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INDONESIA
Jurnal Bisnisman : Riset Bisnis dan Manajemen
Published by Universitas Nusa Putra
ISSN : 26864789     EISSN : 26860473     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Bisnis dan Manajemen (BISNISMAN) ini diterbitkan oleh Program Studi Manajemen Universitas Nusa Putra, sebagai jurnal yang terbit setiap empat bulanan yang fokus menyajikan tulisan-tulisan tentang bisnis, manajemen dan kewirausahaan. Jurnal ini berisi artikel-artikel penelitian atau pengembangan konsep yang berkaitan dengan bidang-bidang manajemen dan bisnis, seperti : Organisasi, Manajemen Sumber Daya Manusia, Pemasaran, Kewirausahaan, Manajemen strategik, Manajemen Operasional dan Manajemen Keuangan
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 6 Documents
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Search results for , issue "Vol 4 No 1 (2022): Jurnal Bisnisman : Riset Bisnis dan Manajemen" : 6 Documents clear
Economic Recovery Strategy in the Tourism Sector in the New Normal Era of DKI Jakarta Alivia Rachmawati
Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 4 No 1 (2022): Jurnal Bisnisman : Riset Bisnis dan Manajemen
Publisher : Universitas Nusa Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/bisnisman.v4i1.53

Abstract

"The strategy for Indonesia's economic recovery in the tourism sector in DKI Jakarta in the new era is common." The impact of the Covid-19 pandemic was in the form of a drastic decrease in tourist arrivals in the tourism sector and the Indonesian economy in decline. Therefore, an economic recovery strategy is needed so that there is an economic response after the pandemic. The new policy resulted in limited community mobility. A decrease in economic activity which causes a decrease in income. The method used in this research is qualitative method. This research technique uses the Research Library technique to collect various information and data in depth through literature, books, notes, journals, and other sources. The efforts to restore the tourism economy in DKI Jakarta have encouraged the confidence of stakeholders, including tourism industry players, that the DKI Jakarta Provincial Government is committed to continuing the process. One of the developments after the Covid-19 outbreak is tourism development so that it can encourage stakeholders. These interests are to synergize according to their respective abilities, including reinvesting business entities in the tourism economy in DKI Jakarta. Tourism recovery planning that involves optimizing the roles of two main tourism sectors, namely the DKI Jakarta Government as the public authority with the authority for tourism recovery policies and economic actors as the organizer of tourism activities. Externally, the DKI Jakarta Provincial Government needs to communicate and coordinate with tourism industry players, formulating tourism economic policy instruments after the Covid-19 recovery, namely participatory, collaborative and synergistic.
Strategi Pemasaran Melalui Aplikasi Motorku X pada Dealer Armada Tunas Jaya Motor Magelang dengan Pendekatan SWOT Hesti Fitrianingsih; Andhatu Achsa
Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 4 No 1 (2022): Jurnal Bisnisman : Riset Bisnis dan Manajemen
Publisher : Universitas Nusa Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/bisnisman.v4i1.63

Abstract

The development of digital technology is increasing in today's modern era so that it has an impact on various aspects of life, especially in business. Armada Tunas Jaya Motor Magelang uses the Motorku X application as one of its marketing strategies. However, not all consumers use the Motorku X application so it is necessary to promote the Motorku X application to support their marketing strategy. The purpose of this research is to analyze the SWOT component of the Motorku X application to promote the application and to formulate alternative marketing strategies. This type of research is a qualitative descriptive study. Data analysis method in this research is SWOT analysis. The results of the SWOT matrix indicate that the alternative strategies that can be applied to the Armada Tunas Jaya Motor Magelang are the SO and WO strategies. The SO strategy is to increase the promotion of mobile marketing through personal selling and social media, to take advantage of the motorbike sales features available in the Motorku X application, to improve the quality of service both online and offline. The WO strategy is to require consumers to install the Motorku X application after purchasing a motorbike, increase promotion through sales promotion using the Motorku X application by providing discounts for purchasing special motorbikes at Tunas Jaya Motor Fleet and free service for a certain period of time, and providing attractive prizes or programs specifically for loyal consumers.
PENGARUH RESIKO BISNIS DAN TAX PLANNING TERHADAP NILAI PERUSAHAAN PROPERTI DENGAN PROFITABILITAS SEBAGAI VARIABEL MODRASI lili Sanul
Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 4 No 1 (2022): Jurnal Bisnisman : Riset Bisnis dan Manajemen
Publisher : Universitas Nusa Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/bisnisman.v4i1.72

Abstract

REFLEKSI PENELITIAN LINGKUNGA KERJA DAN DAMPAKNYA PADA KINERJA KARYAWAN DI INDONESIA (STUDI LITERATUR) Kunto Wibisono; Khairul Ikhwan
Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 4 No 1 (2022): Jurnal Bisnisman : Riset Bisnis dan Manajemen
Publisher : Universitas Nusa Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/bisnisman.v4i1.82

Abstract

Penelitian ini mencoba mendeskripsikan dan memberikan gambaran secara konperhensif tentang lingkungan kerja dan juga kinerja karyawan di Indonesia, studi kepustakaan didalam penelitian kali ini menggunakan metode charting the field yang dikembangkan oleh (Hesford et al., 2007) di mana peneliti artikel baris berdasarkan topik dan metode penelitian yang digunakan pada artikel, sampel yang diambil pada penelitian kali ini menggunakan 50 artikel yang terakreditasi pada tahun 2014 sampai tahun 2021, Penelitian ini mengklasifikasikan artikel berdasarkan topik, metode penelitian, dan sektor penelitian. Topik yang paling banyak diteliti dari variabel dependen adalah variabel kinerja karyawan, variabel independen yang paling banyak diteliti adalah variabel lingkungan kerja. Metode penelitian yang paling banyak digunakan adalah metode kuantitatif dan sebagian besar penelitian dilakukan pada sektor publik.
Dampak Tanggung Jawab Sosial Perusahaan untuk Pengentasan Kemiskinan dan Penyediaan Layanan Umum: Studi Kasus Kabupaten Sukabumi, Indonesia Mulus Wijaya Kusuma
Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 4 No 1 (2022): Jurnal Bisnisman : Riset Bisnis dan Manajemen
Publisher : Universitas Nusa Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/bisnisman.v4i1.97

Abstract

Corporate social responsibility (CSR) phenomena in developing countries are different from that of developed countries in terms of governments’ intermediary roles in the delivery mechanisms of CSR activities, especially for overcoming poverty and poor public services. By extracting Polanyi’s general principles of behavior regarding resource allocation, the distinctive CSR phenomenon in developing countries could be explained by the concept of quasi-redistribution. Considering the common character of quasi-redistribution due to its weak government system, the intermediary roles of the governments in Indonesia are noticeable due to the issuance of regulations at national and local governmental levels directing companies’ CSR activities to address poverty and poor basic public service issues. In the case of Sukabumi Regency, where the poverty and poor basic public services are the main issues, the actual role of local government in promoting company contributions to address these issues through CSR activities to alleviate poverty and provide public services is indeed increasing and developing. This paper illuminates how the intermediary roles of governments exist in CSR activities so that they alleviate poverty and provide basic public services.
Effect of Asset Structure, Company Size, Liquidity, Profitability, and Sales Growth on Capital Structure Heliani; Nur Hidayah K Fadhillah
Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 4 No 1 (2022): Jurnal Bisnisman : Riset Bisnis dan Manajemen
Publisher : Universitas Nusa Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/bisnisman.v4i1.120

Abstract

Errors in determining the capital structure can affect the sustainable development of a company which can increase the company's financial risk, namely if the company is unable to pay its interest expense and debt budget. This study was conducted to analyze the effect of Asset Structure, Firm Size, Liquidity, Profitability, and Sales Growth on Capital Structure in the Pharmaceutical Industry listed on the Indonesia Stock Exchange in 2016-2020. This type of research is quantitative with data obtained from financial statements. The population of this study is all pharmaceutical companies listed on the IDX. The sample was selected by purposive sampling and then 9 companies were selected as samples which were analyzed using Multiple Linear Regression Analysis. The results showed that the size of the company and profitability partially affect the capital structure. Meanwhile, the variables of Asset Structure, Liquidity, and Sales Growth partially do not affect Capital Structure. Simultaneously Asset Structure, Company Size, Liquidity, Profitability, and Sales Growth affect the Capital Structure.

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