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Dinasti International Journal of Digital Business Management

DIJDBM
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Published by Dinasti Publisher

ISSN : 2715419X EISSN : 27154203 DOI : 10.31933

Core Subject : Science,

Decision Sciences, Operations Research & Management

Dinasti International Journal of Digital Business Management (DIJDBM) provides widespread coverage of high quality research in a broad range of topics such as digital business management science and technology advancements, and establishing new collaborations in these areas. Original research papers, state-of-the-art reviews are invited for publication in all areas of digital business management science and technology. It is therefore a multidisciplinary journal inspired by diversity and open to methodological plurality. Our main concern is that articles have strong theoretical foundations, meet the highest analytical standards, and provide new insights that contribute to the better understanding of managerial phenomena.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 15 Documents

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Search results for , issue "Vol 1 No 5 (2020): Dinasti International Journal of Digital Business Management (August - September " : 15 Documents clear

THE EFFECTIVENESS OF LEADERSHIP STYLE TO THE EMPLOYEE PERFORMANCE (THE STUDY ON EMPLOYEES IN ENGLISH LANGUAGE EDUCATION DEPARTMENT) M. Daud Batubara; Kasman Kasman; Roldan Caparino Cabiles
Dinasti International Journal of Digital Business Management Vol 1 No 5 (2020): Dinasti International Journal of Digital Business Management (August - September
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v1i5.474

This study aims to determine the effectiveness of leadership style to employee performance (study on English language education department). This study was quantitative research. The data of collecting used questioner. The population is seventeen and as sample. The analysis data of technique descriptive analysis and Likert scale. The result of this study shown that The four variables (leadership style) have an important influence to Y (employee performance). This can be seen from sales above almost all respondents answer strongly agree of category. This means that leadership style has big influence to employee performance in English Education Language Department, State of Islamic (STAIN) Mandaling Natal.

DETERMINANTS OF BOND RATING [CASE STUDY ON CONSUMER FINANCE COMPANIES OF INDONESIA STOCK EXCHANGE IN 2018 PERIOD Rahmi Hafidania; Hakiman Hakiman
Dinasti International Journal of Digital Business Management Vol 1 No 5 (2020): Dinasti International Journal of Digital Business Management (August - September
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v1i5.475

This study aims to analyze the determinants of bond rating for case studies on consumer finance companies listed on the IDX. The factors studied are firm size, liquidity, profitability, leverage, and growth. The sample collection technique uses a purposive sampling method. The data used descriptive statistical analysis with total 22 sample companies. Data analysis uses multiple linear regression analysis. The results showed that firmsize and liquidity had a significant positive effect, while the leverage had a negative effect on bond rating. Profitability and growth had no effect on bond rating. The implication of this study is that investors can make information related to bond rating as one of the references before making an investment and to minimize the risk of default. In order for bonds to remain competitive and attractive to investors, companies need to improve company performance and bond rating. In addition, companies also need to increase assets and strengthen capital for business turnover. These ways have been proven affecting the company's obligation rating. For further study, it is expected to be able to test other variables that are determinants of bond rating because the coefficient of determination of this study is 63.70%, which means the remaining 36.30% bond rating are influenced by factors outside this study.

THE EFFECT OF INTERNAL AND EXTERNAL FACTORS ON ENTREPRENEURIAL INTEREST MEDIATED BY ENTREPRENEURSHIP EDUCATION ON STUDENTS OF AN NAJIYAH VOCATIONAL SCHOOL TANGGERANG OF 2019/2020 ACADEMIC YEAR Tyas Siswiandini
Dinasti International Journal of Digital Business Management Vol 1 No 5 (2020): Dinasti International Journal of Digital Business Management (August - September
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v1i5.476

Unemployment in Indonesia continues to increase every year. One cause of the unemployment problem is school graduates who have the goal of finding jobs, not developing more jobs. One step in reducing unemployment and increasing employment is by entrepreneurship through entrepreneurship education. An Najiyah Tangerang Vocational School is one of the schools that provide the entrepreneurial understanding and hands-on learning practice. This study aims to determine the effect of internal and external factors on entrepreneurial interest mediated by entrepreneurship education on students of An Najiyah Vocational School Tangerang. This study used a quantitative approach with data analysis in testing the measurement model and the structural model using SmartPLS software version 3.2.8. The results showed that internal and external factors had a significant positive effect on entrepreneurship education and entrepreneurial interest on students of An Najiyah Vocational School. If the internal and external factors were mediated by the variable of entrepreneurship education, the effect was significant on entrepreneurial interest. In addition, entrepreneurship education also has a significant positive effect on the entrepreneurial interest of An Najiyah Vocational School.

THE SKILLS OF JAMBI FIELD EXTENSION OFFICERS (FEO) IN WRITING RESEARCH PAPERS Denny Denmar; Siti Rahma Sari
Dinasti International Journal of Digital Business Management Vol 1 No 5 (2020): Dinasti International Journal of Digital Business Management (August - September
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v1i5.477

This research aimed to show a close relationship between: 1) The ability of verbal reasoning and the writing scientific papers skill; 2) Understanding of word selection and the writing scientific papers skill; 3) The ability to use cohesion devices and the writing scientific papers skill; 4) The ability of verbal reasoning, understanding of word selection, ability to use cohesion devices together with the writing scientific papers skill of Jambi FEO. This research used the method of survey with correlational technique. The sample of this research was 50 people who were the Civil Servants FEO, working at the Jambi Provincial Extension Office in 2019. The results showed a significant and linear relationship between 1. The verbal reasoning ability and the writing scientific papers skill, shown by the equation: Ŷ = 23,15 + 0,81 X1 2. Understanding of word selection and the writing scientific papers skill, shown by the equation: Ŷ=39,32 + 0,55 X2 3. The ability to use cohesion devices and the writing scientific papers skill, shown by the equation: Ŷ = 40,02 + 0,57 X3 4. The verbal reasoning ability, understanding of word selection, ability to use cohesion devices together with the writing scientific papers skill, shown by the equation: Ŷ = 21, 09 + 0,421 X1 + 0,16 X2 + 0,27 X3. The multiple correlation coefficient was Ry123 = 0.85, and the determination coefficient was R2 = 0.72, which means that 72% of variations in the scientific papers writing skill can be explained by the verbal reasoning ability, understanding of word selection, and the ability to use cohesion tools.

ANALYSIS OF THE EFFECTS OF PRODUCT QUALITY, PROMOTION & LOCATION ON LOYALTY USING SATISFACTION AS THE MEDIATING VARIABLE AT LOTTEMART OF TAMAN SURYA JAKARTA Dyah Ruth Wulandari; Ngadino Surip
Dinasti International Journal of Digital Business Management Vol 1 No 5 (2020): Dinasti International Journal of Digital Business Management (August - September
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v1i5.478

This study aims to know and analyze the influences of product quality, promotion and location on the customer loyalty either directly or through the customer satisfaction as the mediator variable and also to know and analyze the influence of customer satisfaction on the customer loyalty at hypermarket Lottemart of Taman Surya. Data collection is conducted through questionnaire. Sample used in this study consists of 400 respondents of customers of hypermarket Lottemart of Taman Surya Jakarta. The sampling technique in this research uses non probability sampling technique. The method of analysis used is Partial Least Square (PLS) assisted with SmartPLS application. The results of the research reveal that quality product, promotion and location have a positive and significant effect on customer satisfaction. Product quality, promotion and customer satisfaction have a positive and significant effect on customer loyalty but location has no significant effect on customer loyalty.

IMPLICATION OF GOOD CORPORATE GOVERNANCE ON PT. NI Endang Pamuji
Dinasti International Journal of Digital Business Management Vol 1 No 5 (2020): Dinasti International Journal of Digital Business Management (August - September
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v1i5.479

Companies that have roles in the pharmaceutical field that are discussed in the health world and are related to direct consumers or indirect consumers, business partners, distributors, and so on. Good Corporate Governance, namely, processes, policies, rules, and policies that affect the direction, management, and control of a company or company. PT.NI. Having business goals that are not just looking for profit but also have social responsibility and assistance in the internal and external environment (human, animal, plant and environment).

STRATEGIC IMPLEMENTATION OF MARKETING MANAGEMENT AT TMRN CAFE Lucky Safitri
Dinasti International Journal of Digital Business Management Vol 1 No 5 (2020): Dinasti International Journal of Digital Business Management (August - September
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v1i5.480

TMRN Restoran Cafe is one of the businesses engaged in culinary services and products that has the motto of having a variety of foods and delicious flavors and accompanied design that creates comfort. The purpose of this article is to conduct an analysis of external and internal factors which are the strengths and weaknesses of TMRN Resto and Cafe using qualitative descriptive data analysis methods. This article obtains results from TMRN Cafe which require a work structure in order to have each employee's work desk as well as company standard SOPs that are made in a directed and clear manner, in addition to developing or increasing marketing through radio and events or bazaars, making cards a member for TMRN Cafe loyal customers. The strategy that is best implemented and managed will help in the business development process that is carried out.

ANALYSIS OF EFFECT PRICE AND QUALITY ON BRAND IMAGE AND ITS IMPLICATION ON PURCHASE DECISION MODENA GAS COOKTOP (CASE STUDY ON GRAND GALAXY CITY RESIDENCE BEKASI) Muhammad Thariq Nahra Putra; Adi Nurmahdi
Dinasti International Journal of Digital Business Management Vol 1 No 5 (2020): Dinasti International Journal of Digital Business Management (August - September
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v1i5.481

This study aims to determine the effect of price and quality on brand image and its implications for purchasing decisions on Modena gas cooktops. This study also examines the indirect effect of price and quality on brand image with purchasing decisions as an intervening variable. The study was conducted in the grand galaxy city residence in Bekasi. The sample in this study is consumers or at least know about Modena products with a purposive sampling method. The number of respondents who participated in this study were 100 respondents. Data collection was done through a questionnaire with a Likert scale of 1-5. The method of analysis uses path analysis using SPSS version 24.0. the results showed that price has a positive and significant effect on brand image, quality has a positive and significant effect on brand image, brand image has a positive and significant influence on purchasing decisions for Modena gas cooktop. Price has a positive and significant influence on purchasing decisions, quality has a positive and significant influence on purchasing decisions. Price and quality simultaneously have a positive and significant influence on brand image. Price and quality of brand image simultaneously have a positive and significant influence on purchasing decision

THE EFFECT OF INTERNET QUALITY CONNECTION AND AFTER SALES SERVICE TOWARDS CONSUMERS’ SATISFACTION AND ITS IMPLICATION ON CONSUMERS’ LOYALITY OF SATELLITE INTERNET PRODUCT MANGOESKY PT. TELKOMSAT Nur Sugianto; Arifin Sitio
Dinasti International Journal of Digital Business Management Vol 1 No 5 (2020): Dinasti International Journal of Digital Business Management (August - September
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v1i5.482

This study is aimed to analyze the effect of internet quality connection and after sales service towards consumers’ satisfaction and its implication on consumers’ loyalty of internet product MangoeSky Satellite PT. Telkomsat. The type of research used in this study is casual research. The population of this study is all permanent consumers of internet service MangoeSky satellite PT. Telkomsat, which is 4.108 subscribers. The determination of sample number was conducted by using slovin formula with the result that obtained 100 respondents. The analysis method used is the regression analysis test through SPSS version 25. The results of this study show that (1) Service quality has a positive and significant effect on consumers’ satisfaction, (2) After sales service has a positive and significant effect on consumers’ satisfaction, (3) Service quality has a positive and significant effect on consumers’ loyalty, (4) After sales service has a positive and significant effect on consumers’ loyalty, (5) Consumers’ satisfaction has a positive and significant effect on consumers’ loyalty, and (6) There is a positive indirect effect between service quality and after sales service for loyalty through consumers’ satisfaction, it means that consumers’ satisfaction can increase consumers’ loyalty.

PLANNING BUSINESS MODEL CANVAS WITH SWOT METHOD AT XYZ INSTITUTE RA. Iis Suci Nur Indah S K
Dinasti International Journal of Digital Business Management Vol 1 No 5 (2020): Dinasti International Journal of Digital Business Management (August - September
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v1i5.483

The background of this research is that every company must be able to make a new strategy that is right to be able to compete in the present and also in the future with other similar companies. The XYZ Institute is an institution that was established and operating since 1998. Based on data obtained in the last 4 years, the number of students enrolled at the XYZ Institute has increased and also declined erratically. Allegedly because the marketing planning segment is not yet right. The focus of this study is to identify elements within the Institute that deal directly with customers, in this case students. This research uses a descriptive qualitative approach, the type of research is a case study. Data collection is done by interview, observation, documentation, and questionnaire. Withusing the Businees Model Canvas (BMC) approach proposed by Osterwalder and Pigneur (2010). After the researcher identifies 9 elements in BMC, the researcher then conducts a SWOT analysis. The link between SWOT analysis and Business Model Canvas in this study is that SWOT can help identify strengths, weaknesses, opportunities and threats faced by companies in the process of implementing nine elements of BMC. The results of the BMC identification which were then analyzed through the BMC matrix showed that the XYZ Institute needs to change the pattern of marketing business strategies they currently have and make as many connections as possible with high school / vocational / STM schools throughout Jakarta specifically.

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Editorial Address Case Amira Prive Jl. H. Risin No. 64D Pondok Jagung Timur, Serpong Utara, Tangerang Selatan, Indonesia

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Contact Name
Ebit Bimas Saputra

Contact Email
dinasti.info@gmail.com

Phone
+6282287504359

Journal Mail Official
dinasti.info@gmail.com

Editorial Address
Case Amira Prive Jl. H. Risin No. 64D Pondok Jagung Timur, Serpong Utara, Tangerang Selatan, Indonesia

Location
Kota tangerang selatan,

Banten

INDONESIA