconsistency and neglect of the apology or mortification strategy by the National Police. In fact, this strategy is needed when an organization is hit by a crisis.]]>
<![CDATA[Konvergensi Siaran “Dialog Sehat” di Lembaga Penyiaran Publik Lokal (LPPL) Radio Persada FM Blitar ]]>
<![CDATA[Risma Erina A'ini]]>;
<![CDATA[Harliantara Harliantara]]>
<![CDATA[ Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 12 No 1 (2023): Maret 2023 ]]>
Publisher : <![CDATA[Universitas Islam Balitar ]]>
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DOI: 10.35457/translitera.v12i1.2713
<![CDATA[The current development of communication and information technology has affected the broadcasting world and has brought about a new phenomenon of convergence. Convergence is not unavoidable by Computer Mediated Communication or CMC. The purpose of this research is to find out of Transmission Convergence Interactive Health Dialogue “Healthy Dialogue” at Local Public Broadcasting Institute (LPPL) Radio Persada FM. The research used qualitative research methods. This research's findings demonstrate that prior to Convergence, Broadcast “Healthy Dialogue” At Local Public Broadcasting Institute Radio Persada FM Blitar only relied on Audio, but it may also be seen, making the message more engaging for audiences and producers. Local Public Broadcasting Institute (LPPL) Radio Persada FM Blitar used 9 characteristics of Computer Mediated Communication (CMC), The theory formulated by Roger (1986: 21) as CMC is more accessible, documented, and existing, it can be used as a method for retaining listeners.]]>
<![CDATA[Analyze Marketing Strategies Through Instagram to Increase Sales Volume in The Bouquet Business eightbucket.id ]]>
<![CDATA[Hanik Amaria]]>
<![CDATA[ Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 12 No 1 (2023): Maret 2023 ]]>
Publisher : <![CDATA[Universitas Islam Balitar ]]>
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DOI: 10.35457/translitera.v12i1.2715
<![CDATA[Nowadays the culture gives bouquets to special people as a form of respect, giving congratulations or gifts as a sign of affection. A bouquet can be a flower arrangement, snack or item that is liked by the recipient that is assembled very beautifully so as to make the recipient flattered and happy. The purpose of this study is to find out how the marketing strategy through Instagram to increase the sales volume of bouquets flowers on eightbucket.id. The results showed that the 4P marketing strategy, namely Product, Price, Promotion and Place carried out by the owner through his Instagram account, is very complete and attractive. Information about products by uploading various variations of bouquets with interesting captions, always updating reels and IG stories and providing give away makes potential consumers feel interested in becoming followers and buying products made so that it shows a very significant increase in sales volume.]]>
<![CDATA[Peran Aliansi Masyarakat Adat Nusantara (AMAN) dalam Pencegahan Covid-19 di Wilayah Masyarakat Adat ]]>
<![CDATA[Fatimah Fatimah]]>
<![CDATA[ Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 12 No 1 (2023): Maret 2023 ]]>
Publisher : <![CDATA[Universitas Islam Balitar ]]>
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DOI: 10.35457/translitera.v12i1.2560
<![CDATA[The role of the Indigenous Peoples Alliance Archipelago (AMAN) in overcoming Covid-19 in the territory of indigenous peoples is very large, it can be seen from the various strategies carried out by AMAN hand in hand to strive for various ways to deal with COVID-19 in indigenous peoples. The results of AMAN's research help deal with the pandemic by establishing a Covid-19 task force in indigenous territories, guarding the borders of indigenous villages, distributing masks and socializing to indigenous peoples how to transmit the Covid-19 virus, spraying disinfectants and providing knowledge of food security in the midst of this pandemic. However, on the other hand, indigenous peoples have their own way of dealing with this pandemic, namely with local wisdom that has been passed down from their ancestors centuries ago, this method is more trusted by indigenous peoples in dealing with disasters such as the Covid-19 pandemic.]]>
<![CDATA[Peran Dinas Koperasi dan Usaha Mikro dalam Pengembangan Usaha Mikro di Kabupaten Tulungagung pada Masa Pandemi ]]>
<![CDATA[Dwi Iriani Margayaningsih]]>
<![CDATA[ Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 12 No 1 (2023): Maret 2023 ]]>
Publisher : <![CDATA[Universitas Islam Balitar ]]>
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DOI: 10.35457/translitera.v12i1.2726
<![CDATA[During this pandemic, micro-enterprises nationally, especially in Tulungagung Regency, did not develop rapidly. In situations like this, the role of the cooperative service is very decisive for MSMEs to continue to exist. In accordance with the objectives, the research used is qualitatively descriptive with interactive model analysis techniques, namely reducing data, presenting data and drawing conclusions. The results of the analysis identified nine roles for developing micro-enterprises in the Tulungagung area that were carried out well. MSME Entrepreneurs were able to add creativity to their products so that these products had their own added value. In the field of marketing and product development. MSME actors are assisted by the presence of PLUT (Integrated Business Service Center). While inhibiting factors such as sometimes development training participants are not in line with the expertise they have, lack of manpower for the MSME development and empowerment division, lack of maximum post-training coaching.]]>
<![CDATA[War on Twitter as a Digital Marketing Communication Strategy: (Electronic Word-of-Mouth Social Network Analysis of Dr. Martens' Products on Twitter) ]]>
<![CDATA[Khairunnisa Nurul Azizah]]>;
<![CDATA[Marfa Aully]]>;
<![CDATA[Naufal Dhiya Ulhaq]]>;
<![CDATA[Carlos Dewa Salim]]>;
<![CDATA[Sandy Afla]]>
<![CDATA[ Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 12 No 1 (2023): Maret 2023 ]]>
Publisher : <![CDATA[Universitas Islam Balitar ]]>
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DOI: 10.35457/translitera.v12i1.2228
<![CDATA[War on Twitter is a type of social network that is closely related to word-of-mouth marketing communication strategies. The war over #StopLyingDocmart which was popular on 13-16 May 2022 had a good image impact on Dr Martens or Docmart shoe products. This study analyzes social networks and interactions formed through Twitter regarding Docmart products.]]>
<![CDATA[Hubungan Putri Tanjung Sebagai Influencer dengan Brand Awareness Program “Ngobrol Sore Semaunya” ]]>
<![CDATA[Marshelia]]>;
<![CDATA[Billy Alexander]]>;
<![CDATA[Albert Octavio Setiawan]]>
<![CDATA[ Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 12 No 1 (2023): Maret 2023 ]]>
Publisher : <![CDATA[Universitas Islam Balitar ]]>
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DOI: 10.35457/translitera.v12i1.2653
<![CDATA[The more technology develops, the more a company's marketing strategy will develop, for example, influencers use. Ngobrol Sore Semaunya (NSS) is CXO Media's brand that presents content by exploring the inspiring stories of a famous figure. NSS's host is Putri Tanjung, and she is a presidential special staff, entrepreneur, and influencer. Therefore, this study aims to examine the strength of the relationship and the significance of the relationship between Putri Tanjung as an influencer and NSS' brand awareness. The theory used in this study is a two-step flow of communication, and the method used is quantitative by distributing questionnaires. The population of this study is 25,000 followers of NSS's Instagram. The sample is 100 people, which is selected through simple random sampling. The result showed a high relationship with positive direction relation between Putri Tanjung as an influencer and NSS brand awareness.]]>
<![CDATA[Komunikasi Musik: Hubungan Erat Antara Komunikasi dengan Musik ]]>
<![CDATA[Sihabuddin Sihabuddin]]>;
<![CDATA[Andri Astuti Itasari]]>;
<![CDATA[Dewi Maria Herawati]]>;
<![CDATA[Haryo Kusumo Aji]]>
<![CDATA[ Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 12 No 1 (2023): Maret 2023 ]]>
Publisher : <![CDATA[Universitas Islam Balitar ]]>
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DOI: 10.35457/translitera.v12i1.2679
<![CDATA[Penelitian ini membahas tentang hubungan erat antara komunikasi dan musik dengan menggunakan metode penelitian studi pustaka yang mana peneliti menelaah, mengeksplorasi dan mengolah berbagai pustaka yang terkait dengan komunikasi dan musik. Hasil penelitian ini menunjukan bahwasanya musik adalah bagian dari komunikasi karena salah satu fungsi musik sebagai media komunikasi dan bisa dikatakan pula bahwasanya komunikasi bagian dari musik karena tujuan orang menyajikan musik untuk berkomunikasi dengan orang lain. Beberapa contoh hubungan erat antara komunikasi dengan musik di antaranya; Pertama,saat seseorang sedang menyanyikan sebuah lagu maka orang tersebut berperan sebagai komunikator yang menginformasikan perasaanya kepada pendengarnya sebagai komunikan. Kedua, penggunaan musik sebagai media komunikasi terkadang memberikan kesan tersendiri di hati pendengarnya sehingga komunikasi menjadi lebih bermakna. Ketiga, musik menjadi identitas budaya karena dibawakan oleh penyanyi populer yang merepresentasikan budayanya.]]>
<![CDATA[Analysis of the Effect of Games the Sims as an Attitude Change to Millennial Generations ]]>
<![CDATA[Kartika Sarinta]]>;
<![CDATA[Albert Octavio Setiawan]]>;
<![CDATA[Indira Gayatri Astriandifa]]>
<![CDATA[ Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 12 No 1 (2023): Maret 2023 ]]>
Publisher : <![CDATA[Universitas Islam Balitar ]]>
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DOI: 10.35457/translitera.v12i1.2704
<![CDATA[Video games or online games have appeared in Indonesia since 2001. Since then, video games have grown rapidly and are in great demand. One of them is The Sims, a simulation game of daily activities in great demand by Indonesian people. The purpose of this study is to analyse changes in the behavior of the millennial generation with the emergence of the sims game. This study used a qualitative descriptive approach and conducted interviews with four informants using focus group discussion interviews as a data collection method. Using Perloff (2017), it can be concluded that this research provides a persuasive effect on players so as to create changes in behavior in terms of developing creativity and ideas that arise in the minds of players, there are changes in playing time, style of appearance, makeup, and emotional players.]]>
