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Indah Suryawati
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INDONESIA
PROPAGANDA
Published by Neolectura
ISSN : -     EISSN : 27767337     DOI : https://doi.org/10.37010/prop
Core Subject : Education,
Languange, Linguistic, Communication & Media
PROPAGANDA is a Journal of Communication Studies which is publish twice a year on January and July. PROPAGANDA is a scientific publication media in the form of conceptual paper and field research related to communication studies. It is hoped that PROPAGANDA can become a media for academics and researchers to publish their scientific work and become a reference source for the development of science and knowledge.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 5 Documents
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Search results for , issue "Vol 3 No 2 (2023): PROPAGANDA: Jurnal Ilmu Komunikasi" : 5 Documents clear
Eksistensi Ragam Inlis dalam Komunikasi Digital di Threads: an Instagram App Nicky Rosadi
PROPAGANDA Vol 3 No 2 (2023): PROPAGANDA: Jurnal Ilmu Komunikasi
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/prop.v3i2.1232

Abstract

This study aims to reveal the existence of a variety of inlis in digital communication in the Threads: an Instagram app. The method used in this study is a qualitative method with descriptive analysis techniques. The object in this research is the conversation that occurs in Threads. The results of this study indicate that the existence of various inlis occurs and cannot be avoided. As with previous studies, the existence of this variety of inlis is always indicated by the use of short writing and the use of emoticons as a substitute for gestures. Based on the research that has been done, the writer concludes that the use of various inlis has become an option in conversations in cyberspace. For this reason, the authors suggest that people who socialize in cyberspace can better understand the use of this new variety in order to create harmonious communication and avoid miscommunication in cyberspace.
Pembingkaian Berita Pro Kontra Kader NasDem Terkait Anies Baswedan Sebagai Calon Presiden pada Medcom.id dan Detik.com Lukman Hakim; Indah Suryawati
PROPAGANDA Vol 3 No 2 (2023): PROPAGANDA: Jurnal Ilmu Komunikasi
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/prop.v3i2.1234

Abstract

  The objective of this study is to discover and analyze the framing of medcom.id and detik.com regarding the pros and cons of NasDem cadres regarding Anies Baswedan as a presidential candidate. The research method is a qualitative approach, and the paradigm used in this study is constructivism. The objects of this study are the news texts of medcom.id and detik.com regarding the news on the pros and cons of NasDem cadres regarding Anies Baswedan as a presidential. Researchers discovered the framing carried by medcom.id and detik.com related to the news of the pros and cons of NasDem cadres regarding Anies Baswedan as a presidential candidate utilizing the framing analysis of Zhongdang Pan and Gerald M. Kosicki. In terms of framing devices (syntax, script, thematic, and rhetorical), it demonstrates that medcom.id in constructing social reality, particularly news related to the reaction of NasDem Party cadres following the announcement of Anies Baswedan as a presidential candidate prefers sources that support the declaration and appear biased. This is inextricably linked to the ideology and political policies of medcom.id, which has ties to NasDem Party Chairman Surya Paloh. The framing by detikcom also tends to support Anies' declaration as a presidential candidate. This could be seen from the sources chosen by detik.com supporting and defending the NasDem Party and Anies Baswedan after the announcement of the presidential candidate.
Strategi Tim Produksi Audio Series Catatan Pembalasan Fajar Dalam Mempertahankan Pendengar Aplikasi Noice Sativa Putra Prasetyo; Indah Suryawati; Rocky Prasetyo Jati; Eko Sumardi
PROPAGANDA Vol 3 No 2 (2023): PROPAGANDA: Jurnal Ilmu Komunikasi
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/prop.v3i2.1239

Abstract

This research aims to determine the production team's strategies for maintaining listeners of the audio series "Catatan Pembalasan Fajar" on the Noice application. The research method used is qualitative descriptive with data collection techniques such as interviews, observations, and documentation. The paradigm employed in this research is post-positivism. The subjects of this study are the production team of the "Catatan Pembalasan Fajar" audio series on the Noice application, including the producer (key informant) and audio engineer (informant). The object of this research is the "Catatan Pembalasan Fajar" audio series on the Noice application. After conducting the research using the program strategy proposed by Peter Pringle, which includes program planning, program production, program execution, program supervision, and program evaluation, the researcher found that the production team implemented several strategies to retain listeners of the "Catatan Pembalasan Fajar" audio series on the Noice application. These strategies include selecting the thriller genre due to high demand from listeners, using bold and assertive sound design, creating an engaging storyline, and paying attention to interactions and listener interests through the comment section of each episode. Despite facing production challenges, the production team successfully created a program that attracted listeners' interest and provided a satisfying audio experience.
Melawan Kebakaran dengan Api II: Melawan Propaganda Film dengan Video Podcasting
PROPAGANDA Vol 3 No 2 (2023): PROPAGANDA: Jurnal Ilmu Komunikasi
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/prop.v3i2.1364

Abstract

Dalam artikel sebelumnya di jurnal ini (Jason 2023), saya mengeksplorasi efektivitas penggunaan film untuk melawan propaganda dalam film. Dalam artikel ini, saya ingin mengeksplorasi penggunaan podcast video untuk melawan propaganda dalam film. Saya mulai dengan merangkum teori propaganda yang telah saya perkenalkan sebelumnya, yang menyatakan bahwa propaganda bisa masuk akal atau menipu dalam enam skala berbeda. Saya kemudian merangkum serial dokumenter Netflix Meltdown tahun 2022, tentang kecelakaan pembangkit listrik tenaga nuklir di Three Mile Island (di Central Pennsylvania). Kecelakaan ini (dan hingga hari ini) merupakan kegagalan tenaga nuklir terbesar dalam sejarah Amerika. Saya membahas bagaimana serial tersebut direview di media cetak. Saya kemudian melihat dua video yang membantah Meltdown, dan menunjukkan bagaimana kritik eksplisit dan implisit mereka terhadap serial Netflix sesuai dengan kriteria kami untuk menilai rasionalitas propaganda. Video pertama dibuat oleh Jesse Freeston, dan memiliki jumlah penonton terbatas. Yang lainnya dibuat oleh komunikator sains dan podcaster Kyle Hill yang diikuti secara luas. Saya menunjukkan bagaimana masing-masing secara efektif mengungkap pesan-pesan menipu yang disebarkan oleh serial Netflix. Saya menyelesaikan artikel ini dengan menyatakan bahwa podcast video memiliki kelebihan dalam membantah propaganda film yang tidak dimiliki oleh film kontra-propaganda: podcast video dapat dibuat jauh lebih cepat dan jauh lebih murah. Namun dalam hal memberikan informasi kepada masyarakat tentang biaya dan manfaat teknologi serumit tenaga nuklir, penggunaan film dan video sangatlah terbatas. Sayangnya, masyarakat biasanya mendapatkan informasi dengan cara seperti ini.
Strategi Komunikasi Pemasaran di Era Digital
PROPAGANDA Vol 3 No 2 (2023): PROPAGANDA: Jurnal Ilmu Komunikasi
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/prop.v3i2.1607

Abstract

This research aims to examine effective marketing communication strategies in the digital era and their impact on consumers. This research was conducted using a qualitative method with a literature study approach, which allows the collection and analysis of information from various existing sources such as journal articles, books, and industry reports related to marketing communication strategies in the digital era. The data was collected through the process of searching academic data on Google Scholar, Consensus, and Connected Papers. The search was conducted with keywords such as "marketing communication strategy", "digital era", and "digital marketing". The articles that have been found are then evaluated based on their relevance and contribution to the research topic at hand.The findings of this study show that digital marketing communication strategies involving content marketing, the use of social media, email marketing, search engine optimization (SEO), and digital advertising can increase consumer engagement and brand loyalty. Social media and content marketing play a key role in creating closer relationships with consumers as well as providing quick responses to their feedback.

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