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SULTANIST: Jurnal Manajemen dan Keuangan
Published by Sekolah Tinggi Ilmu Ekonomi Sultan Agung
ISSN : 23384328     EISSN : 26862646     DOI : 10.37403
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal ini merupakan jurnal manajemen karya ilmiah seleksi terbaik dan layak untuk dimuat yang dikelola oleh TIM STIE Sultan Agung Pematangsiantar. Jurnal terbit secara berkala pada bulan Juni dan Desember. Semoga Jurnal ini memberikan kontribusi dalam pengembangan ilmu pengetahuan dan memberi wawasan serta pemahaman baru bagi para pembaca, khususnya yang berhubungan dengan Akuntansi dan Manajemen.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 198 Documents
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DETERMINANT SUCCESS FACTORS IN IMPLEMENTATING MB-KM AND ITS IMPACT ON STRENGTHENING THE CAPACITY OF GRADUATES Linna Ismawati; Agus Riyanto; Isniar Budiarti; Raeni Dwi Santy
SULTANIST: Jurnal Manajemen dan Keuangan Vol 10, No 1 (2022)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v10i1.374

Abstract

The aim of this study was to examine the determinants of the success of MB-KM implementation and their impact on strengthening the capacity of graduates in the Program Studi Manajemen FEB UNIKOM. The method used in this research is descriptive qualitative using SWOT analysis. Samples were taken randomly consisting of lecturers, education staff, and active students in the Management Study Program FEB UNIKOM through questionnaires, observation and documentation. The results show that the factors that determine the success of MB-KM implementation and its impact on influencing the quality of graduates consist of the readiness of human resources, curriculum development that adapts to the industrial revolution 4.0, facilities, infrastructure and information technology, as well as support from the entire academic community, and work. same partnership. In order to achieve this, the right strategy to be taken by the Program Studi Manajemen FEB UNIKOM is a horizontal integration strategy with an emphasis on internal and external MB-KM cooperation and partnerships. This is because cooperation and strategic partnerships provide indispensable support for the success of the MB-KM program in the Program Studi Manajemen FEB UNIKOM. With this program, it can be used as a reference and evaluation in the implementation of the MB-KM program so that it can make superior human resources.Keywords: kampus merdeka, merdeka belajar, economy, strategic management, human resource
FINANCIAL LITERACY LEVEL OF UNDERGRADUATE STUDENTS IN NUSA TENGGARA TIMUR Hedwigh Hendrikus Temai Lejap
SULTANIST: Jurnal Manajemen dan Keuangan Vol 10, No 1 (2022)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v10i1.381

Abstract

The purpose of this research is to see the level of financial literacy, financial attitude, financial behavior, and financial knowledge based on the socio-demographic factors of undergraduate students in Nusa Tenggara Timur Province. This research was conducted at three universities, namely Universitas Nusa Cendana (Undana), Universitas Timor (Unimor), and Universitas Katolik Widya Mandira (Unwira). The sample in this study were 328 students. While the data was collected using a questionnaire via Google form for approximately a month. The data were then analyzed using SPSS 21 to see the results of logistic regression and crosstab. The results showed that students in East Nusa Tenggara had a high level of financial attitude. Furthermore, financial literacy and financial behavior is at a low level. While the level of financial knowledge is at lowest level.
ANALYSIS OF INCOME INEQUALITY AND ITS IMPLICATIONS ON POVERTY IN SOUTH SUMATRA PROVINCE Muhammad Rozali; Masnilam Hasibuan; Lora Ekana Nainggolan
SULTANIST: Jurnal Manajemen dan Keuangan Vol 10, No 1 (2022)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v10i1.391

Abstract

Indonesia's national economy is experiencing stagnant growth in income inequality (Gini ratio) and the number of poor people continues to increase, even though the national GDP growth indicators have been improving for several years. Regional economic growth in South Sumatra also increased based on the GRDP indicator, but the inequality in income distribution increased slightly and the inflation rate in South Sumatra fluctuated greatly in 2007-2017. Furthermore, the farmer's exchange rate, export value, human development index, and interest rate movements in South Sumatra in 2017 decreased compared to 2007, although overall infrastructure development continues to increase every year. This study analyzes income inequality and its implications for poverty in South Sumatra Province. Factors affecting income inequality are limited to farmers' exchange rates, exports, and infrastructure. The research population is all secondary data related to the research object in South Sumatra Province for the period 2007 - 2017. Based on the Multiple Linear Regression analysis using the OLS (Ordinary Least Square) method, the results show that the exchange rate of farmers' rupiah, exports, and infrastructure simultaneously affects income inequality. Then partially the exchange rate of farmers, exports, and infrastructure have a significant effect on income inequality. The novelty of the research lies in the object of research, where there are differences in the phenomena of economic growth and poverty rates between the National and the Province of South Sumatra.
APPLICATION OF CO-CREATION EXPERIENCE IN CREATING CONSUMER SATISFACTION WITH HEALTH PERCEPTIONS AS A STIMULATING VARIABLE (STUDY OF MILLENIAL CONSUMERS ON MSMES IN MATARAM CITY) I Made Suardana
SULTANIST: Jurnal Manajemen dan Keuangan Vol 10, No 1 (2022)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v10i1.397

Abstract

This study aims to determine the significance of co-creation experience on millennial consumer satisfaction for MSMEs in Mataram City with health perceptions (application of health protocols by the government) as a stimulant. The number of respondents was 141 students, the analysis used in this study is RMA and was equipped with the entire measurement process, namely, validity and reliability tests and classical assumption tests. Hypothesis testing was carried out through significance tests (t and F) and other parameters. Based on the t test, it was found that the application of co-creation experience partially had a significant effect and the role of health perception as a stimulant. The level of influence of these two variables is quite strong, which is 72.10%. There was a finding that the level of influence from the application of co-creation experience was partially low, so it was tried to build a model by taking into account the related variables, it was found that the level of influence was 68.00%. This is due to the nature of the perception of health as an absolute requirement of legislation carried out by MSMEs in the city of Mataram. This means that health protocols are absolute. This finding states that the co-creation experience can make it a priority in achieving customer satisfaction, especially in implementing it which only requires dialogue, openness and access for consumers to the company. it was found that the level of influence was 68.00%. This is due to the nature of the perception of health as an absolute requirement of legislation carried out by MSMEs in the city of Mataram. This means that health protocols are absolute. This finding states that the co-creation experience can make it a priority in achieving customer satisfaction, especially in implementing it which only requires dialogue, openness and access for consumers to the company. it was found that the level of influence was 68.00%. This is due to the nature of the perception of health as an absolute requirement of legislation that MSMEs carry out in Mataram. This means that health protocols are absolute. This finding states that the co-creation experience can make it a priority in achieving customer satisfaction, especially in implementing it which only requires dialogue, openness and access for consumers to the company.
EFFECTIVENESS OF VILLAGE FUND POLICY FOR ECONOMIC DEVELOPMENT AND RURAL INFRASTRUCTURE IN SIANTAR DISTRICT SIMALUNGUN REGENCY Hery Pandapotan Silitonga; Ruth Tridiyanti Sianipar; Lenny Dermawan Sembiring; Juan Anastasia Putri; Robert Tua Siregar
SULTANIST: Jurnal Manajemen dan Keuangan Vol 10, No 1 (2022)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v10i1.398

Abstract

The purpose of this study is to determine the use of village funds has been effective in developing rural economy and infrastructure development in Siantar District Simalungun Regency. Qualitative research methods used in this study, the data analysis techniques used qualitative descriptive data analysis techniques. The results of the study obtained by respondents stated that village funds distributed from the government are sufficient for development in the village, the existence of village funds is very helpful for village development, the largest use of village funds used for the construction and maintenance of agricultural business roads, and in community empowerment the largest village funds are used for village government programs for village community empowerment,  The village government compiles planning documents consisting of APBDes, RPJMDes, and RKPDes, each planning program must be supported by the village community in implementation by informing every expenditure and income of funds, supervision of monitoring periodically related to the physical development of the village, and the submission of reports on the use of village funds used for village development needs to be delivered transparently
DETERMINATION OF A PROMOTIONAL STRATEGY FOR E-COMMERCE COMPETITION IN INDONESIA USING GAME THEORY Desi Susanti; Y Rahmat Akbar
SULTANIST: Jurnal Manajemen dan Keuangan Vol 10, No 1 (2022)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v10i1.402

Abstract

This research aims to determine the expected value of strategy (expected payoff) from the promotional strategies carried out by two Indonesian e-commerce companies, Tokopedia and Shopee. It is intended to generate maximum profit or minimal loss caused by the competition between the two companies through game theory simulation. The research design uses quantitative data with an applied research design. The analytical method used in this research is the Game Theory approach. The data was processed using the POM-QM application for Windows V5.2. The results show that completing the competitive payoff matrix in both e-commerce companies uses a pure strategy. The calculations and data processing results show that the maximum value is the same as the minimum value, which means that the saddle point has been reached and is the Optimal Strategy for the game value of -24.11. Because the game value from the payoff matrix is negative, the game is won by the column player, namely Shopee, using a promotional strategy in the form of free shipping. Meanwhile, to minimize the loss of row players, Tokopedia can use a promotional strategy in the form of cashback
THE IMPACT OF THE RELAXATION POLICY DURING THE COVID-19 PANDEMIC ON THE NATIONAL ECONOMY Fitrawaty Fitrawaty
SULTANIST: Jurnal Manajemen dan Keuangan Vol 10, No 1 (2022)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v10i1.424

Abstract

AbstrakSemakin meluasnya dampak pandemi Covid-19 terhadap masyarakat, pada akhirnya akan merembet ke kondisi perekonomian masyarakat, baik dari sisi pendapatan, konsumsi, produksi, investasi maupun ekspor dan impor. Pemerintah mengatasi kemungkinan terburuk ini, dengan kebijakan relaksasi. Tujuan dari penelitian ini adalah; menganalisis pengaruh konsumsi, investasi, pengeluaran pemerintah dan ekspor neto terhadap pendapatan domestik regional bruto di Indonesia sebelum dan setelah kebijakan relaksasi pemerintah. Penelitian ini dilakukan dengan mengambil data konsumsi, investasi, pengeluaran pemerintah dan ekspor neto Indonesia dari Januari 2010 sampai Maret 2020. Data dianalisis dengan menggunakan Vector Error Correction Model (VECM). Sebelum dianalisis, data akan melalui tahapan uji asumsi, kemudian dilakukan uji VECM, dan uji signifikansi data. Hasil penelitian menunjukkan bahwa dalam jangka panjang semua data berpengaruh signifikan terhadap pendapatan nasional, tetapi tidak dalam jangka pendek. Ada beberapa yang tidak berpengaruh signifikan, misalnya Ekspor (-2), Impor (-2) , Konsumsi (-2), FDI (-1) , PMA (-2), PMDN (-1), PMDN (-2), sedangkan variabel lain berpengaruh signifikan. Kondisi ini disebabkan proses produksi yang memakan waktu lebih dari satu tahun untuk meningkatkan PDB. Selain itu, regulasi dan birokrasi yang berlaku tidak mendorong peningkatan produksi yang pada akhirnya memperlambat pertumbuhan ekonomi.Kata kunci: Konsumsi, Investasi, Pengeluaran Pemerintah, Net Ekspor, Kebijakan RelaksasiTHE IMPACT OF THE RELAXATION POLICY DURING THE COVID – 19 PANDEMIC ON THE NATIONAL ECONOMYAbstractThe more widespread the impact of the Covid-19 pandemic on the community, will eventually spread to the economic conditions of the community, both in terms of income, consumption, production, investment as well as exports and imports. The government overcomes this worst possibility, with a relaxation policy. The purpose of this research are; to analyze the effect of consumption, investment, government spending and net exports on gross regional domestic income in Indonesia prior to the government's relaxation policy. This research, conducted by taking data on consumption, investment, government spending and net exports of Indonesia from January 2010 to March 2020. Data were analyzed by using the Vector Error Correction Model (VECM). Before being analyzed, the data will pass through the assumption test stages, then the VECM test is carried out, and the data significance test. The results show that in the long run all data have a significant effect on national income, but not while in the short run. There are some that do not have a significant effect, for example Export (-2), Import (-2), Consumption (-2), FDI (-1) , PMA (-2), PMDN (-1), PMDN (-2), while other variables have a significant effect. This condition is due to the production process which takes more than one year to increase the PDB. Apart from that, the prevailing regulations, regulations and bureaucracy do not stimulate an increase in production which ultimately slows economic growth.Keywords: Consumption, Investment, Government Spending, Net Exports, Relaxation Policy
THE IMPACT OF SOCIAL MEDIA MARKETING ON PURCHASE INTENTION Charles Makmur Sianturi; Vera A. R. Pasaribu; Romindo M. Pasaribu; Juara Simanjuntak
SULTANIST: Jurnal Manajemen dan Keuangan Vol 10, No 1 (2022)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v10i1.425

Abstract

AbstractMarketing through social media has been one of trends in recent years in marketing science and practices.  Shifting from conventional marketing tools, marketers have capitalized various tools and means to attract the intention of new customers or to maintain the current customers.  The purpose of this study is to identify the effect of social media marketing on intention to purchase, based on the fact that concept is raising attention of practitioners and researchers.  The object of this study is customers who follow at least one type of social media application in Medan, Indonesia.  The data were collected through self administers questionnaire with 152 respondents. The data is tested with correlation analysis by using SPSS 15.0 version. The results of the study indicated that social media marketing is positively correlated to intention to purchase when social media marketing (1) contain relevant information (2) offer relevant benefits (3) comparable with other products. The results of this study propose several strategies for marketing practitioners
MARKET STRUCTURE ANALYSIS OF NON-STAR HOTELS (MELATI HOTELS) IN NORTH SUMATRA Tongam Sihol Nababan; Nova Wahyuni Sinuraya
SULTANIST: Jurnal Manajemen dan Keuangan Vol 10, No 1 (2022)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v10i1.429

Abstract

Penelitian ini bertujuan untuk menganalisis struktur pasar hotel non-berbintang di Sumatra Utara. Untuk menganalisis struktur pasar digunakan metode Concentration Ratio, Herfindhal Hirschman Index, dan  Barriers to Entry. Hasil penelitian menunjukkan: (1) struktur pasar hotel non-berbintang di Kota Medan cenderung berbentuk oligopoli, sedangkan kabupaten/kota lainnya cenderung berbentuk monopolistic, (2) pendirian hotel-hotel non-berbintang yang baru akan memiliki kesempatan yang baik untuk tetap bersaing secara sehat untuk mendapatkan pangsa pasar yang lebih besar, (3) struktur pasar hotel non-berbintang  dapat mempengaruhi perilaku industri hotel non-berbintang dan perilaku industri hotel tersebut akan sangat mempengaruhi kinerja usaha hotel. This study aims to analyze the market structure of the non-star hotel industry in North Sumatra. To analyze the market structure, the Concentration Ratio, Herfindahl Hirschman Index, and Barriers to Entry methods are used to analyze the market structure. The results showed: (1) the market structure of non-star hotels in Medan city tends to be in the form of an oligopoly, while other regencies/cities tend to be monopolistic, (2) the establishment of new non-star hotels will have a good opportunity to remain competitive globally, and to gain a larger market share, (3) the market structure of non-star hotels influence the behavior of the non-star hotel industry and the behavior of the hotel industry will greatly affect hotel business performance.
ULOS PRODUCT PURCHASE DECISION JUDGING FROM ASPECTS OF PRICE, BRAND LOVE AND CUSTOMER BRAND ENGAGEMENT Rr. Chusnu Syarifa Diah Kusuma; Abdurohim Abdurohim; Fedianty Augustinah; Eka Hendrayani
SULTANIST: Jurnal Manajemen dan Keuangan Vol 10, No 1 (2022)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v10i1.435

Abstract

Tujuan utama penelitian yakni menganalisis pengaruh harga, brand love dan customer brand engagement terhadap keputusan pembelian produk Ulos. Sampel dalam penelitian ini berjumlah 90 responden yang ditentukan dengan pendekatan convenience sampling. Pengumpulan data menggunakan instrumen kuesioner yang kemudian dibagikan secara online  Analisis data menggunakan aplikasi SPSS dengan menampilkan hasil pengolahan data melalui uji instrumen penelitian dengan uji validitas dan reabilitas, analisis regresi berganda, koefisien determinasi dan uji hipotesis. Berdasarkan hasil analisis data, diperoleh kesimpulan yang menyatakan harga, brand love dan customer brand engagement memiliki pengaruh yang positif dan signifikan terhadap keputusan pembelian produk Ulos. Implikasi penelitian menyajikan peranan harga dan brand love merupakan salah satu komponen penting yang melekat pada produk Ulos. Keterikatan pelanggan dalam melakukan pembelian Ulos tidak terlepas dari harga yang ditawarkan yang relatif ekonomis dan kecintaan akan produk tersebut. Dengan hadirnya penelitian ini, diharapkan dapat memberikan tambahan informasi bagi pengrajin Ulos dan pelaku usaha Ulos dalam mengembangkan strategi pemasaran, terutama dalam meningkatkan keputusan pembelian Ulos. The main objective of this research is to analyze the effect of price, brand love and customer brand engagement on purchasing decisions for Ulos products. The sample in this study amounted to 90 respondents who were determined by a convenience sampling approach. Data collection using a questionnaire instrument which is then distributed online. Data analysis using the SPSS application displays the results of data processing through research instrument tests with validity and reliability tests, multiple regression analysis, coefficient of determination and hypothesis testing. Based on the results of data analysis, it is concluded that price, brand love and customer brand engagement have a positive and significant influence on purchasing decisions for Ulos products. The research implies that the role of price and brand love is one of the important components attached to Ulos products. Customer involvement in purchasing Ulos cannot be separated from the relatively economical price offered and the love for the product. With the presence of this research, it is hoped that it can provide additional information for Ulos artisans and Ulos business actors in developing marketing strategies, especially in improving Ulos purchasing decisions. 

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