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Ferry Khusnul Mubarok
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Gedung Fakultas Ekonomi dan Bisnis Islam UIN Walisongo Semarang Jl Prof. Dr. Hamka Kampus III Ngaliyan Semarang 50185
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Journal of Digital Marketing and Halal Industry
Published by Universitas Islam Negeri Walisongo Semarang
ISSN : 27164810     EISSN : 27164802     DOI : 10.21580/jdmhi
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Digital Marketing and Halal Industry is a scientific journal in the field of Digital Marketing, consumer behavior, marketing research, integrated marketing, internet marketing, e-commerce, persuasive strategies, relationship marketing, marketing and business ethics, distribution strategies, product development strategies, strategic marketing, customer relationship management, international marketing, halal management system, ethics and behavior, halal business & marketing, halal tourism, halal foods, pharmaceuticals & personal care products, halal supply chain management, and covering the whole Halal Industry. This journal published twice a year by Department of Management, Faculty of Islamic Economics and Business, UIN Walisongo Semarang. The editors receive scientific articles in the form of conceptual script or unpublished research results or other scientific publications related to the spectrum of Digital Marketing and Halal Industry.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 7 Documents
 1 
Search results for , issue "Vol 4, No 2 (2022)" : 7 Documents clear
Increasing Marketing Performance Through Customer Orientation, Competitor Orientation and Product Innovation Maltuf Fitri; Soya Angga Arifin Nuha; Nurudin Nurudin
Journal of Digital Marketing and Halal Industry Vol 4, No 2 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2022.4.2.13384

Abstract

The existence of MSMEs plays a very important role in the process of equity and increasing people's income, as well as encouraging economic growth. the existence of fairly tight competition, namely in the economic field, MSMEs are faced with various opportunities and various threats both internally and externally. Most of MSMEs in Semarang City or 73.61 percent admit that they experience difficulties in running their business. In order for MSMEs to survive and get superior marketing performance, MSMEs must understand and understand, and be observant in seeing the market, what consumers want, and what changes must be made in order to be able to compete and survive. This means that companies must innovate in developing their business which is the main strategy in business competition. The purpose of this research is to determine the effect of customer orientation, competitor orientation and product innovation on marketing performance. The number of respondents in this study were 100 respondents who were owners or leaders of MSMEs in Semarang. The research data is in the form of quantitative data with data analysis techniques using Structural Partial Least Squares (PLS-SEM). The results showed that the variable coefficients of customer orientation and competitor orientation had a positive and significant effect on product innovation. The variables of customer orientation, competitor orientation and product innovation have a positive and significant impact on marketing performance. Product innovation variable can mediate positively and significantly between customer orientation and competitor orientation with marketing performance.
What Non-Muslims Say About Halal-Certified Products? Arna Asna Annisa; Sepia Hartiningsih; Siti Kholifah; Fatimah Rahmawati; Iskandar Iskandar
Journal of Digital Marketing and Halal Industry Vol 4, No 2 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2022.4.2.13140

Abstract

The growth of the halal industry can be influenced by consumer behavior towards purchasing decisions for halal products. On the other hand, people's halal consumption patterns are influenced by halal literacy in heterogeneous societies. This study aims to find out how the attitudes of non-Muslim communities in Salatiga City regarding halal-certified products. The research method used is a qualitative method and is descriptive. The sample for this research was taken from 5 non-Muslim residents in the City of Salatiga who represented Catholicism, Protestant Christianity, Hinduism, Buddhism and Confucianism. This field research was carried out by asking questions through interviews with informants. The results of the study showed that the interviewees stated that they strongly agreed to choose halal-certified products, chose useful products and considered halal-certified products to be products with guaranteed quality and cleanliness. The resource person is neutral in feeling anxious when not consuming halal-certified products, and in choosing products that are not halal-certified. The concern of resource persons for halal-certified products is general in nature, each resource person has many considerations. Based on the research results, this can be used as a recommendation for halal literacy policies for heterogeneous communities. with a socio-cultural approach
The Potential of Millennial Muslim’s Halal Tourism During The Covid-19 Pandemic Cucu Susilawati; Muhamad Abduh; Muhammad Iqmal Hisham Kamaruddin; Rosi Hasna Sari
Journal of Digital Marketing and Halal Industry Vol 4, No 2 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2022.4.2.12806

Abstract

This research is motivated by the trend of increasing the tourism sector to 16.11 million people in 2019, which makes halal tourism such as one of the profitable industries in the global market. However, since the confirmed case of Covid-19 in March 2020, the tourism sector has decreased by 66.02% in April 2020. It is known that tourists visiting during the COVID-19 pandemic are tourists from the millennial generation. This study aims to find out how to implement halal tourism in Indonesia and to find out how the millennial generation has the potential to increase halal tourism during the Covid-19 pandemic. This study uses a mixed-method i.e. a combination of quantitative and qualitative. Based on the distribution of questionnaires to 300 respondents, the results stated that the millennial generation was interested in and carried out halal tourism. The conclusion is the millennial Muslim generation continued to carry out tourism during the pandemic by implementing strict health protocols. This research implies that halal tourism can still revive even though a pandemic hits it.
The Mediating Effect of Consumer Brand Engagement on the Relationship between Social Media Marketing and Repurchase Intention Asyhari Asyhari; Sri Ayuni; Naufal Athiya Primananda; Pungky Lela Saputri; Wan Anisabanum Salleh
Journal of Digital Marketing and Halal Industry Vol 4, No 2 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2022.4.2.13137

Abstract

Social media become the primary marketing to enhance repurchase intention in e-commerce. However, not many companies in Indonesia use it to increase sales and gain profits. In addition, some literature reveals that the effect of social media marketing is not significant on repurchase intention. Several studies have shown that the dimensions of social media marketing have no significant effect on consumer behaviour. This study aimed to investigate the influence of social media marketing on repurchase intention through consumer brand engagement. The data were collected from 100 consumers of online Muslim fashion products in Central Java. Data were analysed using the model partial least square structural equation (PLS-SEM) with two steps namely confirmatory and structural analysis. The result indicated that social media marketing had a positive relationship with repurchase intention. Moreover, consumer brand engagement can be mediating the relationship between social media marketing and the repurchase intention of Muslim fashion products in Indonesia. The theoretical implication of this study is to provide an overview of the factors that shape consumer repurchase intention based on Stimulus-Organism-Response theory. The practical implication is that business practitioners should pay more attention to marketing through social media than conventional marketing.
The Role of Digital Banking Industry Towards Consumer Behavior During The Covid 19 Nur Aini Fitriya Ardiani Aniqoh; Ana Zahrotun Nihayah; Farah Amalia
Journal of Digital Marketing and Halal Industry Vol 4, No 2 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2022.4.2.13378

Abstract

Covid 19 has had an impact on various changes, especially with the revolution towards a digital base, one of which is the banking system. This study aims to analyze the role of the digital banking industry in consumer behavior during Covid 19. The general objective of this research is to assist the government in determining appropriate policies regarding the digital banking industry. Referring to the formulation of the problem, this research uses a qualitative descriptive approach. Descriptive method is a method that describes an objective event or certain events based on visible or proper facts which are then accompanied by efforts to make general conclusions based on these historical facts. The Covid 19 pandemic has had a significant impact on the Indonesian economy due to a policy implemented by the government which prohibits people from gathering in large numbers. This policy makes people get used to utilizing various financial technologies to carry out their lives. Therefore, banks must accelerate the use of digital banking services. The implementation of digital banking can accelerate public acceptance of digital transformation. The banking industry needs to take advantage of the conditions of the Covid-19 pandemic to accelerate digital investment and further increase efficiency. Basically, banking has been carrying out digital innovations for a long time, including in the development of mobile banking and a number of other applications and platforms. This research will provide policy benefits in strengthening government institutions, especially the banking industry to control the implementation of digital banking in Indonesia so that it has a positive impact on consumer behavior.
Zoning Potential Halal Tourism Evidence in Indonesia Angga Pramana; Dodi Sukma R.Ab; Yelly Zamaya; Maghfirah Jayalaksamana
Journal of Digital Marketing and Halal Industry Vol 4, No 2 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2022.4.2.12591

Abstract

Halal tourism destinations have grown quite significantly, although there are still various weaknesses. This research aims to map the potential of halal tourist destinations in Pekanbaru. This mapping is expected to be a reference for Pekanbaru City to develop the concept of halal tourism in Pekanbaru. The method in this research is the study of documentation, observation, and interviews. This documentation study is also intended to obtain the concept of mapping halal tourism zoning in the city of Pekanbaru. The results show that tourist attractions in Pekanbaru have very good and friendly facilities for visitors to halal tourism which must be linked to mapping. The potential of halal tourist destinations in Pekanbaru can be grouped into historical destinations, nature, shopping centers, mosques, sports centers and restaurants. Several destinations still need to continue to develop supporting facilities to increase the comfort of visitors to halal destinations while in these destinations. The mapping that has been done has a role as a travel route recommendation that makes it easier to direct halal tourists from arrival to returning to their homes.
Building Competitive Advantage Through Halal Assurance System and Employee Performance Muchammad Fauzi; Ade Yusuf Mujaddid
Journal of Digital Marketing and Halal Industry Vol 4, No 2 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2022.4.2.11076

Abstract

By general destination from research this u for test and find out by real about influence implementation of HAS on employee performance and excellence Compete in Industrial Fast food in Central Java .Study  this useful approach quantitative  with the number of samples is 101 respondents. With purposive sampling technique, analyzed use   descriptive and inferential  with analysis technique with using Structural Equation Modeling (SEM) which is operated through the AMOS program. The results of this study are existence influence real that SJH will could explain happening enhancement performance employees. Show existence influence real that performance employee will could explain happening enhancement superiority compete. Show no existence influence real that SJH will could explain happening enhancement superiority compete. Sshow that in the industry food fast Halal certified fast food. Implementation of HAS in the production process capable create employees who produce high performance and performance employee proven take effect positive significant to superiority compete. That is, performance employee will also cause happening superiority compete.

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