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Lensa
Published by Universitas Pramita Indonesia
ISSN : 08547904     EISSN : 28078101     DOI : -
Core Subject : Economy, Science, Education, Social, Engineering,
Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences
Dalam setiap terbitnya Lensa mencakup tiga displin ilmu sesuai dengan Fakultas yang tersedia di Universitas Pramita Indonesia , yaitu : Ilmu Sosial dan Politik, Ekonomi & Bisnis dan Sains & Teknologi. Journal Lensa developed with the aim of accommodating the scientific work of Lecturers, both the results of scientific papers and research in the form of literature study results.
Arjuna Subject : Umum - Umum
Articles 6 Documents
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Search results for , issue "Vol 17 No 1 (2023): Jurnal LENSA Universitas Pramita Indonesia" : 6 Documents clear
OLIGARKI DAN KONVERGENSI MEDIA DALAM PEMBERITAAN “JOKOWI 3 PERIODE” Catharina Susy Triputranti
Lensa Vol 17 No 1 (2023): Jurnal LENSA Universitas Pramita Indonesia
Publisher : LPPM Universitas Pramita Indonesia

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Abstract

Media massa merupakan instrument penting yang mampu memberikan kebutuhan informasi masyarakat secara akurat dan obyektif. Namun, pada kenyataannya, media tumbuh tidak terlepas dari golongan penguasa dan elit yang menjadikan oligarki media semakin tumbuh subur di Indonesia, yang semakin memperkuat arah pemberitaan untuk kepentingan politik maupun bisnis. Konglomerasi media oleh para elit menciptakan oligarki media, yang pada akhirnya pemberitaan mengabaikan obyektifitas. Dunia digital membuat informasi semakin ramai, karena masyarakat tidak hanya sebagai konsumen informasi namun juga dapat menjadi pembuat konten. Keriuhan informasi ini juga membuat konglomerasi media semakin kuat melalui strategi konvergensi media. Konvergensi media memiliki keleluasan untuk membangun kreativitas dalam konteks format informasi. Seperti contoh dalam pemberitaan Jokowi 3 Periode yang ramai karena sosialisasi tagar khusus yang dibangun melalui media baru. Maka dari itu, penelitian ini bertujuan untuk melihat arah pemberitaan pada media yang saling berkonvergen dalam satu Lembaga Konglomerasi Media sebagai kajian adanya framing dalam media. Penelitian ini akan menggunakan pendekatan kualitatif dengan metode studi kepustakaan dan menggunakan analisis deskriptif. Hasil studi menunjukan bahwa kepemilikan media yang akan menentukan arah pemberitaan media untuk kepentingan politik dan ekonomi yang semakin kuat dan meluas karena konvergensi media.
KUANTIFIKASI DAN KOMODIFIKASI MANUSIA DI DUNIA INTERNET Paulus Gamaliel; Uyung Pramudiarja
Lensa Vol 17 No 1 (2023): Jurnal LENSA Universitas Pramita Indonesia
Publisher : LPPM Universitas Pramita Indonesia

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Abstract

Revolusi digital sudah tidak terbendung dan banyak merubah kehidupan manusia. Bagaikan pedang bermata dua, digital banyak memberikan kemudahan dan manfaat bagi kehidupan manusia, namun di lain pihak perubahan yang sangat cepat di dunia digital juga dapat memberikan dampak yang meresahkan. Budaya masyarakat mendapatkan informasi berubah secara drastis dengan adanya media digital dan teknologi informasi yang dengan mudah dapat diakses secara online, dilain pihak kekuatan budaya internet membuat orang rela menyerahkan diri mereka terukur dan terkomodifikasi dan kemudian dapat dieksploitasi di industri digital. Program Peduli lindungi merupakan salah satu kekuatan teknologi digital yang memudahkan pemerintah dalam mendeteksi penyebaran virus di masa pandemi, yang memungkinkan orang dapat terlacak keberadaannya. Pada Akhirnya, Internet of Things memungkinkan pengiriman data gerak gerik manusia, ke dalam jaringan lokal sampai global yang terus terakumulasi dan saling terhubung. Apakah teknologi digital akan hidup seperti manusia? Bagaimanapun new internet harus diantisipasi, karena mesin dan teknologi, secerdas apapun pengembangannya, pada dasarnya hanya menjalankan perintah yang diprogram oleh manusia.
PENERAPAN LEAN MANUFACTURING DENGAN VALUE STREAM MAPPING DAN KAIZEN 5W 2H GUNA MENGURANGI WASTE DAN CYCLE TIME PROSES ASSY PANEL RANGKA PADA PT. XYZ Muhammad Julian Syaputra; Donny Setiawan; Yan Kurnia Hadi
Lensa Vol 17 No 1 (2023): Jurnal LENSA Universitas Pramita Indonesia
Publisher : LPPM Universitas Pramita Indonesia

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Abstract

Abstract Current developments in the industry spur companies to increase their productivity levels. Especially in manufacturing companies that are asked to continuously improve their production. Both in terms of quality, quantity, price, and in other aspects. The company that is the object of research is a company engaged in automotive production. Problems faced by PT. XYZ is not achieving the production target of pcs/hour so that it disrupts the delivery part process to the Customer. This is due to the long production time and the amount of waste that occurs on the production floor. If this problem is not immediately resolved, it will cause losses to the company. The research objective is to identify waste that occurs on the production floor and make repairs on the production floor by reducing waste based on the Lean Manufactuing approach. The method used is Value Stream Mapping and Kaizen 5W 2H. The results of identification and measurement after improvement, obtained a significant reduction of VA time and NVA time, namely VA time of 35.07 seconds (40.2%) and NVA time of 52.17 seconds (59.8%), with a total time of 87.24 seconds. And the decrease in Cycle Time by 26.57 seconds against the Frame Assy Panel process, there is an increase in productivity (pcs / hour). Keywords: VSM, Kaizen, Lean Manufactuing
SISTEM KERJA LOAD SHEDDING DI POWER PLANT TALANG JIMAR PRABUMULIH FIELD Sheylin Wimora Lumban Tobing
Lensa Vol 17 No 1 (2023): Jurnal LENSA Universitas Pramita Indonesia
Publisher : LPPM Universitas Pramita Indonesia

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Abstract

Any interruption in the supply of vital energy can damage the entire system and simultaneously can damage the entire system and can paralyze daily activities. In Indonesia, there is almost no area that is not affected by load shedding. Insufficient electricity production is the main reason which means power generation is less than demand. The solution in minimizing the occurrence of disturbances and causing the electrical system to experience unstable voltage and frequency drops, is anticipated by carrying out a load shedding scenario, namely releasing excess load on one of the systems in order to reduce further impacts. Seeing the many disturbances that occur in the electricity sector in Indonesia, to see the load shedding system that exists in Indonesia, a study was carried out in one of the regions in Indonesia, namely at PT Pertamina Hulu Rokan Zone 4 Prabumulih Field. The load shedding system at PT Pertamina Hulu Rokan is by understanding the load shedding program at the Talang Jimar Power Plant, changing the generator maximum value, load shedding trigger and load shedding algorithm and load shedding configuration.
PERLINDUNGAN KONSUMEN MELALUI KEWAJIBAN SERTIFIKASI HALAL BAGI PELAKU USAHA MIKRO DAN KECIL BERDASARKAN PERPPU NO. 2 TAHUN 2022 TENTANG CIPTA KERJA Djuhrijjani Djuhrijjani
Lensa Vol 17 No 1 (2023): Jurnal LENSA Universitas Pramita Indonesia
Publisher : LPPM Universitas Pramita Indonesia

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Abstract

Indonesia is a country with a Muslim majority. The state must be able to provide protection to its citizens to carry out religious teachings. One of the obligations of Muslims is to consume halal food/drinks. Consumer Protection Law No. 8/1999 then Law no. 33/2014 concerning Halal Product Guarantee is access for Muslim consumers to obtain halal products. This regulation is important because Muslim consumers are a very potential market that can affect the economy. UU no. 33/2014 including the law amended by the omnibus Law no. 11/2020 concerning Job Creation. However, this regulation did not last long. On December 30, 2022, the government issued Government Regulation in Lieu of Law (Perppu) No. 2 of 2022 concerning Job Creation which revokes Law no. 11 of 2020 concerning Job Creation. In the previous arrangement there was a policy of halal certification for micro and small business actors free of charge through a business actor's statement. This free certification is to accelerate the protection of Muslim consumers in terms of obtaining halal products. This study uses normative qualitative methods using secondary data. From the results of this study, it was concluded that there are very substantial differences related to the meaning of halal certificates which affect the process of applying for halal certification by micro and small business actors, as well as the possibility of the validity period of halal certificates forever.
MARKETING POLITIK CALON TUNGGAL PADA PILKADA KABUPATEN TANGERANG TAHUN 2018 Noer Apptika Fujilestari
Lensa Vol 17 No 1 (2023): Jurnal LENSA Universitas Pramita Indonesia
Publisher : LPPM Universitas Pramita Indonesia

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Abstract

The phenomenon of a single candidate pair in the 2018 Pilkada is not the first to have occurred since the Pilkada were held directly. This becomes an interesting political dynamic, indicating that democracy does not work according to its spirit. Political parties have strong control over the emergence of a single candidate, political parties should be able to carry out political regeneration and political education to the public for the sake of democracy. The implementation of the 2018 Tangerang Regency regional elections was in the public spotlight with the presence of Ahmed Zaki Iskandar and Mad Romli as the sole candidate pair. Even though the political capital owned by this single pair is quite strong and victory can be ensured without holding elections, procedurally the implementation of regional election political campaigns must still be carried out to convince constituents of this single candidate. In carrying out political campaigns, it is very important to carry out political marketing so that the campaign strategies and materials delivered are right on target. This study uses a qualitative descriptive method to explore and analyze existing political phenomena. The results of this study show that political marketing carried out by this single candidate pair runs optimally by running four indicators of political marketing, namely; Product, Place, Price and Promotion. Of the four indicators, the political marketing of this single candidate is strongest in the product indicator where this single candidate who is also an incumbent has more access than the other prospective regents/deputy regents. The character built by Ahmed Zaki Iskandar succeeded in convincing constituents to re-elect him.

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