Jurnal Manajemen Bisnis
Jurnal Manajemen Bisnis dengan pissn 1829-8486 adalah publikasi ilmiah yang diterbitkan oleh Program Studi Magister Manajemen Pascasarjana Universitas Pendidikan Nasional. Jurnal ini diterbitkan dengan maksud utama mendiseminasi artikel ilmiah baik berupa hasil penelitian maupun telaah literatur (setara dengan hasil penelitian) dibidang manajemen dan bisnis. Jurnal Manajemen dan Bisnis menerima artikel (yang tidak dipublikasikan dalam jurnal lain) di bidang manajemen sumber daya manusia, manajemen pemasaran, manajemen keuangan dan perbankan, manajemen kesehatan dan rumah sakit, manajemen kewirausahaan dan bisnis, manajemen strategi, bisnis digital.
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<![CDATA[PERANAN BAURAN PEMASARAN DALAM UPAYA MENINGKATKAN KEPUASAN DAN LOYALITAS KONSUMEN HOTEL ]]>
<![CDATA[Cuk Taruna Hendrajaya]]>
<![CDATA[ Jurnal Manajemen dan Bisnis Vol 11 No 1 (2014) ]]>
Publisher : <![CDATA[Universitas Pendidikan Nasional ]]>
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DOI: 10.38043/jmb.v11i1.262
<![CDATA[The purpose of this study 1) To determine the effect of price on consumer satisfactionfactor The Kunja Bali? 2) To determine the influence of product to consumer satisfaction TheKunja Bali? 3) To determine the effect of promotions on consumer satisfaction factor TheKunja Bali? 4) To determine the effect of service quality on customer satisfaction The KunjaBali? 5) To determine the effect of site factors on consumer satisfaction The Kunja Bali? 6) Todetermine the effect of customer satisfaction on consumer loyalty Hotel The Kunja Bali?The study found 1) From the structural equation showed Regression Weight ) seen thereare three variables are significant positive effect,?( namely the effect of price (X2) of theConsumer Satisfaction (Y), the effect of Quality of Service (X5) of the Consumer Satisfaction(Y), the influence Consumer satisfaction (Y) to the Consumer Loyalty (Z) There is no significantpositive effect between the product (X1) of the Consumer Satisfaction (Y), the influence of place(X3) of the Consumer Satisfaction (Y) and the effect of promotion (X4) of the ConsumerSatisfaction ( Y) 2) Effect on Product (X1), price (X2), place (X3), Promotion (X4), Quality ofService (X5) of the Consumer Satisfaction (Y) is equal to 90.8%, and the influence of consumersatisfaction (Y ) of the Consumer Loyalty (Z) of 60.3%.Keywords: marketing mix, customer satisfaction and customer loyalty]]>
<![CDATA[LEADERSHIP STYLE, WORK DISCIPLINE, WORK MOTIVATION TOWARD WORK SATISFACTION AND WORK PRODUCTIVITY AT PT. POS INDONESIA (PERSERO) ]]>
<![CDATA[Ni Made Dewi Wijayanti Pande]]>
<![CDATA[ Jurnal Manajemen dan Bisnis Vol 11 No 1 (2014) ]]>
Publisher : <![CDATA[Universitas Pendidikan Nasional ]]>
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DOI: 10.38043/jmb.v11i1.267
<![CDATA[Leadership style in an organization held role to influence other party, throughcommunication either directly or indirectly by intend to move people in order to full attention,aware and happy to ready to follow manager willing. By other words that success or not theeffort to reach the organization’s goal determined by quality of leader’s leadership style.Population in this study were all permenent employee in the PT. Pos Indonesia(Persero) branch of Renon Denpasar, there were 206 respondents. Hypotesis test was appliedwith SEM analysis (Structural Equation Modelling) verstion 20.0.The result showed that: (1) leadership style have positive effect and significant towardwork discipline. (2) leadership style have positive effect and significant toward worksatisfaction. (3) leadership style have positive effect and significant toward work productivity.(4) leadership style have positive effect and significant toward work motivation. (5) workdiscipline have positive effect and significant toward work motivation. (6) work discipline havepositive effect and significant toward work satisfaction. (7) work discipline have positive effectand significant toward work productivity. (8) work motivation have positive effect andsignificant toward work discipline. (9) work motivation have positive and significant towardwork productivity. (10) work satisfy have positive and significant toward work productivity.Keywords: Leader, role, position, performance, employee]]>
<![CDATA[CELEBRITY ENDORSER, DAYA TARIK IKLAN, BRAND AWARENESS DAN BRAND ATTITUDE ]]>
<![CDATA[Devi Farela]]>;
<![CDATA[Gede Sri Darma]]>
<![CDATA[ Jurnal Manajemen dan Bisnis Vol 11 No 1 (2014) ]]>
Publisher : <![CDATA[Universitas Pendidikan Nasional ]]>
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DOI: 10.38043/jmb.v11i1.261
<![CDATA[Advertising is one of the most common promotional tool used by companies to inform,persuade, and increasing the target buyer or society. Currently the development of advertisingon television is very fast, is the largest telecom products in advertising spending. The rise oftelecommunication service advertising on television is linked to the consumer to figure outwhat the ad. The products promoted through media advertising can affect brand awareness.This study using SEM analysis. The population in this study were students UndiknasUniversity Denpasar. While the sample in this study amounted to 124 people who had seen theprovider XL commercials on television with the NOAH version method used in this study isthat accidental sampling nonprobability sampling.These results indicate that the variable Celebrity Endorser Attractiveness Advertisingpositive and significant effect on the variable Brand Awareness and Brand Awarenesssubsequent positive and significant effect on the variable Brand Attitude. Thus advertising ontelevision provider should pay attention to the ads that are witnessed by consumers canincrease brand awareness and consumer attitudes toward the brand.Keywords: Celebrity Endorser, Attractiveness Advertising, Brand Awareness, and BrandAttitude.]]>
<![CDATA[STRATEGI MARKETING WISATA WEDDING SEBAGAI DESTINASI ALTERNATIF ]]>
<![CDATA[Deden Acep Saefulloh]]>;
<![CDATA[Gede Sri Darma]]>
<![CDATA[ Jurnal Manajemen dan Bisnis Vol 11 No 1 (2014) ]]>
Publisher : <![CDATA[Universitas Pendidikan Nasional ]]>
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DOI: 10.38043/jmb.v11i1.260
<![CDATA[This study aims to determine the marketing strategy applied to create a weddingtourism as an alternative destination in Bali, which some facts that must be considered tocreate a wedding tourism as an alternative destination in Bali. This research is taking placeon the island of Bali.This research is using a qualitative descriptive study that analyzed the data processingto describe and explain the circumstances in order to obtain a conclusion about the existingsituation and the impact of marketing strategies that runs in creating a wedding tourism as analternative destination in Bali.This research was carried out on 5 informants wedding who already running theirbusiness for more than 5 years. The conclusions of this study are: (1) It is difficult to find ofhuman resources which has reliable and professional capabilities due to wedding businessesrequire specialized knowledge while in Bali is less of institutions or special schools to learnabout wedding science. (2) There is still a lack of knowledge of the government about weddingtourism in Bali, incomplete information and less attractive website about the wedding whichavailable on www.disparda.baliprov.go.id so that was minimal information that obtained bywebsite visitors about wedding in Bali, and the lack of promotion by the Government relatingto the wedding tourism in Bali, including lack of wedding exhibition.Marketing strategy on wedding tourism obtained by observation and analysis using theSWOT analysis in order to see the strengths and weaknesses to determine a marketingstrategies in the future.Keywords: Tourism, Wedding, Wedding Tourism, Bali Wedding, Marketing Strategies, SWOTAnalysis]]>
<![CDATA[STRATEGI PENERAPAN E-COMMERCE DALAM MENINGKATKAN KEUNGGULAN BERSAING ]]>
<![CDATA[I Made Adi Pranata]]>;
<![CDATA[Gede Sri Darma]]>
<![CDATA[ Jurnal Manajemen dan Bisnis Vol 11 No 1 (2014) ]]>
Publisher : <![CDATA[Universitas Pendidikan Nasional ]]>
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DOI: 10.38043/jmb.v11i1.264
<![CDATA[Technology is developing so rapidly should be used by businesses. Appropriate useof technology can improve the performance of the company. Business process is lengthy,complicated and takes a long time to become more efficient and help reduce costs. E-commerceis one of the technologies that should be implemented in the company. E-commerce is theanswer to the demands of globalization.Growth of Internet users is growing rapidly should be the reason why the companyshould try to implement e-commerce. Although it is the development of e-commerce users havenot been so impressive compared to the growth of internet users. The phenomenon of ecommercecan’t be understood and well-supported, especially in developing countries such asIndonesia. Consumers do not have confidence in the security of transactions, products shownsimilarities with reality, to the consumer who does not have the ability to do so.Application of e-commerce will be able to increase the competitive advantage of thecompany. Implementation of e-commerce requires a careful strategy that has been decided bythe management of the company, including preparing the resources and technology toolscapable human resources in the field of information technology, building information systemsfor managing the company's operations. Mechanisms and transaction services are fast andshort with good security. Establish good cooperation with suppliers and distributors. If all ofthe above can be done well will be able to increase the competitive advantage of the company.Keywords: E-commerce, business strategy, competitive advantage]]>
<![CDATA[RELATIONSHIP MARKETING, KUALITAS PELAYANAN, KEPUASAN DAN LOYALITAS PASIEN RUMAH SAKIT BALIMED DENPASAR ]]>
<![CDATA[Ni Nyoman Mulyani]]>
<![CDATA[ Jurnal Manajemen dan Bisnis Vol 11 No 1 (2014) ]]>
Publisher : <![CDATA[Universitas Pendidikan Nasional ]]>
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DOI: 10.38043/jmb.v11i1.259
<![CDATA[The purpose of this study was to : 1 ) To determine and analyze the influence ofrelationship marketing on satisfaction Balimed Denpasar Hospital patients . 2 ) To identifyand analyze the influence of relationship marketing loyalty Balimed Denpasar Hospitalpatients . 3 ) To identify and analyze the impact of service quality on patient satisfactionBalimed Hospital Denpasar . 4 ) To identify and analyze the impact of service quality on loyaltyBalimed Denpasar Hospital patients . 5 ) To identify and analyze the effect of patientsatisfaction on loyalty pasein Balimed Hospital Denpasar .Respondents of this study were patients Balimed Denpasar Hospital totaling 210people . Collecting data in this study using a questionnaire containing 21 questions , eachquestion using 10 alternative answers . Analysis of the data used to answer research questionsand test hypotheses influence of relationship marketing , service quality , patient satisfactionand patient loyalty statistical methods used Structural Equation Modeling ( SEM ) with AMOSsoftware version 20The results showed that : 1) The better the relationship marketing , the higher levelof patient satisfaction verified . This means that the better the relationship marketing BalimedHospital Denpasar . 2) the better the higher the relationship marketing patient loyalty verified. 3 ) The better the quality of service , the higher level of patient satisfaction verified . 4 ) thebetter quality of service , the higher loyalty pasein is verified . 5 ) : the higher the level ofpatient satisfaction , the higher the patient's loyalty is tested.Keywords : relationship marketing , service quality , patient satisfaction and patient loyalty]]>
<![CDATA[SERVICE QUALITY, CUSTOMER SATISFACTION, CUSTOMER LOYALTY AND WORD OF MOUTH AT PT. VILLA MITRA SEHATI BADUNG ]]>
<![CDATA[George Elvis Ludji Koro]]>
<![CDATA[ Jurnal Manajemen dan Bisnis Vol 11 No 1 (2014) ]]>
Publisher : <![CDATA[Universitas Pendidikan Nasional ]]>
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DOI: 10.38043/jmb.v11i1.263
<![CDATA[The purpose of this study were 1) to determine and analyze the effect of the Increasingcompetition and customers are more selective and knowledgeable require service providers toconstantly improve the quality of service. In order to improve the quality of care, it must firstbe known whether the service provided to customers had been in accordance with customerexpectations or not.The problem in this study are: The main problem as an institution that services manyof its competitors is the service provided consumer expectations if it is appropriate or not?,While the purpose of this research is to improve service quality, customer satisfaction customerloyalty in order to create word of mouth is positive. From the analysis of the data using a SEManalysis showed that the relationship between the variables affect each other positively andsignificantly.Keywords: Quality of Service, Customer Satisfaction, Customer Loyalty and Word Of Mouth]]>
<![CDATA[KECERDASAN INTELEKTUAL, KECERDASAN EMOSIONAL, KECERDASAN SPIRITUAL DAN PERILAKU INDIVIDU TERHADAP KINERJA PEGAWAI DI DINAS KEPENDUDUKAN DAN CATATAN SIPIL KABUPATEN KLUNGKUNG ]]>
<![CDATA[I Gede Suyasa Swastika]]>
<![CDATA[ Jurnal Manajemen dan Bisnis Vol 11 No 1 (2014) ]]>
Publisher : <![CDATA[Universitas Pendidikan Nasional ]]>
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DOI: 10.38043/jmb.v11i1.268
<![CDATA[The purpose of this study is : 1 To determine the effect on the behavior of individualintelligence intellectual in the Department of Population and Civil Registration Klungkung 2 )To determine the effect of emotional intelligence on the behavior of individuals in theDepartment of Population and Civil Registration Klungkung 3 ) To determine the effect on thebehavior of spiritual intelligence individuals in the Department of Population and CivilRegistration Klungkung 4 ) To determine the effect of individual behavior on the performanceof employees in the Department of Population and Civil Registration Klungkung .Respondents of this study of employees in the Department of Population and CivilRegistration Klungkung totaling 56 people . Collecting data in this study using a questionnairecontaining 21 questions , each question using 10 alternative answers . Analysis of the dataused to answer research questions and test the statistical methods used path analysis withAMOS software version 20The results showed that : 1 ) Intelligence intellectual is positive and significant effecton the behavior of individual employees , the better intelligence employees the better thebehavior of individual employees of the Department of Population and Civil RegistrationKlungkung , 2 ) Emotional intelligence is positive and significant effect on the behavior ofindividual employees , the better emotional intelligence employees the better the behavior ofindividual employees of Population and Civil Registration Klungkung , 3 ) Spiritualintelligence is positive and significant effect on the behavior of individual employees , the betteran employee spiritual intelligence of Population and Civil Registration Klungkung , the betterthe behavior of individual employees 4 ) the behavior of individual positive and significanteffect on the performance of employees , it means that the better the behavior of individualemployees of the Department of Population and Civil Registration Klungkung , the better theperformance of employees .Keywords : intellectual, emotional intelligence , spiritual intelligence , individual behaviorand performance of employees]]>
<![CDATA[STRATEGI BISNIS DALAM MENINGKATKAN KEUNGGULAN BERSAING PADA PT. BALI EXOTIC WEDDING ]]>
<![CDATA[F. Mateus L. Osorio Soares]]>
<![CDATA[ Jurnal Manajemen dan Bisnis Vol 11 No 1 (2014) ]]>
Publisher : <![CDATA[Universitas Pendidikan Nasional ]]>
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DOI: 10.38043/jmb.v11i1.265
<![CDATA[The business strategy is the policy and guidelines set out how a company competes inan industry, and in particular, the foundation base where he's trying to build a competitiveadvantage.Informants in this study is that leadership as well as the owner of PT. Bali ExoticWedding to get a picture of the business strategy undertaken by PT. Bali Exotic Wedding toachieve competitive advantage and several employees of PT. Bali Exotic Wedding-related inorder to obtain an overview of the barriers and drivers of which is owned by PT. Bali ExoticWedding and to identify the strengths, weaknesses, opportunities, and threats to the PT. BaliExotic Wedding SWOT analysis technique used.The results showed that the right business strategy implemented by PT. Bali ExoticWedding is: (1) cost advantage strategy (cost leadership). (2) Product DifferentiationStrategies / Differentiation (differentiation). (3) The strategy focus. (4) Image StrategyKeywords: Business Strategy, competitive advantage.]]>
<![CDATA[BUDAYA ORGANISASI, KOMPENSASI, KEPUASAN KERJA, KOMITMEN ORGANISASI DAN KINERJA Di KPP PRATAMA SE BADUNG ]]>
<![CDATA[I Nyoman Alit Arsa Aryana]]>
<![CDATA[ Jurnal Manajemen dan Bisnis Vol 11 No 1 (2014) ]]>
Publisher : <![CDATA[Universitas Pendidikan Nasional ]]>
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DOI: 10.38043/jmb.v11i1.266
<![CDATA[Directorate General of Taxes (DGT) as one of public institutions in Indonesia whosefunctions and duties are to implement government’s taxation plans and policies as well as tocollect more than 70% of its national annual budget from tax revenues, is expected to show anexcellent organization performance. However, for the last five years it hasn’t shown theperformance as it is expected. This becomes a big challenge for DGT to prove to itsstakeholders that the bureaucracy reform which has been run in DGT is on the right track.Some of the internal problems are believed as the culprit of such government institution’s lowperformance, including DGT’s performance. Studies have shown that variables such asorganization’s culture, compensation, job’s satisfaction, and organization commitment have astrong correlation with the performance of the organization. To that regards, the aims of thisstudy is to determine whether there is a positive and significant effect of organization’s culture,compensation, job’s satisfaction, and organization commitment in improving the performanceof the organization, and also to examine which one of those factors has the strongest effect.For that purpose, this study takes a population and collect data from 160 employees of TaxOffice in Badung Regency Area using the Structural Equation Modelling (SEM) analysis. Theresults show that the organization culture has a positive and significant effect on employee’sjob's satisfaction and performances, and so does the compensation. While the job’s satisfactionpositively and significantly affects the organization commitment, and the organizationcommitment affects the job's satisfaction positively and significantly.Keyword: organization’s culture, compensation, job’s satisfaction, organizationcommitment and performance of the organization.]]>
