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INDONESIA
COMMICAST
Published by Universitas Ahmad Dahlan
ISSN : -     EISSN : 27237672     DOI : 10.12928
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences
Commicast is an online, multi-media, academic journal that adheres to the highest standards of peer review and engages established and emerging scholars from anywhere in the world. Commicast is an interdisciplinary journal that, while centered in communication, literature and culture, is open and welcoming to contributions from the many disciplines and approaches that meet at the crossroads that is social study. The spectrum of topics include: New Media. Political Communication. Advertising, Press and Television Broadcasting Public Relations Semiotics Public Opinion Culture and Social Interaction Communication and National Resilience Communication and Policies Communication, War, and Conflicts Health Communication Literature (Comparative Literature, Indonesia Literature) Media, Democracy and Integration Media Literacy and Media Education Language (Sociolinguistics, Pragmatics, Applied & Comparative Linguistics) Media and Development Culture (History, Anthropology, Tourism, Media Studies) Media and Religion Media and Identity Politics, Hegemony, and the Media Gender and Sexuality in the Media The Social Media and Subcultures Youth and Media Globalization Information Communication Technology Audience Analysis These topics are addressed in full-length academic articles, critical statements on current issues, developmental practice, and reviews of books based education and learning. The journal presents an innovative platform for researchers, students, practitioners and educators to both learn from and contribute to the field. All articles are subject to initial Editor screening and then a rigorous double-blind peer-review process before publication.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 20 Documents
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Search results for , issue "Vol. 3 No. 2 (2022): September" : 20 Documents clear
Analysis of the digital marketing strategy of anak hebat Indonesia publisher through Instagram Andi Siswanto Andi
COMMICAST Vol. 3 No. 2 (2022): September
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v3i2.5906

Abstract

This study aims to determine the digital marketing strategy on Instagram social media used by the publisher Anak Hebat Indonesia (AHI) and to find out why there is an increasing interest in buying books amid the phenomenon of low interest in reading in Indonesia. This research was carried out in october-december 2021. This research is a qualitative research with a case study approach on the Instagram social media publisher Anak Hebat Indonesia (AHI). The results of this research show that the digital marketing strategy used by AHI publishers through Instagram has been effective, in terms of the cost of advertising, it can be seen from the increasing number of visitors. Good interaction with Minah's Instagram admin in responding friendly and like a friend, related to books and others. Incentive programs have also been created and implemented well, including a giveaway program on Friday blessing, product discounts when purchasing on Instagram, and interesting book titles. And for the appearance of instagram  @ penerbitahi official, it is good and informative in conveying the meaning of the message or information, so that followers can easily understand it and are comfortable to see with pastel post colors. The phenomenon of buying books is quite high but reading levels are low in Indonesia, it can be concluded that consumers buy books because they are not only read, but there are also those who are just collectors of the book, because of the cool book cover design, as well as the very title of the book. interesting, and because of the discount from normal days.
Communication culture of regional PDAM Sleman during the Covid-19 pandemic Meylasari Ratna Pradipta Meylasari; Hari Akbar Sugiantoro Sugiantoro
COMMICAST Vol. 3 No. 2 (2022): September
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v3i2.5907

Abstract

The presence of Corona Virus Desease (Covid-19) as a new variant virus brings many changes in the system and policies of a country. Various prevention efforts are carried out by the government. The Covid-19 pandemic had a significant influence on an organization's communication culture in a company. With theCovid-19 pandemic making the communication culture of organizations in a company change drastically, Anggota organization must learn the communication culture with new adaptations. This study uses descriptive qualitative research methods, Metode is related between researchers and informants directly. The purpose of this study is to find out how the communication of PDAM Sleman organization in the pandemic period is dissected using 4 organizational communication functions. And the result of this study is that PDAM Sleman has been effective in using 4 organizational communication functions even in pandemic times like now.
Communication narrative on the content of young leading Paisal Oktaviansyah Paisal; Ade Putranto Prasetyo Wijiharto Tunggali ade putranto
COMMICAST Vol. 3 No. 2 (2022): September
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v3i2.5927

Abstract

This article discusses the comedy narrative of Islamic da'wah brought by Habib Ja'far Al Hadar and the Indonesian Funny Council as figures who are well known among young people through social media platforms. The writing method used in the research of this article is a qualitative ethnographic research method and a case study, where content from the Youtube channel of Indonesian Funny Council with Habib Ja'far is the main source in this research.
Contribution of Corporate Social Responsibility (CSR) of multinational companies in Indonesia during the COVID-19 pandemic Adelia Prida Safasyahdani adelia
COMMICAST Vol. 3 No. 2 (2022): September
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v3i2.5935

Abstract

The purpose of this study is to explain the various CSR contributions of multinational companies in Indonesia during the Covid-19 pandemic, especially for the community and affected parties. The research method used is descriptive qualitative with in-depth analysis to describe the topic of the problem to be studied. The final results of this study indicate that in improving the quality of life and empowering the community and surrounding agencies and communities during the Covid-19 pandemic, various multinational companies in Indonesia also contribute to social responsibility. The implementation of CSR of multinational companies in Indonesia to the public during the Covid-19 virus outbreak has the opportunity to make changes for the better in channeling social responsibility contributions with development goals in the long term to achieve balance with the community and stakeholders. Several multinational companies in Indonesia that are used as samples in this study are CSR contributions carried out by PT Unilever Indonesia, PT Gojek Indonesia, PT Asuransi Allianz Utama Indonesia, Danone Indonesia, PT Nestlé Indonesia during the Covid-19 pandemic. Most of the company's CSR programs are donations, based on this it can be seen that CSR contributions during the pandemic are aimed at affected communities, medical personnel, and communities or agencies.
Corporate Social Responsibility Ruangguru in media digital in times Covid-19 pandemic Anindya Windawati Cahyaningtyas anindya
COMMICAST Vol. 3 No. 2 (2022): September
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v3i2.5936

Abstract

The global health, economic, and social impacts of the coronavirus (COVID-19) pandemic are growing day by day. Over the past few months, first China, and now the whole world has been grappling with the effects of the COVID-19 pandemic in businesses, employees, customers, communities, and each other. This paper tries to explore corporate social responsibility (CSR) in social media in times covid-19 pandemic. The research uses qualitative research methods with a case study approach. The researcher also accesses the internet to collect some data which are related to the topic. This way is chose because to find and collect data from internet and digital library is easier. Moreover, the pandemic season requires the writer to stay at home.
Maximizing the role of CSR amid the challenges of a pandemic Dina Amalia dina
COMMICAST Vol. 3 No. 2 (2022): September
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v3i2.5937

Abstract

The Covid-19 pandemic that hit almost all countries, including Indonesia brought many limitations in various fields or sectors in society. Starting from the social sector, transportation, manufacturing, food, to the economy. However, one of the sectors hardest hit by the pandemic is the economic sector. This happened because Indonesia implemented large-scale social restrictions, curfews, and even semi-lockdown which ultimately had an impact on the wheels of the economy not turning well. Deteriorating economic conditions, causing many companies to lose money. Companies that are still surviving are also facing new challenges, namely how to implement and maximize social obligations to the community even though the company's resources are limited. The purpose of this study is to find out how maximally Corporate Social Responsibility is carried out by companies and in this study, several companies with Corporate Social Responsibility activities will be explained during the pandemic.
Corporate responsibility in implementing CSR during the Covid-19 pandemic Erytatina Sukmawanti erytatina
COMMICAST Vol. 3 No. 2 (2022): September
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v3i2.5938

Abstract

Corporate social responsibility (CSR) is a form of the company’s concern for the company’s environment through various activities carried out in the context of conservation, development participation, and various other social responsibilities. This study aims to determine the CSR challenge program and how the solutions that PT. SHRAP Electronics  Indonesia do to solve these challenges. The type of research used is descriptive qualitative research, namely qualitative research that describes in detail the portrait of the actual conditions that occurred. Where to explain these conditions using interactive analysis Miles and Huberman. Data collection techniques with in-depth interviews, direct observation and literature study. Interviews were conducted with Research Informants as parties who understand and understand the process of implementing CSR programs that are implemented. The results of this study indicate that the CSR program of PT. SHARP Electronics Indonesia has a positive and significant impact on participation in providing social response programs in the midst of the COVID-19 pandemic so as to create a positive corporate image.
Corporate Social Responsibility programs analysis PT.Pertamina Indonesia in the era of pandemic Covid-19 Fadinah fadinah
COMMICAST Vol. 3 No. 2 (2022): September
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v3i2.5939

Abstract

This research aims to explains the CSR programs of PT. Pertamina during the covid-19 pandemic. Corporate Social Responsibilty (CSR)  is a program within  a  company. CSR is not only an effort to show the concern of an organization on social and environmental issues, but also can be a supporter of sustainable development by weighing economic aspects and social development supported by environmental protection. In order to respond to change and create relationships of trust, the efforts now implemented by organizations (especially business organizations) are designing and developing a series of programs that lead to forms of social responsibility. For this reason, the author will discuss the CSR program of PT. Pertamina. Based on existing data, the author will explain the CSR program conducted by PT. Pertamina during the COVID-19 pandemic. Among them is a program to maintain food security by providing trainers to the built community about hydroponic plants. As well as  training and economic empowerment programs for creative youth who are members of various MSME business groups in Walahar Village, Klari Subdistrict, Karawang Regency in the Era of the COVID-19 Pandemic by CSR PT. Pertamina (persero) Fuel Terminal Cikampek.
Analysis of PT Grab Indonesia’s CSR strategy in facing cuts and capital management during the pandemic Ivana Defrintya Karyadi Ivana; Misbah Islam
COMMICAST Vol. 3 No. 2 (2022): September
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v3i2.5940

Abstract

Currently building a good relationship between the company and the social environment is very important, besides the social environment, building good relationships within the company is also very important. This will affect how a company is run, and how well the company's reputation can be formed. This responsibility is carried out by the Corporate Social Responsibility (CSR) of each company, moreover this is a big challenge for a CSR during a pandemic. Many large companies are experiencing a period of crisis, one of which is PT Grab Indonesia, whose company is engaged in online sales, transportation, and so on. Which ultimately limits PT Grab Indonesia in carrying out its duties, due to the emergence of a pandemic that requires people to stay at home. But on the one hand, this pandemic can also be an opportunity to improve the company's reputation through CSR programs. The purpose of this research is to find out how PT Grab Indonesia's CSR strategy in dealing with cuts and capital management during this pandemic, while still paying attention to employees and the surrounding environment so that no one feels disadvantaged and the reputation remains good. This study uses a descriptive-qualitative research approach with case study analysis method of CSR strategy at PT Grab Indonesia. The result of the study is to find out how PT Grab Indonesia's CSR strategy is in dealing with problems related to cutting and managing capital in order to maintain a good reputation.
PT. Bank Rakyat Indonesia Tbk CSR Strategy “BRILian Fight Covid” in facing challenges in pandemic Nur Fatonah fatonah
COMMICAST Vol. 3 No. 2 (2022): September
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v3i2.5941

Abstract

The problem being studied in this research is the challenge of Corporate Social Responsibility. This form of social and environmental responsibility has been regulated in a law that serves as a guideline in carrying out CSR. Basically all companies are required and obliged to carry out some form of responsibility even during the pandemic. For example, in the industrial economic sector, most of which experienced a shift in value. One company that continues to maximize its CSR program is PT Bank Rakyat Indonesia, Tbk. The pandemic is a challenge for PT Bank Rakyat Indonesia, Tbk to continue implementing CSR programs through BRILIan Fight Covid. This program is a form of volunteer donation from BRI employees to collect funds which will later be donated to areas affected by the COVID-19 outbreak. The method used in this study uses the literature study method. The results of this study indicate a change in the priority of the CSR program implemented by PT Bank Rakyat Indonesia, Tbk, namely the BRI Peduli program. Some of the activities in it have changed by prioritizing the prevention and handling of Covid-19, such as Indonesia Cares, Prosperous Indonesia, Healthy Indonesia, and Indonesia Develops. Meanwhile, for the Indonesia Lestari, Smart Indonesia, Indonesia Takwa programs, the implementation is almost the same as before Covid-19, but is carried out by complying with health protocols. BRI has also added a new CSR program, namely BRILian Fight Covid-19 which is specifically for the handling and prevention of Covid-19. The research method regarding the CSR challenges carried out by PT Bank Rakyat Indonesia, Tbk during the pandemic was carried out using the literature study method. This literature method is carried out to adjust the data or theory with the facts in the field through library references such as books, articles, and journals related to the topic of discussion. The results of this study indicate that there is a level of community satisfaction with the BRILIan Fight Covid program carried out by PT. Bank Rakyat Indonesia, Tbk. Therefore, this research can provide benefits for the company to be used as the basis for analyzing the BRILIan Fight Covid program.

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