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Bricolage : Jurnal Magister Ilmu Komunikasi

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Published by Universitas Bunda Mulia

ISSN : 25020935 EISSN : 26156423 DOI : -

Core Subject : Humanities, Education, Art, Social,

Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

Jurnal Magister Ilmu Komunikasi is an academic journal published twice annually (June-December) by Department of Communication in Master Degree of Universitas Bunda Mulia. This journal publishes original researches in multi concepts, theories, perspectives, paradigms and methodologies on postmodernism in communications studies perspective. Focus of Bricolage : Jurnal Magister Ilmu Komunikasi is posmodernism in communication studies perspective and the scope of journal (but not limited to) are: (1) Corporate Communication; (2) Marketing & Tourism Communication; (3) Media Studies; (4) Cultural Studies; (5) Feminism Studies; and (6) Philosophy of Communication.

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Articles 6 Documents

Search results for , issue " Vol 4, No 01 (2018): BRICOLAGE: Jurnal Magister Ilmu Komunikasi" : 6 Documents clear

KONSTRUKSI PESAN TARI „KECAK‟ PADA MASYARAKAT BADUNG, BALI Sumiati, Sumiati; Girsang, Lasmery RM
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 4, No 01 (2018): BRICOLAGE: Jurnal Magister Ilmu Komunikasi
Publisher : Universitas Bunda Mulia

Bali becomes the world‟s tourism that has varied culture, one of them is „Tari Kecak‟ („TariCak‟ or „Fire Dance‟). Different with other dance using music („gamelan‟), „Tari Kecak‟ just uses thedancer‟s sound/shouting like “cak cak ke cak cak ke”as the art. Through qualitative research based onconstructive paradigm, the researcher depended on participative observation and in depth interview tothe key informants and informants (from local society and tourists). By using Semantic Meaning Theoryfrom Charles Osgood, the results show five meanings from „Tari Kecak‟, namely (a) avoiding curse, (b)as a belief system, (c) as a holy thing, (d) as an art and culture and also (e) as economic income.Keywords: Message, Tari Kecak, Semantic Meaning Theory

RELASI DAN PERAN AKTOR DALAM PEMANFAATAN RPTRA KELURAHAN PEJAGALAN JAKARTA UTARA Wahjudi, Sugeng
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 4, No 01 (2018): BRICOLAGE: Jurnal Magister Ilmu Komunikasi
Publisher : Universitas Bunda Mulia

The development and optimization of RPTRA function as public space in Kelurahan Pejagalan generates clicks of communication nodes that make the utilization or maintenance of RPTRA complex and complicated. This research tries to reveal how role and relation of the actors in RPTRA management. The method used is the analysis of communication network patterns by making the matrix of communication relations between actors observed from the results of questionnaires and interview questions, sociometric analysis done by descriptive approach. These communication network data were analyzed with UCINET VI. The result of the research with the sociogram analysis showed that the average of individuals in the group had good connectivity with each other. Opinion leaders are still dominated by the formal leaders of Lurah and Ibu Lurah as well as RPTRA coordinator appointed and responsible to the lurah.Keywords: clicks, actor relation, sociometry, opinion leader

STRATEGI MEMBIDIK KETERSEDIAAN AUDIENS DALAM INDUSTRI TELEVISI (Studi Deskriptif Tayangan Film India ANTV) Rubiyanto, Rubiyanto
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 4, No 01 (2018): BRICOLAGE: Jurnal Magister Ilmu Komunikasi
Publisher : Universitas Bunda Mulia

The success of ANTV captured the attention of the audience through the Indian Movie showinfluenced ANTV's position to television in the first rank. The television, which used to be in the lastnumber among rival televisions, tried the first time to broadcast an Indian movie called Mahabharata,which had been successfully aired by TPI in the 1990s. The latest version of the Indian movie gets a greatreception from the audience. This article aims to describe ANTV's strategy in the television industrythrough Indian movie to win the competition. According to Pringle and Starr (2006: 123-125), whenplanning a program to be aired, the television managers should pay attention to the nine factors, namely(1) Strength or Weakness of Competing Stations, (2) Building Audience Flow, (3) Building AudienceHabit, (4) Available Audience, (5) Audience Interest, (6) Advertiser Interest, (7) Budget, (8) InventoryProgram, and (9) Local Production Capabilities. The authors limit this study to the available audienceand the scheme programing of ANTV. The research method used qualitative descriptive with datacollection technique, consist of interview, observation, and documentation. Based on the results ofresearch and data analysis can be concluded that the Indian movie impressions in accordance with theANTV audience target, so this show succeeded in drawing the attention of the audience, and became thetop program. Scheme of ANTV programs illustrate the suitability of the broadcast time slot division andthe available audience. These two conclusions refer to Pringle and Starr's thoughts. ANTV's strategyreview to win the competition in the television industry opens up a new idea. In this research describe notonly on-air programs but also strengthened by off-air program.Keywords: Program, Indian Movie, ANTV, Available Audience

PERJUANGAN MULTIKULTURALISME PERHIMPUNAN INDONESIA TIONGHOA DALAM PERSPEKTIF REKOGNISI AXEL HONNETH Marta, Rustono Farady
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 4, No 01 (2018): BRICOLAGE: Jurnal Magister Ilmu Komunikasi
Publisher : Universitas Bunda Mulia

Social equality among human beings is the ideal condition that has been initiated byphilosophers such as Hegel and Mead, but Axel Honneth offers a different perspective on bothimplementation levels and a more holistic perspective. One of the thoughts related to the acquisition ofHonneth's recognition through his postulate, has illustrated that there is a struggle on the basis ofawareness of respect and recognition of cultural identity in the realm of multiculturalism. In the strugglethere are several steps that must be passed to obtain mutual recognition of the particular identity, wherethe working principle starts from the affective level of love, then the cognitive is in the realm of the legalorder, until the intellectual intuition is poured in the form of solidarity. These three become forms ofreciprocal relationships that lead to the acquisition of recognition in several stages in every phase ofsociety's development. This is in line with the struggle of the Chinese Association of China (INTI) which isalways at the forefront of diffusing the implementation of multiculturalism to the wider community.Recognition of the equal rights and obligations of citizens is an essential human role, as well as the ethnicChinese Indonesian community that has become an integral and fundamental part of the Unitary State ofthe Republic of Indonesia (NKRI). Unfortunately, past political policies 'scratch' history track record thatactually creates a negative perception related to the existence of this ethnic.Keywords: Axel Honneth Recognition, Multiculturalism, Perhimpunan INTI

KONFLIK DAN NEGOSIASI DI DALAM PERSPEKTIF: ARSITEKTUR, SOSIOLOGI, TEKNOLOGI DAN KOMUNIKASI Isnaini, Santi
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 4, No 01 (2018): BRICOLAGE: Jurnal Magister Ilmu Komunikasi
Publisher : Universitas Bunda Mulia

This article will provide a study of the concepts of conflict and negotiation in various scientificperspectives, which in this context will be seen from the perspective of architecture, sociology, technologyand communication. Each perspective has its own perspective in defining and operationalizing a conceptof conflict and negotiation, since each formal object of the scientific study has different ontologicalorigins. For this reason through this article will be a basic topic development from various angles ofscientific theories that will give a picture of the tradition of each of the scholars. For this reason, acomprehensive discussion of theoretical approaches to the basic topics of conflict and negotiation isrequired. So in this article the discussion will be divided into two big skeletons. The first will discuss thestudy of each discipline and its relation to communication. From several perspectives of architecture,sociology, and technology will be presented one by one epistemologis and study. Then from eachperspective linked red thread with the tradition of communication science. The second major frameworkwill address topics of conflict and negotiation from the various angles of the scholarship. After theprevious discussion has been presented scientific approach, then will be dissected one by one how thescientific approach sees conflict and negotiation. Not only defining the concept of conflict andnegotiation, the discussion will also link between each scientific perspective in conflict resolution throughnegotiation methods. Along with that will be described examples of cases that can clearly illustrate theuse of conflict and negotiation topics in various scientific perspectives.Keywords: Conflict, Negotiation, Architecture, Sociology, Techonology, Communication

EKSPLORASI FAKTOR BELIEFS DAN ATTITUDES: KAJIAN TERHADAP SOCIAL JUDGEMENT THEORY DI ERA MEDIA DIGITAL Boer, Rino F.; Lesmana, Dionisius
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 4, No 01 (2018): BRICOLAGE: Jurnal Magister Ilmu Komunikasi
Publisher : Universitas Bunda Mulia

Globalization encourages foreign brands to come to Indonesia, one of them is Keds as asneakers shoe brand. One of the problems that Keds faces when it comes to Indonesia is the perceptionabout Keds as a type of shoes even though actually it is a brand of shoes. Therefore, Keds held a “LadiesFirst Since 1916” Campaign not only to celebrate their 100th anniversary, but also to create awarenessabout Keds as the first sneakers brand for ladies since 1916 and to deliver their persuasive messagesthrough promotion activites in the campaign. The aim of this research is to find out Keds customer buyingdecision process based on social judgement theory, where the customer will interpret the persuasivemessages about the promotion activities in the campaign and also to find out the stages of customerdecision buying process. The research method that was used is qualitative descriptive method throughindepth interview with Keds customers. The result shows that the interpretation of the messages throughattiudes/cognitive and beliefs/mental ego involvement is in latitude of acceptance that leads inassimilation effect and it seen in evaluation of alternatives stage in the buying decision process by Kedscustomer.Keywords: buying process, beliefs, attitudes, persuasive

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Dr. Rustono Farady Marta, S.Sos., M.Med.Kom

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rustonofarady@gmail.com

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Journal Mail Official
phandayani@bundamulia.ac.id

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Banten

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Abstract

Abstract

Abstract

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Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Dr. Rustono Farady Marta, S.Sos., M.Med.Kom

Contact Email rustonofarady@gmail.com

Phone -

Journal Mail Official phandayani@bundamulia.ac.id

Editorial Address -

Location Kota tangerang, Banten INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Dr. Rustono Farady Marta, S.Sos., M.Med.Kom

Contact Email
rustonofarady@gmail.com

Phone
-

Journal Mail Official
phandayani@bundamulia.ac.id

Editorial Address
-

Location
Kota tangerang,

Banten

INDONESIA