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I Gusti Ngurah Agung Suprastayasa
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INDONESIA
Jurnal Bisnis Hospitaliti
Published by Politeknik Pariwisata Bali
ISSN : 23028343     EISSN : 25812122     DOI : https://doi.org/10.52352/jbh
Core Subject : Science,
Decision Sciences, Operations Research & Management
This journal is dedicated to the dissemination of research on the exploration and optimization of the hospitality business. Firstly published in 2012, this journal invites contribution from scholars around the world for the following interdisciplinary scope: Hospitality management Marketing management in the hospitality industry Human resources management in the hospitality industry Hotel finance management Information and telecommunication technology in the hospitality industry Education and trend in the hospitality industry
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 7 Documents
 1 
Search results for , issue "Vol 10 No 2 (2021): Jurnal Bisnis Hospitaliti" : 7 Documents clear
Kualitas Pelayanan Staf Front Office Hotel Di Bali Indah Kusumarini
JURNAL BISNIS HOSPITALITI Vol 10 No 2 (2021): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v10i2.470

Abstract

This reseach was conducted by using the theory of service quality dimensions from Zeithaml-Parasuraman-Berry (1996). Data obtained by distributing 100 questionnaires to Japanese tourists on August 2019. The variable created refers to the role of the front office clerk from Bagiono (2012). Based on SPSS calculations, the accuracy of this research model is 73% at an error rate of 5%. From the results of data processing it is known that the average value of the service quality of front office staff at star hotels in Bali is 4.11 (good). But there are still indicators that are not good, that is, an indicator of Japanese language ability, with an average value of 3.23. Based on the results of exploratory factor analysis of 31 variables, found 7 factors forming the quality of front office staff services,  1) responsiveness with a value (13,916), 2) empathy (2,355), 3) reliability (1,513), 4) tangible (1,486) , 5) assurance (1.29), 6) friendly (1,220), and 7) communication (1,140).  The biggest factor influencing the satisfaction of Japanese tourists towards the quality of front office staff services is the responsiveness factor while the lowest factor is the communication factor.
Pengaruh Electronic Service Quality dan Electronic Word of Mouth Terhadap Keputusan Pembelian Kamar Di Aston Denpasar Hotel and Convention Center Maureen Audria; I Nyoman Sudiksa; Ida Ayu Kalpikawati
JURNAL BISNIS HOSPITALITI Vol 10 No 2 (2021): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v10i2.476

Abstract

This study aimed to analyze the influence of Electronic Service Quality and Electronic Word of Mouth on Room Purchase Decisions at Aston Denpasar Hotel & Convention Center. The data were collected by distributing online questionnaires with the help of the hotel to respondents who were guests who had stayed at Aston Denpasar Hotel & Convention Center totaling 100 people. The data collected from the questionnaire were then analyzed using the classic assumption test, multiple linear regression analysis, t test, F test and coefficient of determination analysis. The results showed (1) electronic service quality had a positive and significant effect on room purchase decisions with a significance value of 0.011 <0.1 indicating that H01 was rejected and Ha1 was accepted (2) electronic word of mouth had an effect positive and significant impact on room purchase decisions with a significance value of 0.010 <0.1 indicating that H02 is rejected and Ha2 is accepted (3) electronic service quality and electronic word of mouth has a positive and significant effect on room purchase decisions with a significance value of 0,000 <0.1 indicate that H03 is rejected and Ha3 is accepted.
Efektivitas Penerapan Iklan Digital Pada Era Marketing 4.0 Di Hotel Grand Mirage Resort Bali I Putu Esa Widahartana; I Ketut Surata; I Made Rilo Elton
JURNAL BISNIS HOSPITALITI Vol 10 No 2 (2021): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v10i2.484

Abstract

The development of the industry had evolved to digital marketing, dubbed Marketing 4.0. Nowadays, the use of social media as promotional tool is important. In hospitality industry, hotels are developing their profiles on social media intensively, for example Grand Mirage Resort Bali. In 2017 the hotel finished renovating and rebranding their new wing. At the same time, the hotel cut promotional costs and focused on attracting millennial guests through digital marketing. As a result, although promotional costs were cut, promotions continued well and tended to increase. This study aimed to determine the effectiveness of implementing digital advertising at Grand Mirage Bali and how to increase the effectiveness of implementing digital advertising. Research data were collected through questionnaires and documentation studies. The collected datawere analyzed descriptively using AIDA analysis. The results showed (a) the digital advertising displayed by the Grand Mirage Resort Bali has been effective in its application as a sales promotion medium, and (b) the strategy to increase the effectiveness of the digital advertising at Grand Mirage Bali are paying attention to the message conveyed in the advertisement, using appealing visuals, choosing an ad theme that suits market conditions, and using marketing tricks such as giving limited offers.  
Pengaruh Insentif Finansial dan Non Finansial terhadap Kinerja Karyawan Hotel Timeshare dengan Variabel Mediasi Kepuasan Kerja Ni Luh Dita Priliani; Ida Ayu Putri Widawati; Irene Hanna H. Sihombing
JURNAL BISNIS HOSPITALITI Vol 10 No 2 (2021): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v10i2.529

Abstract

Employee performance is seen as what an employee does and what he doesn't do. Employee performance involves the quality and quantity of output, attendance at work, and timeliness of output. The level of absenteeism is quite high where an average of 14.59% per month. This can have a negative effect on employee performance, meaning that the higher the level of absenteeism will affect the lower performance of the employee. There are indications that employee job satisfaction is not optimal due to inaccurate provision of financial and non-financial incentives. Given this phenomenon, it is interesting to study given the tendency of low employee performance, the possibility of giving inappropriate or unsatisfactory incentives which causes low job satisfaction. Data were collected using a questionnaire method to 104 respondents at Karma Royal Bali. Data were analyzed using SmartPLS software. The results are that financial incentives and non-financial incentives have a positive and significant effect on job satisfaction and job satisfaction as a mediator between financial incentives and non-financial incentives on employee performance at Karma Royal Bali.
Klasifikasi Keluhan Tamu Mengenai Pelayanan Front Office di The Westin Resort Nusa Dua Bali Berdasarkan Ulasan pada Tripadvisor Putu Diana Ayu Pratiwi; I Gusti Ayu Putu Wita Indrayani; I Made Sucipta Adnyana
JURNAL BISNIS HOSPITALITI Vol 10 No 2 (2021): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v10i2.620

Abstract

The purpose of this study is to discover the reasons and effects of recurring complaints based on the classification of guest complaints about Front Office services at The Westin Resort Nusa Dua Bali, in order to identify alternative methods to reduce the number of guest complaints. The data was gathered through documentation on TripAdvisor and an interview with the Front Office Manager, and the data analysis technique applied was descriptive qualitative. The analysis's findings revealed the reasons and consequences of guest complaints about Front Office services, which were classified into two categories: service-related complaints and attitudinal issues. Furthermore, the front office service procedures have not achieved 100 percent compliance with the SOP during the guest cycle. In the case of attitudinal complaints and service-related complaints, the reason of the complaints was determined as a disparity in SOP. This research was effective in enhancing comprehension of the reasons and effects of guest complaints regarding Front Office services on Online Travel Agents. Based on the research that has been conducted, suggestions should be addressed to hotel management as an alternate option to reduce problems that have occurred by enrolling in training.  
The Effect of Job Satisfaction on Employee Turnover Intention: Case Study in Tanadewa Resort and Spa Ubud I Putu Very Ferrari; I Gusti Gede Anggareksa Putra Mulyawan; I Gusti Agung Gede Witarsana; Putu Gde Arie Yudhistira
JURNAL BISNIS HOSPITALITI Vol 10 No 2 (2021): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v10i2.647

Abstract

Employee turnover can cause problems within hospitality business. Job satisfaction commonly influence employee turnover intention. Tanadewa Resort and Spa, Ubud has high annual turnover rate. This research’s objective is to analyze the impact of job satisfaction on employee turnover in Tanadewa, Ubud. This research has total population of 48 respondents. Open question is also used to collect qualitative data within the questionnaire. The research uses Simple Linear Regression as analysis method. The result shows job satisfaction has a negative effect to employee turnover intention for 83,7%. The research recommends Tanadewa, Ubud to consider increasing the salary in term of service payment and increase the promotion opportunities.
Efektivitas Pemberian Alokasi Kamar pada Biro Perjalanan Wisata: Kasus di Hotel The Kuta Beach Heritage Bali Danny Martin; Ida Ayu Sri Puspa Adi; Putu Ayu Ariasih
JURNAL BISNIS HOSPITALITI Vol 10 No 2 (2021): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v10i2.678

Abstract

Despite the rapid development of online travel agents who market hotel rooms via the internet, traditional travel agencies also still play an important role in marketing and booking hotel rooms. As The Kuta Beach Heritage hotel still utilizes and uses room marketing channels through offline travel agencies. This study aims to determine the effectiveness of providing room allocation or room allocation to travel agents at The Kuta Beach Heritage Bali. The data used is secondary data in the form of production from each travel agency and given room allocation. While the primary data was obtained through interviews with various related parties at the hotel. Data were analysed quantitatively and qualitatively. The results showed that the utilization of room allocation by the travel agency had not been maximized or had not been able to achieve the target given by the hotel, which was 60%. The practical implication of this research is the need for innovative efforts to increase the production of room nights by both hotels and travel agencies

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