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Fanny Septina
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Review of Management and Entrepreneurship
Published by Universitas Ciputra Surabaya
ISSN : 25483536     EISSN : 25483552     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Journal of research that examines the theory and application of entrepreneurship, management, and business. Publishing one year is twice, in April and October, by Universitas Ciputra, Review of Management and Entrepreneurship aims to: Promote a comprehensive approach to entrepreneurship, management, and business incorporating viewpoints of different disciplines; Strengthen academic exchange with other institutions; Encourage scientist, practicing entrepreneurs, and others to conduct research and other similar activities.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol. 1 No. 1 (2017): Review of Management And Entrepreneurship" : 5 Documents clear
Effect Event, Word of Mouth, Direct Marketing on Purchase Decision Le-Fluffy Dessert I.V. Setiyono; L. Dewi
Review of Management and Entrepreneurship Vol. 1 No. 1 (2017): Review of Management And Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1088.093 KB) | DOI: 10.37715/rme.v1i1.377

Abstract

Le-Fluffy Dessert is a food and beverage company that offers pudding and milk made from soy and milk without preservatives. This study aims to determine  the influence of events, word of mouth, direct marketing on purchasing decision. This research used  a quantitative approach, with population including Le-Fluffy Dessert’s consumers buying the products more than twice. Slovin formula was  used to obtain 74 samples. The independent variables in this research were events, word of mouth, and direct marketing. The dependent variable in this research was consumen purchasing decision. The method of data collection in this research was questionnaire with Likert scale measurement. Analysis tool of this research is multiple linear regression. The event, word of mouth, direct marketing have a significant positive effect on consumer purchasing decision of Le-Fluffy Dessert.
Performance Appraisal In Entrepreneurial University G Waney; W.E.D. Radianto
Review of Management and Entrepreneurship Vol. 1 No. 1 (2017): Review of Management And Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1329.127 KB) | DOI: 10.37715/rme.v1i1.375

Abstract

Performance appraisal is one  of the management control mechanisms that aim to ensure  the behavior of the members of the organization led to the goals set earlier. This study aims to explore in depth how the professors interpret the performance appraisal  applied in the entrepreneurial university. The qualitative research method with a single strategy case study was used in this study. Data collection methods were employed such as in-depth interviews, participant observation, and documentation. The performance appraisal was  a tool  to judge performance, support the strategy, control the faculty, improve the quality, and motivate the faculty. The study  found the key to successful implementation of performance appraisal included the leadership commitment, participation of members of the organization, and dissemination that  systematic and sustained.
Macroeconomic Determinant Variables In LQ45 Retail and Consumer Goods Securities Performance Index. F. Septina
Review of Management and Entrepreneurship Vol. 1 No. 1 (2017): Review of Management And Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (775.493 KB) | DOI: 10.37715/rme.v1i1.461

Abstract

The research aimed to examine the changes of macroeconomic variables which affected securities performance in retail and consumer goods industry. Investors who wanted to get return in the short-run and long-run from thwassecurities should concern the economic circumtances too, besides other systematic risks. Those industries produced consumer goods and gave direct impacts to the market. Securities performance was proxied by the return of securities. Macroeconomics variables were proxied by return LQ45 Index, consumer price index (IHK–Indeks Harga Konsumen), inflation rates, Gross Domestic Product (GDP), interest rates (BI Rate), and exchange rates of Indonesian Rupiah to US Dollar. Samples werewere monthly securities trading LQ45 Index of retail and consumer goods firms from January 2014 to July 2016, also the macroeconomic data from Bank of Indonesia. The data taken were assumed during the period of Joko Widodo’s presidency. The research methods were multifactor regressions and correlation.
The Effect Locus of Control and Need for Achievement Towards Entrepreneurial Performance W. Rayawan; T. C. Efrata
Review of Management and Entrepreneurship Vol. 1 No. 1 (2017): Review of Management And Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1254.891 KB) | DOI: 10.37715/rme.v1i1.378

Abstract

Entrepreneurs are the key generator of economic growth. In this research, the characteristics of the entrepreneurs are being evaluated. Particularly, the locus of control and the need for achievement are being examined to find out their impact towards the entrepreneurial performance of the entrepreneurs. 50 young entrepreneurs are being selected as the research samples using random sampling.The result shows that both the locus of control and need for achievement have a significant effect towards their entrepreneurial performance. The benefit of this research is to provide entrepreneurs with a different perception of what actually contributes to the characteristics of them. The research is conducted within entrepreneurs so that we really know if it really affects them or not. And more importantly, we use sample of entrepreneurs who owns a business solely, as such their effect will be more influenced towards their business instead of multiple leadership or long organizational structure.
Effect of Brand Image and Price Towards Purchase Intention In Beef-Jerky Company C. P. Kwandy
Review of Management and Entrepreneurship Vol. 1 No. 1 (2017): Review of Management And Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (529.001 KB) | DOI: 10.37715/rme.v1i1.379

Abstract

Royale Meat is a beef-jerky company established in March 2013. Recently the company has encountered problem related with the decline of sales transaction, hence this study will address this particular problem by analyzing the influence of brand image and pricing strategy towards purchasing intention. Sample for this research is Royale Meat customer, 67 questionnaires were distributed using both online and offline questionnaires. Regression Analysis was used to analyze the effect. Result findings from this research show that brand image and price both have significant effects on purchase intention. Correlation Coefficient R value shows strong relation of 0.85and Coefficient of determination shows 0.722 describing the ability to explain factors influencing purchase intention is 72.2%. This study has confirmed that both independent variables are strong predictors for purchase intention.

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