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Translitera : Jurnal Kajian Komunikasi dan Studi Media
Published by Universitas Islam Balitar Blitar
ISSN : -     EISSN : 25273396     DOI : -
Core Subject : Social,
Social Sciences
Memuat artikel hasil penelitian dan kajian kritis bidang komunikasi dan media mengenai ilmu-ilmu sosial dan politik, humaniora, komunikasi, media dan terapannya.
Arjuna Subject : -
Articles 5 Documents
 1 
Search results for , issue "Vol 9 No 1 (2020): Maret 2020" : 5 Documents clear
REPRESENTASI PEREMPUAN PADA POSTER TEASER ALBUM K-POP BLACKPINK DAN TWICE Yongkie Angkawijaya; Yudhistya Ayu Kusumawati
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 9 No 1 (2020): Maret 2020
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (632.99 KB) | DOI: 10.35457/translitera.v9i1.901

Abstract

K-Pop has become a global phenomenon. People call it Hallyu, the Korean wave which has become a major driver of global culture. It has been seen on various aspects such as drama, fashion style, makeup or skincare, and music performance. There are many Korean groups now and K-Pop agencies such as YG, JYP and SM Entertainment. BLACKPINK is one of the most famous South Korea girl groups formed by YG Entertainment. TWICE is girl group formed by JYP Entertainment. Both BLACKPINK and TWICE portrays powerful and strong concept represented in their poster album. This paper explored visual concept in BLACKPINK and TWICE poster album. Roland Barthes Semiotics analysis was conducted with qualitative approach to identify sign and symbol in order to find out the woman representation of BLACKPINK and TWICE poster album. In conclusion, it was found that BLACKPINK and TWICE poster album implemented girl power and duality concept of black and pink while TWICE implemented youth concept which has cheerful and energetic character.
PENGARUH DEBAT CALON PRESIDEN/WAKIL PRESIDEN TERHADAP PREFERENSI PEMILIH PEMULA PADA PILPRES 2019 Chandra Bayu
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 9 No 1 (2020): Maret 2020
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (727.983 KB) | DOI: 10.35457/translitera.v9i1.905

Abstract

This study aims to determine the extent of Semarang voters initial preferences through 2019 President/Vice-President Candidate Debates. In this study, the mixed-method approach was used. In the first phase of research using a qualitative approach, where data analysis is done using ATLAS.ti software. The second stage is to conduct a quantitative data analysis using a descriptive analysis approach. The results of this study indicate that president/vice-president candidates who have the character of accurate, factual, trustworthy, experience, and real work are figures of the president and vice president expected by beginner voters. It can be concluded that the electability in president/vice-president candidate debates has the opportunity to convince the preferences of the beginner voters
STRATEGI PEMASARAN USAHA KECIL MENENGAH DI KABUPATEN BLITAR: (Studi Pada UKM Cap Kuda Terbang Bu Sulasmi) Sunarsasi Sunarsasi; Nanang Rudi Hartono
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 9 No 1 (2020): Maret 2020
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (438.939 KB) | DOI: 10.35457/translitera.v9i1.928

Abstract

The purpose of this study is to determine the marketing strategy of UKM Sulasmi Cap Kuda Terbang. This research is to find out how the marketing strategy of UKM Sulasmi Cap Kuda Terbang and whether it has been running effectively or not. The research method used is using a qualitative approach so that it can develop and obtain in-depth research results. Data was obtained through an interview process with the owner of the Kuda terbang owner and direct observation of the business. Data obtained through interviews and subsequent observations will be analyzed to find out how the marketing strategy in UKM Sulasmi Cap Kuda Terbang and whether it has been effective or not. The results of the marketing strategy carried out by UKM Sulasmi Cap Kuda Terbang can be categorized as good. It's just that there are in some aspects that need to be improved. For example in the promotion aspect of UKM Sulasmi Cap Kuda Terbang not yet doing the right marketing strategy and only relying on the quality of its products, therefore it is necessary to improve marketing strategies through online media. Furthermore, in the process aspect, UKM Sulasmi Cap Kuda Terbang does not yet provide delivery order services, although this can increase sales while enhancing promotion strategies.
BERHENTI BEKERJA DEMI KELUARGA: Dilema Perempuan Karir Dalam Perspektif Feminisme Endah Siswati
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 9 No 1 (2020): Maret 2020
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (569.225 KB) | DOI: 10.35457/translitera.v9i1.930

Abstract

Women generally face a dilemma when they have to choose between work or family. Women must go through long contemplations and experience inner struggles before coming to a decision to choose between the two; keep working or become a housewife. Patriarchal culture, familial ideology, the various consequences that must be faced from a decision, and psychological facts sharpen the dilemma. This paper tries to explore this problem from the perspective of feminism, especially liberal feminism. The focus of the discussion is upper middle class women and is not intended to generalize problems to other socioeconomic classes.
STRATEGI BRAND COMMUNICATION DALAM PENGUATAN BRAND AWARENESS PARIWISATA KABUPATEN BLITAR: (Studi Pada Program OLAS KEMBAR KEMBAR) Andiwi Meifilina
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 9 No 1 (2020): Maret 2020
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (873.436 KB) | DOI: 10.35457/translitera.v9i1.943

Abstract

The existence of competition between products in the field of toursm is very important to increase brand communication in the program inmaintaining loyal consumers. Creating regulercustomers who are loyal and loyal to the products is what the agency or agency wants in making strategy an marketing in an effort to make customers who are certainly interested in participating in this program regularly on products or services from the company. The research uses a case study approach and this type of research is the qualitative. This research uses the Non Positivsm/ Naturalistic/ Interpretative paradigm or commonly called the qualitative paradigm. Promotiom board is a very important marketing strategy for improving the tourism sector. The brand communication strategy activities include the following: a). New Brand, b). Line Extension, c). Brand Extension. As forbrand awareness in the OLAS KEMBAR (don’t go anywhere before visiting Blitar) program by the Blitar District Regional Tourism Promotion Board. Toursm in Blitar district can be built and improved through the following methods: a). The message of the OLAS KEMBAR program delivered by a brand, is only remembered by consumers. b). The message delivered by the OLAS KEMBAR program must be different from other product brands and there must be a reletationship between brands and product categories. c). The program uses catchy song slogans and jinles, so helping consumers remember the brand, d). The program has a symbol, it should be associated with their symbol, e). The expansion of the program can be used so that the brand can be remembered by customers, f). Brand awareness in the program can be strengthened by using a gesture that fits the category, product, brand or both, g). The program makes repetition to strengthen memories because forming memories is more difficult than forming identities. By using this marketing strategy there has been increase in the number of tourist visits and an increase in the tourism sector and the economy in Blitar which is quite significant so that evaluation and monitoring of this program must continue to be carried out by the relevant agencies.

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