cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Semuel Batlajery
Contact Email
semuel@unmus.ac.id
Phone
-
Journal Mail Official
semuel@unmus.ac.id
Editorial Address
-
Location
Kab. merauke,
P a p u a
INDONESIA
Musamus Journal of Business & Management
Published by Universitas Musamus
ISSN : 26227878     EISSN : 26227886     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
The aims of this MulaRev is to provide a venue for academicians, resear, and practitioners for publishing the original research articles or review articles. The scope Journal of Business & Management the articles publiched in this journal deals with a: -Mananamemen resources manausia -Marketing Management -Operational management -Financial management
Arjuna Subject : -
Articles 5 Documents
 1 
Search results for , issue "Vol 4 No 1 (2021): MJBM" : 5 Documents clear
Analisis People, Process, Physical Evidence Terhadap Keputusan Konsumen Menggunakan Ekspedisi Lion Parcel Retno Ayu Siska Wardani; Tarsisius - Kana; Irfan Wildzan Muafa
Musamus Journal of Business & Management Vol 4 No 1 (2021): MJBM
Publisher : Musamus Journal of Business & Management is a peer-reviewed journal published by Faculty of Ecconomics and Business, Musamus University, Merauke Papua Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mjbm.v4i1.3692

Abstract

RETNO AYU SISKA WARDANI (2020). The Influence of People, Process and Physical Evidence on Consumer Decisions to Use Lion Parcel Merauke Expeditionary Services. Supervised by Tarsisius Kana SE., M.Si. This study aims to determine whether people influence consumer decisions to use the Merauke lion parcel shipping service. To find out which process affects consumer decisions to use the Merauke lion parcel shipping service. To find out Physical Evidence affects consumer decisions to use the Merauke Lion Parcel Expedition Service. To find out the effect of people, process and physical evidence have an effect on consumer decisions to use the Merauke Lion Parcel Expedition Service. The population in this study were consumers of the Merauke lion parcel expedition service with a population of 6,940 people and a sample of 99 people. The calculation of the Slovin 10% formula and uses the incidental (coincidence) sampling technique. This study uses a quantitative approach and multiple linear regression analysis with the SPSS version 23 application. From the results of multiple linear regression analysis, the equation Y=8.313+0.708(X1)+0.797(X2) 0.725(X3) is obtained. The results of hypothesis testing, namely the t test and the F test, show that the people, process and physical evidence variables have a positive and significant effect partially and simultaneously on purchasing decisions on the Merauke lion parcel expedition service. Evidenced by the value of thitung people(X1) 2.995> ttable 1.290 with a significant level of 0.003<0.10 so that Ho is rejected and Ha is accepted. The value of process tcount (X2) 4.085> ttable 1.290 with a significant level of 0.000<0.10 so that Ho is rejected and Ha is accepted. The value of tcount physical evidence (X3) 3,216>ttable 1.290 with a significant level of 0.002 <0.10 so that Ho is rejected and Ha is accepted. The value of Fcount 38.643> Ftable of 3.94 with a significant level of 0.000 <0.10 so that Ho is rejected and Ha is accepted. The value of Adjusted R Square is 0.535, which means that all independent variables together have an effect on purchasing decisions on Lion Parcel Merauke's shipping services. amounted to 53.5% while the remaining 46.5% was influenced by other variables not examined in this study.
Analisis Gambaran Segmentasi Dan Positioning Warung Bakso Garuda Nur Dian Sera Saputri; Semuel Batlajery
Musamus Journal of Business & Management Vol 4 No 1 (2021): MJBM
Publisher : Musamus Journal of Business & Management is a peer-reviewed journal published by Faculty of Ecconomics and Business, Musamus University, Merauke Papua Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mjbm.v4i1.4125

Abstract

The purpose of this study was to describe the market segmentation and business positioning at Warung Bakso Garuda on product sales. This study uses a qualitative approach using a descriptive type of research (illustration). In this study, there were 2 key informants and 5 supporting informants. The data analysis techniques used in this study are Data Reduction, Data Display, and Conclusions Drawing or drawing conclusions from the results of the study. The results of the study show that at this time Mopah Lama is still said to have a low monthly income, thus making consumers want a product with a relatively cheap price and easy to obtain. Differentiating the serving portion of the product is very different, but there needs to be a variety of flavors to make it more attractive to visitors. The results of interviews from 5 informants said that the service of the Garuda meatball stall was still lacking in speed of service, because the shop owner only had 1 (one) waiter, namely the shop owner himself, thus slowing down the service process.
Analisis Bauran Pemasaran Market Mix Terhadap Volume Penjualan pada Toko Unalala Riskia Pratiwi Nur Amalia Hasnas; Dewi Putri Anjar Wulan; Fenty Y. Manuhutu
Musamus Journal of Business & Management Vol 4 No 1 (2021): MJBM
Publisher : Musamus Journal of Business & Management is a peer-reviewed journal published by Faculty of Ecconomics and Business, Musamus University, Merauke Papua Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mjbm.v4i1.4127

Abstract

This study aims to determine the effect of Marketing Mix on Sales Volume at Unalala Stores in Merauke Regency. To determine the effect of the Marketing Mix on Sales Volume at Unalala Stores in Merauke Regency, the population in this study is Unalala Store consumers whose number is unknown and a sample of 70 respondents. The calculation uses the Hair formula where the number of indicators is multiplied by 10 and uses the incidental sampling technique (coincidence). This study uses a quantitative approach and simple linear regression analysis with SPSS version 23 application. From the results of simple linear regression analysis, the equation Y = 7.891 + 0.482 (X). The results of hypothesis testing, namely the t-test, show that the Marketing Mix variable has a positive and partially significant effect on Sales Volume at Unalala Stores in Merauke Regency. It is proven by the tcount 4.076≥ t table 1.294 with a significant value of 0.000 <0.05 so that Ho is rejected and Ha is accepted. The value of R Square is 0.196, which means that the Marketing Mix variable affects the Sales Volume at the Unalala Store by 19.6% while the remaining 80.4% is influenced by other variables not examined in this study.
Analisis Determinan Efisiensi Kinerja Perusahaan Serta Implikasinya Dalam Penentuan Perusahaan Prioritas Achmad Ludvy; Rissa Hanny
Musamus Journal of Business & Management Vol 4 No 1 (2021): MJBM
Publisher : Musamus Journal of Business & Management is a peer-reviewed journal published by Faculty of Ecconomics and Business, Musamus University, Merauke Papua Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mjbm.v4i1.4151

Abstract

This study aims to analyze the determinants of company performance efficiency and determine priority companies listed LQ45 Index on the IDX for 2008-2016. Company performance is measured based on liquidity, asset management, leverage, and profitability. This type of research is associative analysis, namely the analysis using the Stochastic Frontier Analysis (SFA) approach in calculating the effect of the value of financial ratios on stock prices and predicting the efficiency of company performance. The following analysis method is the Analytical Network Process (ANP), which determines the priority companies based on the efficiency value of the company's performance. The results of this study indicate a simultaneous influence of the value of financial ratios on stock prices in predicting the level of efficiency of company performance. Furthermore, the efficiency value is used as a criterion in determining priority companies, and the results show that priority companies in IDX LQ45 come from different industrial sectors.
Analisis Kualitas Produk Dan Harga Untuk Meningkatkan Kepuasan Pelaggan Mobil Colt Diesel Muhammad Awal; Florentina Blandina Parapaga
Musamus Journal of Business & Management Vol 4 No 1 (2021): MJBM
Publisher : Musamus Journal of Business & Management is a peer-reviewed journal published by Faculty of Ecconomics and Business, Musamus University, Merauke Papua Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35724/mjbm.v4i1.4154

Abstract

This study intends to find out how much influence product quality and price have in increasing customer satisfaction for Colt Diesel Cars in Merauke Regency. The method used is a quantitative method. This study uses multiple regression analysis because it has more than one independent variable, namely product quality and price, while the dependent variable is customer satisfaction. This study used as many as 82 respondents. The data processing of the results of the questionnaire distribution was carried out using SPSS. The results of the tests that have been carried out explain that product quality has a positive and significant effect on customer satisfaction, while price has no effect on customer satisfaction because it does not have a significant value.

Page 1 of 1 | Total Record : 5

 1 

Filter by Year

2021 2021


Reset
Filter By Issues
All Issue Vol 5 No 2 (2023): Musamus Journal of Business & Management Vol 5 No 01 (2022): Musamus Journal of Business & Management Vol 4 No 2 (2022): MJBM Vol 4 No 1 (2021): MJBM Vol 3 No 2 (2021): Musamus Journal of Businness & Management Vol 3 No 1 (2020): MJBM MJBM Volume 2, No. 2, April 2020 MJBM Volume 2, No.1, Oktober 2019 MJBM Volume 1, No.2, April 2019 MJBM Volume 1, No.1, Oktober 2018