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Martinus Sony Erstiawan
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Journal of Applied Management and Business
Published by Universitas Dinamika
ISSN : -     EISSN : 27456382     DOI : https://doi.org/10.37802/jamb
Core Subject : Economy, Humanities, Science, Education, Social,
Humanities Computer Science & IT Economics, Econometrics & Finance Social Sciences Other
Journal of Applied Management and Business (JAMB) is a peer review journal published by Universitas Dinamika. This journal is published in June and December. Journal of Applied Management and Business (JAMB) is a learned journal in the management and marketing for a knowledge society, international and interdisciplinary in scope, JAMB keeps its readership well informed on all key aspects of business development, being an essential resource for policy makers and strategists across countries.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol. 3 No. 2 (2022): Vol.3 No.2, December 2022" : 5 Documents clear
The Role of Marketing Management in Information Industry: Corporate Image, Brand Awareness and Promotion (Case Study at PT Lensa Potret Mandiri) Farhan Saputra; Franciscus Dwikotjo Sri Sumantyo
Journal of Applied Management and Business (JAMB) Vol. 3 No. 2 (2022): Vol.3 No.2, December 2022
Publisher : Universitas Dinamika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37802/jamb.v3i2.267

Abstract

This article discusses the Role of Marketing Management in the Information Industry: Corporate Image, Brand Awareness and Promotion (Case Study at PT Lensa Potret Mandiri). This study uses quantitative methods and uses IBM SPSS 27 in analyzing the data. The population in this study were 119 respondents with a total sample of 40 respondents. In determining the research sample, the researcher used a sampling technique, namely Simple Random Sampling. Data obtained from questionnaires made on google form and then distributed to respondents using a Likert scale measurement scale. The tests carried out in this study are Validity and Reliability Test, T test, F test and Coefficient of Determination Test. The results of this study are: 1) Corporate image has a significant effect on the Role of Marketing Management partially; 2) Brand awareness has a significant effect on the Role of Marketing Management partially; 3) Promotion has an effect on the Partial Role of Marketing Management; and 4) corporate image, brand awareness, and promotion influence the role of marketing management simultaneously.
Effect of Financial Performance and Business Risk on Capital Structure FARAH NUR AZIZAH Farah; Firdayetti
Journal of Applied Management and Business (JAMB) Vol. 3 No. 2 (2022): Vol.3 No.2, December 2022
Publisher : Universitas Dinamika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37802/jamb.v3i2.269

Abstract

The purpose of the following research is to analyze and obtain the results of profitability, cash flow and business losses on company profits and changes in financial structure. The following research is a quantitative analysis research using descriptive method. The following research population is all transportation and logistics companies listed on the Indonesia Stock Exchange for the three period. The sampling method used is purposive sampling and the research method used in the following research is multiple linear analysis, classical hypothesis testing and hypothesis testing using the Statistical Package for Social Sciences (SPSS) version twenty two program to test hypotheses. The following research results show that the effect of debt and business risk/loss has a significant effect on financial planning or is called capital structure, while profit is not so significant.
The Effect of Customer Delight, Brand Image, and Product Innovation on The Purchase Decision of The Erigo Brand in The City of Surabaya Siti Mujanah; Rafif Satriatama
Journal of Applied Management and Business (JAMB) Vol. 3 No. 2 (2022): Vol.3 No.2, December 2022
Publisher : Universitas Dinamika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37802/jamb.v3i2.280

Abstract

This study aims to determine the effect of customer satisfaction, Brand image, and Product innovation on consumer Purchasing of Erigo brand products in Surabaya. This type of research is quantitative research. The population is all customers of the Erigo brand in Surabaya. The number of samples taken is 100 respondents who are taken incidentally. The sampling technique used is the prior probability sampling technique; this technique is randomization or coincidence. The data collection method used is a survey with a questionnaire instrument that is using a questionnaire. The result of this study shows that customer delight; in the brand image has a significant effect on purchasing decisions but not on product innovation which is not significant for purchasing decisions for the Erigo brand in the city of Surabaya. Meanwhile, simultaneously, Customer delight, brand image, and product innovation influence purchasing decisions for the Erigo brand in Surabaya.
Consumer Attitude, Consumer Trust, and Price Perception on Purchace Decision nikma yucha; Trio Ardianto; Berlian Putri K
Journal of Applied Management and Business (JAMB) Vol. 3 No. 2 (2022): Vol.3 No.2, December 2022
Publisher : Universitas Dinamika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37802/jamb.v3i2.284

Abstract

The purpose of this studyis to determine if consumer attitudes, consumer confidence and awareness of prices influence purchasing decisions at KebabQue Sepanjang. The survey used questionnaires to collect data, and the consumer population of KebabQue MSME is not yet known.  The sample is taken using the Lameshow formula and the result is 96, rounded up to 100.  The method used in this study is accidental sampling.  The results of this survey show that consumer attitudes have a significant impact on purchase decisions, and consumer trust has a posittive andssignificant impact on purchasing deecisions.  Price awareness has a positive and important impact on purchasing decisions.  Consumer attitudes, consumer confidence and price awareness also have a positife and important impact on purchasing decisions.  The implications of this study are that KebabQue MSME partners will continue to provide high quality foods and meet consumer needs as much as possible so that consumers can truly trust Kebab Que MSME foods.
The Determinants of Real Earnings Management Nia Yuniarsih; Anita Permatasari
Journal of Applied Management and Business (JAMB) Vol. 3 No. 2 (2022): Vol.3 No.2, December 2022
Publisher : Universitas Dinamika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37802/jamb.v3i2.286

Abstract

This study aims to define and analyse the relationship between firm size, profitability and real earnings management real earnings management is measured by Cohen et al dan Roychowdhury. Secondary data sources are used, namely, companies listed on the Indonesian Stock Exchange. Purposive sampling techniques are employed, with a new sample of observational data from the manufacturing company for the period 2019-2021. The results indicate that firm size, financial distress, and profitability positively affect real earnings management.

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