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Business Economic, Communication, and Social Sciences Journal (BECOSS)
Published by Universitas Bina Nusantara
ISSN : -     EISSN : 26862557     DOI : https://doi.org/10.21512/becossjournal.v2i2.6246
Core Subject : Economy, Science, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering
The lack of understanding of the financial capital of the creative economy regarding non-bank financial institutions limits the growth of Indonesia’s creative economy. Strategies through policies, capital owners, creative economy players and bring together capital owners with players. The capital of the creative economy is represented on the criteria: entrepreneurial characteristics, product/service characteristics, market characteristics, and financial characteristics. The method used is a qualitative analysis and quantitative analysis which starts from data collection, data analysis, participatory discussion, drawing conclusions, formulating policies and stakeholder synergy. The startup mentoring scoring instrument is a framework for investor’s decision making to invest in the startup. 3 scoring elements of mentoring startup scoring: Product & key person with a weight of 55%, Traction with a weight of 25%, and Investment with a weight of 20%. Primary data were obtained by participatory observation, field studies, and key informant interviews through startup mentoring programs, workshops, and startup competitions. Results: Among 20% of startups pitched in front of investors, there are 11% of startups that investors interested in and got funding from a consortium of Indonesian and foreign venture capital companies. Matchmaking activities increase added value, and the implemented policy also increases added value.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 16 Documents
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Search results for , issue "Vol. 2 No. 1 (2020): BECOSS" : 16 Documents clear
Augmented Reality as Potential Alternative Media for Paperless Advertising Pratikta Aditya Setiawan
Business Economic, Communication, and Social Sciences (BECOSS) Journal Vol. 2 No. 1 (2020): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v2i1.6077

Abstract

Today we life in the era of technology and information. Technology has become an important tools in human daily need and being used in every field of works, including advertisement. With the rapid development of technology, information can be accessed easily in faster speed and in higher quantity. In advertising, information is one of the most important element, we want our advertisement to contain information about our products and delivered in a fastest pace as possible with enough attraction element in it, also we want our advertisement to reach as many people as possible. Ironically, in the era of technology, we still using papers in our advertisement like posters, brochures, booklets, and many other printed promotional tools. The high demand for papers gives negative impact for nature, not only for the trees and forest, but also for the ecosystem. The rapid development of technology has given us so many new alternatives media in advertising, one of them is augmented reality. Augmented reality have a lot of potential to use in many fields of works including advertising. This study attempts to give comparisons between conventional media and Augmented Reality in advertising. The interesting thing of this study is to learn the weakness and the strength of paper media and Augmented Reality in advertising, and to learn how technology can be used indirectly for preserving nature.
Perlindungan Hukum Terhadap Pemegang Polis Asuransi Jiwa Agus Wasita
Business Economic, Communication, and Social Sciences (BECOSS) Journal Vol. 2 No. 1 (2020): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v2i1.6131

Abstract

Most of family in Indonesia do not have insurance to reserve enough fund that will provide financial stability to protect themself and their families . As a consequence, in the event of accident, family will go bankrupt because they take short cut sells all asset to overcome accident that happened. Base survey of some insurance companies, as high as 86 percents of our society are not yet have protected insurance because of misperception, l a large part of people not feel require insurance . Despite that, lack of understanding makes society have in mind that insurance as burden and viewed as expensive product that bring less benefit for them. Other Constraint is lack of information for insurance client in course of claim to get its rights . insurance claim process frequently become animus process between insurance client and insurance company even sometimes their dispute possibility continues become lawsuit which is wasting time and energy for both of them . Lack of understanding to insurance law makes society sometimes use the wrong ways to solve their insurance lawsuit. This research intention to returns the society perception to the correct ways.This research is part of the legal research literature by examining the library materials or the so-called normative legal research.The results showed that the country has made political efforts to protect the legal right of citizens with regard to insurance, but indeed such cases other law enforcement efforts is still a chore government never resolved.
Museums and Tourism: Reengineering The Role Of Museums In Malaysia’s Cultural Heritage Tourism ShawHong SER
Business Economic, Communication, and Social Sciences (BECOSS) Journal Vol. 2 No. 1 (2020): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v2i1.6151

Abstract

Since 2013, cultural heritage tourism has been identified as a new segment to be developed by the Malaysia Tourism Promotion Board (MTPB). Today, the sector has undergone rapid growth and have a great impact on Malaysia’s tourism industry, as well as bring prospects for developing museum tourism in Malaysia. In this paper, to respond on the research scholarly interest in cultural management. The researcher discusses the roles of the museum to sustainable cultural heritage tourism growth with a special focus on challenges faces by Malaysia’s museum sector in developing museum tourism. Over the years, many researches have been done, and still researching by scholars on the need for cultural resource management placing focus on the role they take towards cultural economic development. The purpose of this research, among others, is to explore how museums in Malaysia could be more effectively utilized for museum tourism and to make suggestions for better utilization of the museum sector for cultural heritage tourism development. It is hoped that this paper will provide insights into an understanding of cultural heritage tourism in Malaysia with an emphasis on crisis and opportunity in developing museum tourism.
Analisa Perbandingan Strategi Visual Iklan Brand Marketplace Bukalapak dan Tokopedia Azdin Akbar
Business Economic, Communication, and Social Sciences (BECOSS) Journal Vol. 2 No. 1 (2020): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v2i1.6168

Abstract

In the social media era that has become part of life of today's society makes buying and selling activity through online media also become a commonplace. People are getting more comfortable making transactions through online media. The rise of online marketplace that sprung became an evidence that many people nowadays have no doubt selling or shopping on the internet. This research aims to study the visual strategy of BukaLapak and Tokopedia advertising campaigns. This study used the method of content analysis by collecting uploaded BukaLapak and Tokopedia video ads in their social media, especially Youtube channel. This study analyzes the visual strategies applied by BukaLapak and Tokopedia. The data collected are in the form of visual advertising campaign within the specified period of time. This research is expected to show how is the correlation between visual strategy used and its impact on user engagement on BukaLapak and Tokopedia Youtube channel.
Pengaruh Pembelajaran Mata Kuliah Character Building (CB) Self Development Terhadap Perilaku Mahasiswa Sastra China Angkatan 2010 Universitas Bina Nusantara Jakarta Hari Sriyanto
Business Economic, Communication, and Social Sciences (BECOSS) Journal Vol. 2 No. 1 (2020): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v2i1.6172

Abstract

Learning Character Building / Character Building (CB): Self Development is a compulsory subject taught to students of Bina Nusantara University in semester 1 or semester 2. This study aims to determine and examine the effect of ability to know yourself, ability to accept yourself , and attitudes simultaneously and partially towards the behavior of Chinese Literature Force students in 2010 at Bina Nusantara University after attending and receiving the Character Building (CB) course I: Self Development. The sample in this study amounted to 70 students of Chinese Literature in 2010. This research is an explanatory research (Explatanatory Research) and also correlational research to see the relationship between variables. The data in this study are primary data obtained from questionnaires given to respondents directly. The results obtained indicate that the ability to know oneself, the ability to accept oneself, and attitudes have a significant and simultaneous influence on the behavior of Chinese Literature students at Bina Nusantara University in 2010.
Strategi Pengelolaan SDM dalam Peningkatan Kinerja Perusahaan Berkelanjutan di Era Industri 4.0 Johan Oscar Ong; Masyhudzulhak Mahazan
Business Economic, Communication, and Social Sciences (BECOSS) Journal Vol. 2 No. 1 (2020): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v2i1.6252

Abstract

The industrial growth and technology development need competent human resource in every business organization. The presence of millennial and Generation Z has increasingly dominated workforce presenting a new challenge for organizations to provide work climate that supports their development. It has been surveyed that millennial generation is tech savvy but less patient to stay in an organization. The ability to retain and develop millennial and generation Z is the organization's key success factor to continuously improve its business performance and sustainable growth. The new approach HR management strategies are needed to make sure achieving the business outcome (growth revenue, growth profit, lower cost). The Framework of Organizational Sustainability Model in era 4.0 is designed to map out the HR strategies in order to achieve a sustainable competitive advantage. The organizational key drivers would be the input for this model to support employee core competencies so as to give their outstanding performance and increase productivity. Having skills and experience are not enough for employees, they have to make a commitment and well motivated that is shaped by a strong organizational culture and climate. The current research has provided AMO (Ability, Motivation, Opportunity) model approach to support for the key theoretical propositions. The study is imperative for practitioners and organizations since it offers Human Resource Management strategies as a suggestions and guidelines to develop human capital for improving organizational performance and for gaining sustainable competitive advantage.

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