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International Journal of Organizational Business Excellence (IJOBEX)
Published by Universitas Bina Nusantara
ISSN : 26228793     EISSN : 2621654X     DOI : https://doi.org/10.21512/ijobex.v3i2.7122
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The scope of this journal includes, but not limited to: 1. Leadership for performance excellence 2. Strategic Planning for performance excellence 3. Customer and market focus for performance excellence 4. Information, measurement, knowledge management, and information technology for performance excellence 5. Human Resource for performance excellence 6. Operational Focus for performance excellence 7. Communication for performance excellence 8. Performance measures and metrics in business management 9. Methodologies and tools for performance measurement 10. Benchmarking business performance 11. Business excellence in various functional areas 12. Best practices in business management 13. World class business and operational strategies and techniques 14. Alignment between different levels of strategies 15. Understanding the customer requirements 16. Process design management 17. Knowledge management for improved performance 18. Systems approach for determining the best practices 19. Six-Sigma, QFD, Taguchi methods and TQM 20. Data warehousing and data mining in business excellence 21. Measuring performance in creative industries 22. Best practices in creative economy and industries All of the topics above are considered to have essential involvement in developing organizational performance excellence.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 5 Documents
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Search results for , issue "Vol. 1 No. 2 (2018): December 2018" : 5 Documents clear
FACTORS INFLUENCING PURCHASE INTENTION ON COSMETIC PRODUCTS OF FEMALE CONSUMERS IN YANGON, MYANMAR Santhaya Kittikowit; Kittiya Suwanabubpa; Sophat Sithisomwong
International Journal of Organizational Business Excellence Vol. 1 No. 2 (2018): December 2018
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/ijobex.v1i2.7151

Abstract

Since its economic liberalization in 2012, there has been continuous economic and social development in Myanmar. People, especially city dwellers, are receptive to the foreign and modernized cultures, causing the evolving shift in lifestyle and values. Increase inpurchasing power as a result of higher disposable income including higher personal care and beauty consciousness lead consumers to higher attention to personal care and beauty products. As a result, this industry has been enjoying robust growth. However, most cosmetic products seen in the market are imported from overseas, especially from Thailand. As Yangon is a very promising consumer market, it is consequently rather highly competitive. The researcher was then interested in studying the factors influencing purchase intention of female consumers aged 20-60 years old. The objectives of the study are 1.) to explore the current situation of cosmetic industry in Yangon 2.) to identify factors influencing purchase intention and 3.) to provide recommendations to cosmetics exporters or any interested parties. The research analysis was conducted based on the information from consumer and a business operator interviews as well as the subsequent quantitative data acquired from 315 survey respondents during August -October 2017. According to the research findings, brand, quality and price of a product, including social influence all have influence on purchase intention. Moreover, country of origin also has an influence on perceived quality among consumers. Recommendations based on research result interpretation are to develop value for money products for which quality is the primary focus, to formulate effective branding and marketing strategies deploying social influence as one of the strategic communication channels.
ANALYSIS OF SUPPLIER SELECTION CRITERIA USING FUZZY AHP IN TEXTILE INDUSTRY IN INDONESIA Lim Sanny; Yuliana Yuliana
International Journal of Organizational Business Excellence Vol. 1 No. 2 (2018): December 2018
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/ijobex.v1i2.7152

Abstract

The purposes of this study are to determine the order of criteria and sub-criteria in supplier selection process by measuring the weight of each criteria and sub-criteria to find out the best supplier in each TPT industry sector for the company which become the subject of this study. The technique of collecting data is through questionnaire distribution to 5 respondents who are the experts of the company. The collected data were analysed using Fuzzy AHP approach. The result of this research will assist in giving beneficial solutions in decision making, especially in selecting the best suppliers based on supplier selection criteria and sub-criteria to supports an excellent supply chain management.
A COMPARATIVE ANALYSIS OF GLOBAL COMPETITIVENESS AMONG BRIC NATIONS: IMPLICATIONS FOR CHINA Mark Kam Loon Loo
International Journal of Organizational Business Excellence Vol. 1 No. 2 (2018): December 2018
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/ijobex.v1i2.7153

Abstract

Since the acronym BRIC was coined in 2001, the world has touted Brazil, Russia, India and China as the emerging superpowers and engines of growth that would supersede the G7 economies and revive the sagging global economy. By 2010, the Big Four accounted for only 25% of the world’s gross national income despite owning over 25% of land area and over 40% of global population. This paper analyzes the global competitiveness of the BRIC nations over 15 years, in three five-year periods, and finds only China has shown stable growth. What then are the secrets to China’s growth and can China maintain growth? This paper then investigates the performance of China’s pillars of competitiveness and identifies the weak pillars, drawing attention to the issues and making recommendations for sustainable growth.
IMPRESSION MANAGEMENT FOR DIGITAL CORPORATE IMAGE Yulianne Safitri; Lidya Wati Evelina
International Journal of Organizational Business Excellence Vol. 1 No. 2 (2018): December 2018
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/ijobex.v1i2.7154

Abstract

The official account of corporate social media is one tool in delivering campaign messages on social media through brand communication. Usually, the official account content of social media is made to attract public awareness about the company. This study aims to determine the impression of official social media accounts of service companies in Indonesia by usingthe concept of impression management in shaping digital corporate image. The research method used in this research is descriptive qualitative method. Primary data is collected by case study methods, observing the official YouTube account of telecommunications services and e-commerce services in Indonesia. The collected data is analyzed by reducing data, selecting data and categorizing the data obtained in accordance with the research objectives. The data validation used in this study is source triangulation, by interviewing social media practitioners to explore their opinions on how companies create content to form a certain impression. The results of this study show effective strategies that can be done to manage impressions on corporate social media accounts that can be applied in Indonesia. The research findings are known that impression management on corporate social media accounts can create digital corporate image, and the most effective social media platform for managing impression is YouTube, becausethe content in YouTube videos can have social value in life that is close to people's daily lives.
THE TATTOO AS ANCESTRAL LEGACY AND DICHOTOMIC ELEMENT OF NATIONAL IDENTITY Mónica Santillán Trujillo; Víctor Villavicencio Alvarez; Lorena Caiza Morales; Eunice Ayala; Teresa Sánchez Manosalvas
International Journal of Organizational Business Excellence Vol. 1 No. 2 (2018): December 2018
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/ijobex.v1i2.7155

Abstract

Nowadays, tattoos are associated mostly with fashion; nevertheless, tattooing can constitute a tool of national identity due to its ancestral relation with the Latin American native culture.With regard to the art of the state, no work can be found that analyzes this specific topic. This paper discusses the determinant footprint of ancient symbols in the culture and its actual use as a national identity element. The study uses a deductive method and qualitative analysis to clear the situated premises and ascertain the problem solution through the use of ancient icons in tattoos as identity symbols, which may be reconstructed from the consideration that supports the national proud and development. Although the results still present a low percentage of users, there are citizens who don tattoos. The concept about its representation is positive, and the use of tattoo as an element of identity was found among 50% of citizens. This leads us to conclude that it is, indeed, used in this sense and that the trend could progressively increase. In order to validate this premise, a quarter of the population was necessary.

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