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INDONESIA
Jurnal Manajemen dan Bisnis Kreatif
Published by Universitas Buana Perjuangan Karawang
ISSN : 25280597     EISSN : 25805428     DOI : https://doi.org/10.36805/manajemen
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Manajemen dan Bisnis Kreatif Dikelola oleh program studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Buana Perjuangan Karawang. Ruang lingkup jurnal adalah manajemen keuangan, manajemen pemasaran, manajemen sumber daya manusia, manajemen operasi dan bisnis kreatif.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 152 Documents
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Pengaruh Citra Merek, Kelengkapan Produk dan Customer Experience Terhadap Keputusan Pembelian di UD.Bumi Pertiwi Ni Nyoman Erry Adnyani
Jurnal Manajemen & Bisnis Kreatif Vol 9 No 1 (2023): Jurnal Manajemen & Bisnis Kreatif
Publisher : LPPM Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/manajemen.v9i1.5738

Abstract

The purpose of conducting this research is to determine the effect of Brand Image,Product Completeness and Customer Experience on Purchasing Decisions at UD.Bumi Pertiwi. In this study using a quantitative approach. Data collection techniquesin this study used a questionnaire with a Likert scale. The number of samples usedin this study were 100 respondents. The sample selection used purposivesampling method, namely this method is sampling using certain considerations inaccordance with the desired criteria to be able to determine the number of samples tobe studied. The data analysis technique used in this research is SPSS. The resultsshowed that Brand Image, Product Completeness and Customer Experience had asignificant positive effect on Purchasing Decisions at UD. Bumi Pertiwi
Pengaruh e-Service Quality dan e-WOM terhadap Kepuasan Pengguna Shopee pada Ibu Rumah Tangga Pada Pembelian Produk Fashion Alfifto Alfifto
Jurnal Manajemen & Bisnis Kreatif Vol 9 No 1 (2023): Jurnal Manajemen & Bisnis Kreatif
Publisher : LPPM Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/manajemen.v9i1.5766

Abstract

The current development of e-commerce has given rise to numerous marketplaces in Indonesia, one of which is Shopee. Shopee is an online-based application that enables people to shop and acquire desired products at affordable prices without being constrained by distance or time limitations. Many applications are being developed as electronic commerce (e-commerce) based apps to be installed on smartphones and made accessible to people worldwide. Researchers selected Shopee due to its higher mention frequency among housewives in Tanjung Anom regarding online shopping, and they found Shopee easier to use compared to other marketplaces. Furthermore, the availability of offline shops selling fashion items is limited, with an insufficient variety of goods, and the distance from the mall to the Tanjung Anom area is considerable. This research stands out due to the scarcity of studies conducted on housewife respondents. Its objective is to assess the extent to which e-service quality and e-WOM impact customer satisfaction using the Shopee application. The study involved a sample of 85 respondents. The research approach employed is quantitative, utilizing the Accidental Sampling technique. Data processing involves multiple linear regression analysis using the SPSS software. The research findings indicate a relationship between the independent variables, namely e-service quality and e-WOM, and the dependent variable, customer satisfaction, either partially or collectively. The independent variables, encompassing e-service quality and e-WOM, jointly exert a positive and significant influence on customer satisfaction.

Page 16 of 16 | Total Record : 152

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