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Wira Bharata
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INDONESIA
Jurnal Administrasi Bisnis FISIPOL UNMUL
Published by Universitas Mulawarman
ISSN : 23555408     EISSN : 23555416     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Administrasi Bisnis FISIPOL UNMUL is a journal that publishes current original research on business studies using an interdisciplinary perspective. This publication contains various scientific writings in the form of research results, theoretical and conceptual studies, practical applications from academics and business practitioners. The following are suggested areas of interest: Marketing Management Information System Human resources Entrepreneurship Operation Management Consumer Behavior Financial Strategic Management Taxation Corporate Governance Auditing Business Ethics Knowledge Management
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 10 Documents
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Search results for , issue "Vol 10, No 1 (2022): Jurnal Administrasi Bisnis" : 10 Documents clear
Pengaruh Daya Tarik Wisata Dan Promosi Terhadap Jumlah Kunjungan Wisatawan Di Pantai Panrita Lopi Kecamatan Muara Badak Fahmi Ahmadin
Jurnal Administrasi Bisnis Fisipol Unmul Vol 10, No 1 (2022): Jurnal Administrasi Bisnis
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54144/jadbis.v10i1.6484

Abstract

This study aims to determine whether or not the influence of the factors of interest in visiting, namely tourist attraction and promotion on the number of tourist visits to Panrita Lopi Beach, Kec. Kutai Kartanegara Rhino Estuary. The subjects in this study were tourists who visited Panrita Lopi Beach, Kec. Muara Badak, with the number of samples used as many as 100 respondents and with an age limit above the age of 18 years - 50 years who can be respondents in this study. The results of this study indicate if there is an influence between Tourist Attraction and Promotion with the Number of Tourist Visits at Panrita Beach Lopi Kec. Muara Badak, Kutai Kartanegara Regency with a standardized regression value of (0.256). The results of the t test show t count (2.168) with a significance value of 0.01 using a confidence level of = 95% (0.05). Then other results found that there is no influence between promotion and interest in visiting is explained by the coefficient value of the promotion variable from the standardized regression equation of (0.082). The results of the t test show t count (0.843) with a significance value of 0.40. By using = 95% (0.05). Then the results of all the variables when tested together get results. Based on the F test, the calculated F is 3.909 with a significance level of 0.02. Because the probability is much smaller than 0.05 (0.02 <0.05) and F count is greater than F table (3.909 > 3.09) which means that there is a significant influence between attractiveness and promotion on the number of tourist visits, with the results of the coefficient showing a number of 0.560 which can be interpreted if the tourist attraction and promotion variable contributes 56% to the number of tourist visits at Panrita Beach Lopi Kec. Muara Badak, Kutai Kartanegara Regency and the remaining 44% of the contribution was given by variables or other factors outside of this research.
Pengaruh Citra Merek Dan Promosi Terhadap Loyalitas Pelanggan Pada Mie Densus 999 Di Samarinda Muhammad Ridzky Kasthalani
Jurnal Administrasi Bisnis Fisipol Unmul Vol 10, No 1 (2022): Jurnal Administrasi Bisnis
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54144/jadbis.v10i1.6796

Abstract

Being the first step towards a predetermined goal that is starting with good discipline. There are many shortcomings in employee performance, one of which is the low level of supervision carried out by the employee leadership which is usually carried out during inspections carried out by higher leaders. Many civil servants are still busy with their own business, one of which is not coming to work which is a violation. Employees who get work performance rarely get verbal awards or promotions. When the morning ceremony few people came, many attended but few attended. This study aims to determine the work discipline of civil servants at the Citra Niaga Market office, Samarinda City. The research method used is qualitative with interview, observation, and documentation data collection techniques. The object of research is the Commercial Market of Samarinda City. The results showed that judging from all indicators, it can be concluded that the work discipline of civil servants at the Citra Niaga Market office in Samarinda City has not been running well.
Strategi Badan Usaha Milik Kampung Rindang Jaya Tembudan Dalam Pengembangan Destinasi Wisata Tulung Ni Lenggo Di Kecamatan Batu Putih Kabupaten Berau Yogi Prasetyo Putra
Jurnal Administrasi Bisnis Fisipol Unmul Vol 10, No 1 (2022): Jurnal Administrasi Bisnis
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54144/jadbis.v10i1.6548

Abstract

This study aims to find out about the strategies and obstacles of the Rindang Jaya Tembudan Village Owned Enterprise in developing the Tulung Ni Lenggo tourist destination in Batu Putih District, Berau Regency. In analyzing the strategies and barriers of this research, the authors focus on five aspects in the development of tourist destinations, namely attractions, accessibility, amenities, public and institutional facilities and the application of the concept of sustainable tourism development. This research is a descriptive research with qualitative research methods that use data collection in the form of observation, interviews and documentation. Based on theoretical studies and field analysis, the strategy implemented by the Rindang Jaya Tembudan Village Owned Enterprise in the development of the Tulung Ni Lenggo tourist destination has been going well. This is indicated by the implementation of a strategy that has been based on five aspects of tourism destination development and the application of the concept of sustainable tourism. The obstacles faced are the awareness and concern of the people of Tembudan Village towards the development of the Tulung Ni Lenggo tourist destination which is still low and the budget for the construction of the Tulung Ni Lenggo facility from the government is uncertain.
Pengaruh Kualitas Terhadap Kepuasan Pelanggan Bus Jurusan Samarinda Bontang Pada Terminal Lempake Di Kota Samarinda AL Halim
Jurnal Administrasi Bisnis Fisipol Unmul Vol 10, No 1 (2022): Jurnal Administrasi Bisnis
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54144/jadbis.v10i1.6869

Abstract

The purpose of this study is to test the Quality of Service on Customer Satisfaction. The population in this study were 96 passengers on the bus of Samarinda Bontang Department at Lempake Terminal in Samarinda City. The variables used in this study consisted of the independent variable, namely the Service Quality variable (X), and the dependent variable, namely Customer Satisfaction (Y). The results of the analysis using simple regression analysis. Data collection techniques are based on the source, including primary data through observation, interviews, questionnaires or questionnaires, and include documentation. Secondary data, among others, by searching for literature in the form of previous research journals, and textbooks that are related to the variables to be studied. The data analysis technique used the validity test and reliability test. Whereas for the data analysis technique method using the Determination Analysis method, hypothesis testing using the t test. The results show that the Service Quality (X) variable simultaneously has a significant effect on Customer Satisfaction (Y) Buses in Samarinda Bontang Department at Lempake Terminal in Samarinda City.
Peran Media Sosial Instagram Dinas Pariwisata Kota Samarinda Sebagai Media Promosi Pariwisata Selama Pandemi Covid-19 Mohammad Tahta Aji Surya Nusantara
Jurnal Administrasi Bisnis Fisipol Unmul Vol 10, No 1 (2022): Jurnal Administrasi Bisnis
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54144/jadbis.v10i1.6454

Abstract

The tourism office of the City of Samarinda is an element of local government staff led by the head of the service who is under the Mayor and is responsible to the Mayor of Samarinda. This study aims to determine the role of social media Instagram of the tourism office of Samarinda City as a medium for tourism promotion during the Covid 19 Pandemic, supporting factors, and inhibiting factors of social media Insagram of the Samarinda City tourism office during the Covid 19 Pandemic. This type of research is descriptive qualitative. Sources of research data are key informants, and related informants in this study. The data collection techniques in this study were methods, interviews, documentation, and literature studies. The data analysis technique used is data collection, data reduction, data presentation, and drawing conclusions. The results of this study indicate that the Samarinda City tourism office Instagram carries out tourism promotion using social media such as: Instagram, Facebook, Twitter, and Youtube. In addition, in the midst of the Covid-19 pandemic, tourism activities are also carried out, especially in the city of Samarinda. Supporting factors for the wider community, especially followers of @dispar.samarinda can see the activities held by @dispar.samarinda through available social media. And the inhibiting factor is the lack of a collection of photos and videos during the Covid-19 Pandemic which affects the performance of @dispar.samarinda in carrying out tourism promotion activities.
Pengaruh Promosi, Lokasi Dan Kualitas Pelayanan Terhadap Keputusan Menginap Di Selyca Mulia Hotel Samarinda Frannanda Clara Sri Sepvia Haling
Jurnal Administrasi Bisnis Fisipol Unmul Vol 10, No 1 (2022): Jurnal Administrasi Bisnis
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54144/jadbis.v10i1.6530

Abstract

The purpose of this study was 1) to determine the effect of promotion, location and service quality simultaneously and partially on the decision to stay at Selyca Mulia Hotel Samarinda. 2) to find out which one has the most influence on the decision to stay at Selyca Mulia Hotel Samarinda. This research was conducted at Selyca Mulia Hotel Samarinda which is located on Jl. Bhayangkara No.58 Bugis, Samarinda City. This research is a type of quantitative research. The population of this study were guests of Selyca Mulia Hotel Samarinda. And the sample amounted to 100 respondents. The analysis technique used is validity test, reliability test, classical assumption test, multiple linear regression analysis, hypothesis testing. The results showed that the promotion variable (X1), location (X2), service quality (X3) simultaneously affected the decision to stay (Y). This is evidenced by F count = 45.591 > 3.09 and sig value 0.000 < 0.05. In the results of the t test, the service quality variable (X3) partially affects the decision to stay (Y). This is evidenced by the t arithmetic (X3) 0.000 <0.05 and the t-count value = 7.692 > T table 1.984. The test results of the most influential variable is the service quality variable (X1) with a result of 0.579. It is recommended to Selyca Mulia Hotel Samarinda to be able to improve the quality of service with fast, agile and consistent service, polite, responsive and agile employees as well as employees who have communication skills and mastery of employee knowledge about hotel products.
Strategi Pengembangan Usaha Dengan Metode Analisis SWOT Pada Home Industri Wen-Dang Jahe Di Kabupaten Kukar Mardiyana Mardiyana
Jurnal Administrasi Bisnis Fisipol Unmul Vol 10, No 1 (2022): Jurnal Administrasi Bisnis
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54144/jadbis.v10i1.6462

Abstract

The study aims as a consideration for a strategy that matches application with mingidentify internal factor and externally at Home Industrial Wen-Dang in Kukar district. Ingathering primary data is conduction through deep interviews of informants, and the informants in the study are business owners, sellers and consumers while the skunders are gathered throught library studies, journal-journal research and general images of objeck research, a vision and mission of a company acquired directly from wenker home industrie’s. The method used is a descriptive method of paster-qualitative. Results derived from this research a workable home strategy Wen-Dang ginger Industry in kukar district maintains its trademark produk flavor and improved product quality in order to increase market demand and expand consignment sales. The internal factor is strength of Wen-Dang ginger has P-IRT clearance, Wen-dang ginger has halal MUI, Have good quality (both taste and packaging), Wen-Dang ginger products in kukar county are worth up to 6 months, reasonable price. Weaknesses of Home industry marketing Wen-Dang ginger in kukar district is just offline, just having one type product, has no target of production, has no target sale, managed with only family members. The exsternal factor is Opportunity of user the internet as a promotional medium, public trust in the product, have regular customers, provide convenience for consumers, people’s lifestyles consume natural product as the main choice. Threat of unstable raw material prices, there is a shortage of raw material, many substitute products with various variants, there are other products that are cheaper, emergence of new competitors.
Business Feasibility Analysis In Coffee Shop Kedai Cokelat Kendari (A Study Of Four Indicators On The Marketing Aspect) Yusna Yusna; Indrawan Tobarasi; Saasa Saasa; Komeyni Rusba; Andi Muh. Dzulfadli
Jurnal Administrasi Bisnis Fisipol Unmul Vol 10, No 1 (2022): Jurnal Administrasi Bisnis
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54144/jadbis.v10i1.6655

Abstract

This study aims to analyze business feasibility in terms of marketing aspects at Coffee Shop (Warkop) Kedai Cokelat Kendari which is focused on product share, market share, market strategy and forecasting indicators. This study used descriptive qualitative methods, research data sourced from interviews research informants, observations and secondary data from various literatures. The results show that in running its business Warkop Kedai Cokelat Kendari has implemented a product share strategy, market share, and market strategy indicators, but has not done forecasting indicator to predict various possibilities that will be faced by Warkop Kedai Cokelat in the future. Based on these results, it is concluded that Warkop Kedai Cokelat Kendari has not met the standard of business feasibility in terms of marketing aspects.
Analisis Perbedaan Tingkat Online Engagement Antara Tipe Dan Waktu Post Pada Akun Instagram Klien Kenalkan.Co Di Samarinda Thalita Rizky Amalia
Jurnal Administrasi Bisnis Fisipol Unmul Vol 10, No 1 (2022): Jurnal Administrasi Bisnis
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54144/jadbis.v10i1.6577

Abstract

Companies can use social media, Instagram to interact and share information. This study aims to determine how post type and time post  have effect on online engagement and as a recommendation for managing posts to increase online engagement. This research uses post data from December 2018 to November 2019 on Kenalkan.co client's. The hypothesis was tested using comparison test. The result is type post has  significant effect on likes and does’nt have a significant effect on comments. Month post has a significant influence on online engagement. Days post does’nt have a significant effect on online engagement.
Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Paket Wisata Di Biro Perjalanan Wisata Cv. Sandy Trip Travel Samarinda Daud Fitter Fredrik
Jurnal Administrasi Bisnis Fisipol Unmul Vol 10, No 1 (2022): Jurnal Administrasi Bisnis
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54144/jadbis.v10i1.6677

Abstract

This study aims to determine whether or not the influence of the marketing mix on the decision to purchase a tour package at CV Sandy Trip Travel Samarinda is true or not. The number of sampling used is 100 respondents with a minimum age limit of 18 years. The subjects in this study were users and potential users of CV Sandy Trip Travel Samarinda services. The results of this study indicate that there is an influence between the product and the decision to purchase a tour package at CV Sandy Trip Travel Samarinda with a t-count value of the product variable of 2.845 and a significance level of 0.019 using a confidence level = 95% (0.05). Then there is an influence between Price and Decision to Purchase Tour Packages at CV Sandy Trip Travel Samarinda with a t-count value of the Price variable of 1.742 and a significance level of 0.511 using a confidence level = 95% (0.05). Furthermore, there is an influence between the Place variable and the decision to purchase a tour package at CV Sandy Trip Travel Samarinda, that the t-count value of the Place variable is 1.769 and a significance level of 0.636 using a confidence level = 95% (0.05) and there is no influence between Promotion and decision purchasing a tour package at CV Sandy Trip Travel Samarinda with a t-count value of the Place variable of -1.317 and a significance level of 0.795 using a confidence level = 95% (0.05). Then there is a simultaneous or joint effect between variables X and Y with a calculated F value of 2.691 and F calculation greater than F table (2,465), meaning that there is an influence between the marketing mix on purchasing decisions. Furthermore, the coefficient value has a value of 0.66, which means that the marketing mix variable contributes 66% to the decision to purchase tour packages at CV Sandy Trip Travel Samarinda and the remaining 36% contribution is given by variables or other factors outside of this research.

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