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Gedung Pusat STIEPAR API Jl. Glendongan TB XV No. 15B Catur Tunggal Depok, Sleman, Yogyakarta, Indonesia
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INDONESIA
Journal of Tourism and Economic
Published by Sekolaj Tinggi Ilmu Ekonomi Pariwisata API Yogyakarta
ISSN : 26224631     EISSN : 2622495X     DOI : https://doi.org/10.36594/jtec.v4i2.120
Core Subject : Economy, Social,
Economics, Econometrics & Finance Environmental Science Social Sciences
Journal Of Tourism and Economic (e-ISSN: 2622-495X, p-ISSN:2622-4631) is published by the STIE Pariwisata API Yogyakarta. Journal Of Tourism and Economic SINTA 5 Accredited by Kemenristekdikti no: 36/E/KPT/2019 13 Dec 2019 since the first edition (e-ISSN: 2622-495X, p-ISSN: 2622-4631) encourages and enhances the development of research in the economic field and all related to tourism. Papers can be written in Bahasa or English. This journal serves as a forum for the international community to discuss and present the research as well as facilitate discussion of new methodologies or research techniques in the fields of economics and tourism. The Journal of Tourism and Economics continues to develop various sub-themes related to economics (including accounting and management) and tourism (including culture). Journal scope is international and includes research on aspects of economic studies and tourism issues. This journal also provides opportunities for researchers and scholars from various disciplines of science who have new views and ideas to share with other academics, especially in matters that focus on tourism, culture and economic studies. All papers will be followed up and reviewed by the research community before publication.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 7 Documents
 1 
Search results for , issue "Vol 5, No 1 (2022): EDISI 5" : 7 Documents clear
PENGUATAN STORYTELLING DALAM FORMAT DIGITAL UNTUK WISATA SEJARAH DI MUSEUM PUSAT TNI-AU DIRGANTARA MANDALA Pitaya Pitaya; Ghifari Yuristiadhi Masyhari Makasi
Journal of Tourism and Economic Vol 5, No 1 (2022): EDISI 5
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec.v5i1.136

Abstract

The Indonesian Air Force Dirgantara Mandala Central Museum is a very special tourist attraction in Yogyakarta. This museum is a representative place to study the history of the struggle of the Indonesian people in the field of aerospace. Not only the main collection of weapons system and various other historical relics, the TNI-AU Dirgantara Mandala Central Museum also stores various patriotic and heroic stories from historical actors. Each museum collection that has its own story will be very interesting if it is expressed in the right storytelling scheme. The study focuses on how to include storytelling content related to the stories of the sky knights and the main weapon system. The method used is observation and literacy studies as well as scrutiny of documentation photos which is then recorded digitally to obtain a storytelling format model that is easy to observe repeatedly. The results show that digital storytelling may represent a new experience for tourists' understanding of museum collections. One important thing is that this storytelling format can be easily downloaded, duplicated, repeated to get information that is not only accurate but also convenient in understanding what has happened in the aerospace history of the Indonesian nation.
PENERAPAN MANAJEMEN OPERASIONAL PAKET WISATA TAILOR MADE TOUR DI PT. TUNAS INDONESIA TOURS AND TRAVEL YOGYAKARTA Rahmat Abdullah; Yunita Prihastuti
Journal of Tourism and Economic Vol 5, No 1 (2022): EDISI 5
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec.v5i1.141

Abstract

This research aims to determine the application of operational management of tailor made tour packages at PT. Tunas Indonesia Tours Travel Yogyakarta. This research used a qualitative descriptive approach, the data were collected through observation, interviews and literature studies. The informants in this research are the company's staffs who are involved in, command or understand the operational management of tour packages. Data analysis used the model of Miles and Huberman, namely data reduction, data display and conclusion drawing. The results of the research showed there are four operational stages of tailor made tour packages making by Travel Consultant staff, the first stage is the planning stage consists of receiving the package tour reservations, following up the package tour reservations, determining payment policies according to company regulations, and issuing travel documents for the tour. The next stage, the organizing stage is conducting in tour preparation proceed.  The directing stage is taking out during the tour.  And the last stage,  the controlling stage is taking out by the travel consultant staff during the post-tour evaluation.
STRATEGI PEMASARAN DIGITAL MELALUI MEDIA SOSIAL DALAM PENYELENGARAAN EVENT INACRAFT 2022 Shelby Dhoz Basnet; Anisatul Auliya
Journal of Tourism and Economic Vol 5, No 1 (2022): EDISI 5
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec.v5i1.137

Abstract

Currently, digital marketing through social media has been carried out by various industries, one of it is the MICE industry, such as the INACRAFT 2022 exhibition. In its implementation, to achieved the target of INACRAFT 2022 visitors, need a strategy for the marketing which can run effectively and be able to attract visitors. Therefore, this Final Project examined the digital marketing strategy with social media implemented by PT. Mediatama Binakreasi in organizing the INACRAFT 2022 event. The purpose of this research is to find out digital marketing strategies with social media, the benefits derived from using digital marketing through social media, and the management of social media used in INACRAFT 2022 event. This research using descriptive qualitative research with data collection techniques, namely observation, interviews, and literature studies. The resource persons (interviewee) of this research are Marketing Communication (Marcomm) Manager, Supervisor, and Social Media Officer from PT. Mediatama Binakreasi. The results of this research indicate that INACRAFT 2022 focuses on digital marketing through INACRAFT's official social media with campaigns using Instagram, Facebook, and Youtube. From this results, expectedly this research can provide useful information in the marketing field, especially digital marketing through social media on the event.
ANALISIS TINGKAT KEPUASAN KONSUMEN TERHADAP KUALITAS PRODUK (STUDI KASUS GOEBOG RESTO, YOGYAKARTA) Agatha Amalia Rosita; Yitno Purwoko; Andhyka Murti
Journal of Tourism and Economic Vol 5, No 1 (2022): EDISI 5
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec.v5i1.142

Abstract

This study aims to determine the attributes that are priority improvements and to determine the attributes that are considered important by consumers in order to achieve customer satisfaction at Goebog Resto Bantul, Yogyakarta. This research was conducted by collecting data using direct observation and distributing questionnaires to consumers who came and enjoyed the products of Goebog Resto. In this study there are six attributes on product quality which include, food taste, menu variety, dish portions, quality of food ingredients, food presentation, and price. These attributes are used to measure the level of importance and level of performance on product quality. The analysis was carried out using a quantitative descriptive approach with statistical analysis of Importance Performance Analysis (IPA). From the GAP analysis between actual and expected performance, it can be seen that the performance of Goebog Resto Bantul, Yogyakarta has not been optimal beyond what consumers expect.
PEMETAAN POTENSI WISATA, PELUANG DAN TANTANGAN PENGEMBANGAN DESA WISATA PENGADANGAN BARAT, KABUPATEN LOMBOK TIMUR Marham Jupri Hadi; Lume Lume; Meiyanti Widyaningrum
Journal of Tourism and Economic Vol 5, No 1 (2022): EDISI 5
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec.v5i1.138

Abstract

Pengadangan Barat Village has been designated as a tourist village in 2021, however it has not shown its existence as an attractive rural tourist destination to visit upto the present. This is due to the absence of a master plan for the development of tourism. This study aimed to map the tourism potential of Pengadangan Barat Village as well as the opportunities and challenges of its development into a village-based tourist destination. Using qualitative research method, this research involved the village government, members of tourism awareness groups, and village communities to become informants. Data were collected through participant observation techniques, FGDs, interviews and documentation and were analyzed qualitatively. This research revealed three categories of tourism potential owned by the Pengadangan Barat tourism village, namely natural potential, cultural and historical potential, and human resource potential. This research also concluded that western tourism villages can be developed into destinations for educational tourism, agritourism and sports or adventure tourism. The challenges of developing this village were  in the form of the capacity of members of tourism awareness groups, village government policies, community participation and competition with other tourism villages. These challenges could be addressed by conducting intensive communication and cooperation with various relevant parties and asking for assistance from practitioners and academics.
PENGEMBANGAN POTENSI WISATA DI DESA WISATA SIDOREJO KECAMATAN LENDAH KABUPATEN KULON PROGO Pangky Arbindarta Kusuma; Yerika Ayu Salindri
Journal of Tourism and Economic Vol 5, No 1 (2022): EDISI 5
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec.v5i1.139

Abstract

The objective of this research is to identify the potential attraction of the Sidorejo Tourism Village located in Lendah District, Kulon Progo Regency. In identifying, the researchers used several methods both in collecting data and processing data. Steps to collect data include FGD, interviews, observations, library studies and documentation, while the primary and secondary data processing obtained was carried out by descriptive-qualitative analysis, interpretation and analysis of tourism potential. It is resulted that Sidorejo Tourism Village has a various attractions including natural, cultural and artificial attractions. It is known that there are several problems in management and become quite influential obstacles related to the structure of management, management, education level and packaging of tourism products.
PELESTARIAN & PENGEMBANGAN MAKANAN KHAS KAMPUNG CIHARAHAS MULYAHARJA SEBAGAI DESTINASI WISATA KOTA BOGOR Asep Parantika; Gaby Jenica
Journal of Tourism and Economic Vol 5, No 1 (2022): EDISI 5
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec.v5i1.140

Abstract

Indonesia also has a variety of traditional culinary. The city is one of the cities that has a unique gastronomic tourism with a variety of special foods. Mulyaharja Village, which is the main tourist attraction of Bogor, also offers a variety of special foods found in Sundanese specialties. However, there are still many people who do not know the typical food of Mulyaharja Village. This study aims to explain what factors make Mulyaharja village a tourist destination in the city of Bogor and to find out the typical food of Mulyaharja Village which has the potential to become a source of income for residents. The data for this study were collected through observation and interviews with several sources. The data analysis tool used is the SWOT matrix to identify internal and external factors. The results of the study show that, first, Mulyaharja Village already has the factors that make it a tourist destination. However, there are still some limitations that need to be developed. Second, Mulyaharja Village has unique traditional food, namely Nasi Liwet, Nasi Tutung Oncom, Stir-fried Banana Heart, Jengkol Balado and Cucumber Shaved Ice. Third, the typical cuisine of Mulyaharja village can be a source of community income, namely by increasing promotion facilities and maintaining and improving the quality of Mulyaharja's culinary specialties. That way, Mulyaharja Village can become one of the culinary tourism spots in the city of Bogor.

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