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Kepariwisataan: Jurnal Ilmiah
Published by Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta
ISSN : 19079389     EISSN : 27162664     DOI : -
Core Subject : Economy, Science, Education, Art, Social,
Arts Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
Kepariwisataan: Jurnal Ilmiah merupakan jurnal ilmiah yang memuat artikel atau naskah yang berorientasi pada bidang kepariwisataan, dimana naskah atau artikel tersebut belum pernah dipublikasikan di media lain atau sedang dikirim ke penerbit lain. Artikel atau naskah yang dipublikasikan adalah hasil penelitian atau pendampingan/ konseptual atau studi pustaka namun bersifat obyektif dan sistematis yang ditulis dalam bahasa Indonesia atau bahasa Inggris yang standar dan baku (bisa dipahami). Artikel atau naskah diterbitkan dalam bentuk cetak dan online. Untuk versi online, Kepariwisataan: Jurnal Ilmiah sudah terindeks Google Schoolar dan Garuda. Kepariwisataan: Jurnal Ilmiah pertama kali terbit pada bulan Januari 2007 dan diterbitkan dalam 3 (tiga) edisi setiap tahunnya, yaitu diterbitkan setiap bulan Januari, Mei dan September.
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 9 Documents
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Search results for , issue "Vol 17, No 1 (2023): Kepariwisataan: Jurnal Ilmiah" : 9 Documents clear
PENGEMBANGAN WISATA ALAM UNGGULAN DALAM MENCIPTAKAN PARIWISATA BERKELANJUTAN DI KABUPATEN SUBANG (Studi Kasus: Curug Cileat) Agung Sulistyo; Agung Nurhaji; Tri Eko Yudiandri; Hani Ernawati; Apit Buchori
Kepariwisataan: Jurnal Ilmiah Vol 17, No 1 (2023): Kepariwisataan: Jurnal Ilmiah
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/kji.v17i1.193

Abstract

Abstrak:Pariwisata merupakan salah satu sektor yang sangat penting dalam meningkatkan perekonomian negara, termasuk Indonesia. Berbagai dampak yang dihadirkan oleh sektor pariwisata perlu menjadi perhatian pengelola dan pihak lainnya. Kehadiran pandemi secara langsung mengubah strategi dan fokus pengelolaan. Penelitian ini dilakukan untuk mengembangkan potensi Curug Cileat menjadi objek wisata alam yang berkelanjutan dan memberikan manfaat bagi masyarakat. Langkah ini dapat dilakukan dengan mempelajari kondisi lingkungan internal dan eksternal. Dalam penelitian ini, desain metode campuran digunakan bersamaan dengan Analisa SWOT-8K untuk mengungkapkan berbagai aspek pengembangan Curug Cileat. Informan yang dipilih dalam penelitian ini adalah ketua kelompok pengelola objek wisata di Curug Cileat. Berdasarkan penelitian yang telah dilakukan, objek wisata Curug Cileat berada di Kuadran 1-A. Hasil tersebut memungkinkan pengelola objek wisata dapat menerapkan strategi pertumbuhan agresif. Menciptakan pariwisata berkelanjutan, pengelola dapat memaksimalkan berbagai kekuatan yang dimilikinya, seperti: (1) potensi objek wisata; (2) lokasi objek wisata; (3) kompetensi sumber daya manusia; (4) kesejahteraan karyawan; (5) kebersihan objek wisata; (6) pemberdayaan masyarakat; (7) penerapan protokol kesehatan; (8) keamanan objek wisata; dan (9) keberadaan izin operasional. Selain memaksimalkan potensi yang ada, pengelola juga dapat memanfaatkan berbagai peluang yang muncul, antara lain: (1) keunikan objek wisata; (2) penggunaan TI; dan (3) dukungan masyarakat.Abstract:Tourism is one of the most important sectors in improving the economy of any country, including Indonesia. The various impacts presented by the tourism sector need to be of concern to managers and other parties. The presence of the pandemic directly changed the management strategy and focus. This research is important to do to develop the potential of Curug Cileat to become a natural tourist attraction that is sustainable and provides benefits for the environment. This step can be done by studying the internal and external environmental conditions. In this study, a mix methode design was used in conjunction with the SWOT-8K to reveal various aspects of the development of Curug Cileat. The informant chosen for this study is the head of the tourism object management group at Cileat Curug. Based on the research that has been done, the Cileat Waterfall tourist attraction is in Quadrant 1-A. The results mentioned are possible if the tourism object manager can implement an aggressive growth strategy. To create sustainable tourism, tourism object managers can maximize their various strengths, such as: (1) maximizing the potential of tourist objects; (2) location of tourist objects; (3) competence of human resources; (4) employee welfare; (5) cleanliness of tourist objects; (6) community empowerment; (7) implementation of health protocols; (8) safety of tourist objects; and (9) the existence of operational permits. In addition to maximizing the existing potential, managers can also take advantage of various opportunities that arise, including: (1) the uniqueness of tourist objects; (2) the use of IT; and (3) the existence of community support.
KAJIAN MINAT MASYARAKAT TERHADAP PARIWISATA ALTERNATIF DAN WISATA PEDESAAN MELALUI GOOGLE TRENDS Zahrotun Satriawati; Hendi Prasetyo; Novi Irawati
Kepariwisataan: Jurnal Ilmiah Vol 17, No 1 (2023): Kepariwisataan: Jurnal Ilmiah
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/kji.v17i1.198

Abstract

The development of tourism during the Covid-19 pandemic experienced a transition towards alternative tourism. Public interest in rural-based alternative tourism is a choice of travel in the search aspect through the Google search engine. This can be known from search results by analyzing Google Trends. Google Trends is a tool that can be used to collect and analyze information about web-based information search behavior. The purpose of this study is to examine the development trend of searching for types of tourism related to alternative tourism and rural tourism in Indonesia using Google Trends Analysis. The search method using Google Trends was carried out on data for a period of 2 years from 2020 to 2022 with the keywords "pariwisata alternatif" and "wisata pedesaan". Google Trends data is available in volume format or known as relative search volume (RSV) with a value of 0-100. The analysis was carried out by reading the visual representation of Relative Search Volume (RSV) data images and comparing it with the results of previous research on the development of tourism, alternatives and rural tourism in Indonesia. The results show that the trend of wisata pedesaan in information search results dominates when compared to pariwisata alternatif.
PENGARUH PROMOSI ONLINE TERHADAP KEPUTUSAN BERKUNJUNG KE SEA WORLD ANCOL Tiffany Sudarmawan; Sofiani Sofiani
Kepariwisataan: Jurnal Ilmiah Vol 17, No 1 (2023): Kepariwisataan: Jurnal Ilmiah
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/kji.v17i1.189

Abstract

Pengguna media sosial di Indonesia sangat banyak hal ini menjadikan media social seperti Instagram menjadi salah satu tempat untuk melakukan promosi atau yang dikenal dengan promosi online. Sea World Ancol merupakan destinasi wisata yang menampilkan banyak biota-biota air baik itu air laut maupun air tawar yang dapat kita lihat. Dalam penelitian ini, peneliti menggunakan metode penelitian kuantitatif, dengan teknik pengumpulan data primer dan sekunder. Dan sampel diambil menggunakan metode Purposive Sampling (Judgemental) dimana sampel dipilih berdasarkan kriteria tertentu, dengan jumlah populasi 296.000 yang berasal dari jumlah followers Instagram Sea World Ancol dan jumlah sampel yang diambil adalah 270 sampel. Hasil penelitian membuktikan hipotesis, dimana promosi online sendiri memberikan pengaruh sebesar 34,1% terhadap keputusan berkunjung wisatawan ke Sea World Ancol hal ini berdasarkan hasil uji koefisien determinasi.  Kesimpulan dari penelitian ini adalah promosi online memberikan pengaruh terhadap keputusan berkunjung wisatawan ke Sea World Ancol, untuk saran diharapkan pihak Sea World Ancol dapat lebih aktif lagi dalam mempromosikan Sea World Ancol melalui sosial media, terutama saat ini semakin banyak masyarakat yang menggunakannya sehari-hari sehingga jika promosi dilakukan dengan benar maka wisatawan akan tertarik untuk datang berkunjung serta melakukan kunjungan kembali ke Sea World Ancol.
PRESERVATION OF LIONG, ONE OF CHINESE PERANAKAN CULTURE IN HOO HAP HWEE, DAERAH ISTIMEWA YOGYAKARTA AS THE NEW-NORMAL CULTURAL TOURISM Deni Dwi Ananti; Lenny Kurnia Octaviani; Dandi Erlangga
Kepariwisataan: Jurnal Ilmiah Vol 17, No 1 (2023): Kepariwisataan: Jurnal Ilmiah
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/kji.v17i1.204

Abstract

Liong  in Hoo Hap Hwee is one of the Chinese culture that has sustained in Yogyakarta. Liong is is a traditional dance and performance in the culture of Chinese society. Like the Lion or Barongsai Dance, this dance often appears at certain celebrations. The objectives of this research are to know role of Hoo Hap Hwee, the government, and cultural tourism in the preservation of Liong it self in adaptation era of new normal used a descriptive qualitative approach. The results showed that the preservation of Liong has been done and still run even though in this adaptation era of new normal. Hoo Hap Hwee and the government worked together to preserve the Liong by making adaptations such as holding online shows. In addition to adapting the show, training activities are also carried out with strict health protocols. Cultural tourism plays a big role in the preservation of the Liong at this time, the demand from cultural tourism makes the Liong one of the cultures that is also discussed in cultural activities such as online platforms, webinars and research.
STRATEGI PROMOSI KONSEP WISATA DIGITAL HOBBIT HOUSE MERAPI DI DAERAH ISTIMEWA YOGYAKARTA Maria Ana Sila Hayatri; Omega Simanungkalit
Kepariwisataan: Jurnal Ilmiah Vol 17, No 1 (2023): Kepariwisataan: Jurnal Ilmiah
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/kji.v17i1.203

Abstract

Hobbit House Merapi is one of the man-made tourist destinations in Sleman district, Special Region of Yogyakarta. This tourist destination has been around since 2016, but sales stopped in 2020 due to the Covid-19 pandemic. Since then, Hobbit House Merapi has been quiet from tourist visits. After re-opening in 2021, the management of this destination has not yet made a promotional plan that can bring many tourists to Hobbit House Merapi. Therefore, to increase the number of sales or to bring in many tourists to Hobbit House Merapi, a promotion strategy is needed. Currently, promotion can be done through technology that can be accessed by everyone anytime and anywhere. The digital concept promotion strategy is the answer to the current problem of Hobbit House Merapi.
IDENTIFIKASI FAKTOR YANG MEMPENGARUHI PENGEMBANGAN DAYA TARIK WISATA PANTAI CEMARASEWU DI DAERAH ISTIMEWA YOGYAKARTA Achmad Andi Rif'an; M. Rizky Ferdinandsyah; Aristy W. Ramadhani; Defva S. Agatha; Fidelia A. Bryliandita; M. Fajar Dinar
Kepariwisataan: Jurnal Ilmiah Vol 17, No 1 (2023): Kepariwisataan: Jurnal Ilmiah
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/kji.v17i1.192

Abstract

Cemara Sewu Beach is a beach located in the southern coastal area of Java Island or more precisely how many in Bantul Regency, DIY Province on the South side. The purpose of this study is to formulate about the development of Cemara Sewu Beach in a competitive situation with other tourist attractions adjacent to this beach. . The results of this study are strategies that must be carried out by the government as managers and related agencies in the management of Cemara Sewu beach, including optimizing the promotion of Cemara Sewu Beach in order to maintain the stability of the number of tourists by considering the side of tourist attraction, making certain events that can attract tourists and adding and optimizing all existing and needed facilities in the area.
STRATEGI BISNIS ANGKRINGAN KOPI JOSS SEBAGAI PENDUKUNG PARIWISATA KOTA YOGYAKARTA SELAMA PANDEMI COVID-19 Dyah Wahyuning Tyas; Haritsah Kusumaningrum; Pipin Kusumawati; Harits Dwi Wiratma
Kepariwisataan: Jurnal Ilmiah Vol 17, No 1 (2023): Kepariwisataan: Jurnal Ilmiah
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/kji.v17i1.202

Abstract

This study identifies internal and external factors to determine the strategy used by angkringan stalls in an effort to survive during the Covid-19 pandemic and support tourism and improve the welfare of sellers. This research method uses a quantitative descriptive SWOT analysis based on primary data from interviews and questionnaires by random sampling. The results of the analysis of the SWOT matrix strategy formulation found that the highest order priority occurs in the Strengths – Opportunities condition (3.5589). Strengths – Opportunities strategy can maximize strengths and take advantage of opportunities so that the Cartesian quadrant direction supports an aggressive growth strategy and angkringan has the potential to grow and develop as a tourism support business.   
Kualitas Atraksi Wisata Pasar Terapung Banjarmasin Terhadap Kepuasan Wisatawan Afrilia Elizabet Sagala; Afrilia Elizabet Sagala
Kepariwisataan: Jurnal Ilmiah Vol 17, No 1 (2023): Kepariwisataan: Jurnal Ilmiah
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/kji.v17i1.206

Abstract

Floating markets are markets that are located and all activities are carried out on water and are found in areas that have many large rivers or tributaries and lakes where residents or local people carry out many of their daily activities or activities on water. The development of river-based tourism with the Floating Market as its main icon will have a major impact on the City of Banjarmasin if it is developed in a planned, integrated and comprehensive manner. This research is qualitative with a descriptive exploratory approach. Data was collected through in-depth interviews, direct observation, Focus Group Discussion (FGD) and literature study. Research informants consisted of Pokdarwis tourism actors, groups of Floating Market traders as input materials in preparing research reports. Field data and findings were further analyzed using SWOT Analysis. The results of the research need for public awareness and collaboration between sectors to revive the Muara Kuin floating market as a destination that can compete with other artificial destinations in the city of Banjarmasin. The involvement of the government, especially the tourism agency, is expected to be able to organize the management of attractions so that they are of high quality and the tourists who come are satisfied to visit. Tourist satisfaction can be measured through length of stay and purchasing power when visiting a destination. Lack of supporting facilities, as well as "entertainment" enjoyed by tourists through icons, events and local guides that help tourists travel, raise awareness with human resource training/certification, especially tourism actors as local guides, providing dock spot icons that can provide awareness for tourists, development of supporting facilities in the form of: TIC, clean toilets, home stay, repair of riverside house facades to change the impression of slums
ANALISIS SWOT DALAM MENENTUKAN STRATEGI PROMOSI DESA WISATA MANDING PADA ERA ADAPTASI KEBIASAAN BARU Dwi Agus Kristianto; Dea Riskita Radanis
Kepariwisataan: Jurnal Ilmiah Vol 17, No 1 (2023): Kepariwisataan: Jurnal Ilmiah
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/kji.v17i1.207

Abstract

It has been two years since the world has been shocked by the presence of a highly contagious virus. COVID-19 is a disease caused by the severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The tourism industry has also been affected. Tourism as a Strategic Economic Sector, during the COVID-19 pandemic experienced a crisis. The Manding Tourism Village felt the same way. It has been almost two year that the economic conditions of the residents who sell in the Manding Tourism Village have fluctuated due to the pandemic. Therefore, it is necessary to form a promotional strategy to help the local people's economy. This study aims to determine the promotional strategies used by Manding Tourism Village in the era of adapting new habits in the Special Region of Yogyakarta. The research method used is descriptive-qualitative. Data sources come from direct observation, semi-structured interviews, documents, and triangulation. The results of the study describe that Manding Tourism Village has not used the right promotion strategy, both digital and conventional. At the end of the study, the author provides suggestions for promotional strategies that can be used by Manding Tourism Village, namely: a. The local government needs to be present to provide education or training related to digitization to the management and community of the Manding Tourism Village; b. Managers should improve by holding deliberation to discuss the regeneration of members; c. Facilities and infrastructure so that they can be used optimally; d. Carry out promotional activities both through conventional and digital media.

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