cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Faisal Ifzaldi
Contact Email
ijembm@sgu.ac.id
Phone
+622129779596
Journal Mail Official
ijembm@sgu.ac.id
Editorial Address
Academic Research and Community Service, Swiss German University Jalan Jalur Sutera Barat Kav.15, Alam Sutera, Kota Tangerang, Banten, 15143
Location
Kota tangerang,
Banten
INDONESIA
Emerging Markets : Business and Management Studies Journal
Published by Swiss German University
ISSN : 23388854     EISSN : 26209918     DOI : 10.33555
Core Subject : Economy, Humanities, Science, Education, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences
This journal is particularly interested in publishing scholarly empirical and theoretical research in various topics in the fields management, accounting, finance, and service industry, such as; Entrepreneurship, marketing, consumer behaviour, organizational behaviour, strategic management, leadership, financial/managerial accounting, auditing, control systems, taxation, valuation, securities analysis, corporate governance, corporate finance, behavioural finance/accounting, including global topics in management, accounting, finance, service industry, and various topics on emerging management issues.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol 6 No 1 (2018)" : 5 Documents clear
THE EFFECT OF MARKETING COMMUNICATION MIX TOWARDS THE PURCHASE DE CISION OF MICE PRODUCTS: A CASE STUDY FROM SANTA MONICA HOTEL & CONVENTION IN BOGOR Pratama, Yudhistira; Prasandya, Caroline Mutiara
Emerging Markets : Business and Management Studies Journal Vol 6 No 1 (2018)
Publisher : Academic Research Centre Services

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (442.434 KB) | DOI: 10.33555/ijembm.v6i1.99

Abstract

The MICE industry has been growing in Indonesia. With this potential, the lodging and accommodation businesses have a bright prospect of growth. Due to this matter, the accommodation industry is facing a tight competition, struggling to stand out from other establishments. Marketing communication mix has been proven to affect consumer?s buying behavior and simultaneously consumer?s purchase decision. This study investigates the effect of the five elements of marketing communication mix, namely advertising, personal selling, sales promotion, public relation, and direct marketing towards consumer?s purchase decision. The study is conducted at Santa Monica Hotel & Conference Bogor, a convention hotel that focuses on the MICE market. Questionnaires are distributed to 100 organizations that have held MICE activity at the hotel. The data is tested for validity, reliability, normality, heteroscedasticity, and multicollinearity. T-test and F-test is done to test the presence or absence of effect from each marketing communication mix elements towards purchase decision. The result shows that marketing communication mix does have simultaneous effect on purchase decision of MICE products, with personal selling and sales promotion as the elements that affect purchase decision. Advertising, public relation, and direct marketing does not show any effect towards purchase decision.
CONSUMER CURRENT TRENDS IN RESTAURANT INDUSTRIES: A CASE STUDY OF FOOD BLOGGER Mbouw, Esa; Qonita, Khansa
Emerging Markets : Business and Management Studies Journal Vol 6 No 1 (2018)
Publisher : Academic Research Centre Services

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (393.755 KB) | DOI: 10.33555/ijembm.v6i1.101

Abstract

The trend of food and beverage industry in Indonesia has shown a great transformation with a help from the current existing technologies. A food related blog is one the trend these days, especially for the millennial. Perceived Usefulness (PU) is one of the factor suggested by researches towards adaptation of technology. However, the perceived usefulness (PU) of a food blogger itself is still questioned on whether the millennial has the intention to follow the food blogger ?s recommendation to choose restaurants. Therefore, the purpose of this study is to determine whether there is a significant relationship between food blogger perceived usefulness and behavioral intention to follow its recommendation. The questionnaire was distributed to 100 food blog readers who have read any food related blog before. The data was processed by using SPSS to obtained the result of this study. The result has shown that food blogger influences the consumer behavioral intention of the readers to follow its recommendation of the food blogger.
DEVELOPING BUSINESS STRATEGY THROUGH SWOT ANALYSIS OF KRAKATOA NIRWANA DEVELOPMENT Mawardi, Izhari; Yasmine, Anbiya
Emerging Markets : Business and Management Studies Journal Vol 6 No 1 (2018)
Publisher : Academic Research Centre Services

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (553.6 KB) | DOI: 10.33555/ijembm.v6i1.103

Abstract

Krakatoa Nirwana Development (PT. KND) is one of the subsidiaries of Bakrieland, an integrated property company. As the developer of Krakatoa Nirwana Resort (KNR), PT. KND has established the zone development plan for KNR further expansion due to the rapid growth of tourists visit to Lampung and government concerns in developing infrastructure and boosting the tourism sector. The purpose of this study is to determine the SWOT analysis of PT. KND in accordance with the KNR development, to analyze its zone development as a form of strategy, and to determine the recommendations in achieving the zone development as a form of strategy. This research was formulated by conducting in-depth interview, field observation, and using triangulation as the validity tool. PT. KND was involved in almost every data collection and analysis part. Findings show that zone development is not quite suitable in accordance with the external and internal factor. In conclusion, a set of suggestion was given to solve problems that might come from external and internal factors. Also, the best strategy was recommended in order to support KNR operational and development.
ANALISIS PENGARUH VISUAL MERCHANDISING PADA PERILAKU IMPULSE BUYING: STUDI MEREK H&M Achyar, Adrian; Rahardiana, Andrea
Emerging Markets : Business and Management Studies Journal Vol 6 No 1 (2018)
Publisher : Academic Research Centre Services

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (511.684 KB) | DOI: 10.33555/ijembm.v6i1.105

Abstract

This article aims to investigate the impact of visual merchandising on impulse buying behavior; case study on fashion retail outlet : H&M Grand Indonesia, Central Jakarta. Our respondents in this study are H&M consumers in this outlet who had experience in carrying out unplanned purchase transactions on products at H & M Grand Indonesia outlets in the last two months. The number of our respondents are 120 people. We process our ada using SPPS and Lisrel. The results show that the window display, in-store form, floor merchandising, and promotional signage have an effect on the behavior of impulse buying at the fashion retail outlets H & M Grand Indonesia Jakarta Pusat   Penelitian ini bertujuan untuk mengetahui Pengaruh Visual Merchandising PadaPerilaku Impulse Buying: Studi Kasus Pada Gerai Ritel Fashion H&M Grand Indonesia Jakarta Pusat. Responden dalam penelitian ini adalah para konsumen H&M Grand Indonesia Jakarta Pusat yang memiliki pengalaman melakukan transaksi pembelian tidak terencana terhadap produk di gerai H&M Grand Indonesia dalam kurun waktu dua bulan terakhir sebanyak 120 responden. Desain penelitian ini adalah penelitian kuantitatif. Data penelitian ini diolah dengan perangkat lunak SPSS dan Lisrel. Hasil penelitian menunjukkan bahwa window display, in-store form, floor merchandising, dan promotional signage berpengaruh terhadap perilaku impulse buying di gerai ritel fashion H&M Grand Indonesia Jakarta Pusat.
IMPACT OF SERVICE QUALITY, TRUST, AND CUSTOMER SATISFACTION ON CUSTOMER LOYALTY IN PT MEGA MANUNGGAL PROPERTY TBK Stefanie, Maria Anna; Sitepu, Badikenita
Emerging Markets : Business and Management Studies Journal Vol 6 No 1 (2018)
Publisher : Academic Research Centre Services

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (337.403 KB) | DOI: 10.33555/ijembm.v6i1.106

Abstract

In order to compete, survive, and grow the company is required to provide a good quality services to meet the needs and desires of its customers. Companies must be able to maintain a good reputation in the eyes of its customers. A good quality services will tend to give more satisfaction to the customers who use the services of the company. With emphasis on good service it will build a long-term profitable relationships with customers while also achieving customer loyalty. Therefore, this study is aiming to determine the importance of the impact of service quality, trust and customer satisfaction at PT Mega Manunggal Tbk Property in an effort to improve customer loyalty which will affect the company's survival. A questionnaire distribution method chosen in this study is to collect primary data. Completed questionnaires designed and distributed or disseminated to all customers. SPSS for windows has been used to process the primary data.Thefindings showed that there is a significant relationship between service quality and customer loyalty, meaning that if the quality of service increases, customer loyalty will also increase.There is a significant influence between customer trust and customerloyalty,meaning that if the customer trust increases, customer loyalty will also increase.

Page 1 of 1 | Total Record : 5

 1 

Filter by Year

2018 2018


Reset
Filter By Issues
All Issue Vol. 9 No. 2 (2022) Vol. 9 No. 1 (2021) Vol. 8 No. 2 (2021) Vol. 8 No. 1 (2020) Vol. 7 No. 2 (2020) Vol. 7 No. 1 (2019) Vol 6 No 2 (2019) Vol 6 No 1 (2018) Vol 5 No 2 (2018) Vol 5 No 1 (2017) Vol 4 No 2 (2017) Vol 4 No 1 (2016) Vol 3 No 2 (2016) Vol 3 No 1 (2015) Vol 2 No 2 (2015) Vol 2 No 1 (2014) Vol 1 No 1 (2013) More Issue