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INDONESIA
Jurnal Kepariwisataan Indonesia: Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia
Published by Kementerian Pariwisata dan Ekonomi Kreatif Republik Indonesia
ISSN : 19079419     EISSN : 26859076     DOI : -
Core Subject : Humanities, Social,
Humanities Social Sciences
Jurnal Kepariwisataan Indonesia : Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia diterbitkan dua nomor dalam setahun yaitu setiap bulan Juni dan Desember oleh Direktorat Kajian Strategis, Deputi Bidang Kebijakan Strategis, Kementerian Pariwisata dan Ekonomi Kreatif/ Badan Pariwisata dan Ekonomi Kreatif. Jurnal Kepariwisataan Indonesia memuat hasil-hasil penelitian baik secara empiris, pengembangan teori, kajian, serta pemikiran dalam bidang kepariwisataan yang memenuhi kaidah ilmiah. Fokus dan ruang lingkup jurnal meliputi : 1. Bidang Destinasi dan Infrastruktur Pariwisata, meliputi Wisata Bahari dan Pesisir, Pariwisata Berkelanjutan, Ekowisata, Wisata Perbatasan, Pola Perjalanan Wisata, dan topik lainnya yang relevan dengan pengembangan destinasi dan infrastruktur wisata 2. Bidang Pemasaran Pariwisata, meliputi Komunikasi Pemasaran, Perilaku Wisatawan, dan topik lainnya yang relevan dengan pemasaran pariwisata 3. Bidang Industri dan Investasi Pariwisata, meliputi Bisnis Pariwisata, Teknologi dan Informasi Bisnis Pariwisata, investasi pariwisata, dan topik lainnya yang relevan dengan industri dan investasi pariwisata 4. Bidang Sumber Daya Manusia dan Kelembagaan, meliputi Perencanaan dan Kebijakan Kepariwisataan, Tenaga Kerja Pariwisata, hubungan antar lembaga, dan topik lainnya yang relevan dengan SDM dan Kelembagaan kepariwisataan
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 7 Documents
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Search results for , issue "Vol. 12 No. 1 (2017): June 2017" : 7 Documents clear
Abstrak Indonesia Admin JKI
Jurnal Kepariwisataan Indonesia: Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia Vol. 12 No. 1 (2017): June 2017
Publisher : Ministry of Tourism and Creative Economy/Tourism and Creative Economy Agency

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47608/jki.v12i12017.v-viii

Abstract

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Abstrak Inggris Admin JKI
Jurnal Kepariwisataan Indonesia: Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia Vol. 12 No. 1 (2017): June 2017
Publisher : Ministry of Tourism and Creative Economy/Tourism and Creative Economy Agency

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47608/jki.v12i12017.ix-xii

Abstract

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KERAJINAN TRADISIONAL BALI SEBAGAI ELEMEN BUDAYA DAN DAYA TARIK WISATA Admin JKI
Jurnal Kepariwisataan Indonesia: Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia Vol. 12 No. 1 (2017): June 2017
Publisher : Ministry of Tourism and Creative Economy/Tourism and Creative Economy Agency

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47608/jki.v12i12017.1-24

Abstract

Bali is a world-class tourist destination. Regional economic structure of Bali comes from the tourism sector. Traditional crafts as Balinese cultural products have existed for generations and have developed through the dynamics of culture. In the development of tourism, the crafts packaging becomes the economic resources although initially it was made more for social and practical purposes. The objective of the research is to encourage public appreciation for traditional crafts as well as to enhance their existence as tourist attractions. Data collection is done through survey and interview with descriptive-qualitative analysis approach. The findings show that Balinese traditional handicrafts turn out to be a commodity in the form of souvenirs (goods) and services in the tourism industry. This commodity has a great market opportunity, consequently it can produce income for the society. A handicraft becomes a cultural product and a tourist attraction because it can be seen (something to see), it can be bought (something to buy) as a souvenir, and it shows activities that can be done (something to do). Craftsmen in Bali create contemporary handicrafts so as to meet the needs of the tourism industry. This strategy is also made to encourage people’s appreciation for Balinese traditional handicrafts as well as to enhance their existence. Related to social needs, craftsmen are expected to maintain the Balinese cultural values and meanings in every traditional craft.
PENGARUH EXPERIENTIAL MARKETING TERHADAP LOYALITAS WISATAWAN PADA PUSAT KONSERVASI TUMBUHAN KEBUN RAYA BOGOR (PKTKRB) Sukarno Wibowo; Rusna Purnama
Jurnal Kepariwisataan Indonesia: Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia Vol. 12 No. 1 (2017): June 2017
Publisher : Ministry of Tourism and Creative Economy/Tourism and Creative Economy Agency

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47608/jki.v12i12017.25-52

Abstract

Experiential marketing is a form of marketing that can analyze consumers by using psychological models in analyzing their behavior. The creation of consumer experience through experiential marketing is expected to develop customer loyalty. This study aims to analyze experiential marketing, tourist loyalty, as well as the influence of experiential marketing on tourist loyalty. The method used is an explanatory survey to 100 tourists visiting the Bogor Botanical Gardens, with regression analysis. Findings indicate that in general, the experiential marketing belongs to ‘very good’ category. This can be seen from the aspects of sense, feel, think, act, relate, and people; which means that by visiting an attraction, consumers gain experience in terms of feelings, thoughts, actions, as well as social relationships. Tourist loyalty to Bogor Botanical Gardens belongs to ‘fair’ category. This can be seen from the repeat purchase, retention, and referalls aspects which clearly shows that consumers can revisit and repurchase the attraction. Experiential marketing has a positive and significant influence equal to 53.3% on the tourist loyalty. This research recommends that the management of Bogor Botanical Gardens improve their experiential marketing from various aspects, including sense, feel, thought, act, relate, and people.
KEBIJAKAN PEMERINTAH JEPANG DALAM MENINGKATKAN JUMLAH WISATAWAN MUSLIM ASIA TENGGARA PADA ERA PM SHINZO ABE Siti Hamidah
Jurnal Kepariwisataan Indonesia: Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia Vol. 12 No. 1 (2017): June 2017
Publisher : Ministry of Tourism and Creative Economy/Tourism and Creative Economy Agency

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47608/jki.v12i12017.53-80

Abstract

Achieving the award for World's Best Non-OIC Emerging Halal Destination at the World Halal Tourism Awards (WHTA) 2016 in Abu Dhabi, United Arab Emirates is a remarkable achievement for Japan. This award delivers a positive perception of Muslim tourists from other countries that Japan has transformed into a Muslim-friendly country. This research aims to illustrate the profile of Japanese tourism, knowing the key to Japan's success in increasing the number of Southeast Asian tourists, and providing recommendations to the Government of Indonesia. The research applies qualitative method by using descriptive data analysis technique. This study uses secondary data consisting of previous researches such as books, articles of national and international journals, theses, writings on the internet that can be accounted for, as well as interviews with Muslim tourists who have visited Japan as primary data. The results show that Japan's strategy to increase Southeast Asian tourists is through the Tourism-oriented Country Policy (2013) and New Tourism Strategy to Invigorate the Japanese Economy (2016). Referring to the success of Japan, this study recommends the Government of Indonesia to perform institutional strengthening especially from the aspects of policy and its implementation by relevant stakeholders, halal certification, tourism destination development, and promotions.
ANALISIS FAKTOR PENDORONG DAN PENARIK MOTIVASI WISATAWAN BERKUNJUNG KE BALI UTARA Darius man Abdillah
Jurnal Kepariwisataan Indonesia: Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia Vol. 12 No. 1 (2017): June 2017
Publisher : Ministry of Tourism and Creative Economy/Tourism and Creative Economy Agency

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47608/jki.v12i12017.81-110

Abstract

North Bali region has a diverse tourism potential and already known in and outside the country but the number of tourist visits are still far behind from southern Bali. This happens can not be separated from the motivation of visiting tourists. How to increase the motivation of tourists to come to visit is a problem that will be raised with the aim to show the strategy formulation to increase the motivation of tourists visiting the tourist destinations in North Bali, with attention to the factors of attraction and pusher. Analysis method using SWOT analysis. Improving the governance of tourist attraction, amenitas, accessibility, preserving nature and culture, promoting to the country of origin of tourists, and making legal signs as a poduk of local and central government policies that support the development of environmentally sound tourism are strategic steps must be done by involving various stakeholders.
STRATEGI KOMUNIKASI KOTA BANDUNG DALAM MEMBENTUK CITY BRANDING SEBAGAI DESTINASI WISATA BELANJA Marhanani Tri Astuti
Jurnal Kepariwisataan Indonesia: Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia Vol. 12 No. 1 (2017): June 2017
Publisher : Ministry of Tourism and Creative Economy/Tourism and Creative Economy Agency

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47608/jki.v12i12017.111-128

Abstract

The city of Bandung has a compelling positive image as a tourist destination for shopping, therefore, Bandung performs communication strategies in developing the city branding as a shopping destination. The purpose of this study is to communicate the policies of Bandung City Government related to city branding and shopping destination. In line with the research problems and existing conditions, this research is a construction of a tourism phenomenon from the perspective of bureaucratic communication. Paradigmatically, this study will in nature be constructive as well as interpretative. The research concludes that Bandung City communication strategies have been built in developing the city branding as a shopping destination. At the level of primary communication, namely on the Government side, branding Bandung as a tourist city should refer to the branding policy of the Ministry of Tourism, as it is centralized. This branding represents Bandung’s character, potentials, and varied shopping attractions, as well as the people. Communication strategies undertaken by Bandung Tourism Office cover the operational strategy, persuasive and educative strategy, as well as collaborative strategy. This research recommends that the creation of brand logo and tagline should be followed by further exploration of the meaning.

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