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Communicare : Journal of Communication Studies
Published by London School of Public Relations
ISSN : 20895739     EISSN : 25022091     DOI : -
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences Other
Jurnal Communicare memiliki fokus dalam ranah kajian Ilmu Komunikasi. Ruang lingkup topik dalam Jurnal Communicare secara general adalah semua hal yang berhubungan dengan Ilmu Komunikasi.
Arjuna Subject : -
Articles 6 Documents
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Search results for , issue "Vol. 8 No. 2 (2021): Communicare: Journal of Communication Studies" : 6 Documents clear
Health Promotion Media Exposure and Student Compliance Toward Smoke-Free School Regulation In Sleman Yogyakarta Heni Trisnowati; Rini Dwi Susanti; Nuraini Nuraini
Communicare : Journal of Communication Studies Vol. 8 No. 2 (2021): Communicare: Journal of Communication Studies
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian kepada Masyarakat (LP3M) Institut Bisnis dan Komunikasi LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/101008220211

Abstract

The number of adolescent smokers in Indonesia are increasing with the highest prevalence on age 15-19. Implementation of smoke-free schools (SFS) aims to reduce adolescent smokers and protect school residents from cigarette smoke exposure. Public Senior High School 1 Cangkringan, Sleman has declared a SFS since 2019 by providing health promotion media such as posters and stickers in the school area. This study describes the implementation of SFS and to determine the relationship between health promotion media exposure and student compliance toward SFS regulations using quantitative methods with a cross-sectional design. Data collection was carried out through observation with checklists and online surveys with a google form. Sampling using accidental sampling method to 155 respondents and data analysis using SPSS version 17 with Chi-Square test. All respondents stated that the implementation of SFS is good and the results of observations showed that the input, process, and output indicators of SFS implementation had been fulfilled. Most of the students (83.2%) were exposed to high-level health promotion and 98,1% students obeyed the SFS regulations, There was a relationship between exposure to health promotion media in the form of posters with student compliance with SFS regulations ρ value ≤ α (0.004 ≤ 0.05). In conclusion, the high exposure to health promotion media has implications for the high compliance of students to SFS regulations.
The Relationship of Consumer Attitude and Government Regulations Towards Online Gambling Behavior in The Philippines Alexis Devera Lamoste; Yuliana Riana Prasetyawati
Communicare : Journal of Communication Studies Vol. 8 No. 2 (2021): Communicare: Journal of Communication Studies
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian kepada Masyarakat (LP3M) Institut Bisnis dan Komunikasi LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/101008220215

Abstract

The Philippine gambling industry, and particularly online gaming, has recently emerged as a major driver of the country’s economy. The rise of this controversial industry has become a cause of concern for many Filipino citizens. For the past two decades, Business Process Outsourcing (BPO) has been a major driver of the Philippine economy. However, a new sector of the economy has emerged that appears poised to take over traditional BPOs: online gambling. With the emergence of online gambling, any citizen can simply log into a website and they can play the usual casino games like poker, roulette, and slot machines or even sports betting. Online gambling is just like having a wallet in your pocket right now and just waiting for the money to come in, you just pull out your cellphone and you gamble already right away, that easy. Technically, engaging in online gambling is legal unless operated by a Philippine-licensed offshore company. Unlike other countries, the Philippines does not have strict mandates against gambling. The research aims to cover if consumer attitude and government regulations are significantly proportion with the effect of online gambling behavior. Adding to that, the researcher has added an intervening variable which is promotional ads if it has a direct impact adopting online gambling behavior. By using a quantitative analysis, the study recorded 100 respondents residing in the Philippines and studying their opinion towards this new addictive behavior relating to money. The materials and resources collected have concluded that consumer attitude and government regulations have significant impact towards this unlikely behavior, while promotional ads remain irrelevant.
Covid-19 Cases Growth and Business Continuity in Indonesia: A Causality Test Silvi Asna Prestianawati; Axellina Muara Setyanti
Communicare : Journal of Communication Studies Vol. 8 No. 2 (2021): Communicare: Journal of Communication Studies
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian kepada Masyarakat (LP3M) Institut Bisnis dan Komunikasi LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/101008220214

Abstract

The objective of this study is to examine the causality between Covid-19 cases growth and business continuity in Indonesia, thus can be formulated the post-Covid business strategies. The Covid-19 cases are modeled into ‘daily case’ and ‘active case’, while business continuity proxied with human mobility to grocery and pharmacy, also to retail and recreation. Using daily data ranging from March to December 2020, the Granger causality results show that there is a bidirectional causality between daily case and grocery-pharmacy business, whereas interestingly there is a unidirectional relationship from retail-recreation business to daily case. In active case model, author found a unidirectional causality from active case to both grocery-pharmacy and retail-recreation business. This research may be used to improve business strategy in order to maintain the business life during the Covid-19 Pandemic in Indonesia.
Internet Marketing Strategy Demandailing Café in Building a Digital Brand on Instagram Rifkya Xena Aminullah JR; Jokhanan Kristiyono
Communicare : Journal of Communication Studies Vol. 8 No. 2 (2021): Communicare: Journal of Communication Studies
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian kepada Masyarakat (LP3M) Institut Bisnis dan Komunikasi LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/101008220216

Abstract

This study raises the marketing communication strategy carried out by the Demandailing management in building the Demandailing Cafe brand image. This study describes the digital marketing strategy carried out by Demandailing Café in building a brand image on Instagram social media to the public, especially Demandailing Cafe consumers located in Surabaya. The benefits obtained from this research are as an academic reference on digital marketing in building a practical brand image on Instagram social media. The research method used in this research is descriptive qualitative, with an analysis of Integrated Marketing Communication (IMC) and digital marketing. Data was collected through in-depth interviews, observation, and documentation studies. This study concludes that in carrying out the Demandailing digital marketing strategy to build a brand image on Instagram social media, it is determined by how the products offered are highlighted in terms of the promotional content of the Demandailing Café product itself. Submission of the brand image itself indirectly becomes an interpersonal communication from Demandailing with customers who see Instagram. Demandailing always makes innovations in building a brand image that is not done by other cafe entrepreneurs, both in terms of soft selling and hard selling.
An Analysis of the Challenges and Strategies to Improve and Strengthen the Employment Status of Persons with Disabilities in Asia Ryuhei Sano
Communicare : Journal of Communication Studies Vol. 8 No. 2 (2021): Communicare: Journal of Communication Studies
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian kepada Masyarakat (LP3M) Institut Bisnis dan Komunikasi LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/101008220213

Abstract

Over the past few decades, the employment of persons with disabilities in the Asia region has been the subject of the spotlight of several studies from various government and non-government organizations. A proper and thorough look at the employment status of persons with disabilities is a crucial aspect in the overall improvement of their rights in society, especially in terms of being free from discrimination by having equal access to decent work along with other members of society. Several transformations have occurred in the employment status of persons with disabilities. With growing potential being seen in the current world work atmosphere, persons with disabilities, with the help of technological advances, the popularity of the so-called Gig Economy, and expanding entrepreneurial spirit of the populace, the door seems to be opening wider for persons with disabilities. Given this current picture of what is happening in Asia, this paper will look at the growth of employment of persons with disabilities and its causes; the current realities and challenges, as well as possible directions that this trend is taking; and the effective strategies to further develop and promote employment of persons with disabilities.
Beyond Entertainment: Gastrodiplomacy Performance in Korean Drama and Reality Show Vellycia Vellycia
Communicare : Journal of Communication Studies Vol. 8 No. 2 (2021): Communicare: Journal of Communication Studies
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian kepada Masyarakat (LP3M) Institut Bisnis dan Komunikasi LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/101008220212

Abstract

ABSTRACT As the world keeps advancing due to globalization, countries across the world were competing against each other to be more acknowledgeable. The use of nation branding appears to be better suited to solve that problem. The use of public diplomacy such as gastrodiplomacy is believed to be the perfect tool in achieving that goal. South Korea was one of the many countries to do so. The country does not solely rely on the concept of gastrodiplomacy alone, rather it combines diplomacy with the use of media and entertainment industry.  This research aims to elaborate the use of Korean television programs as the medium for cultural representation through gastrodiplomacy performed within. This research attempts to interpret gastrodiplomacy performances within the Korean drama, ‘Weightlifting Fairy: Kim Bok-Joo’ and Korean reality show, ‘BTS: In The Soop’ by applying diplomacy and performance concept, and food as nation branding theory. This study shows that television drama and reality show were able to create an engagement and connection with their audience, making both shows effective in delivering the message. The research will be carried out using qualitative research measurement, by analyzing the food appearances happening within the selected scenes from both the series.  

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