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I Gusti Ngurah Agung Suprastayasa
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INDONESIA
Jurnal Bisnis Hospitaliti
Published by Politeknik Pariwisata Bali
ISSN : 23028343     EISSN : 25812122     DOI : https://doi.org/10.52352/jbh
Core Subject : Science,
Decision Sciences, Operations Research & Management
This journal is dedicated to the dissemination of research on the exploration and optimization of the hospitality business. Firstly published in 2012, this journal invites contribution from scholars around the world for the following interdisciplinary scope: Hospitality management Marketing management in the hospitality industry Human resources management in the hospitality industry Hotel finance management Information and telecommunication technology in the hospitality industry Education and trend in the hospitality industry
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol 9 No 2 (2020): Jurnal Bisnis Hospitaliti" : 5 Documents clear
Pengaruh Kualitas Layanan Internal dan Kepuasan Kerja terhadap Kinerja Karyawan Hotel I Ketut Surata; Anak Agung Istri Manik Mahayani; I Gusti Agung Febrianto
JURNAL BISNIS HOSPITALITI Vol 9 No 2 (2020): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v9i2.503

Abstract

The aims of this study were to (1) analyze the influence of service quality to customer loyalty, (2) analyze the influence of service quality to customer satisfaction, (3) analyze the influence of customer satisfaction to customer loyalty, and (4) analyze the influence of service quality to customer loyalty with customer satisfaction as mediating variabel in Prime Plaza Suites Sanur – Bali. This study used questionnaires as the data collection techniques which were distributed to 100 guests who have stayed at Prime Plaza Suites Sanur – Bali as the respondents of this study. Data were analyzed quantitatively using classic assumption testing, simple linear regression analysis, t-test, path analysis and analysis of determination. The result of this study indicated (1) service quality has a positive and significant effect on customer loyalty (? = 0,257; t-value = 2,638; p < 0,05), (2) service quality has a positive and significant effect on customer satisfaction (? = 0,964; t-value = 30,814; p < 0,05), (3) customer satisfaction has a positive and significant effect on customer loyalty (? = 0,252; t-value = 2,617; p < 0,05) and (4) customer satisfaction has a partial mediating on the positive and significant relationship between service quality on customer loyalty ? = 0,961; t-value = 29,552; p < 0,05).
Pengaruh Tingkat Hunian Kamar dan Pendapatan Spa terhadap Laba Operasional di Nusa Dua Beach Hotel & Spa I Putu Arnawa
JURNAL BISNIS HOSPITALITI Vol 9 No 2 (2020): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v9i2.504

Abstract

The purpose of this research is to determine the effect of room occupancy and spa revenue on operating profit at Nusa Dua Beach Hotel & Spa. The data analysis technique used was descriptive quantitative, and analyzed with the test of classical regression assumption, analysis multiple linear regression, individual parameter significance test (t test), simultaneous significance test (Test F) and coefficient of determination R2. Report of room occupancy, spa revenue and operating profit at Nusa Dua Beach Hotel & Spa period 2017 to 2019. The results of this research indicate that the room occupancy and spa revenue have a positive and significant effect on operating profit with the regression equation Y = -484,794,904,574 + 28,760,823,190X1 + 3,260X2 and determination coefficient is 70,2%. Room occupancy and spa revenue partially and simultaneously have a significant effect on operating profit at Nusa Dua Beach Hotel & Spa.
Strategi Bauran Pemasaran Wedding Package untuk Meningkatkan Jumlah Penyelenggaraan Wedding Event di Discovery Kartika Plaza Hotel I Nyoman Sukana Sabudi; I Nengah Wirata; Endro Cahyadi
JURNAL BISNIS HOSPITALITI Vol 9 No 2 (2020): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v9i2.505

Abstract

The target of wedding events at Discovery Kartika Plaza Hotel in 2018 and 2019 cannot be achieved. The right marketing mix strategy of wedding package can be used to increase the number of wedding events. This research used documentation study methods as well as interviews. Then use qualitative descriptive data analysis techniques to be analyzed using SWOT matrix analysis with 4P marketing mix (product, price, place and promotion). SWOT analysis compares between external factors that are opportunities and threats with internal factors that are strengths and weaknesses that produce four alternative components of strategy namely SO, ST, WO, and WT. Based on the research that has been done, Discovery Kartika Plaza Hotel offers wedding ceremony package and supported with 5 wedding dinner venues with outdoor concept in the form of garden beach view and has 1 ballroom but does not have chapel as an attraction. Wedding package prices offered to prospective couples are quite competitive with competitors but do not yet have prices for weekdays, weekends, low season and high season which are considered quite detrimental. It has two kinds of distribution channels namely direct distribution (internet, social media, telephone, and e-mail) and indirect distribution through third parties.  
Penerapan Konsep Green Hotel di Nusa Lembongan Bali Putu Gede Eka Darmaputra; Dewa Ayu Lily Dianasari; Ida Ayu Kalpikawati
JURNAL BISNIS HOSPITALITI Vol 9 No 2 (2020): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v9i2.507

Abstract

Nusa Lembongan is currently one of the favorite tourist attractions among foreign and domestic tourists because of its pristine natural beauty. As one of the areas in Klungkung Regency, Bali Nusa Penida also provides accommodation in both star and non-star hotels, villas, bungalows, and homestays. This study aims to determine the implementation of the green hotel concept in Nusa Lembongan Bali. Data was collected by distributing questionnaires to 47 accommodations in Nusa Lembongan by means of purposive sampling. The results of the study show the following: hotel perceptions and assessments of environmental policies and actions (4.23), use of environmentally friendly products (4.39), collaboration with local communities and organizations (4.27), resource development (3.91) , solid waste treatment system (3.99), energy efficiency (3.96), efficiency and water quality (3.97).  
Campground Taman Harmoni Bali Bukit Asah, Nomadic Tourism yang sedang Berkembang di Karangasem Bali Ida Ayu Kalpikawati; Ni Wayan Chintia Pinaria
JURNAL BISNIS HOSPITALITI Vol 9 No 2 (2020): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v9i2.508

Abstract

This article aims to analyze the Taman Harmoni campground located in Bukit Asah, Karangasem, Bali. This research is a qualitative research where data collection is done by observation and interviews. The interview focused on exploring the development of the construction of the campground, advantages, and characteristics of the tourists who stay overnight. The key informants in this study were the owners, employees and some tourists. The results showed that tourists emphasized the importance of cleanliness of campground facilities including the cleanliness of toilets, tents, the environment, food stalls and the number of available trash cans. Wi-fi signal strength is also getting attention because of the age of tourists staying between 19-25 years who are the millennial group where the availability and access of Wi-fi is a major requirement. Services at the campground in the form of employee responsiveness in serving the needs of tourists when staying overnight need to be improve.

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