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Contact Name
Martinus Sony Erstiawan
Contact Email
martinus@dinamika.ac.id
Phone
+628113420035
Journal Mail Official
martinus@dinamika.ac.id
Editorial Address
Raya Kedung Baruk 98 Surabaya 60298
Location
Kota surabaya,
Jawa timur
INDONESIA
Journal of Applied Management and Business (JAMB)
Published by Universitas Dinamika
ISSN : -     EISSN : 27456382     DOI : https://doi.org/10.37802/jamb
Journal of Applied Management and Business (JAMB) is a peer review journal published by Universitas Dinamika. This journal is published in June and December. Journal of Applied Management and Business (JAMB) is a learned journal in the management and marketing for a knowledge society, international and interdisciplinary in scope, JAMB keeps its readership well informed on all key aspects of business development, being an essential resource for policy makers and strategists across countries.
Articles 25 Documents
CUSTOMER INTIMACY VALUE STRATEGY BY IMPLEMENTING CUSTOMER RELATIONSHIP MANAGEMENT Siti Asiyah
Journal of Applied Management and Business (JAMB) Vol. 1 No. 1 (2020)
Publisher : Universitas Dinamika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (610.114 KB) | DOI: 10.37802/jamb.v1i1.58

Abstract

This article talks about a lot of systems to transform customers into resources proposed for organizations while making faithful customers. The technique that is the focal point in this article is customer Relationship Management (CRM). This is on the grounds that without a CRM system, organizations neglect to reap the advantages of CRM. CRM is fundamentally significant for the organization's future. CRM innovation empowers organizations to all the more likely comprehend customer conduct, foresee their conduct later on, give altered customer encounters, and assemble long haul customer connections. Nonetheless, given that CRM is just restricted by innovation it will be a serious mix-up for the organization. Organizations can't give excellent customer worth, administration and experience just by putting resources into CRM innovation. This article depicts customer life cycle the executives and proposes an all encompassing system for customer life cycle the board. This section finishes by examining methodologies for transforming customers into resources and making satisfied customers.
BRAND HERITAGE, CORPORATE REPUTATION AND BRAND IMAGE ON BUYING INTENTION Guntur Pradipto Aji Raharjo
Journal of Applied Management and Business (JAMB) Vol. 1 No. 1 (2020)
Publisher : Universitas Dinamika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (594.962 KB) | DOI: 10.37802/jamb.v1i1.59

Abstract

This study aims to prove empirically how these three factors can influence purchasing decisions. This research model involves several variables of brand heritage, corporate reputation, purchase intention and brand image as additional variables. This research proves that brand heritage is still an important driver of customer purchase intentions or intentions. Similar results also occur in corporate reputation that supports this view that corporate reputation has a positive influence on buying intentions for Datsun products, and brand image that also influences consumers to buy Datsun products.
CLIENT RETENTION STRATEGIES AND CUSTOMER LOYALTY DEVELOPMENT Marya Mujayana
Journal of Applied Management and Business (JAMB) Vol. 1 No. 1 (2020)
Publisher : Universitas Dinamika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (610.078 KB) | DOI: 10.37802/jamb.v1i1.60

Abstract

Since satisfied clients are the most significant resources of an organization, organizations have been concentrating on creating client maintenance and dedication programs. The key reason for client maintenance endeavors is to guarantee keeping up associations with esteem including clients by diminishing their abandonment rate. Making client satisfiedness is basic for the endurance of the organization in exceptionally serious markets. In this manner, this section begins with demonstrating the noteworthiness of client maintenance promoting procedures for the organization by uncovering the financial aspects of maintenance advertising programs. Prerequisites for creating powerful client maintenance systems are clarified. At last, in the wake of talking about kinds of responsibility, this section finishes by clarifying faithfulness projects and win-back systems.
CUSTOMER LOYALTY PERSPECTIVE DEVELOPED FROM CUSTOMER COMMITMENT Denis Fidita Karya
Journal of Applied Management and Business (JAMB) Vol. 1 No. 1 (2020)
Publisher : Universitas Dinamika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (106.927 KB) | DOI: 10.37802/jamb.v1i1.61

Abstract

This article discusses various aspects of relationship marketing ranging from the benefits of customer retention marketing strategies for the survival of the company to developments that can be done to transform customer retention into customer loyalty. This article also discusses customer recall management as an effort to create and maintain customer loyalty. This is because the effort to create and maintain customer loyalty is an important capital for the company to be able to survive in an increasingly competitive market competition. This is relevant to the view that the main purpose of customer retention efforts is to create and develop relationships with customers based on added value. This article can be used as a basic perspective for further research that examines customer relationship management, especially in the aspect of developing customer loyalty.
CITY BRANDING AND DESTINATION BRANDING IN URBAN CULTURE VIEW Amalia Herlina
Journal of Applied Management and Business (JAMB) Vol. 1 No. 1 (2020)
Publisher : Universitas Dinamika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (83.687 KB) | DOI: 10.37802/jamb.v1i1.62

Abstract

This article discusses various aspects of city branding and destination branding activities that are reviewed in an urban culture perspective. This article is a series of opinions composed of a variety of literature reviews to support the development of the concepts of city branding and destination branding. This article also concludes that the new conditions have changed in the urban economy. The new picture has raised the urban recovery ventures in associations with regions and private associations. Urban industry was supplanted by administration segments like promoting, money and correspondence in this period.
INTENTION OF ENTREPRENEURSHIP OF THE ECONOMIC FACULTY STUDENTS IN SURABAYA Siti Mujanah
Journal of Applied Management and Business (JAMB) Vol. 1 No. 2 (2020)
Publisher : Universitas Dinamika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (612.735 KB) | DOI: 10.37802/jamb.v1i2.128

Abstract

This research plans to discover: 1) understudy business enterprise goals studying Economic Education, 2) the impact of observations about pioneering learning, self viability, and inward locus of control on innovative expectations, 3) different elements that impact enterprising aims. This examination is causal acquainted research. The populace in this examination were understudies studying Economic Education who had taken business courses and enterprising practicum, to be specific class of 2018, and who had taken business enterprise courses and were taking business enterprise courses to be specific class of 2018. Tests in this examination were 131 respondents taken with stratified irregular inspecting proportionate procedure. The instrument utilized in this examination was a survey/poll. Information investigation strategies in this examination utilized various straight relapse investigation.
DETERMINANTS OF ENTREPRENEURSHIP INTENTION BASED ON INDIVIDUAL ASPECTS Siti Asiyah
Journal of Applied Management and Business (JAMB) Vol. 1 No. 2 (2020)
Publisher : Universitas Dinamika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (615.727 KB) | DOI: 10.37802/jamb.v1i2.130

Abstract

This research expects to decide the impact of (1) self-viability; (2) emotional standards; (3) demeanor toward conduct; and (4) enterprise instruction towards understudy business goals. This research comprised of 278 understudies as respondents. The instrument legitimacy test utilizes Confirmatory Factor Analysis, while the unwavering quality test utilizes Cronbach Alpha. The investigation system utilized is different direct relapse test. The consequences of the examination found that. (1) self-adequacy positively affects innovative expectations, (2) emotional standards positively affect pioneering aims, (3) conduct positively affects enterprising goals, (4) business enterprise instruction positively affects enterprising aims.
SELF-EFFICATION AS THE DETERMINANTS FOR THE INTENTION OF ENTREPRENEURSHIP Rachma Rizqina Mardhotillah; Denis Fidita Karya; Candraningrat
Journal of Applied Management and Business (JAMB) Vol. 1 No. 2 (2020)
Publisher : Universitas Dinamika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (619.03 KB) | DOI: 10.37802/jamb.v1i2.143

Abstract

This examination intends to decide: (1) The degree of self-adequacy of undergraduate management study programs in Surabaya, (2) The degree of enterprising expectations of undergraduate management study programs in Surabaya, (3) The impact of self-viability on undergraduate management study programs in Surabaya. The number of population in this examination is the undergraduate management study programs in Surabaya. The testing system utilizes Proportionate Stratified Random Sampling and acquired an example of 167 undergraduate management study programs in Surabaya. The instrument preliminary utilized master judgment and proceeded with preliminaries on 30 undergraduate management study programs in Surabaya. Validity test in this research utilizes the Product Moment connection method from Pearson. Unwavering quality test utilizing the Cronbach Alpha. Information gathering utilizes a survey that is dispersed straightforwardly and through electronic media. The investigation essential testing incorporates typicality test and linearity test. The information investigation method utilized is straightforward relapse to test theories.
QUALITY OF SERVICE AND PRICE PERCEPTION AFFECT CUSTOMER LOYALTY WITH CONSUMER SATISFACTION AS A MEDIATION VARIABLES Margareta Evy da Silva
Journal of Applied Management and Business (JAMB) Vol. 1 No. 2 (2020)
Publisher : Universitas Dinamika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (597.559 KB) | DOI: 10.37802/jamb.v1i2.144

Abstract

This study investigates the effect of service quality and perceived price on customer satisfaction and the effect of customer satisfaction on customer loyalty. This study also seeks to determine the mediating role of customer satisfaction on the relationship between service quality and price perceptions and customer loyalty. This study focuses on observations on 100 students in Sidoarjo who have made purchases at Indomaret-Sidoarjo. The research hypothesis testing adopted the Structural Equation Model-Partial Least Square (SEM-PLS) technique using SmartPLS. This study found that customer satisfaction has a significant effect on customer loyalty and perceived price also has a significant effect on customer loyalty. However, this research proves that service quality does not have a significant effect on customer satisfaction.
Personal Financial Management Behavior of Surabaya College Students Rini Astuti
Journal of Applied Management and Business (JAMB) Vol. 1 No. 2 (2020)
Publisher : Universitas Dinamika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37802/jamb.v1i2.145

Abstract

This study aims to analyze the influence of academic ability, and allowance on the behavior and behavior of college students managing personal finance, with literacy or financial knowledge as intervening. This type of research is causal comparative with quantitative approach. The point of thought used in the research that is being worked on is the Theory of Planed Behavior (TPB). The research method used is discovery or quantitative. The population used is college students who are in Surabaya universities in the 2017-2019 school year. Samples in this study as many as 100 respondents, by means of data collection using questionnaires, the way of determining samples to be applied in this study is stratified random sampling. Analysis helper tools to process the data that will be used this research is SamartPls 3 and hypothesis test.

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