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Communicare : Journal of Communication Studies
Published by London School of Public Relations
ISSN : 20895739     EISSN : 25022091     DOI : -
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences Other
Jurnal Communicare memiliki fokus dalam ranah kajian Ilmu Komunikasi. Ruang lingkup topik dalam Jurnal Communicare secara general adalah semua hal yang berhubungan dengan Ilmu Komunikasi.
Arjuna Subject : -
Articles 6 Documents
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Search results for , issue "Vol. 8 No. 1 (2021): Communicare : Journal of Communication Studies" : 6 Documents clear
Social Entrepreneurship Marketing Communication Strategy in Maintaining Customer Loyalty Dewi Rachmawati; Taufan Teguh Akbari; Sandy Adithia
Communicare : Journal of Communication Studies Vol. 8 No. 1 (2021): Communicare : Journal of Communication Studies
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian kepada Masyarakat (LP3M) Institut Bisnis dan Komunikasi LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/101008120216

Abstract

Social entrepreneurship is a part of the world of entrepreneurship which is a combination of conventional profit-oriented businesses with a movement that is oriented towards social change. Social entrepreneurship has the potential as a solution that creates innovation, solves social problems, as well as creates new, better social values. However, its new existence and its form which is a combination of the two opposing values is a big challenge for these business actors. One way that can be a bridge to answer this problem is through the right marketing communication strategy not only to find the right customers, but also to create loyalty in order to create a sustainable business ecosystem. Therefore, this study was conducted to examine the form of marketing communication strategies of social entrepreneurs in order to find the right form of strategy in maintaining customer loyalty. The approach taken is a descriptive qualitative methodology with in-depth interviews with several resource persons who are the founders or leaders of start-up Social Entrepreneurs. The results showed that the strategies implemented by start-up social entrepreneurs including DuAnyam, Wangsa Jelita & Sunkrisps were very diverse and mostly through digital channels. From this channel, they concocted various ways to keep customers loyal and get benefits from the social entrepreneur program.
Perceived Effectiveness of the Anti-Smoking Public Service Advertisement on YouTube (#SuaraTanpaRokok) Rizanna Rosemary; Novi Susilawati; Deni Yanuar; Nur Anisah; Mawaddah Idris
Communicare : Journal of Communication Studies Vol. 8 No. 1 (2021): Communicare : Journal of Communication Studies
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian kepada Masyarakat (LP3M) Institut Bisnis dan Komunikasi LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/101008120211

Abstract

Indonesia’s tobacco control law enforcement remains weak and has not regulated the total ban on tobacco advertisement, promotion, and sponsorship bans (TAPS). Meanwhile, mediated anti-smoking messages have been significantly found to reduce smoking prevalence in many countries, helping people to stop smoking and preventing new smokers. Unfortunately, the anti-smoking Public Service Advertisements (PSAs) in Indonesia is unable to compete with the extensive and creative cigarette advertising or pro-smoking messages in many media platforms. Messages encouraging people to stop smoking and delivering the hazardous effects of smoking remain spotty in terms of numbers and visibility, leaving people with limited information about the adverse effects of smoking. There has been little research literature looking at how people perceived the effectiveness of anti-smoking messages. This study aims to identify and assess the anti-smoking PSAs by #suaratanparokok. A content analysis is carried out to examine the perceived effectiveness of the #suaratanparokok PSAs on YouTube. The involvement of YouTube influencers and optimizing social media platforms are important in delivering the PSAs. This study provides insights and recommendations to warn people about the danger of smoking through effective anti-smoking messages.
We Choose What to Fear in Indonesian Horror Cinema Achmad Ridwan Noer
Communicare : Journal of Communication Studies Vol. 8 No. 1 (2021): Communicare : Journal of Communication Studies
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian kepada Masyarakat (LP3M) Institut Bisnis dan Komunikasi LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/101008120215

Abstract

Horror movies in Indonesian cinemas have seen a recent surge of viewers despite being associated with exploiting sensualism under the blanket of horror. Meanwhile, the top ten viewed Indonesian horror movies in recent years managed to somewhat acquire the trust of Indonesians to come back to watch more horror movies in their favourite cinemas. This paper employs the qualitative content analysis method to better grasp what movie trailer elements are employed by the top 10 viewed Indonesian horror movies and see what are the similarities and differences in the elements of horror they present. Ultimately, as the market demands it, a natural selection for the kinds of horrors Indonesians watch is currently on going.
The Public Relations Acceptance Towards Press Release Application with Artificial Intelligence Pijar Suciati; Mareta Maulidiyanti; Ngurah Rangga Wiwesa
Communicare : Journal of Communication Studies Vol. 8 No. 1 (2021): Communicare : Journal of Communication Studies
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian kepada Masyarakat (LP3M) Institut Bisnis dan Komunikasi LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/101008120212

Abstract

Artificial Intelligence (AI) is gradually changing every industry, including the Public Relations industry (Afzal, 2018). Skills associated with conducting research, creating content, evaluating campaigns, tracking issues and countless work processes are being automated with AI. We believe, although never fully replace public relations professionals but will increasingly assist us and possibly do a better job. We are developing PR Bot, a tool that help PR to create an instant press release using an AI (machine learning). Before we continue building the app, we need to know whether the PR practitioners will accept this technology or not. To find the results we conduct a descriptive research, using interview and polling survey, convenient sampling among the PR professional in Greater Jakarta area. We use Technology Acceptance Model to develop the questionnaire. According to the interview, we found that the knowledge and skill of using new technology of the respondents is very good. The survey shows the acceptance of the perceived ease of use and perceived usefulness of the PR Bot is high. The conclusion, the target market is ready to use the technology, they feel that this tech will help them in daily basis task. Based on this result, we will continue developing and using the insight from the respondents to build the feature of this application.
The Effect Of Image Message Perception On Cigarette Background And The Intention To Stop Smoking Teenagers Sarah Fadhila Siregar; Putra Apriadi Siregar; Apriliani Apriliani; Rani Elviyanti Siregar; Nur Fadhilah Hasanah
Communicare : Journal of Communication Studies Vol. 8 No. 1 (2021): Communicare : Journal of Communication Studies
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian kepada Masyarakat (LP3M) Institut Bisnis dan Komunikasi LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/101008120213

Abstract

Smoking behavior in Indonesia is still high. Health warning for room cigarette smoke is 50% of the surface of cigarette packs, but Indonesia is still a country with cigarette smoke in ASEAN at 40%. This study aimed to determine the effect of cigarette packaged image messages on adolescent smoking intentions in Medan. This study used a cross-sectional method. The number of samples in this study was 68 teenagers in Medan City. This study uses a questionnaire as a primary data aid. Bivariate analysis using the chi-square test. The results showed that there were 52.9% respondents aged 20-21 years and had a general department of 52.9%, as many as 52.9% of respondents in semester 4 were 55.9%. The majority of respondents aged 20-21 years without consuming 1-5 cigarettes/day were 55.6%. Responding to fear of cigarette packaged picture messages and having the intention of smoking as much 14.7%. Respondents were not afraid of the cigarette packaged picture messages and had no intention of quitting smoking as much as 17.6%. It can be detrimental to respondents that with the perception of fear, the message of cigarette packs of images has a risk of 1,885 times the intention to quit smoking than respondents who do not have the perception of fear of the cigarette pack image message. It is hoped that the government will expand the picture message on cigarette packets to increase the desire to quit smoking and reduce the number of smokers in Indonesia.
Raising Awareness of Indonesia’s Climate Change Mitigation by Social Media Campaign Juan Malik Frederick Turpyn; Anggaraksa Adiwitya
Communicare : Journal of Communication Studies Vol. 8 No. 1 (2021): Communicare : Journal of Communication Studies
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian kepada Masyarakat (LP3M) Institut Bisnis dan Komunikasi LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/101008120214

Abstract

Climate change is a big concern that must be realized because it has become a problem in various sectors both at the international, regional, national and local levels. The occurrence of climate change will certainly also affect the occurrence of extreme weather and disasters - disasters that are not wanted by the public at large. However, the level of public awareness of the bad climate change is still fairly low due to the lack of knowledge about climate change. People can play a role in dealing with climate change, and be actors in mitigating these changes. The use of public communication can increase public awareness and participation in adaptation and mitigation actions on climate change can be realized in many ways, one of which is campaigning to the public. The purpose of this research is to find out how the implementation of social media campaigns in raising awareness of Indonesia's climate change mitigation in the future. The research method that will be used is qualitative with data collection techniques used is Focus Group Discussion, document studies and observations on the intended social media accounts. Researchers did simple research by creating social media accounts to conduct campaigns on the SDGs' points on climate change. The result of this research is the implementation of social media campaigns in raising awareness of Climate Change Mitigation in Indonesia raises various positive aspects ranging from changes in people's lifestyles and presenting good awareness.

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