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Marisi Butarbutar
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stiesultanagungps@gmail.com
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INDONESIA
SULTANIST: Jurnal Manajemen dan Keuangan
ISSN : 23384328     EISSN : 26862646     DOI : 10.37403
Core Subject : Economy,
Jurnal ini merupakan jurnal manajemen karya ilmiah seleksi terbaik dan layak untuk dimuat yang dikelola oleh TIM STIE Sultan Agung Pematangsiantar. Jurnal terbit secara berkala pada bulan Juni dan Desember. Semoga Jurnal ini memberikan kontribusi dalam pengembangan ilmu pengetahuan dan memberi wawasan serta pemahaman baru bagi para pembaca, khususnya yang berhubungan dengan Akuntansi dan Manajemen.
Articles 14 Documents
Search results for , issue "Vol 12, No 1 (2024)" : 14 Documents clear
ANALYSIS OF RELIGIOUS TOURISM VILLAGE DEVELOPMENT IN SELO VILLAGE, TAWANGHARJO DISTRICT GROBOGAN DISTRICT-CENTRAL JAVA Natalia Artha Malau; Teguh Pamuji Tri Nur Hayati
SULTANIST: Jurnal Manajemen dan Keuangan Vol 12, No 1 (2024)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v12i1.572

Abstract

This research aims to look at the development of a Religious Tourism Village in Selo Village, Tawangharjo District, Grobogan Regency, Central Java. This development is seen from economic, social and financial aspects. The results of this research are that the Selo Tourism Village has economic potential that is worth developing. Apart from that, there is support from the community and tourism actors in Selo Village to develop religious tourismKeywords: Development, Religious Tourism Village
THE RELATIONSHIP OF EMPLOYEE EMPOWERMENT AND EMPLOYEE ENGAGEMENT: THE ROLE OF FLEXIBLE WORK ARRANGEMENTS AND CAREER DEVELOPMENT AS STIMULANTS Setiyawami Setiyawami; Siti Waliah; Santy Sriharyati; Dwi Oktisari
SULTANIST: Jurnal Manajemen dan Keuangan Vol 12, No 1 (2024)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v12i1.582

Abstract

AbstractIn the creative industry, the relationship between employee empowerment and employee engagement has a very important role. Employees who feel empowered to contribute with creative ideas and participate in the decision-making process will feel more connected to the company's vision and values. The main aim of the research is to analyze the influence of employee empowerment, flexible work arrangements, and career development on employee engagement. The sample in this research consisted of 190 employees who worked in the creative industries in Indonesia who were determined using a convenience sampling approach. Data collection uses a questionnaire instrument which is then distributed online. Data analysis uses the SPSS application by displaying the results of data processing through validity and reliability tests, multiple regression analysis, coefficient of determination, and hypothesis testing. Based on the results of data analysis, it is stated that employee empowerment, flexible work arrangements, and career development have a positive and significant effect on employee engagement. The theoretical implications of the research explain that implementing policies and practices that support employees in terms of work flexibility and career development can significantly increase employee engagement and performance. Meanwhile, practically, organizations in the creative industries need to pay attention to the importance of creating a work environment that supports employee flexibility and career growth. This can be done through implementing policies that allow remote work, flexible work schedules, and support for skills and career development
DO MACROECONOMIC FACTORS AFFECT THE COMPOSITE STOCK PRICE INDEX? Milka Rositi Sianipar; Alicia Ulina Susilowati; Ayu Bonita Sari Tumangger; Jenti Natalia Silaban; Amin Hou; Rosita Rosita
SULTANIST: Jurnal Manajemen dan Keuangan Vol 12, No 1 (2024)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v12i1.563

Abstract

The movement of the stock market index is a barometer of economic growth, and can be used to make investment decisions. Many factors influence the movement of a stock index, particularly from the macroeconomic perspective. This study analyzes the effects of BI rate, exchange rate, and inflation on the Composite Stock Price Index (CSPI). This research is a quantitative descriptive study conducted on food and beverage companies listed on the Indonesia Stock Exchange (IDX) during the 2018-2022 period. Sixty companies were sampled and analyzed using multiple linear regression tests. Hypothesis testing uses the R2 (coefficient of determination) test, F, and t-tests. The results show that BI and exchange rates have a partially significant effect on CSPI. Inflation did not have a significant effect on the CSPI. However, simultaneous testing showed that the three variables affected the CSPI.
ANALYSIS OF THE COMPETITIVE ADVANTANGE MODEL OF MSMEs IN INDONESIA: URGENCY ENTREPRENEURIAL ORIENTATION, MARKET ORIENTATION, AND CUSTOMER CAPITAL AS PREDICTORS Amelia Setyawati; Christina Yanita Setyawati; Rr. Chusnu Syarifa Diah Kusuma; Nani Nani
SULTANIST: Jurnal Manajemen dan Keuangan Vol 12, No 1 (2024)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v12i1.573

Abstract

MSMEs are the backbone of the Indonesian economy, contributing a large part of the country's gross domestic product (GDP) and creating jobs for millions of people. In the face of increasingly fierce global competition, it is essential to understand the factors that influence the competitive advantage of MSMEs. The main objective of the research is to analyze the influence of entrepreneurial orientation, market orientation, and customer capital on competitive advantage. The sample in this research consisted of 160 respondents from MSME actors in the culinary sector in Indonesia who were determined using a convenience sampling approach. Data collection uses a questionnaire instrument, which is then distributed online. Data analysis uses the SPSS application by displaying data processing results through testing research instruments with validity and reliability tests, multiple regression analysis, coefficient of determination and hypothesis testing. Based on the results of data analysis, entrepreneurial orientation, market orientation, and customer capital have a positive and significant effect on competitive advantage. Overall, this research contributes significantly to the theoretical understanding of MSME competitive advantage and provides practical guidance for the development, management and coaching of MSMEs in Indonesia. By strengthening entrepreneurial orientation, market orientation, and customer capital as predictors of competitive advantage, MSMEs can improve their market position and contribute more to economic growth and community development.
THE EFFECT OF PROFITABILITY AND SOLVENCY ON STOCK RETURNS MODERATED BY MACROECONOMIC Aurel Agustine; Sri Hermuningsih; Riskin Hidayat
SULTANIST: Jurnal Manajemen dan Keuangan Vol 12, No 1 (2024)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v12i1.595

Abstract

The purpose of this study was to examine the effect of profitability and solvency on stock returns moderated by macroeconomic. The population of this study are companies listed on the Sri Kehati index with purposive sampling technique. The analysis used is PLS-SEM using SmartPLS 3.0 software. The analysis in this study was carried out by testing the outer model and inner model.  This study shows that profitability has an insignificant positive effect on stock returns, solvency has a significant positive effect on stock returns, macroeconomic weakens the effect of profitability on stock returns, and macroeconomic strengthens the effect of solvency on stock returns. 
SHARIA BANK'S ATTENTION RELATED TO SUSTAINABILITY PERFORMANCE, THROUGH FINANCIAL PERFORMANCE, GOOD CORPORATE GOVERNANCE, AND RISK MANAGEMENT Muhamad Susandra Rohmandika
SULTANIST: Jurnal Manajemen dan Keuangan Vol 12, No 1 (2024)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v12i1.564

Abstract

AbstrakKinerja keberlanjutan bank syariah telah diatur dalam Peraturan Otoritas Jasa Keuangan Nomor 51/POJK.03/2017. Adanya peraturan tersebut menuntut perbankan syariah untuk selalu memperhatikan tindakan bisnis yang diambil agar tidak menimbulkan kerusakan lingkungan. Penelitian ini dilakukan untuk mengetahui pengaruh variabel-variabel yang ada pada bank syariah di Indonesia yaitu kinerja keuangan, good corporate governance, dan manajemen risiko terhadap kinerja keberlanjutan bank syariah. Penelitian ini merupakan penelitian kuantitatif dengan menggunakan alat analisis Eviews 12. Hasil penelitian menunjukkan bahwa terdapat perbedaan hubungan antar masing-masing variabel yang diuji.Kata kunci: kinerja keberlanjutan, bank syariah AbstractThe sustainability performance of Sharia banks has been regulated in Financial Services Authority Regulation Number 51/POJK.03/2017. The existence of these regulations requires Sharia banking to always pay attention to business actions taken so as not to cause environmental damage. This research was conducted to determine the influence of existing variables in Sharia banks in Indonesia, namely financial performance, good corporate governance, and risk management on the sustainability performance of Sharia banks. This research is quantitative research using the Eviews 12 analysis tool. The results of this research show that there are differences in the relationship between each of the variables tested.Keywords: financial sustainability, Sharia bank.
ANALYSIS OF GENERATION Z'S SOCIAL MEDIA MARKETING ACTIVITIES RELATIONS ON BRAND EQUITY: CONTEXT ON FASHION PRODUCTS Deandra Vidyanata; Irmal Irmal; Ita Musfirowati Hanika; Rr. Chusnu Syarifa Diah Kusuma; Eka Merdekawati Seseli
SULTANIST: Jurnal Manajemen dan Keuangan Vol 12, No 1 (2024)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v12i1.574

Abstract

The fashion industry in Indonesia continues to proliferate, driven by stable economic growth and increasingly dynamic changes in people's consumption patterns. As future consumers, generation Z has unique preferences, behaviors and expectations regarding interactions with fashion brands and products. In this context, it is essential to understand how social media marketing activities, brand experience, and brand trust influence the brand equity of fashion products in Indonesia, especially in the context of Generation Z. The main objective of the research is to analyze the influence of social media marketing activities, brand experience, and brand trust on brand equity. The sample in this study consisted of 160 Generation Z respondents in Indonesia who were determined using a convenience sampling approach. Data collection uses a questionnaire instrument, which is then distributed online. Data analysis uses the SPSS application by displaying data processing results through testing research instruments with validity and reliability tests, multiple regression analysis, coefficient of determination and hypothesis testing. Based on the results of data analysis, it is stated that social media marketing activities, brand experience, and brand trust have a positive and significant effect on brand equity. In the context of theoretical implications, this research contributes to developing more relevant and comprehensive marketing theories that can better explain Generation Z consumer behavior. Practically, this research will provide valuable guidance for fashion brands in developing more effective and sustainable marketing strategies to reach Generation Z in Indonesia.
STRATEGY ANALYSIS OF THE ZAKAT DISTRIBUTION SYSTEM IN BAZNAS LANGKAT DISTRICT USING THE SWOT QSPM MODEL Putra Rizky Gustianda; Tri Inda Fadila Rahma; Ahmad Muhaisin B. Syarbaini Tanjung
SULTANIST: Jurnal Manajemen dan Keuangan Vol 12, No 1 (2024)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v12i1.609

Abstract

BAZNAS Langkat Regency distributes zakat to facilitate and expedite the distribution of zakat funds from muzakki to mustahik so that it is right on target and in accordance with the needs of mustahik, so the aim of the research is to develop a strategy for the zakat distribution system so that it can help distribute zakat funds better at BAZNAS Langkat Regency . This research uses a descriptive qualitative approach with the SWOT matrix and Quantitative Strategic Planning Matrix (QSPM), for SWOT respondents namely Amil zakat, Muzakki, Mustahik, and Langkat Regency Community, while for QSPM respondents namely Distribution Experts, HR Experts, and Experts in the field Finance. Based on the research results, alternative strategies obtained are creating a team to evaluate and supervise the empowerment of zakat distribution, increasing socialization and regional reach to increase fund collection, collaborating with local government to increase distribution reach, increasing the use of technology by utilizing social media and personalizing, maintaining image and quality of Baznas, creating a new program, namely productive distribution of zakat, improving the quality of human resources with training programs, creating a public complaint box, improving service quality to increase networks and relationships and holding weekly meetings for evaluation. Results The recommended strategy from this analysis is to create a team to evaluate and supervise the empowerment of zakat distribution at BAZNAS Langkat Regency with a Total Attractive Score of 15,358.
ONLINE PURCHASE DECISION: FROM CONTENT MARKETING THROUGH BRAND AWARENESS Mar'atul Fahimah; Lailatul Fitria
SULTANIST: Jurnal Manajemen dan Keuangan Vol 12, No 1 (2024)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v12i1.567

Abstract

Pentingnya menciptakan daya tarik Content marketing dan menciptakan brand awareness dalam pemasaran jasa agar memudahkan khalayak memahami dan mengetahui layanan tersebut, sehingga dapat berujung pada keputusan pembelian. Penelitian ini bertujuan untuk menguji dan menganalisis faktor-faktor yang mempengaruhi keputusan pembelian kelas pelatihan online pada pengikut akun Instagram kelas online. Faktor-faktor yang mempengaruhi keputusan pembelian layanan pelatihan online pada kelas online adalah content marketing dan brand awareness. Metode penelitian yang digunakan adalah metode penelitian kuantitatif asosiatif. Teknik pengumpulan data pada penelitian ini adalah dengan menggunakan angket dan dokumentasi. Data penelitian diperoleh dengan menyebarkan kuesioner secara online. Populasi dalam penelitian ini adalah follower akun Instagram kelas online yang pernah melakukan pembelian pada kelas bootcamp di kelas online dan sampel diambil dengan menggunakan purposive sampling. Alat uji analisis yang digunakan adalah SmartPLS v.4.0 dengan metode analisis SEM (Structural Equation Modeling). Hasil penelitian menunjukkan bahwa pemasaran konten berpengaruh signifikan terhadap keputusan pembelian, kinerja pemasaran konten berpengaruh positif terhadap kesadaran merek, kesadaran merek berpengaruh signifikan terhadap keputusan pembelian, dan pemasaran konten berpengaruh signifikan terhadap keputusan pembelian melalui merek. kesadaran.
PREDICTORS OF THE TIMELINESS OF CORPORATE FINANCIAL REPORTING Tioma Maryanda Sinaga; Desy Ramadhani Syafitri; Wita Cristianni Gea; Milka Rositi Sianipar; Amin Hou
SULTANIST: Jurnal Manajemen dan Keuangan Vol 12, No 1 (2024)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v12i1.575

Abstract

Timeliness of financial reporting is an important indicator in assessing a company because it can provide accurate information for users of financial statements. This phenomenon is influenced by various internal and external factors. This study analyzes the effects of profitability, firm size, and ownership structure on financial reporting timeliness. This quantitative descriptive study was conducted on food and beverage companies listed on the Indonesia Stock Exchange (IDX) in the 2018-2021 period. Twelve companies were sampled and analyzed using multiple linear regression tests. Hypothesis testing uses the R2 (coefficient of determination) test, F test, and t test. The results show that partial profitability and ownership structure have no effect on the timeliness of financial reporting. Firm size only had a significant effect. However, profitability, firm size, and ownership structure simultaneously affected the timeliness of financial reporting (94.2%). Future studies should use other variables as predictors

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