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Jurnal Manajemen Teknologi
Published by Institut Teknologi Bandung
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Computer Science & IT Decision Sciences, Operations Research & Management
Jurnal Manajemen Teknologi merupakan salah satu publikasi ilmiah yg diterbitkan oleh SBM ITB, dalam kerangka untuk mendorong pengembangan praktik dan teori manajemen di Indonesia melalui penyebarluasan temuan-temuan hasil riset di bidang sains dan kasus manajemen. Jurnal ini dikenal secara luas dikalangan praktisi dan akademisi di Indonesia sebagai 'The Indonesian Journal for the Science of Management' yang mencakup bidang-bidang antara lain: Knowledge and People Management, Operations and Performance Management, Business Risk, Finance and Accounting, Entrepreneurship, Strategic Business and Marketing and Decision Making and Strategic Negotiation. Jurnal Manajemen Teknologi ( ManTek ) sudah terakreditasi "B" berdasarkan Keputusan Direktur Jendral Pendidikan Tinggi, Departemen Pendidikan Nasional Nomor: 81/DIKTI/Kep/2011. Masa Berlaku 5 (lima) tahun sejak tanggal ditetapkan. Dan terindeks oleh Indonesian Publication Index (IPI), Google Schoolar. Print ISSN: 1412-1700; Online ISSN: 2089-7928
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Articles 6 Documents
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Search results for , issue "Vol 19, No 2 (2020)" : 6 Documents clear
Importance-Performance (IPMA) Analysis of Loyalty in Indonesia Cellular Operator During COVID-19 Pandemic Rachmawati, Indira
Jurnal Manajemen Teknologi Vol 19, No 2 (2020)
Publisher : SBM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/jmt.2020.19.2.5

Abstract

Abstract. During the pandemic of Covid-19, customer loyalty becomes the crucial thing that needs to be concerned by cellular operators due to the internet usage is growing rapidly in the activities of work from home and study from home. In dealing with this, the company can find out from the user response regarding to their experience, satisfaction, switching barriers, and corporate image. User experience consists of functionality, social, monetary, trustworthiness, and perceived service quality. This research was conducted to 385 respondents of Indonesian cellular operators that was spread by internet survey. expert opinion was conducted before distributing questionnaires as many as 75 items with quota sampling technique. Based on Importance and Performance Matrix Analysis (IPMA) results, it was found that companies must concentrate first on trustworthiness, satisfaction, and corporate image. Then pay attention to monetary, switching barriers, and social. Variables that were considered low priority are functionality and perceived service quality, this is because the company's performance was very high compared to the level of importance of the user.Keywords: Corporate image, COVID-19, IPMA, loyalty, user experienceAbstrak. Saat pandemi Covid-19, loyalitas pelanggan menjadi hal krusial yang perlu diperhatikan oleh operator seluler karena penggunaan internet berkembang pesat dalam aktivitas bekerja dari rumah dan belajar dari rumah. Dalam menghadapi hal ini, perusahaan dapat mengetahui dari tanggapan pengguna mengenai pengalaman, kepuasan, peralihan hambatan, dan citra perusahaan mereka. Pengalaman pengguna terdiri dari fungsionalitas, sosial, moneter, kepercayaan, dan kualitas layanan yang dirasakan. Penelitian ini dilakukan terhadap 385 responden operator seluler Indonesia yang disebarkan melalui survei internet. Pendapat ahli dilakukan sebelum menyebarkan kuesioner sebanyak 75 item dengan teknik quota sampling. Berdasarkan hasil Importance and Performance Matrix Analysis (IPMA), ditemukan bahwa perusahaan harus berkonsentrasi terlebih dahulu pada kepercayaan, kepuasan, dan citra perusahaan. Kemudian perhatikan moneter, peralihan hambatan, dan sosial. Variabel yang dianggap prioritas rendah adalah fungsionalitas dan persepsi kualitas layanan, hal ini dikarenakan kinerja perusahaan sangat tinggi dibandingkan dengan tingkat kepentingan pengguna.Kata Kunci: Citra perusahaan, COVID-19, loyalitas, pengalaman pengguna
Exploring the Effect of Digital Storytelling on Employee Engagement: An Experiment Research Bangun, Yuni Ros; Ginting, Henddy; Artini, Ratu Marlina
Jurnal Manajemen Teknologi Vol 19, No 2 (2020)
Publisher : SBM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/jmt.2020.19.2.4

Abstract

Abstract. Employee engagement has been recognized as one of the strategies in delivering productivity and profitability growth in organizations. Working on to find the appropriate method to improve employee engagement, this study examines the effectiveness of digital storytelling as intervention method. This research is an experimental research where participants (n = 153) are assessed two times (pre-test and post-test) using two types of employee engagement assessment tools: questionnaire and text analysis. Experimental group accepts two times intervention of digital storytelling before post-test is given. A customized 12 dimensions of employee engagement is used in this experiment to construct the assessment tools. Paired t-test and independent t-test show significant improvement in the text analysis scores of employee engagement among participants with digital storytelling intervention, but not in the participant without the intervention. Further analyzes highlighted specific improvement in four dimensions (i.e., social support, work engagement, extra-role performance, and organization identity) from the 12 dimensions of employee engagement. Unfortunately, employee engagement assessment using questionnaire is insignificantly influenced by digital storytelling. This insignificant finding might be due to the ceiling effect of the questionnaire scores, but further investigation is needed to explained this results. This research demonstrate that digital storytelling is an effective method to improve employee engagement, and it is also efficient in time and cost.Keywords: Employee engagement, customized employee engagement, digital storytelling, text analysis, experimental research.Abstrak. Keterikatan karyawan dianggap sebagai salah satu strategi yang mendorong peningkatan produktivitas dan profitabilitas. Oleh karenanya, tingkat keterikatan karyawan menjadi penting. Dalam upaya menemukan metode yang tepat untuk meningkatkan keterikatan karyawan dalam perusahaan, penelitian ini menguji bagaimana efektivitas cerita digital apabila digunakan sebagai metode intervensi. Penelitian ini merupakan penelitian eksperimen, dimana peserta eksperimen (n=153) mengikuti dua kali penilaian keterikatan karyawan (pra-uji dan purna-uji) dengan menggunakan dua alat: kuesioner dan analisa teks. Kelompok eksperimen menerima dua kali intervensi cerita digital sedangkan kelompok control tidak mendapatkan intervensi. Pengukuran keterikatan karyawan pada penilitian ini menggunakan 12 dimensi pengukuran yang disesuaikan dengan tempat diadakannya eksperimen. Hasil uji paired t-test dan independent t-test menunjukkan peningkatan keterikatan karyawan pada kelompok eksperimen saat penilaian menggunakan analisa teks dan tidak pada kelompok kontrol. Hasil analisa selanjutnya menunjukkan bahwa peningkatan terjadi pada 4 dimensi pengukuran (dukungan social, keterikatan kerja, kinerja peran tambahan, dan identitas organisasi). Hanya saja peningkatan tersebut tidak terjadi pada kelompok eksperimen saat penilaian menggunakan kuesioner. Hal tersebut bisa dimungkinkan akibat dari ceiling-effect dari kuesioner. Walaupun demikian, penelitian lebih lanjut perlu dilakukan untuk menjelaskan hasil tersebut. Hasil penelitian ini menunjukkan bahwa cerita digital merupakan metode yang efektif untuk meningkatkan keterikatan karyawan dan efisien pada sisi waktu dan biaya.Kata kunci: Keterikatan karyawan, keterikatan karyawan yang disesuaikan, digital storytelling, analisa teks, penelitian experimental.
Analisis Potensi dan Risiko Investasi Cryptocurrency di Indonesia Setiawan, Ezra Putranda
Jurnal Manajemen Teknologi Vol 19, No 2 (2020)
Publisher : SBM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/jmt.2020.19.2.2

Abstract

Abstrak. Mata uang crypto atau mata uang virtual merupakan salah satu bentuk investasi yang berkembang sejak 2010. Dewasa ini, terdapat lebih dari 2.000 jenis mata uang crypto di seluruh dunia. Riset-riset mata uang crypto di Indonesia masih terfokus pada status kehalalan dan status hukum dari investasi mata uang crypto. Penelitian deskriptif kuantitatif ini bertujuan untuk mendeskripsikan imbal hasil dan risiko investasi mata uang crypto. Analisis secara deskriptif dengan penghitungan ukuran risiko serta penggunaan model heteroskedastik GARCH (1,1) dilakukan pada data return 15 mata uang crypto yang memiliki nilai terbesar. Diperoleh informasi bahwa investasi sebagian besar mata uang crypto menghasilkan keuntungan yang lebih tinggi dibandingkan investasi pada mata uang asing maupun pasar saham. Di sisi lain, mata uang Crypto memiliki risiko kerugian yang lebih tinggi dan sifat volatility clustering atau heteroskedastisitas. Riset lebih lanjut diperlukan untuk mengungkap sifat-sifat return mata uang Crypto dan performanya dalam bentuk portfolio.Kata kunci: Bitcoin, mata uang virtual, rupiah, investor, pasar modal.Abstract. Cryptocurrency or virtual currency is a kind of investment that is common since 2010. Nowadays, there are more than 2.000 cryptocurrencies around the world. Research about cryptocurrency in Indonesia still focused on the legal or religious status of its investment. This descriptive-quantitative research aim is to describe the return and the risk of cryptocurrency investment. Therefore, we use the descriptive analysis and the GARCH (1,1) model to the return data of 15 cryptocurrencies with the largest market value. Most of these cryptocurrencies can yield a higher return when compared with the return of the foreign exchange and stock market return. Despite this benefit, they exhibit higher risks and volatility clustering or heteroscedasticity. Further research should be done to reveal more properties of their return and performance in portfolio.Keywords: Bitcoin, virtual currency, rupiah, investor, stock market.
Proses Inovasi Produk Pangan Fungsional: Studi Kasus Perusahaan-Perusahaan Lokal di Indonesia Prihadyanti, Dian; Sari, Karlina
Jurnal Manajemen Teknologi Vol 19, No 2 (2020)
Publisher : SBM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/jmt.2020.19.2.6

Abstract

Abstrak. Inovasi merupakan penentu daya saing perusahaan, dimana kesuksesannya ditentukan oleh proses yang dilaluinya. Model proses inovasi linear merupakan model yang paling banyak digunakan namun masih memiliki kekurangan. Penelitian ini berupaya mengembangkan model proses inovasi linear dengan memasukkan unsur aktor, aktivitas, serta feedback. Melalui studi kasus berganda dengan pengumpulan data melalui wawancara dan observasi di perusahaan-perusahaan produsen pangan fungsional, penelitian ini memperoleh variasi baru dari model proses inovasi linear. Kebaruan model terlihat dari keberadaan tahapan yang berbeda serta delay antara tahap pengembangan (development) dan difusi (diffusion). Penelitian ini menemukan perbedaan antara perusahaan yang terkait dengan hilirisasi hasil litbang perguruan tinggi/lembaga litbang dengan yang melakukan inovasi mandiri. Perbedaan ini terlihat pada tingkat formalitas dan fleksibilitas proses serta pilihan strategi dan prinsip inovasi. Dari hasil analisis, ditemukan tipe-tipe ide yang berasal dari pihak internal dan eksternal, serta aktivitas knowledge sourcing beserta aspek komplementaritas dan substituabilitasnya. Terdapat pula dua tipe tahapan penyaringan ide, yakni yang bersifat riil dan semu, dimana karakternya sangat ditentukan oleh jumlah ide yang muncul. Perbedaan karakteristik pengambilan keputusan terlihat antara family firm dengan non-family firm, yang ditentukan oleh skala usaha, sumber modal usaha dan pendanaan R&D, keterlibatan dan dominasi pihak eksternal, serta tipe perusahaan terkait fungsinya dalam hal inkubasi produk.Kata kunci: Proses inovasi, inovasi produk, pangan fungsional, sumber inovasi, strategi inovasiAbstract. Innovation is a driver of firm's competitiveness, in which the success is determined by the process it traversed. Although the linear innovation process model is the most widely used one, it still has some limitations. This study attempted to develop linear innovation process model by incorporating the elements of actors, activities, and feedback. Through multiple case studies, functional food producers were interviewed and observed. This research obtained different variations from the linear innovation process model. The novelty of the model can be seen from the existence of different stages and the delay between the development and the diffusion stage. This study found that there were differences between firms associated with downstream R&D in higher education/R&D institutions, and the ones conducting independent innovation. These differences occurred in the level of formality and process flexibility as well as the choice of strategies and principles of innovation. Based on the results of the analysis, several types of ideas originating from internal and external parties were identified, as well as the knowledge sourcing activities along with the complementarities and substituability. There are also two types of stages of idea screening - the real and the pseudo, where the character was greatly determined by the number of the emerging ideas. Differences in the characteristics of decision making were identified between family firm and non-family firm, determined by the scale of the business, the source of venture capital and R&D funding, the involvement and dominance of external parties, and the type of company in relation with its function in terms of product incubation.Keywords: Innovation process, product innovation, functional food, source of innovation, innovation strategy
Perbandingan User Experience Aplikasi Digital Wallet (Pengguna Go-Pay, OVO, DANA, dan LinkAja) Pada Mahasiswa Bandung Dewi, Fianti Krisna; Ariyanti, Maya
Jurnal Manajemen Teknologi Vol 19, No 2 (2020)
Publisher : SBM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/jmt.2020.19.2.1

Abstract

Abstrak. Penelitian ini bertujuan untuk mengetahui perbandingan user experience aplikasi digital wallet Go-Pay, OVO, DANA, dan LinkAja pada mahasiswa Bandung. Metode yang digunakan adalah metode non-probability sampling dengan jumlah sampel sebanyak 405 responden. Pengukuran user experience pada penelitian ini menggunakan HEART metrics yang berfokus pada pengguna. Analisis perbandingan menggunakan uji Kruskal Wallis H dengan software SPSS 23 menunjukkan hasil bahwa terdapat perbedaan Happiness, Engagement, Adoption, Retention, Task Success, dan User experience antara pengguna Go-Pay, OVO, DANA, dan LinkAja.Kata kunci: User experience, digital wallet, happiness, engagement, adoption, retention, task success.Abstract. The purpose of this study was to knew user experience's comparison of the digital wallet applications of Go-Pay, OVO, DANA, and LinkAja in Bandung Student. The method used is the non-probability sampling with a sample size of 405 respondents. The measurement of user experience in this study used HEART metrics that are measured to users. Analysis of comparative used the Kruskal Wallis H test with SPSS 23 software shows that there are differences in Happiness, Engagement, Adoption, Retention, Task Success, and User experience on Go-Pay, OVO, DANA, and LinkAja users.Keywords: User experience, digital wallet, happiness, engagement, adoption, retention, task success.
Impact Analysis of Digital Divide on Food Security and Poverty in Indonesiain 2015-2017 Yalina, Nita; Kartika, Akbar Pratama; Yudha, Ana Toni Roby Candra
Jurnal Manajemen Teknologi Vol 19, No 2 (2020)
Publisher : SBM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/jmt.2020.19.2.3

Abstract

Abstract. The purpose of this study is to analyze the impact of the digital divide on food security and poverty in Indonesia. The data were taken from the Indonesian Central Bureau of Statistics (Badan Pusat Statistik) from 2015 to 2017. This research used a quantitative method using Structural Equation Model (SEM). Digital divide, Food security and Poverty were the latent variables that were used in this research. The result of this study shows that the digital divide had a significant positive impact on food security while the impact of food security on poverty was negatively significant with the coefficient 0.894 and -0.616 respectively. There was no significant impact of the digital divide on poverty directly. It means that technology doesn't have any significant contribution to Poverty reduction in Indonesia. However, when the reduction from the data was conducted, and only specific province who have good ICT development were used, the result was different. ICT development had a significant impact to reduce poverty in Indonesia.Keywords: Digital divide, poverty, food security, SEM, Indonesia.Abstrak. Penelitian ini bertujuan untuk melakukan analisis pengaruh kesenjangan teknologi terhadap ketahanan pangan dan poverty di Indonesia. Data yang digunakan untuk keperluan analisis adalah data sekunder yang didapatkan dari Badan Pusat Statistik (BPS) sejak tahun 2015 hingga tahun 2017. Penelitian ini menggunakan pendekatan kuantitatif dengan menggunakan metode Structural Equation Model (SEM). Variabel laten yang digunakan untuk analisis ini adalah Kemajuan Teknologi, Kemiskinan, dan Ketahanan Pangan. Berdasarkan hasil penelitian, Kemajuan Teknologi berpengaruh secara positif dan signifikan terhadap Ketahanan Pangan dengan nilai koefisien 0.894, sementara ketahanan pangan berpengaruh negatif dan signifikan terhadap nilai kemiskinan dengan nilai koefisien sebesar -0.616. Tidak ada pengaruh signifikan antara variabel kemajuan teknologi terhadap kemiskinan secara langsung. Hal ini berarti bahwa kontribusi teknologi masih belum berpengaruh secara signifikan terhadap pengentasan kemiskinan di Indonesia.Kata kunci: Kesenjangan teknologi, kemiskinan, ketahanan pangan, SEM, Indonesia

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