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NOTION: Journal of Linguistics, Literature, and Culture
Published by Universitas Ahmad Dahlan
ISSN : -     EISSN : 26555905     DOI : 10.12928
Core Subject : Humanities, Education, Art,
Arts Humanities Languange, Linguistic, Communication & Media
NOTION – “Journal of Linguistics, Literature, and Culture” is a peer reviewed journal which accepts high quality research articles. It is a journal published twice a year at the end of May and November. We welcome submissions focusing on theories, methods, and applications in Linguistics (Applied Linguistics), Literature, and Culture. All articles must be in English. NOTION does not ask any charge (fee) for the publication process.
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Articles 6 Documents
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Search results for , issue "Vol. 4 No. 1 (2022): NOTION: Journal of Linguistics, Literature, and Culture" : 6 Documents clear
The Role of Pragmatic Strategies on University Campaign Yunika Triana; Maftukhin Maftukhin; Arif Nugroho
NOTION: Journal of Linguistics, Literature, and Culture Vol. 4 No. 1 (2022): NOTION: Journal of Linguistics, Literature, and Culture
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/notion.v4i1.5684

Abstract

This paper aims to provide information that pragmatic strategies is needed to offer university campaign and branding. Researcher used Aristotle’s argumentation, ethos, logos and pathos to gain target audiences at Universitas Raden Mas Said Surakarta website. The advertisement in the form of word organization that was distributed with Google Ads. It is perceived that this practical application will improve attention and awareness of google users. Narrative design was conducted to find the answers associated to the research problem and the result was analyzed using rhetorical discourse analysis. It revealed that the word form, word organization, and context are able to influence the audience. All of these techniques use a pragmatic strategy approach where the advertiser does not invite the target audience directly, but the university and the target audience are brought together based on core of (word organization) supply and (audiences’ need) demand. This way is very efficient and effective to use during the covid-19 outbreak. This is also a reflection that conventional advertising has begun to be replaced by digital advertising. If compared to the previous year, there will be a 41% increase in registrants in 2021. This strategy has a significant impact and is very influential.
Traversing Magical Realism in Postcolonial Literature Rahmat Setiawan; Sri Nurhidayah
NOTION: Journal of Linguistics, Literature, and Culture Vol. 4 No. 1 (2022): NOTION: Journal of Linguistics, Literature, and Culture
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/notion.v4i1.5692

Abstract

This article aims at traversing historical traces, concepts, and characteristics of magical realism and how it is pertinent in literary analysis. The pivot of the conceptual framework of this article in on Faris’ perspective on magical realism. The approach of this study is grounded theory. The data are quotations taken from referential books and journals. The techniques of data collection are documentation and quoting. The technique of analysis is thematic interpretation. This article figures out that magical realism deconstructs the status of magical and the real into a somersaulting realm. Western historical narrative establishes the real through rationality and alienates the magical which is identical to the East, the Other, or the indigenous. This rational narrative is propagandized and turns to be power relation. Therefore, magical realism, through some literary works, deconstructs the rational perspective with logical-magical narrative as one of postcolonial studies.
Translation as a Course: A View of Indonesian EFL Postgraduate Students’ Attitude Akhmad Baihaqi
NOTION: Journal of Linguistics, Literature, and Culture Vol. 4 No. 1 (2022): NOTION: Journal of Linguistics, Literature, and Culture
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/notion.v4i1.5743

Abstract

The objective of this research is to investigate the Indonesian EFL Postgraduate students’ attitudes towards the course of translation. The researcher used a case study method by managing observation, interview, and questionnaire to collect the data. The questionnaire contained 30 items concerning students’ attitudes in terms of behavioral, cognitive, and emotional aspects. The participants in this present study were 11 students of the English Education Department of Postgraduate degree at a public university in Banten Province, Indonesia. The results indicate that the students hold positive attitudes toward the existence and the learning process of the translation course. These can be verified from the results of questionnaires which show that the average scores of positive attitudes for behavioral, cognitive, and emotional aspects consecutively are 74.3%, 80.6%, and 84.4%. These positive attitudes are not only affected by the lecturer-student interaction, but also by the cooperative learning atmosphere and experience that the lecturer and students manage while having a teaching and learning process of translation. Since attitudes can be modified by the experience, the effective translation teaching and learning process can encourage students to be more positive towards the translation course they are involved in.
The Speech Act of Thanking in Shakespeare: The Case of Romeo and Juliet and All’s Well that Ends Well Chahra Beloufa
NOTION: Journal of Linguistics, Literature, and Culture Vol. 4 No. 1 (2022): NOTION: Journal of Linguistics, Literature, and Culture
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/notion.v4i1.5750

Abstract

Shakespeare’s written words are not innocent. Many individual words from his dramatic texts can be “obscure or impenetrable”. They are not only meant to embellish the scene and the context, yet their elaboration is aimed to set up meaning and effect. In this part, we will analyze and look at how this utterance operates in characters’ dialogues. We will try to highlight Shakespeare conventionalized thank you, which can be not only a sign of gratitude but a complex emotion that adds to the dramatic situation. In the construction of Shakespeare's dialogues in the plays, many linguistic features are omnipresent and do serve a variety of functions. From a linguistic perspective, thanking is a conversational routine such as advising, requesting and complementing, yet in the use of thanking expressions, there is genuine artistry that Shakespeare wittingly invented. Some words carry risks when negotiating actions. We might think primarily of insults, criticisms and curses. These negative speech acts are not the only damaging and threatening in speech, there is also thanksgiving, which can be regarded as an element bearing risks. The present study focuses on the speech act of thanking in the Shakespearean corpus. The word "thanks" and the formula "I thank you" occurred more than four hundred times in the 37 plays of Shakespeare. Was "thanking" a sincere speech act that acted in the fictional setting of the play? What are the reasons that lead to "thanks" in 16th century Shakespeare? Did Shakespeare succeed to use “thanks” as a successful performative speech act that acts when it is said, or are "thanks" a simple language ornament? To answer these questions, we are going to select specific scenes from Shakespeare's All's Well that Ends Well and Romeo and Juliet examining how the speech act of thanking operates in the plays.
Visual and Verbal Means to Attract our Clicks: Multimodality in Youtube Thumbnails Shierlynda Winnindya Riyandi
NOTION: Journal of Linguistics, Literature, and Culture Vol. 4 No. 1 (2022): NOTION: Journal of Linguistics, Literature, and Culture
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/notion.v4i1.5773

Abstract

Pictures, color, tones, and motions have all been identified as modalities that help to create the meaning-making process. A multimodal message is made up as two or more modes work together to give meaning for the overall discourse. This article is to describe how the visual and verbal signs work together in constructing meaning in video thumbnails. This study is used as a descriptive research method. The data are thumbnails of the most-viewed videos in Close the Door podcast.  They were analyzed by employing Kress& van Leeuwen's Visual Grammar and Halliday’s Functional Grammar of language, especially ideational meaning of clause, transitivity. These are to explain the relationships between the images and the texts and elucidates the functions of images in meaning interpretation. Based on the analysis, all the thumbnails evoke a clear message video; they have no ambiguity and are in line with content of the video. Amongst 4 data, there are four types used; relational, mental, material, verbal with descriptive sentences by three data and one imperative.  In terms of MDA Visual, the videos have Lead, Display and Emblems as the relationships between the images and the functions of images in meaning interpretation.
Building Relationships with Community Members: Lessons Learnt from Fieldwork in Penang, Malaysia Teresa Ong
NOTION: Journal of Linguistics, Literature, and Culture Vol. 4 No. 1 (2022): NOTION: Journal of Linguistics, Literature, and Culture
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/notion.v4i1.5812

Abstract

As the world is rapidly chasing processes of modernisation and globalisation, many ethnic communities are perceiving global languages, such as English and Mandarin, as the language-in-demand for academic and economic purposes. This situation leads to young people shifting away from heritage languages, and as a result, heritage languages are disappearing at an alarming rate. Similar situation is taking place in Malaysia, which leads me to conduct a study examining the efforts to maintain Chinese heritage languages in Penang. Data are collected via interviews conducted with 46 participants representing three categories of macro, meso, and micro levels within the Chinese community in Penang. In this article, my goal is to share some lessons learnt from the fieldwork. Specifically, I focus on unpacking three approaches to building relationships with members of the Chinese community. They are holding small talks, being flexible to code-switching, and giving back to the community. Resulting from such relationships is that the Chinese community in Penang become more aware of heritage language maintenance.

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