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IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita
Published by Sekolah Tinggi Ilmu Ekonomi Syariah Bengkalis
ISSN : 23033568     EISSN : 26848228     DOI : https://doi.org/10.46367/iqtishaduna
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal IQTISHADUNA mengangkat tema kajian tentang Konsep Syariah, Konsep dan Pemikiran Ekonomi secara umum, Konsep Ekonomi Syariah, Lembaga Keuangan Syariah, Akuntansi, Keuangan, Perbankan dan Manajemen Islam, Manajemen Sektor Publik, Zakat, Infaq, Shadaqah, Wakaf, Waris, Corporate Governance, Sustainability Reporting, Etika dan Profesionalisme, Bisnis, Manajemen Bisnis, Manajemen Bisnis Syariah, e-Commerce, Pasar Modal dan Investasi, Perpajakan, Manajemen Keuangan, Manajemen Keuangan Syariah, Hukum Ekonomi dan Hukum Ekonomi Syariah.
Arjuna Subject : -
Articles 6 Documents
 1 
Search results for , issue "Vol 11 No 1 (2022): IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita - June" : 6 Documents clear
The Effect Of Cloud And Inbound Marketing On Purchase Decisions For Gold Savings Muh. Shadri Kahar Muang; Muzayyanah Jabani; Rikal Fajar Masati
IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita Vol 11 No 1 (2022): IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita - June
Publisher : LPPM Publishing & Printing

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (572.214 KB) | DOI: 10.46367/iqtishaduna.v11i1.484

Abstract

This study aims to show the effect of cloud and inbound marketing on purchase decisions for gold savings at Bank Syariah Indonesia (BSI). This study uses a quantitative approach. The population in this study was 1286 people with a sample of 305 people. Data were collected using a questionnaire. Data were analyzed using multiple linear regressions. This study indicates that cloud marketing does not affect purchase decisions for gold savings. However, inbound marketing significantly influences purchase decisions for gold savings. Cloud and inbound marketing simultaneously significantly influence purchase decisions for gold savings with a contribution of 57.4%, and other factors influence the rest. This study complements a new perspective on marketing in industry 4.0. Practically it can be used as a reference for BSI management in making marketing decisions to embrace customers to save gold. This study can be used as a reference for developing marketing strategies for Islamic banking products in the future. Islamic banking practitioners can adopt practically cloud and inbound marketing as a strategy to reach customer purchasing decisions.
Peran Ambidexterity Organisasi Sebagai Variabel Intervening Dalam Meningkatkan Kinerja Pemasaran UMKM Di Masa Covid-19 Wendi Nurwendi; Didit Haryadi
IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita Vol 11 No 1 (2022): IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita - June
Publisher : LPPM Publishing & Printing

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (945.287 KB) | DOI: 10.46367/iqtishaduna.v11i1.513

Abstract

Micro, small and medium enterprises (MSMEs) explore new opportunities to gain profits and optimize existing resources. The presence of operational ambidexterity can focus on exploiting existing resources and exploring market opportunities. This study shows the influence of factors that can improve MSME marketing performance by adjusting product innovation strategies and customer orientation through ambidexterity during the covid-19 pandemic. The population of this research is MSME food and beverage in Serang, totalling 1,858 MSMEs. The number of samples is 170 respondents with the purposive sampling method. The analysis method uses a structural equation model (SEM) approach with the SmartPLS applications. The results showed that product innovation, market orientation, and organizational ambidexterity positively and significantly affected marketing performance. Product innovation and market orientation positively and significantly affected organizational ambidexterity. Organizational ambidexterity can mediate the effect of product innovation and market orientation on marketing performance. The results of this study can complement the existing theory. Then the results of this study can also be used as a reference for MSMEs in improving marketing performance by increasing product innovation and market orientation directly or through organizational ambidexterity.
Pengaruh Brand Ambassador Dan Brand Image Terhadap Minat Beli Yang Berdampak Pada Keputusan Pembelian Annung Purwati; Mega Mirasaputri Cahyanti
IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita Vol 11 No 1 (2022): IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita - June
Publisher : LPPM Publishing & Printing

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (685.949 KB) | DOI: 10.46367/iqtishaduna.v11i1.526

Abstract

This research aims to show the influence of brand ambassadors and brand image on buying interest and their impact on purchasing decisions. This study uses a quantitative approach. The research population is Scarlett consumers, whose total is not known with certainty. Sampling using purposive sampling technique and obtained 73 samples. The data analysis technique uses path analysis. The results showed that the brand ambassador did not affect buying interest. The brand image has a positive and significant influence on buying interest. The purchase intention has a positive and significant effect on purchasing decisions. The brand ambassador has a positive and significant effect on purchasing decisions. The brand image has no significant effect on purchasing decisions. The purchase intention cannot mediate the relationship between brand ambassadors and purchase decisions. The purchase intention can mediate the relationship between brand image and purchasing decisions. Companies can use this research in deciding policies and formulating strategies for maintaining a good brand image from consumer perceptions and using brand ambassadors to promote products.
Peluang Dan Tantangan Pembiayaan Online Syariah Dalam Menghadapi Pinjaman Online Ilegal Muh. Arafah
IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita Vol 11 No 1 (2022): IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita - June
Publisher : LPPM Publishing & Printing

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (632.341 KB) | DOI: 10.46367/iqtishaduna.v11i1.540

Abstract

This study aims to show the opportunities and challenges of Islamic online financing in dealing with illegal online loans favoured by the public. The research method uses literature studies from journals, online news, and other reading materials. The study results found Islamic online financing opportunities in dealing with illegal online loans. Indonesia has a Muslim majority population, high internet users, the issuance of fatwa number 117/DSN-MUI/II/2018, and the spread of bad interest-based online loans. Meanwhile, the challenges of Islamic online financing in dealing with illegal online loans are the low level of Islamic financial literacy, access for micro, small and medium enterprises (MSMEs) to obtain financing to the banking sector is still low, and online-based security challenges. This research can be used to reference Islamic financing and complement existing theories.
Hoping Of Zakat Reinforcing Philanthropy In Indonesia Muhamad Fauzi; Agus Gunawan
IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita Vol 11 No 1 (2022): IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita - June
Publisher : LPPM Publishing & Printing

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1579.651 KB) | DOI: 10.46367/iqtishaduna.v11i1.550

Abstract

Indonesia is the most generous country by donating unknown people, money donations, and volunteer activities based on the World Giving Index by the Muslim majority population, contributing to the poor's socioeconomic, welfare, and empowerment. Zakat is a philanthropic activity with great potential and utilization, but there is a gap between its revenue potential and its realization. This research aims to describe the hope that zakat will strengthen philanthropy in Indonesia. The research method uses a qualitative descriptive approach and reports from zakat institution's secondary data sources. The results showed 81 amil zakat institutions and 491 zakat bureaus as zakat collection institutions increased in zakat collection by 26%, consisting of zakat fitrah, zakat mal income, zakat institutions, and individual zakat as 5.1 million people and corporate zakat as 36,000. Zakat through e-zakat or bank transfers and e-payments reached 93% during the Covid-19 pandemic. Zakat gives excellent hope to society's welfare through government and stakeholder regulations that can reduce the level of poverty. Zakat IDR 10.2 trillion gives hope to 23 million people and frees 15759 from the poverty line with better distribution effectiveness; the philanthropic hope of strengthening zakat in Indonesia has provided benefits and community welfare.
Perbandingan Kontribusi Pajak Hotel Dan Restoran Terhadap Pendapatan Asli Daerah Masa Pandemi Covid-19 Dan New Normal Hemas Noor Fadilla; Novi Lailiyul Wafiroh
IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita Vol 11 No 1 (2022): IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita - June
Publisher : LPPM Publishing & Printing

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (566.391 KB) | DOI: 10.46367/iqtishaduna.v11i1.590

Abstract

The covid-19 pandemic has impacted Indonesia's economic sector, including local revenue from taxes. This study compares the growth rate and contribution of hotel and restaurant taxes to Jombang Regency's original revenue during the covid-19 pandemic and the new normal. This research is a descriptive study using a quantitative approach. The source of data used is secondary data in the form of documentation. Data analysis using growth rate and contribution analysis. This study shows that the growth rate of hotel and restaurant tax revenues during the covid-19 pandemic and the new normal both increased. The contribution of hotel and restaurant taxes to original regional income during the covid-19 pandemic and the new normal increased but was included in the deficient category. This research can complement existing theories, become a reference for taxpayers to be obedient in paying taxes and become a reference for the Jombang district government to increase local tax revenues.

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