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Journal of Management - Small and Medium Enterprises (SME's)
Published by Universitas Nusa Cendana
ISSN : 25022385     EISSN : 2723469X     DOI : https://doi.org/10.35508/jom.v14i1
Core Subject : Economy,
Economics, Econometrics & Finance
Tujuan dari jurnal ini adalah mempublikasikan artikel hasil penelitian dan kajian pustaka yang ditulis oleh dosen, peneliti dan mahasiwa. Adapun lingkup topik dari jurnal ini adalah : 1. Manajemen Umum 2. Manajemen Pemasaran 3. Sumberdaya Manusia 4. Keuangan 5. Manajemen Operasi 6. Manajemen Pariwisata 7. Small and Medium Enterprise (UKM) 8. Kewirausahaan 9. Kebijakan Publik yang menyangkut fungsi-fungsi manajemen 10. Topik lainnya yang berhubungan dengan ekonomi dan akuntansi
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 8 Documents
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Search results for , issue "Vol 14 No 3 (2021): Journal of Management - Small and Medium Enterprises (SME's)" : 8 Documents clear
INNOVATION AND ENTREPRENEURSHIP PERFORMANCE IN ABA, ABIA STATE, NIGERIA Kenneth Nduka Omede; Aghanenu Aghanenu
Journal of Management Small and Medium Enterprises (SMEs) Vol 14 No 3 (2021): Journal of Management - Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v14i3.4810

Abstract

This study examined the influence of innovation on the performance of entrepreneurship in Aba, Abia State, Nigeria. Three hypotheses were formulated to ascertain whether or not there is significant relationship existing between the two intervening variables i.e. innovation and entrepreneurship performance in Aba, Abia State. Survey research design was adopted, while data were obtained through structured questionnaire and analyzed using Pearson’s product-moment coefficient of correlation. From the analysis, the result showed that there is an existing relationship between innovation and performance of entrepreneurship. Based on the findings it was concluded that for entrepreneurship to stand the test of time in the face of escalating competition in the emerging economies like Nigeria, premium must be placed on formulating and developing innovative culture aimed at encouraging employees to bring on board innovative ideas and strategies capable of providing innovative product and services to the customers with valued and satisfying benefits better than competitors to enhance performance and productivity. The study therefore, recommended among others that entrepreneurship policies and program should be designed in ways that addresses horizontal concerns and which generates better and viable inducement for innovation activities. Keywords: Innovation, Inducement, Entrepreneurship, Emerging Economy, Innovative Culture
PENGARUH KUALITAS PELAYANAN DAN KUALITAS PEMBELAJARAN DARING TERHADAP KEPUASAN MAHASISWA DIMASA PANDEMI COVID-19 Siti Rokhani; Peggy Ratna Marlianingrum
Journal of Management Small and Medium Enterprises (SMEs) Vol 14 No 3 (2021): Journal of Management - Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v14i3.5054

Abstract

The Covid-19 pandemic is a new challenge for the world of education, currently higher education institutions (PT) are required to develop creativity and innovation in the use of technology in order to ensure that the learning process can still be conveyed properly. We can see and feel the continuity of the world of education in the future from this pandemic situation, with the help of technology, we can carry out the learning process anywhere and anytime. Higher education has an important responsibility in order to produce human resources who are able to compete in an all-digital industrial era. This makes universities continue to make improvements in terms of service quality, quality of learning, and quality of graduates in order to create a positive image of the college which will have an impact on student satisfaction and increase the productivity of consumer interest in higher education. This research is a quantitative research. The purpose of this study was to determine whether the quality of service and quality of online learning had an effect on student satisfaction during the Covid-19 pandemic, and it is hoped that from this study, it could provide information on online learning methods that were effectively used during this pandemic in improving higher education management Based on this, research has been carried out on 200 samples of respondents (active students) who were used to provide information by distributing questionnaires that were processed with data analysis of validity tests, reliability tests, Average Variance Extracted (AVE), and R square analysis. Based on the results of the analysis and discussion, it can be concluded that service quality has a positive and significant effect on student satisfaction, likewise the quality of online learning also has a positive and significant effect on student satisfaction. Improving the quality of learning with face-to-face learning provides more student satisfaction, to facilitate the absorption of courses. Keywords: Service Quality, Online Learning, Satisfaction, Students
PENGARUH INVESTASI TERHADAP PENYERAPAN TENAGA KERJA DI SEKTOR INDUSTRI DI PROVINSI PAPUA TAHUN 2007 – 2018 Surani Surani; Mesak Iek; Halomoan Hutajulu; Yundy Hafizrianda
Journal of Management Small and Medium Enterprises (SMEs) Vol 14 No 3 (2021): Journal of Management - Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v14i3.5055

Abstract

Labor absorption is still a major problem in a country, especially in Papua Province. Manpower is the most important factor in supporting economic development which aims to accelerate economic growth in a region. The industrial sector is one sector that has an important role in development. With the industrial sector, it will encourage other sectors such as the service sector and the agricultural sector. So that to encourage the industrial sector to create new jobs, it is necessary to invest both government and private investment. Investment itself has a function as a driving force for the economy, especially in terms of increasing employment. The purpose of this study is to examine and analyze the effect of investment on labor absorption in Papua Province. The development of investment and employment in Papua Province tends to fluctuate. This research was conducted over a period of 12 years from 2007 to 2018. By using secondary data obtained from the Central Bureau of Statistics and regional numbers (DDA). This study uses double log linear regression analysis method. The results of the study show that investment can significantly influence employment in the industrial sector in Papua Province. Thus, investment is one of the factor that can significantly influence labor absorption. The level of investment will affect the size of the absorption of existing labor Keywords: Investment, Labor Absorption, Industry
PENGARUH SOCIAL MEDIA MARKETING INSTAGRAM TERHADAP NIAT BELI KONSUMEN PADA KOPI JANJI JIWA Stefanie Sandra Santoso; Sheellyana Junaedi
Journal of Management Small and Medium Enterprises (SMEs) Vol 14 No 3 (2021): Journal of Management - Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v14i3.5064

Abstract

This study aims to analyze the effect of Social Media Marketing Activity on Brand Equity, the effect of Brand Equity on e-WOM, the effect of e-WOM on Purchase Intention, and the effect of Social Media Marketing Activity on Purchase Intention This study used purposive sampling with 215 valid questionnaires. Respondents were selected based on determined criteria; respondents who know the social media of Jiwa Jiwa's Instagram and have purchased Janji Jiwa either online or directly to outlets. Partial Least Square was chosen as the method of analysis to evaluate research result. In the first results of this study, it is known that Social Media Marketing Activity has a positive and significant effect on Brand Equity. The results of these two studies show that Brand Equity has a positive and significant effect on e-WOM. The results of these three studies show that e- WOM has a positive and significant effect on Purchase Intention. The results of these four studies show that Social Media Marketing Activity has a positive and significant effect on Purchase Intention. Keywords: Social Media Marketing Activity, Brand Equity, Electronic Word of Mouth, Purchase Intention.
ADOPSI INFORMASI, ANTESEDEN DAN PENGARUHNYA PADA NIAT BELI: STUDI TENTANG E-WOM DI MEDIA SOSIAL Fironika Kurnia Novi; Jeanne Ellyawati
Journal of Management Small and Medium Enterprises (SMEs) Vol 14 No 3 (2021): Journal of Management - Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v14i3.5073

Abstract

High consumer purchasing intentions are one of the factors that support the success of a business. In this digitalization era, the delivery of information through social media is one way to support the success of a business. The requirements that must be met in the delivery of such information are the quality of information, the credibility of information, the need for information, the attitude to information. Good, credible, needed information and good audience attitude support on information will provide usefulness and be adopted by the audience as a reference for their purchase decision making.This research was conducted with the aim of knowing: 1) The influence of information quality, credibility of information, need for information, and attitude on information to the usefulness of information.2) The effect of the usefulness of information on the adoption of information, and. 3) Influence of attitude on information and adoption of information on purchase intention. The study was conducted on 150 respondents. Data collection method using questionnaire and data measurement mentode using Likert scale. The method of data analysis used is regression analysis. The results provide tangible evidence that: 1) The quality of information, the credibility of information, the need for information, and attitudes to information have a significant and positive influence on the usefulness of information. 2) The usefulness of information has a significant and positive influence on the adoption of information, and. 3) Attitudes on information and the adoption of information have a significant and positive influence on the intention of purchase. Keywords: Information Quality, Information Credibility, Need for Information, Attitude to Information, Usefulness of Information, Adoption of Information, Purchase Intention.
THE EFFECT OF LEVERAGE AND ASSET PRICES ON MUTUAL FUND RISK IN MUTUAL FUND COMPANIES IN INDONESIA Nensy Parabak; Musdalifah Azis
Journal of Management Small and Medium Enterprises (SMEs) Vol 14 No 3 (2021): Journal of Management - Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v14i3.5607

Abstract

This study aims to know the effect of Leverage and Asset Prices on Mutual Fund Risk. This research was conducted at equity mutual fund companies listed in OJK for the period 2018-2019. This study used purposive sampling with a total sample of 23 equity mutual funds. The type of data used is quantitative data and the data source is in the form of company annual financial reports. The data analysis tools used were descriptive statistics and panel data regression The results of this study find that mutual fund is managed by an investment manager with high leverage and high asset prices will have a high risk as well, and can be suppressed when the investment manager creates a low level of leverage and a low asset prices. . Keywords: Leverage, Asset Price, and Mutual Fund Risk
PENGARUH SIKAP KONSUMEN TERHADAP IKLAN TELEVISI DAN MINAT BELI SUATU PRODUK Nurtiah Nurtiah; Fatimah Abdillah
Journal of Management Small and Medium Enterprises (SMEs) Vol 14 No 3 (2021): Journal of Management - Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v14i3.5612

Abstract

Advertising is a source of product information for consumers. Different responses from consumers to advertisements form various specific attitudes towards an advertisement. Marketers and companies need a positive attitude towards the advertisements produced. So that consumer buying interest is quite strong in the market. This study aims to provide an overview of consumer attitudes towards television advertising on products commonly used by consumers. This study uses primary data obtained directly from distributing questionnaires to 150 respondents, namely the people of Cibungbulang District. The analytical method used is path analysis (path analysis). The results of this research using the path analysis method indicate that companies can still get a positive impact from advertising through television media. Advertising on television is still superior because consumer evaluation of advertising is strong enough to increase purchase interest in products.The results of the study based on path analysis show that consumer attitudes towards television advertising (X) affect consumer attitudes towards brands (2) and purchase interest (Y). If regressed, consumer attitudes towards television advertising (X) have a significant positive effect on attitudes towards brands with a standardized beta value of 0.429 and a significance of 0.000. Attitude towards brands (Z) has a significant positive effect on purchase intention (Y) with a standardized beta value of 0.417 and a significance of 0.000. Meanwhile, the attitude variable towards brands has a significant effect on purchase intention. Further research can be carried out through comparing consumer attitudes towards advertisements on several media with wider reach and affordable costs, such as the internet and social media. Keywords: Television Advertising, Attitude Towards Advertising, Attitude Towards Brands, Buying Interest.
USULAN PENINGKATAN KUALITAS PRODUK PLASTIK DENGAN FISHBONE ANALYSIS DI PT.XYZ Fanny Nurul Amalia; Wawan Kurniawan; Anik Nur Habyba
Journal of Management Small and Medium Enterprises (SMEs) Vol 14 No 3 (2021): Journal of Management - Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v14i3.5617

Abstract

Quality is something that must be considered by every company when carrying out the production process in order to get results that are in accordance with standards. PT. XYZ is a company engaged in manufacturing which produces several types of plastics. One type of plastic that is produced by the company and often used by the public is HD plastic in the form of a plastic bag used for shopping. After conducting the research, the product defect in this type of plastic exceeds the defect standard that has been set at 3%. So this research is done using the fishbone analysis method which is used to analyze the factors that affect the quality of plastic bag products. The steps in solving this problem are using CTQ to identify defects in a product. Then do the DPMO and Sigma Level calculations. After that, identify the cause of the problem with the disability that occurs. This problem can be solved using the FMEA method to find out what problems will be solved first. Keywords: Fishbone Analysis, FMEA, DPMO, Sigma Level

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