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PENGARUH BEST AVAILABLE RATE (BAR) DAN NILAI TUKAR MATA UANG TERHADAP REVENUE PER AVAILABLE ROOM (REVPAR) DI THE ALENA RESORT I Gusti Agung Gede Witarsana; Ni Made Suastini; Wayan Aniek Juniarista
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. Spesial Issue 2 (2021): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (282.728 KB)

Abstract

The development of business in the accommodation service sector in Bali createscompetition to obtain income that matches or even exceeds the target, so hotelsneed to improve performance. Revenue Per Available Room (RevPAR) is one ofthe keys to measuring hotel performance. To maximize revenue without reducingguest satisfaction, The Alena applies a price policy of Best Available Rate (BAR).This BAR is applied using nominal US dollars (USD) so that the exchange rate(USD against rupiah) will affect RevPAR which must be reported using thenominal rupiah. This study aims to determine the effect of the Best Available Rateand Currency Exchange Rate on Revenue Per Available Room at The Alena Resortin 2017 to 2019. The results show that BAR (X1) and currency exchange rates (X2)have a significant effect on RevPAR ( Y) at The Alena Resort, both partially andsimultaneously which contributed 31.4% while the remaining 68.6% wasinfluenced by other variables not examined in this study.
ANALISIS KEPUASAN TAMU TERHADAP PRODUK KAMAR BERDASARKAN GEOGRAPHICAL MARKET SEGMENT (STUDI PADA HOTEL DI KAWASAN WISATA UBUD) I Gusti Agung Gede Witarsana
JURNAL BISNIS HOSPITALITI Vol 6 No 1 (2017): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v6i1.101

Abstract

This study is aimed to determine and identify the level of guest satisfaction of hotel room products based on the perception of each geographical market segment. Market is divided by geographic segmentation due to the fact that buying behavior is influenced by the place where the consumers live and work including their culture, tradition, politic, climate. This fact affects some hotels to make adjustments of product, advertising, and sales as needed or based on characteristics of a particular country or region. By knowing the wishes of guests through their level satisfaction, the hotel management will be able to apply the appropriate and effective strategies according to the guest characteristics on a geographic area. Data of this study were collected through respondents using purposive sampling method. Searching for respondents with specific targets leading to the purpose of this research of 100 hotel guests from different geographic market segments such as America, Europe, Asia, Domestic (Indonesia), Australia. The calculation of satisfaction value scores using a scale of 1-10 adopted from the measurement scale used by booking.com. The result of this research found that the segment of the American market has thehighest satisfaction level of the other segment of the room product in the tourist area of Ubud with score of 9.4 while the segment of domestic market is the segment that gives the lowest score of 7.1.
MEMBANGUN KEUNGGULAN DAYA SAING MELALUI RESOURCE-BASED APPROACH I Gusti Ayu Putu Wita Indrayani; I Gusti Putu Ngurah Budiasa; I Gusti Agung Gede Witarsana
JURNAL BISNIS HOSPITALITI Vol 4 No 1 (2015): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v4i1.125

Abstract

Penelitian ini bertujuan untuk memperoleh model yang tepat dalam membangun strategi keunggulan daya saing melalui Resource-based Approach. Secara khusus penelitian ini juga ingin mengungkap dan mendeskripsikan informasi yang berhubungan dengan profil keunggulan daya saing hotel berbintang di Bali, mekanisme yang dilakukan dalam menciptakan keunggulan daya saing, serta implikasi keunggulan daya saing terhadap kinerja bisnis yang spesifik. Data primer dikumpulkan dengan metode semi structure in-depth interview dan observasi partisipatori terhadap narasumber yang dipilih berdasarkan metodepurposive sampling. Narasumber dalam penelitian ini adalah pimpinan puncak hotel. Hasil penelitian menunjukan bahwa keunggulan daya saing hotel di Bali merupakan keunggulan daya saing yang berkualitas serta dikembangkan secara konsisten dan berkesinambungan. Mekanisme yang dilakukan dalam membangun keunggulan daya saing konsisten dengan teori yang dikemukakan oleh Grant (1991). Keunggulan daya saing berimplikasi terhadap kinerja perusahaan yang diukur dengan pencapaian tingkat pengembalian investasi dan penguasaan pangsa pasar terbesar dibandingkan dengan pesaing
PENGARUH MOTIVASI INTRINSIK DAN EKSTRINSIK TERHADAP KEPUASAN KERJA DENGAN CROSS CULTURE ADJUSTMENT SEBAGAI VARIABEL MODERASI PADA EKSPATRIAT HOTEL BINTANG LIMA DI KAWASAN WISATA NUSA DUA I Gusti Agung Gede Witarsana
JURNAL BISNIS HOSPITALITI Vol 1 No 1 (2012): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v1i1.160

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh motivasi intrinsik terhadap kepuasan kerja, untuk mengetahui pengaruh motivasi ekstrinsik terhadap kepuasan kerja dan untuk mengetahui bagaimanakah cross culture adjustment berperan signifikan sebagai moderating variabel dalam hubungan antara motivasi intrinsik dengan kepuasan kerja dan hubungan motivasi ekstrinsik terhadap kepuasan kerja. Populasi dalam penelitian ini adalah seluruh ekspatriat yang berkerja di hotel bintang lima di kawasan wisata Nusa Dua. Pengambilan sampel dilakukan dengan metode sensus dan didapatkan sejumlah 49 responden ekspatriat, yang memiliki kontrak kerja minimal satu tahun. Pengujian hipotesis digunakan teknik analisis regresi berganda, dengan aplikasi SPSS for windows versi 18.0. Hasil penelitian ini menemukan bahwa: 1) motivasi intrinsik berpengaruh secara positif dan signifikan terhadap kepuasan kerja 2) motivasi ekstrinsik berpengaruh positif dan signifikan terhadap kepuasan kerja, 3) cross culture adjustment bukan sebagaimoderating variabel yang memperkuat pengaruh motivasi intrinsik terhadap kepuasan kerja 4) cross culture adjustment bukan sebagai moderating variabel yang memperkuat pengaruh motivasi ekstrinsik terhadap kepuasan kerja.
Pengaruh Average Daily Rate dan Nilai Tukar Mata Uang terhadap Revenue Per Available Room di Hotel XYZ Wayan Suyasa Ariantha; I Gusti Agung Gede Witarsana; Ni Made Suastini
JURNAL BISNIS HOSPITALITI Vol 10 No 1 (2021): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v10i1.477

Abstract

Revenue Per Available Room (RevPAR) at Hotel XYZ has decreased since 2017 to 2019. Hotel XYZ applied Best Average Daily Rate (ADR) to increase the income without reducing the guest satisfaction. This ADR used USD nominal, so the currency exchange rate (dollar to rupiah) will have an effect on RevPAR that should be reported by using rupiah nominal. There was a phenomenon that the increase of ADR and the currency exchange rates were not followed by the increase of RevPAR at Hotel XYZ in 2017 until 2019. The purpose of this research was to analyze the effect of Average Daily Rate (ADR) and the currency exchange rate on Revenue Per Available Room (RevPAR) at Hotel XYZ. This research was a quantitative research and used multiple linier regression analysis techniques, t-test, F test and coefficient of determination test by using SPSS version 23.0 program. In determining the sample of this study, non-probability sampling method was used. The sample used in this study is data from the last 3 years, 2017, 2018, and 2019. The result of the study showed that Average Daily Rate (X1) and the currency exchange rate (X2) had a significant effect on Revenue Per Available Room (Y) at Hotel XYZ, both partially or simultaneously.
The Effect of Job Satisfaction on Employee Turnover Intention: Case Study in Tanadewa Resort and Spa Ubud I Putu Very Ferrari; I Gusti Gede Anggareksa Putra Mulyawan; I Gusti Agung Gede Witarsana; Putu Gde Arie Yudhistira
JURNAL BISNIS HOSPITALITI Vol 10 No 2 (2021): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v10i2.647

Abstract

Employee turnover can cause problems within hospitality business. Job satisfaction commonly influence employee turnover intention. Tanadewa Resort and Spa, Ubud has high annual turnover rate. This research’s objective is to analyze the impact of job satisfaction on employee turnover in Tanadewa, Ubud. This research has total population of 48 respondents. Open question is also used to collect qualitative data within the questionnaire. The research uses Simple Linear Regression as analysis method. The result shows job satisfaction has a negative effect to employee turnover intention for 83,7%. The research recommends Tanadewa, Ubud to consider increasing the salary in term of service payment and increase the promotion opportunities.
The Effect of Job Satisfaction on Turnover Intention of Food and Beverage Service Employees at Alila Seminyak Bali I Gusti Gede Anggareksa Putra Mulyawan; I Gusti Ngurah Agung Suprastayasa; I Gusti Agung Gde Witarsana; Luh Putu Kartini
Jurnal Internasional Ilmu Pengetahuan Terapan bidang Pariwisata dan Events Vol 5 No 1 (2021): June 2021
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat (P3M) Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijaste.v5i1.2112

Abstract

Abstract Purpose: This study aims to examine the effect of job satisfaction on turnover intention of food and beverage service employees and to investigate possible areas of improvement to establish job satisfaction on overcoming turnover intention. Research methods: The job satisfaction is measured with a simplified JDI Model, and the turnover intention is measured with Mobley et al.’s Turnover Intention Heuristic Model. The research used quantitative and qualitative methods with a questionnaire and semi-structured interview as the instrument. The analysis includes a correlation test, the classic assumption test, and a simple linear regression test. Results and discussions: The result shows that job satisfaction has a significant negative effect on employee turnover intention. The ability of job satisfaction variables to explain the variance of turnover intention variable was moderate. Demographic factors such as age and academic education are among the most significant factors to influence turnover intention. Three areas of improvement to establish job satisfaction on overcoming turnover intention were addressed. Keywords: job satisfaction, turnover intention, human resources
Analysis of Training Program in Front Office Department at Aryaduta Bali Hotel Luh Putu Diah Ayu Savitri; I Gusti Agung Gede Witarsana; Desak Gede Chandra Widayanthi; I Wayan Restu Darmawan
Barista : Jurnal Kajian Bahasa dan Pariwisata Vol. 7 No. 2 (2020): Desember
Publisher : Unit Bahasa Sekolah Tinggi Pariwisata Bandung

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Abstract

Training program evaluation is highly necessary and important to improve the business, particularly in the hospitality business. The aim of this research is to analyze the quality of training programs held for employees in the Front Office Department at Aryaduta Bali Hotel based on the Kirkpatrick Model and finding out a possible suggestion for improvement that could be done to enhance the quality of training programs. The data for this study was obtained by distributing an online questionnaire and conducting interviews. To validate the data, testing was done through data triangulation. As a result of this study, there are 2 criteria that show that the training program needs improvements more on how to satisfy the participants and how to more effectively evaluate the program. To improve these aspects, anonymous evaluation to gather detailed and objective input from the participant is suggested to be done.
Pengaruh Sales Promosi dengan Price Bundling terhadap Keputusan Pembelian Masa Pandemi Covid 19 di Bali I Gusti Agung Gede Witarsana; I Dewa Putu Hendri Pramana; Ni Putu Diah Prabawati; Ida Bagus Putu Puja; I Made Dhani Pramana Pinatih
JSHP : Jurnal Sosial Humaniora dan Pendidikan Vol 6, No 2 (2022): JSHP (Jurnal Sosial Humaniora dan Pendidikan)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Politeknik Negeri Balikpapan.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32487/jshp.v6i2.1445

Abstract

Penurunan produktifitas bisnis pada semua sektor sebagai akibat pandemic covid-19 telah mendorong para pelaku bisnis untuk menetapkan berbagai strategi pengembangan bisnisnya. Kebijakan pembatasan aktivitas masyarakat diluar selama pandemic telah memberikan dampak negatif pada sektor bisnis kuliner dan salah satu industri yang terdampak yaitu The Mill Restaurant Bali. Ada banyak strategi yang dapat dilakukan untuk meningkatkan penjualan produk bisnis kuliner dan salah satunya yang banyak dibahas yaitu strategi price bundling. Oleh karena itu, studi ini dilakukan untuk mengetahui sejauh mana pengaruh sales promosi dengan cara price bundling terhadap keputusan pembelian pada masa pandemi covid 19 di Bali khususnya di The Mill Restaurant Bali. Metode analisis yang digunakan untuk menganalisis pengaruh variabel price bundling adalah dengan menggunakan analisis regresi linier sederhana dengan bantuan program statistik SPSS for windows versi 25. Hasil studi ini mengungkapkan bahwa terdapat pengaruh positif price bundling terhadap keputusan pembelian pelanggan di The Mill Restaurant. Selain itu, price bundling hanya memberikan kontribusi sebesar 22,5% mendorong keputusan pembelian pelanggan. artinya, masih ada factor lain yang dimungkinkan mendorong keputusan pembelian produk restoran oleh para konsumen. Studi ini memberikan implikasi penting bagi pelaku bisnis kuliner untuk menerapkan strategi price bundling dalam bisnis kulinernya. 
Pemanfaatan Internet sebagai Media Pemasaran Pondok Wisata di Desa Pelaga, Kabupaten Badung Ni Made Suastini; I Gusti Agung Gede Witarsana; I Wayan Jata; Ni Luh Ketut Sri Sulistyawati; Ni Nyoman Sukerti; Ni Luh Gde Sri Sadjuni
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 1 No. 2 (2021): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (672.445 KB) | DOI: 10.52352/makardhi.v1i2.626

Abstract

Pelaga Village, Badung Regency is famous for its beautiful and natural view. Therefore, the community is very enthusiastic to manage homestay as a means of support. In Pelaga Tourism Village, agro-tourism development has also been carried out centered in the Kiadan environment. However, when the field survey was carried out, there were still obstacles in its management of the homestay. Therefore, training related to accommodation management is needed which will be carried out in stages to improve the community's ability to manage homestay. In 2021, the Hotel Administration Study Program has carried out community service in Pelaga Village, Badung Regency regarding the use of the internet as a marketing tools for homestay in Pelaga Village, Badung Regency.