Quantitative Economics and Management Studies
Journal of Quantitative Economics and Management Studies (QEMS) is an international peer-reviewed open-access journal dedicated to interchange for the results of high-quality research in all aspects of economics, management, business, finance, marketing, accounting. The journal publishes state-of-art papers in fundamental theory, experiments, and simulation, as well as applications, with a systematic proposed method, sufficient review on previous works, expanded discussion, and concise conclusion. As our commitment to the advancement of science and technology, the QEMS follows the open access policy that allows the published articles freely available online without any subscription.
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<![CDATA[Influence Of Safety, Health, Work Accident, Work Spirit And Work Ability On Employee Performance In Planning Agency District Regional Development Labuhan Batu ]]>
<![CDATA[Dhandi Rizky Pratama]]>;
<![CDATA[Siti Lam'ah Nasution]]>;
<![CDATA[Abd Halim]]>
<![CDATA[ Quantitative Economics and Management Studies Vol. 4 No. 3 (2023) ]]>
Publisher : <![CDATA[PT Mattawang Mediatama Solution ]]>
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DOI: 10.35877/454RI.qems1554
<![CDATA[This study aims to analyze The Influence of Safety, Health, Work Accidents, Work Morale and Work Capability on Employee Performance at the Regional Development Planning Agency of Labuhanbatu Regency. The research method used in this research is quantitative. In this study, the population was employees of the Regional Development Planning Agency of Labuhanbatu Regency as many as 60 people. The research sample uses saturated sampling technique by attracting the entire existing population to be used as a research sample witha total of 60 people. Data collection techniques used were observation, documentation studies and questionnaires. The method of analysis of this research is multiple linear regression with the SPSS program. The research results prove that Safety positive and significant effect on Employee Performance at the Regional Development Planning Board of Labuhanbatu Regency.Health positive and significant effect on Employee Performance at the Regional Development Planning Board of Labuhanbatu Regency.Work accident positive and significant effect on Employee Performance at the Regional Development Planning Board of Labuhanbatu Regency.Spirit at workpositive and significant effect on Employee Performance at the Regional Development Planning Board of Labuhanbatu Regency Work ability positive and significant effect on Employee Performance at the Regional Development Planning Board of Labuhanbatu Regency. Safety, Health, Work Accidents, Work Morale And Work Ability simultaneously positive and significant effect on Employee Performance at the Regional Development Planning Board of Labuhanbatu Regency. The coefficient of determination is 0.848, meaning that employee performance can be explained by variables Safety(X1),Health(X2), work accidents (X3), morale (X4) and work ability (X5) of 84.8%, while the remaining 15.2% can be explained by other variables not examined in this study.]]>
<![CDATA[The Influence of Work Motivation, Work Discipline and Technology on Increasing Employee Performance at the Office of the Head of Aek Pamingke Plantation Village ]]>
<![CDATA[Khairul Amsyah]]>;
<![CDATA[Yudi Prayoga]]>;
<![CDATA[Abdul Halim]]>
<![CDATA[ Quantitative Economics and Management Studies Vol. 4 No. 3 (2023) ]]>
Publisher : <![CDATA[PT Mattawang Mediatama Solution ]]>
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DOI: 10.35877/454RI.qems1573
<![CDATA[The purpose of this study was to determine and analyze the influence of work motivation, work discipline, technology, and performance improvement at the Village Head's Office. The research method used in this study is a quantitative research method. This research also includes quantitative research that is correlational. The population in this study were all employees at the Village Head's Office with a total of 44 people. The number of samples used in this study amounted to 44 people. Where the entire population is used as a research sample using the saturated sample method. The data used in this study is primary data, namely data obtained directly by researchers from measuring the length of the short intervals in the measuring instrument is the Likert scale. The data analysis technique used in this study is a quantitative data analysis technique using statistical methods. This study uses the calculation results of the IBM Statistical Package For The Social Science (SPSS) version 26 which aims to determine the level of significance and the relationship between the independent variables and the dependent variable.]]>
<![CDATA[The Influence of Flexible Working Hours, Work From Home, Work Stress, and Salary on Employee Performance at PT Armada Auto Tara during COVID-19 Pandemic ]]>
<![CDATA[Leni Yuliati]]>;
<![CDATA[Patrick Alexander Wilhelm Smith]]>;
<![CDATA[Sekar Wulan Prasetyaningtyas]]>
<![CDATA[ Quantitative Economics and Management Studies Vol. 4 No. 3 (2023) ]]>
Publisher : <![CDATA[PT Mattawang Mediatama Solution ]]>
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DOI: 10.35877/454RI.qems1619
<![CDATA[This study aims to analyze the effect of Flexible Working Hours, Work From Home, Work Stress, and Salary on Employee Performance at PT. Armada Auto Tara during the COVID-19 pandemic. The data collection method used is by distributing questionnaires to employees at PT. Armada Auto Tara. After the questionnaires were distributed to 110 employees, validity and reliability tests were carried out to determine the feasibility of the questionnaires. Determination of the sample using the purposive sampling method and the Slovin formula where the formula allows a researcher to take a sample of the population with the desired level of accuracy (Stephanie, 2013). The data management is carried out using SPSS software and goes through several stages, namely multiple linear regression analysis, f statistic test, and t statistical test. The results of the analysis show that the first hypothesis, namely Flexible Working Hours, has no effect on Employee Performance. The second hypothesis is that Work From Home shows a significant positive effect on employee performance. The third hypothesis is that work stress shows no effect on employee performance. The fourth hypothesis is that salary shows a significant positive effect on employee performance.]]>
<![CDATA[Analysis of Online Shopping Choice through Shopping Experience and Ease of Transactions on Consumer Trust and Purchase Intention ]]>
<![CDATA[T. Malinda]]>;
<![CDATA[Pristiyono Pristiyono]]>;
<![CDATA[Marlina Siregar]]>
<![CDATA[ Quantitative Economics and Management Studies Vol. 4 No. 3 (2023) ]]>
Publisher : <![CDATA[PT Mattawang Mediatama Solution ]]>
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DOI: 10.35877/454RI.qems1630
<![CDATA[Online shopping or E-Commerce is a transaction process carried out through media or intermediaries, namely in the form of online buying and selling sites or social networks that provide goods or services that are traded. Now online shopping has become a habit for some people, because of the convenience it provides. The purpose of this study was to determine the relationship between shopping experience, ease of transaction, and consumer confidence in buying interest online. In this study, the sample used was 100 samples. Samples were taken randomly or often referred to as (Probability Sampling). The analysis technique used was the SmartPLS 4.0 application, and the method used was the Structural Equation Model - Partial Least Square (SEM-PLS). Based on the results of data analysis, several conclusions can be drawn, namely the shopping experience on consumer trust is not significant but has a positive effect, so H1 is rejected. The effect of ease of transaction on consumer trust has a positive effect. Then H2 is accepted. The influence of consumer confidence on purchase intention is not significant and has a negative effect. Then H3 is rejected . The effect of shopping experience on purchase intention is not significant but has a positive effect on consumer confidence. Then H4 is rejected . The influence of ease of transaction on purchase intention is significant and has a positive effect. Then H5 is accepted. The effect of ease of transaction on consumer trust has a positive effect. Then H2 is accepted. The influence of consumer confidence on purchase intention is not significant and has a negative effect. Then H3 is rejected . The effect of shopping experience on purchase intention is not significant but has a positive effect on consumer confidence. Then H4 is rejected . The influence of ease of transaction on purchase intention is significant and has a positive effect. Then H5 is accepted. The effect of ease of transaction on consumer trust has a positive effect. Then H2 is accepted. The influence of consumer confidence on purchase intention is not significant and has a negative effect. Then H3 is rejected . The effect of shopping experience on purchase intention is not significant but has a positive effect on consumer confidence. Then H4 is rejected . The influence of ease of transaction on purchase intention is significant and has a positive effect. Then H5 is accepted. The influence of ease of transaction on purchase intention is significant and has a positive effect. Then H5 is accepted. The influence of ease of transaction on purchase intention is significant and has a positive effect. Then H5 is accepted.]]>
<![CDATA[The Influence of Service Quality, Taste, and Perceived Price on Customer Loyalty by Mediating Customer Satisfaction ]]>
<![CDATA[M. Fikri Ashari]]>;
<![CDATA[Zulkifli Musannip Efendi Siregar]]>;
<![CDATA[Abd. Halim]]>
<![CDATA[ Quantitative Economics and Management Studies Vol. 4 No. 3 (2023) ]]>
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DOI: 10.35877/454RI.qems1631
<![CDATA[This study aims to determine the effect of service quality, taste and price perceptions on customer loyalty through consumer satisfaction as a mediating variable. The population in this study were 100 populations of Mas Be geprek chicken customers. The sample in this study were 62 respondents with the purposive sampling technique used. The method used is the Quantitative Descriptive research method with data collection techniques in this study using a questionnaire in the form of a Google Form and distributed online via WhatsApp social media. The data analysis technique in this study is to use the SmartPLS SEM analysis method, with the media in data processing using the SmartPLS 3 program. The results of this study explain that Service Quality has no significant positive effect on Customer Satisfaction; Taste has a positive and significant effect on Customer Satisfaction; Price has a positive and significant effect on Customer Satisfaction; Service Quality has no significant positive effect on Customer Loyalty; Taste has a positive and significant effect on Customer Loyalty; Price has no significant positive effect on Customer Loyalty; And Customer Satisfaction as a mediation of Service Quality, Taste and Price has a positive effect on Customer Loyalty. Service Quality has no significant positive effect on Customer Loyalty; Taste has a positive and significant effect on Customer Loyalty; Price has no significant positive effect on Customer Loyalty; And Customer Satisfaction as a mediation of Service Quality, Taste and Price has a positive effect on Customer Loyalty. Service Quality has no significant positive effect on Customer Loyalty; Taste has a positive and significant effect on Customer Loyalty; Price has no significant positive effect on Customer Loyalty; And Customer Satisfaction as a mediation of Service Quality, Taste and Price has a positive effect on Customer Loyalty.]]>
<![CDATA[Analysis of Using Tiktok as Live Marketing in Attracting Consumers' Interest in Buying ]]>
<![CDATA[Ervi Nabila Siregar]]>;
<![CDATA[Pristiyono Pristiyono]]>;
<![CDATA[Muhammad Ali Al Ihsan]]>
<![CDATA[ Quantitative Economics and Management Studies Vol. 4 No. 3 (2023) ]]>
Publisher : <![CDATA[PT Mattawang Mediatama Solution ]]>
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DOI: 10.35877/454RI.qems1633
<![CDATA[Live streaming marketing is a new trend that is attracting more and more people around the world. This allows businesses to reach their customers directly and provide them with a personalized experience without leaving their homes. For a company, it makes sense to use a live streaming marketing platform like TikTok because it helps them connect with their audience easily. This study aims to examine the driving factors that cause consumers to make purchases through the TikTok Shop application. This study uses a quantitative approach and the respondents in this study are students who have made purchases through the TikTok Shop application. Respondents in this study were 100 respondents. Data was collected using a questionnaire which was distributed online to consumers via the Google form. The results of the study indicate that the variables in this study have a positive and significant influence on consumer buying interest. From this research, sellers get inspiration in an effort to increase consumer buying interest. This research also contributes to the marketing literature and consumer behavior.]]>
<![CDATA[Influence of Brand Loyalty and Perceived Quality Analysis on Consumer Purchase Decisions ]]>
<![CDATA[Muhammad Hery Santoso]]>;
<![CDATA[Jefri Putri Nugraha]]>;
<![CDATA[Nawiyah Nawiyah]]>;
<![CDATA[Etty Zuliawati Zed]]>;
<![CDATA[Miska Irani Tarigan]]>
<![CDATA[ Quantitative Economics and Management Studies Vol. 4 No. 3 (2023) ]]>
Publisher : <![CDATA[PT Mattawang Mediatama Solution ]]>
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DOI: 10.35877/454RI.qems1635
<![CDATA[The purpose of this research is to analyze the effect of brand loyalty and perceived quality on consumer purchasing decisions. The research design used in this study uses a quantitative associative method. Based on the results of data analysis that has been carried out in the first hypothesis (H1), which states that brand loyalty has a positive and significant effect on consumer purchasing decisions, the t-count value of 8,197 is greater than the t-table value, which is 1,666, testing the second hypothesis (H2), which states that perceived quality has a positive and significant effect on consumer purchasing decisions obtained by a t-count value of 10,769 greater than the t-table value of 1,666, which means that brand loyalty and perceived quality have a positive and significant effect on consumer purchasing decisions, while the R-square value is obtained by 0.616 which states that brand loyalty and perceived quality variables influence consumer purchasing decisions by 61.60% and the remaining 38.40% are influenced by other variables.]]>
<![CDATA[The Effect of Service Quality, Product Quality, Promotion and Price on the Purchase Decision of Motorcycles in the Indah Sakti Showroom ]]>
<![CDATA[Ahmad Rizky Harahap]]>;
<![CDATA[Yuniman Zebua]]>;
<![CDATA[Muhammad Ali Al Ihsan]]>
<![CDATA[ Quantitative Economics and Management Studies Vol. 4 No. 3 (2023) ]]>
Publisher : <![CDATA[PT Mattawang Mediatama Solution ]]>
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DOI: 10.35877/454RI.qems1638
<![CDATA[Business in the automotive sector continues to experience the times. Every producer in this field makes innovations that can fulfill consumer desires. It is very important for manufacturers to know the factors driving consumers in making decisions to buy products. In this case, researchers conducted research on consumers of a motorcycle showroom in the city of Rantauprapat. Researchers want to examine the effect of service quality, product quality, promotion and price on the decision to purchase a motorcycle at the Indah Sakti showroom. This study involved 100 consumers who had purchased a motorcycle at the Indah Sakti showroom as respondents. This study used a quantitative approach with data collection methods using a questionnaire instrument which was distributed via WhatsApp and then respondents filled out the questionnaire using the Google form. The results showed that service quality had a significant effect on the decision to purchase a motorcycle at Indah Sakti, product quality had a significant effect on the decision to purchase a motorcycle at Indah Sakti, promotion had a significant effect on the decision to purchase a motorcycle at Indah Sakti and price had a significant effect on the decision to purchase a motorcycle. at Beautiful Sakti.]]>
<![CDATA[The Effect of Customer Experience, Customer Satisfaction, and Customer Loyalty on Brand Power and Willingness to Pay a Price Premium ]]>
<![CDATA[Franky Franky]]>;
<![CDATA[Tantri Yanuar Rahmat Syah]]>
<![CDATA[ Quantitative Economics and Management Studies Vol. 4 No. 3 (2023) ]]>
Publisher : <![CDATA[PT Mattawang Mediatama Solution ]]>
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DOI: 10.35877/454RI.qems1639
<![CDATA[Products have a special value for customers and brand owners, and becoming a favorite is the aim of many brands. Therefore, this research used a causal quantitative design with a deductive approach to determine the influence of customer experience, satisfaction, and loyalty on brand power and willingness to pay a price premium. The data were obtained from primary sources via a questionnaire, while the population and unit of analysis were determined using the non-probability sampling technique with the criteria of Apple product customers aged at least 17 years old in Indonesia. A total of 280 respondents were achieved from August to December 2021 using the purposive sampling technique. The data were analyzed using SPSS 26 software (factor analysis) and Lisrel 10.2 with SEM (Structural Equation Modeling). Subsequently, the results indicated a positive influence of customer experience, satisfaction, and loyalty on brand power and willingness to pay a price premium. The research also suggested that maintaining and improving product quality, alongside continuous innovation, strengthened customer loyalty and brand power as well as increased their willingness to pay a price premium.]]>
<![CDATA[Relationship of Marketing Mix, Brand Equity to Purchase Decision and Loyalty with Digital Wallet as Moderating during the Covid 19 Pandemic Period ]]>
<![CDATA[Setiarini Setiarini]]>;
<![CDATA[Aulia Keiko Hubbansyah]]>;
<![CDATA[Iha Haryani Hatta]]>
<![CDATA[ Quantitative Economics and Management Studies Vol. 4 No. 3 (2023) ]]>
Publisher : <![CDATA[PT Mattawang Mediatama Solution ]]>
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DOI: 10.35877/454RI.qems1640
<![CDATA[This study aims to examine the relationship between Marketing Mix, Brand Equity with Purchase Decisions, and Loyalty with Digital Wallets to reinforce the relationship between Brand Equity and purchasing decisions. This research is included in cross-sectional research because it was conducted at a particular time and was not compared with other studies. The sample selection technique used non-probability sampling, namely convenience samples, and questionnaires were distributed via e-link via Whatsapp and Facebook. The sample of this study is the population aged 17 years and over who live in Jakarta, Bogor, Depok, Tangerang, and Bekasi. The number of research samples is 271 respondents. This study uses a simultaneous equation approach model with two-stage least square (2SLS) estimation techniques and data processing with SPSS version 26.00. The results showed that marketing mix, brand equity, and customer loyalty positively and significantly affected customer satisfaction. Digital wallets played a moderating factor, statistically, do not influence purchasing decisions. Purchase decisions and customer satisfaction positively and significantly influence customer loyalty. The findings of this study are that in improving smartphone purchasing decisions, the best effort is to prioritize aspects of the marketing mix and brand equity. The digital wallet is not a factor that drives consumer purchasing decisions. Furthermore, customer loyalty can be built in the long term through efforts to optimize purchasing decisions and customer satisfaction]]>
