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Yulia Nurendah
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Kampus Institut Bisnis dan Informatika Kesatuan Jalan Ranggagading No. 1 Kampung Gudang, Bogor Tengah Bogor 16123
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INDONESIA
Jurnal Aplikasi Bisnis Kesatuan
Published by Institut Bisnis dan Informatika Kesatuan
ISSN : 28076036     EISSN : 28076036     DOI : https://doi.org/10.37641/jabkes
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Jurnal Aplikasi Bisnis Kesatuan disingkat JABKES merupakan Jurnal yang mempublikasikan karya ilmiah dalam bidang bisnis terapan dalam arti luas. Dikelola oleh Progam Vokasi dan LPPM Institut Bisnis dan Informatika Kesatuan. Terbit tiga kali dalam setahun yaitu pada bulan April, Agustus dan Desember.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 3 Documents
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Search results for , issue "Vol. 3 No. 1 (2023): JABKES Edisi April 2023" : 3 Documents clear
Implementasi Media Periklanan Pada Horison Bogor Icon Hotel Pinto Jaya; Sisca Febrianti; Mumuh Mulyana; Saefudin Zuhdi
Jurnal Aplikasi Bisnis Kesatuan Vol. 3 No. 1 (2023): JABKES Edisi April 2023
Publisher : Program Vokasi dan LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jabkes.v3i1.1759

Abstract

ABSTRACTWith the development of the tourism industry sector in tandem with the hospitality industry in Indonesia, this will affect the number of star hotels that are widespread in Indonesia. With so many hotels spread across Indonesia, this has an effect on hotel competition with other competitors. Therefore, these hotel companies must carry out good promotions, one of which is by advertising as a promotional medium to customers by providing information regarding the products and services offered. The purpose of the research conducted by the author is to find out what types of advertising media are used to promote products and services at the Horison Bogor Icon Hotel, what are the obstacles in using the types of advertising media used at the Horison Bogor Icon Hotel, how to deal with obstacles from types of Advertising Media used by Horison Bogor Icon Hotel, This research was conducted by the author at the Horison Bogor Icon Hotel which is located in Bukit Cimanggu City, Jl Sholeh Iskandar No. 1 , RT , 01/RW, 13, Cibadak, Tanah Sereal, Bogor City. Held for 6 months from December 2021 to June 2022. Through this research the authors get the result that the Horison Bogor Icon Hotel. Using several types of Advertising Media used by the Horison Bogor Icon Hotel in promoting its products and services, including: print media by choosing brochures and billboards as advertising media, electronic media by choosing Radio as an advertising medium, Digital Advertising by choosing Social Media which focuses on on Instagram as an advertising medium and the Website as an advertising and information medium, SEM (Search Engine Marketing) as an advertising medium. Constraints from the type of advertising media used by the Horison Bogor Icon Hotel, namely in the use of electronic media by choosing radio that has a small audience of radio listeners that are rarely used by the public as well as SEM or Search Engine Marketing which has obstacles in it, namely the large number of incoming information and words the search keys on Google tend to be the same, this allows other people who are looking for information related to the Horison Bogor Icon Hotel to enter the wrong website page to another website. Apart from that, the Algorithm changes on Google, which are updated almost 600 times a year, which can affect marketing.
Tinjauan Atas Sistem Bagi Hasil Tabungan Rencana Melalui Akad Mudharabah Muthlaqah Btari Salma Maurizka
Jurnal Aplikasi Bisnis Kesatuan Vol. 3 No. 1 (2023): JABKES Edisi April 2023
Publisher : Program Vokasi dan LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jabkes.v3i1.1965

Abstract

ABSTRACT Research through internships at Bank Syariah Indonesia Sub-Branch Office of Tanah Sareal aims to find out whether the opening procedure, product offering strategy, application of the profit sharing system of savings plans using the mudharabah muthlaqah contract has run well. Also, if there are any obstacles, what are the evaluations carried out by the bank in resolving these obstacles. The evaluation results of this study show that the procedure for opening a plan savings account and the strategy of offering plan savings products have been carried out well but need to be improved again in order to attract more customers for plan savings products. Furthermore, the profit sharing system of savings plans using the mudharabah muthlaqah contract has been implemented in accordance with the Statement of Sharia Financial Accounting Standards (PSAK) Number 105 concerning mudharabah accounting, where customers will receive a ratio for each month. The bank will always inform the customer if there is a change in ratio. As of April 2023, Bank Syariah Indonesia KCP Tanah Sareal has 113 planned savings product customers. Keywords : savings plan, akad mudharabah muthlaqah
TINJAUAN ATAS PROSEDUR PEMBAYARAN PAJAK RESTORAN DAN KONTRIBUSINYA TERHADAP PENDAPATAN ASLI DAERAH PADA BADAN PENGELOLAAN PENDAPATAN DAERAH (BAPPENDA) KABUPATEN BOGOR Shafira Desri Aulia; Yayuk Nurjanah
Jurnal Aplikasi Bisnis Kesatuan Vol. 3 No. 1 (2023): JABKES Edisi April 2023
Publisher : Program Vokasi dan LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jabkes.v3i1.1995

Abstract

Pajak daerah salah satunya pajak restoran menjadi salah satu penerimaan Pendapatan Asli Daerah khusunya pada Kabupaten Bogor. Pajak restoran menggunakan sistem pemungutan pajak secara Self Assessment yakni sistem pemungutan pajak yang memberi tanggung jawab pada wajib pajak dalam menetapkan besaran kewajiban perpajakan yang perlu dibayar. Prosedur pembayaran pajak restoran ini diperlukan proses yang sistematis agar proses pembayaran pajak restoran dapat berjalan dengan efektif dan diharapkan mampu meningkatkan Pendapatan Asli Daerah. Prosedur pembayaran pajak restoran dapat dilakukan melalui BAPPENDA Kabupaten Bogor. Tujuan peninjauan ini adalah untuk mengetahui prosedur pembayaran pajak restoran pada Badan Pengelolaan Pendapatan Daerah Kabupaten Bogor, untuk mengetahui berapa besar penerimaan pembayaran pajak restoran Kabupaten Bogor, serta mengetahui bagaimana kontribusi pajak restoran terhadap Pendapatan Asli Daerah pada Badan Pengelolaan Pendapatan Daerah Kabupaten Bogor. Berdasarkan hasil peninjauan diketahui bahwa penerapan prosedur pembayaran pajak restoran oleh BAPPENDA telah dilaksanakan sesuai dengan ketentuan Peraturan Daerah Kabupaten Bogor/1No. 2 tahun 2016. Selanjutnya, penerimaan pembayaran pajak restoran Kabupaten Bogor dinilai telah melebihi target yang ditetapkan. Kemudian, pajak daerah salah satunya pajak restoran mampu memberikan kontribusi lebih terhadap PAD. pajak restoran telah memberikan kontribusi terhadap PAD tertinggi urutan ketiga setelah pajak BPHTB dan pajak PBB meskipun dinilai fluktuatif.

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