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Jurnal Pakarena
Published by Universitas Negeri Makassar
ISSN : 25286994     EISSN : 27146081     DOI : 10.26858
Core Subject : Education, Art,
Arts Other
Jurnal Pakarena merupakan jurnal ilmiah yang dikelola oleh Prodi Pendidikan Sendratasik Fakultas Seni dan Desain dengan proses peer review. Menerbitkan Artikel hasil dan pengkajian seni, dengan ruang lingkup: seni rupa, drama, tari, dan musik.
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Articles 2 Documents
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Search results for , issue "Vol 7, No 2 (2022): Agu-Des" : 2 Documents clear
BT BATIK TRUSMI BRAND IDENTITY STUDY Lulu Afifah Ichsan; Alvanov Zpalanzani Mansoor
JURNAL PAKARENA Vol 7, No 2 (2022): Agu-Des
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/p.v7i2.36025

Abstract

Sama halnya dengan seorang individu yang memerlukan sebuah identitas diri, sebuah perusahaan juga harus memiliki sebuah identitas yang merepresentasikan citra perusahaan tersebut agar dapat menarik perhatian konsumen. Dalam menjalankan usahanya BT Batik Trusmi telah menjalankan berbagai strategi branding yang menjadikan brand tersebut dapat dikenali tidak hanya lingkup nasional namun telah sampai ke mancanegara. Metode yang digunakan dalam penelitian ini adalah pendekatan kualitatif dengan metode deskriptif dengan mengkaji identitas merek BT Batik Trusmi berdasarkan teori brand identity prism atau prisma identitas merek oleh Kapferer. Pengumpulan data dilakukan melalui wawancara terhadap pihak perusahaan, observasi pada lingkungan sekitar serta studi pustaka. Hasil penelitian menunjukkan bahwa identitas merek BT Batik Trusmi yang telah dikaji menggunakan brand identity prism telah memenuhi keenam aspek yang ada yaitu physique, personality, culture, reflections, relationship, self image yang saling berhubungan satu sama lain. Aspek-aspek tersebut yang kemudian membantu membangun BT Batik Trusmi menjadi merek yang kuat sehingga dapat berkomunikasi dengan khalayak sasaran dengan jelas serta menjadi mudah diingat dan dikenali
APPLICATION OF THE KODALY METHOD IN ANGKLUNG MUSIC LEARNING USING THE CONCEPT OF BERKAWAN AND KAWAN BERKAWAN Irawan Sukma
JURNAL PAKARENA Vol 7, No 2 (2022): Agu-Des
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/p.v7i2.37778

Abstract

Currently, angklung music has become part of ensemble music that can be taught to students at the elementary, middle, and high school levels as a form of appreciation for traditional Indonesian music. Therefore, through this research, the technique of playing angklung will be developed with the Kodaly method with the concept of Berkawan and Kawan Berkawan so that later it can display a form of musical presentation packaged in the form of a similar music ensemble. This research is qualitative, using the Research and Development approach from Borg and Gall, by discussing matters related to melody science, the laws of harmony in songs applied in choirs, tone symbols (the use of fingers), the Kodaly method with the development of the concept of Berkawan and Kawan Berkawan, and song notation. The initial stage is the observation of the Kodaly Method, then analyzing the shape of the Kodaly Method symbol with the application of the concept of Berkawan and Kawan Berkawan, then trying to apply it to several grade VII students of SMP Negeri Belitang Jaya from these methods and concepts. In the end, it is hoped that the Kodaly Method with the concept of Berkawan and Kawan Berkawan can be applied and taught to students as the best solution for playing Angklung Music easily. The results of this study revealed that the application of the Kodaly (hand sign) method in angklung learning can improve the ability to read notation to students and is a practical and effective method for students of SMPN 2 Belitang Jaya. It can be seen that the concept of Berkawan with two voices and Kawan Berkawan with three voices is very effective and practical in understanding the technique of playing angklung quickly. So that the application of the Kodaly method can be developed through the concept of Berkawan and Kawan Berkawan

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